Successfully reported this slideshow.
ASWA, August 11, 2009<br />How to Use Linked In and Facebook<br />
Facebook Facts:<br /><ul><li>Facebook has 250 million registered users
Facebook is the number 4 most visited website in the world, after Google, Microsoft, and Yahoo
Facebook had 350 million visitors in July of this year
Facebook is the fastest growing social media platform in the world.
Usage by people over age 55 has grown 513%!
More than 30 million users update their statuses at least once each day
More than 8 million users become fans of pages each day </li></ul>What is the big deal?<br />
LinkedIn Facts:<br /><ul><li>LinkedIn has over 44 million members in over 200 countries and territories around the world.
A new member joins LinkedIn approximately every second, and about half of our members are outside the U.S.
Executives from all Fortune 500 companies are LinkedIn members.
LinkedIn is an interconnected network of experienced professionals from around the world, representing 170 industries and ...
I still don’t get it!  Why are these so popular?<br />Relationships<br />Visibility<br />Credibility<br />Profitability<br...
Let’s talk about Facebook<br />
<ul><li>Make new connections
Reconnect with past relationships
Find and get found by potential clients, referral partners or business partners.
Market research
Referrals, leads
Get found by search engines
Visibility</li></ul>Benefits of using Facebook<br />
<ul><li>Create a personal profile
Connect with friends via email
Participate in conversation
Understand the etiquette</li></ul>How to use Facebook<br />
Upcoming SlideShare
Loading in …5
×

How To Use Facebook And Linked In

1,397 views

Published on

This presentation is geared towards those people who "don't get" FaceBook and Linked In. Presented at a local association meeting.

Published in: Business, Technology
  • Be the first to comment

How To Use Facebook And Linked In

  1. 1. ASWA, August 11, 2009<br />How to Use Linked In and Facebook<br />
  2. 2. Facebook Facts:<br /><ul><li>Facebook has 250 million registered users
  3. 3. Facebook is the number 4 most visited website in the world, after Google, Microsoft, and Yahoo
  4. 4. Facebook had 350 million visitors in July of this year
  5. 5. Facebook is the fastest growing social media platform in the world.
  6. 6. Usage by people over age 55 has grown 513%!
  7. 7. More than 30 million users update their statuses at least once each day
  8. 8. More than 8 million users become fans of pages each day </li></ul>What is the big deal?<br />
  9. 9. LinkedIn Facts:<br /><ul><li>LinkedIn has over 44 million members in over 200 countries and territories around the world.
  10. 10. A new member joins LinkedIn approximately every second, and about half of our members are outside the U.S.
  11. 11. Executives from all Fortune 500 companies are LinkedIn members.
  12. 12. LinkedIn is an interconnected network of experienced professionals from around the world, representing 170 industries and 200 countries. You can find, be introduced to, and collaborate with qualified professionals that you need to work with to accomplish your goals. </li></ul>What is the big deal?<br />
  13. 13. I still don’t get it! Why are these so popular?<br />Relationships<br />Visibility<br />Credibility<br />Profitability<br />Why are these so popular?<br />
  14. 14. Let’s talk about Facebook<br />
  15. 15. <ul><li>Make new connections
  16. 16. Reconnect with past relationships
  17. 17. Find and get found by potential clients, referral partners or business partners.
  18. 18. Market research
  19. 19. Referrals, leads
  20. 20. Get found by search engines
  21. 21. Visibility</li></ul>Benefits of using Facebook<br />
  22. 22. <ul><li>Create a personal profile
  23. 23. Connect with friends via email
  24. 24. Participate in conversation
  25. 25. Understand the etiquette</li></ul>How to use Facebook<br />
  26. 26. Create an account here!<br />How to use Facebook<br />Don’t need to use your real birthday.<br />
  27. 27. How to use Facebook<br />No need to put in too much personal information.<br />Don’t need to use your <br />
  28. 28. Requests are organic<br />This is your “Wall.”<br />How to use Facebook<br />Highlights are organic too!<br />Don’t need to use your <br />
  29. 29. This is a “Fan page”<br />How to use Facebook<br />A business has “Fans”<br />Don’t need to use your <br />
  30. 30. This is a “Group page.”<br />How to use Facebook<br />Don’t need to use your <br />Group pages are great for posting events, sharing information, networking, and more!<br />
  31. 31. <ul><li>Everything posted on Facebook is public
  32. 32. You don’t have to be friends with everybody
  33. 33. Limit personal information
  34. 34. Know which conversations are personal and public
  35. 35. Keep quizzes and games to yourself
  36. 36. Understand your employer’s policy</li></ul>Best Facebook practices<br />
  37. 37. Let’s talk about LinkedIn<br />
  38. 38. <ul><li>Make new connections
  39. 39. Reconnect with past relationships
  40. 40. Learn about job opportunities, post jobs
  41. 41. Research employees, companies, competitors.
  42. 42. Find and get found by potential clients, referral partners or business partners.
  43. 43. Keep abreast about what’s going on in your industry.
  44. 44. Referrals, leads, and testimonials
  45. 45. Networking and industry events</li></ul>Benefits of using LinkedIn<br />
  46. 46. <ul><li>Create a professional profile
  47. 47. Import address book, or manually enter email addresses of those you want to connect with
  48. 48. Participate in discussions and groups
  49. 49. Request testimonials from former employers, clients, friends.
  50. 50. Give testimonials</li></ul>How to use LinkedIn<br />
  51. 51. How to use LinkedIn<br />Easy to join!<br />Don’t need to use your <br />
  52. 52. Create a professional profile<br />How to use Facebook<br />A business has “Fans”<br />The more information you put in, the more complete it is.<br />Don’t need to use your <br />
  53. 53. Import connections from email.<br />How to use LinkedIn<br />Add connections individually<br />Don’t need to use your <br />
  54. 54. Connect with people from your past!<br />How to use LinkedIn<br />Don’t need to use your <br />
  55. 55. Find a group or create a group!<br />How to use LinkedIn<br />Don’t need to use your <br />
  56. 56. Network with other members.<br />How to use LinkedIn<br />Participate in discussions! <br />Don’t need to use your <br />
  57. 57. <ul><li>Everything posted on LinkedIn is public
  58. 58. Post a professional photo.
  59. 59. Professional information is best.
  60. 60. Join groups in your area of interest.
  61. 61. Participate in discussions.
  62. 62. Add value to your groups and network by posting news articles, jobs, etc.
  63. 63. Update your status occasionally.
  64. 64. Don’t sell or spam.
  65. 65. Understand your employer’s policy</li></ul>Best LinkedIn practices<br />
  66. 66. Tech Crunch.com, Aug 2009. http://www.techcrunch.com/2009/08/04/facebook-is-now-the-fourth-largest-site-in-the-world/<br />Facebook.Com, Statistics. http://www.facebook.com/press/info.php?statistics<br />Linked In.com, Press http://press.linkedin.com/about<br />MacWorld.com Facebook Etiquette. http://www.macworld.com/article/141982/2009/08/facebooketiquette.html?lsrc=nl_mwweek_h_cbstories<br />References<br />
  67. 67. THANK YOU<br />Wendy Kenney<br />Founder, 23 Kazoos<br />Creative Marketing Strategies for Small Business<br />wnkenney@23Kazoos.com<br />Free e-Book:<br />Build Buzz for Your Biz: 23 Creative and Inexpensive Marketing Strategies that Will Get You Noticed!<br />www.23Kazoos.com<br />

×