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Simple Social Media Marketing - The Do's and Don'ts


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This aims to give you the information you need to choose which of the big 3 social media sites you want to promote your business on, some do's and don'ts for each and a brief introduction to blogging.

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Simple Social Media Marketing - The Do's and Don'ts

  1. 1. Simple Social Media Marketing <br />Rebekah Harriman<br />R&R VA Services<br />
  2. 2. Why Social Media Marketing is Important<br />It’s a free and simple way to communicate with existing customers/clients and access new ones<br />There are simply millions of people using it! There are more than 500 million active Facebook users globally and 11 million LinkedIn users across Europe *<br />If you’re not there, your competitors will be!<br />* Taken from Facebook’s own stats and 20+ mind-blowing social media statistics revisited <br />
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  4. 4. Who is on which platform?<br />
  5. 5. Twitter<br />What it’s good for doing<br />Connecting you directly to your customers and potential customers<br />Customer Care<br />Finding peer support<br />Asking questions – and getting responses!<br />Meeting like minded people<br />Having fun <br />
  6. 6. Don’ts<br />Do’s<br />Be there! For it to be effective you need to be on it every day for people to pay attention<br />Be varied in what you tweet<br />Share interesting things<br />Think about what image you are projecting and who you want to attract before you tweet about some things!<br />Direct Sell!!! <br />Have a constant stream and not interact with anyone – the point is to get talking to people<br />If you’re there for business, don’t swear (too much) or be abusive<br />Get hung up about follower numbers <br />
  7. 7. LinkedIn<br />What it’s good for doing<br />Helping to maintain business contacts after networking events<br />Demonstrating your value through client recommendations and endorsements<br />Showing your expertise clearly though your profile and experience<br />Helping you access services/expertise/product and sometimes funding through your connections.<br /><br />
  8. 8. Do’s<br />Don’ts<br />Update regularly <br />Endorse other people<br />Link it to your blog<br />Get introduced to other people on LinkedIn that you don’t know through a connection<br />Treat it like your twitter feed – that is too much noise for most people on LinkedIn<br />Include every job you’ve ever done on your profile! <br />
  9. 9. Facebook Pages<br />What they’re good for <br />Connecting with existing clients in a very interactive way<br />Great for running polls or surveys, asking for feedback on new products or ideas etc<br />Running competitions or special offers that are exclusive if they ‘Like’ your page<br />Showing pictures<br />Inviting people to events<br />Linking to your website or blog<br />
  10. 10. Do’s <br />Don’ts<br />Add videos, pictures etc<br />Ask your fans opinion on things<br />Start discussions<br />Share interesting articles written by other people<br />Respond to people when they post on your page<br />Spam other people’s pages with links to your page<br />Just talk about what you are doing<br />Solely post about your company <br />
  11. 11. Blogs<br />What they’re good for<br />Providing information to your customers<br />New products or services<br />Articles that may help them with their business and get them coming back to your site i.e becoming a resource <br />Promoting Discussion<br />Asking for opinions on products or services<br />Running surveys and sharing your findings<br />Telling people your news<br />Have you just won an award?? Have you appeared in the local media recently? Got a newsworthy story? Then put them up on your blog with links!<br />
  12. 12. Some top tips<br />Frequency – best practice is twice a week but only update if you have something to say<br />Ask people you know or admire to guest blog for you<br />Remember who you are blogging for – your clients, not you! <br />When you get stuck…<br />Have you read a blog post recently that you really liked/thought was useful – write a response<br />Read through your recent Twitter feed – is there a topic there?<br />Revisit your old posts – have you written something previously that needs updating?<br />
  13. 13. A few good examples!!<br />Twitter – <br />For advice: @MarkShaw<br />Example: @Starbucks<br />Bad example: @CostaCoffee<br />LinkedIn<br />Example - Heather Townsend – The Efficiency Coach’s profile<br /><br />Facebook<br />Example – The Internet Marketing VA<br />!/internetmarketingva<br />Blogs<br />Social Media for Small Businesses<br /><br />
  14. 14. Thank you for your attention. <br />If you have any questions please ask me!!!<br />To download a free Twitter Basics Workbook please go to my website: click on the buttonBasic workbooks for LinkedIn & Facebook Pages coming soon<br />