1. Personal Branding 101:
How to Discover, Create and Use
Your Personal Brand
31st of JULY 2010, JÕULUMÄE

2. GERD TARAND
www.gerdtarand.eu
Currently:
NGO Emerging Media Alliance,
chairman of the board
Head of Policy for SDY Estonia
But also:
BSSSC board member, BSSSC WGYP + YN
Vice-chairman of the Mustamäe district council in Tallinn
Previously:
Estonian National Youth Council, head of youth policy
YiA Estonia, European Youth Week project manager
ENYWC, chief-expert on youth participation
UBC Youth Network, Tallinn Youth Council
Secretary General of SDY Estonia

3. HERE!

12. The
foundation of
your personal
brand

13. What are the
key elements
of your
personal
brand?

14. Be authentic

15. Lean how to
introduce
yourself

16. The elevator
pitch

17. Step 1: know
yourself!

18. Know yourself: what
from your experience
is relevant to what you
hope to do now?

19. Know yourself: what
are your strongest
skills?

20. Know yourself: what
are your strengts and
passions, career-wise?

21. Know yourself: what
are you pursuing now?

22. Know yourself: what
makes you memorable
and special?

23. Step 2: craft
your pitch!

24. Part 1: who
are you?

25. Part 2: what are
your major
accomplishments/
passions/unique
skills?

26. Part 3: what
do you want /
where are you
going?

27. “Hi, I’m Natasha Brown. I’ll be receiving my
BBA in Accounting in May from UT-Austin and I
interned last summer at
PricewaterhouseCoopers in the Assurance
practice. I also participated in the firm’s
community service project in New Orleans,
which was an incredible experience. I’m also
the vice president of UT’s business fraternity.
I’m currently seeking an auditor position in the
Chicago area, which is why I’m here at this
conference.”

28. “Hi, my name is Rob Smith. I’m currently a
junior at Boston College majoring in business
with a minor in Chinese language. I spent last
semester in Beijing, where I studied and had a
really exciting internship with a small American
marketing firm working with Beijing’s tourism
agency. I saw that your agency has added some
Chinese clients lately, which is why I’m eager to
apply for one of your internships.”

29. Consider your
body
language

31. Show your
confidence

32. Develop the
tools of the
trade

33. Show your
cards

35. Dress for
success

36. Mirror, mirror
on the wall*
*Research by Elon University, Jayoti
Das and Stephen B. DeLoach

37. Build a
professional
online image

38. Take a
writing class

39. Ask for
feedback

40. Reassess your
personal
brand
regularly

41. The Power
Of Passion

42. 10 ways to add
passion to your
career

43. Be
(authentically)
enthusiastic

44. Say YES more
often

45. Find your bliss

46. Get rid of the
should’s and
shouldn’ts

47. Be proactive

48. Hang out with
passionate
people

49. Hang out with
passionate
people - online

50. Give back

51. Support others

52. Let’s get back
into the
sandbox!

53. How I
Activities I could
loved as a include
child this in my
life today

55. Meet me back
here at 12:40*
*If you feel like it

56. So, you think
you can
network?

57. 10
Dos and Don’ts
for Building
Relationships

58. Don’t wait until
you need a
network to
build one

59. Don’t overlook
the obvious

60. Do make sure
all networking
relationships
are mutually
beneficial

61. Do become an
active alumn

62. Do volunteer to
build your
network

63. Do join indistry
assosiations

64. Do research
before any
event

65. Don’t bail

66. Do follow up -
fast

67. Don’t forget to
say thank you

68. Make your life
one huge
networking
event!

69. Your
Network

72. Social
media
and you

73. Online
branding tips

74. Google
Yourself

77. E-mail
impeccably

78. Add links to
your e-mail
signature

79. Make sure your
networking profiles
are rated PG

80. Become an
active user of
LinkedIN,
Facebook,
Twitter etc.

81. Bring offline
relationships
online

82. Share your
status

83. Get some
online
bylines

84. Stay diligent
about your
online
presence

85. 10 ways to be
open to
opportunities
and change

86. Do one thing
every week to
advance

87. Cast a
wide net

88. Get in
the
know

89. Study
the stars

90. Be a
leader

91. Keep in touch

92. Pack Your Bags

93. Revisit career
services

94. Be more
than willing
to learn

95. Don’t be afraid
to

96. What will your
personal brand
look like?

97. 
Thanks!
gerd@gerdtarand.eu; +37256462734