Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Simple Social Media Marketing - The Do's and Don'ts

883 views

Published on

This aims to give you the information you need to choose which of the big 3 social media sites you want to promote your business on, some do's and don'ts for each and a brief introduction to blogging.

Published in: Business
  • Be the first to comment

  • Be the first to like this

Simple Social Media Marketing - The Do's and Don'ts

  1. 1. Simple Social Media Marketing <br />Rebekah Harriman<br />R&R VA Services<br />
  2. 2. Why Social Media Marketing is Important<br />It’s a free and simple way to communicate with existing customers/clients and access new ones<br />There are simply millions of people using it! There are more than 500 million active Facebook users globally and 11 million LinkedIn users across Europe *<br />If you’re not there, your competitors will be!<br />* Taken from Facebook’s own stats and http://econsultancy.com 20+ mind-blowing social media statistics revisited <br />
  3. 3.
  4. 4. Who is on which platform?<br />
  5. 5. Twitter<br />What it’s good for doing<br />Connecting you directly to your customers and potential customers<br />Customer Care<br />Finding peer support<br />Asking questions – and getting responses!<br />Meeting like minded people<br />Having fun <br />
  6. 6. Don’ts<br />Do’s<br />Be there! For it to be effective you need to be on it every day for people to pay attention<br />Be varied in what you tweet<br />Share interesting things<br />Think about what image you are projecting and who you want to attract before you tweet about some things!<br />Direct Sell!!! <br />Have a constant stream and not interact with anyone – the point is to get talking to people<br />If you’re there for business, don’t swear (too much) or be abusive<br />Get hung up about follower numbers <br />
  7. 7. LinkedIn<br />What it’s good for doing<br />Helping to maintain business contacts after networking events<br />Demonstrating your value through client recommendations and endorsements<br />Showing your expertise clearly though your profile and experience<br />Helping you access services/expertise/product and sometimes funding through your connections.<br />http://www.youtube.com/watch?v=IzT3JVUGUzM<br />
  8. 8. Do’s<br />Don’ts<br />Update regularly <br />Endorse other people<br />Link it to your blog<br />Get introduced to other people on LinkedIn that you don’t know through a connection<br />Treat it like your twitter feed – that is too much noise for most people on LinkedIn<br />Include every job you’ve ever done on your profile! <br />
  9. 9. Facebook Pages<br />What they’re good for <br />Connecting with existing clients in a very interactive way<br />Great for running polls or surveys, asking for feedback on new products or ideas etc<br />Running competitions or special offers that are exclusive if they ‘Like’ your page<br />Showing pictures<br />Inviting people to events<br />Linking to your website or blog<br />
  10. 10. Do’s <br />Don’ts<br />Add videos, pictures etc<br />Ask your fans opinion on things<br />Start discussions<br />Share interesting articles written by other people<br />Respond to people when they post on your page<br />Spam other people’s pages with links to your page<br />Just talk about what you are doing<br />Solely post about your company <br />
  11. 11. Blogs<br />What they’re good for<br />Providing information to your customers<br />New products or services<br />Articles that may help them with their business and get them coming back to your site i.e becoming a resource <br />Promoting Discussion<br />Asking for opinions on products or services<br />Running surveys and sharing your findings<br />Telling people your news<br />Have you just won an award?? Have you appeared in the local media recently? Got a newsworthy story? Then put them up on your blog with links!<br />
  12. 12. Some top tips<br />Frequency – best practice is twice a week but only update if you have something to say<br />Ask people you know or admire to guest blog for you<br />Remember who you are blogging for – your clients, not you! <br />When you get stuck…<br />Have you read a blog post recently that you really liked/thought was useful – write a response<br />Read through your recent Twitter feed – is there a topic there?<br />Revisit your old posts – have you written something previously that needs updating?<br />
  13. 13. A few good examples!!<br />Twitter – <br />For advice: @MarkShaw<br />Example: @Starbucks<br />Bad example: @CostaCoffee<br />LinkedIn<br />Example - Heather Townsend – The Efficiency Coach’s profile<br />http://uk.linkedin.com/in/heathertownsend<br />Facebook<br />Example – The Internet Marketing VA<br />http://www.facebook.com/#!/internetmarketingva<br />Blogs<br />Social Media for Small Businesses<br />Www.socialmediasmallbiz.co.uk<br />
  14. 14. Thank you for your attention. <br />If you have any questions please ask me!!!<br />To download a free Twitter Basics Workbook please go to my website:http://www.rrva.co.ukand click on the buttonBasic workbooks for LinkedIn & Facebook Pages coming soon<br />

×