The document discusses several ways to promote and sell an indie rock music magazine. It proposes promoting the magazine at concerts of bands featured in the magazine, sponsoring music videos on YouTube to advertise to viewers, running advertisements before movies related to indie rock, and including advertisements inside CD covers of indie rock artists and selling the magazine in indie rock music shops.

1. How will my magazine be
promoted and sold
By Georgia Dye

2. Concerts
• One way in which my magazine can be promoted or sold is at the concerts
of the bands included in my magazine. This is because they follow the
music genre which my band perform meaning that my target audience
will be attending the concert meaning this will be the perfect place for my
magazine to be promoted. The magazine could gain sponsorship or
sponsor one of the concert nights of the band allowing it to be sold on the
merchandise stand as it could include a feature inside about the indie-
rock band playing the concert that night. This will give the concert goers
something to read whilst they wait in anticipation for their favourite indie-
rock group to come on stage, they can also take it away as a reminder of
their night as the magazine issue will include the page spread about the
performing band. This is a good promotion idea as the majority of the
people attending the concerts of indie-rock bands will be my magazines
target audience so will definitely be interested in reading my magazine.

3. YouTube
• Another way in which I could promote my magazine to catch my target
audiences attention is to sponsor music videos by indie-rock artists. This will
enable my magazine to put an advert onto YouTube which would play
before you view the music videos which would show the magazine and
information on where you can subscribe to ordering the magazine. This will
also catch the attention of my target audience as the advertisement for
the magazine is played before music videos by the indie-rock artists/groups
mentioned in my magazine, meaning the target audience/readers of my
magazines will be viewing the music videos thus viewing the adverts
allowing them to get the link to subscribe to the magazine. This is also
putting two types of media together as it would be using the internet and
the website YouTube to advertise and promote my magazine which
mergers the technologies together.

4. Cinema
• I could also promote and sell my magazine through the cinema as there are
many advertisements played before a film is viewed. I could use the
cinema by paying to have an advertisement shown which promotes my
magazine. This will be good promotion for the magazine because many
people go to the cinema everyday which will mean a lot of people will see
the advertisement meaning that it will catch the attention of many people
who fall into my target audience. Also to ensure that my target audience
will be the majority of the viewing of the advert for the magazine I will
ensure that the advertisements are played before films which have a
relation or relevancy to my music genre. This could range from an indie-
rock band having their track used behind a film as the background music
to the film being a concert film/documentary on an indie-rock artist/band.
These types of film will allow me to know for sure that people who fall into
my target audience will be viewing the advertisement for the magazine.

5. Cd covers and shops
• I could also promote my magazine using the CD covers of CDs which have
been made and produced by the different artists from the music genre.
Once my magazine has gained its popularity with the public I will be able to
purchase an advertisement being included inside the CD cases of some
indie-rock artists which will allow the target audience to have an easy way to
viewing the advertisement as CDs of their favourite artists are the most
popular thing there is to buy. This will increase the promotion and
sales/subscriptions to the magazine as a lot more of my target audience will
view the advertisement for the magazine allowing them to purchase it. It will
also increase the sales of my magazine as I will be able to sell my magazine
in the shops, by including magazine stands in the most popular indie-rock CD
shops it will allow people who are interested in my chosen music genre. This
will get the magazine seen and bought by many people passing through the
shop as they will be attracted by the inclusion of their favourite bands.

6. Cd covers and shops
• I could also promote my magazine using the CD covers of CDs which have
been made and produced by the different artists from the music genre.
Once my magazine has gained its popularity with the public I will be able to
purchase an advertisement being included inside the CD cases of some
indie-rock artists which will allow the target audience to have an easy way to
viewing the advertisement as CDs of their favourite artists are the most
popular thing there is to buy. This will increase the promotion and
sales/subscriptions to the magazine as a lot more of my target audience will
view the advertisement for the magazine allowing them to purchase it. It will
also increase the sales of my magazine as I will be able to sell my magazine
in the shops, by including magazine stands in the most popular indie-rock CD
shops it will allow people who are interested in my chosen music genre. This
will get the magazine seen and bought by many people passing through the
shop as they will be attracted by the inclusion of their favourite bands.