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  1. 1. EVALUATION<br />
  2. 2. In what ways does your media product use, develop or challenge forms and conventions of real media products?<br />THIS IS A REAL MAGAZINE, WHICH I WILL USE IN ORDER TO DEMONSTRATRE WHICH FORMS AND CONVENTIONS I HAVE USED IN MY MAGAZINE.<br />I put a title of my magazine on the front page, as normally done, in the left corner. This is quite usual as people first look at the top left corner of a page<br />I also put a bar at the top with a photo of an artist featured in my magazine like this has, as the reader wants to know if any artists they like are in the magazine<br />The artist’s name is also included, which is normal as one needs to know who the person in the picture is<br />The main featured artists’ picture covers the front page like mine, which is a normal convention<br />I included a bar at the bottom with names of bands which are also featured in my magazine which is usual for a music magazine<br />I put a barcode and price on my magazine which is a normal convention for press media<br />
  3. 3. In what ways does your media product use, develop or challenge forms and conventions of real media products?<br />THIS IS MY MAGAZINE, WHICH IS WILL USE TO SHOW WHERE I CHALLENGED OR DEVELOPED FORMS AND CONVENTIONS<br />The bar at the top of the page includes issue of magazine- quite conventional<br />Small piece of writing- usual for contents<br />I followed the usual conventions of contents page layout- by having headings and page numbers<br />I didn’t include lots of text which would give further information to attract consumers, just band names<br />I included a plug for another platform- radio, quite common<br />
  4. 4. In what ways does your media product use, develop or challenge forms and conventions of real media products?<br />THIS IS MY MAGAZINE, WHICH IS WILL USE TO SHOW WHERE I CHALLENGED OR DEVELOPED FORMS AND CONVENTIONS<br />I developed the convention of the a review of an artist by including a review box in the interview. This review not only includes a music review but an interview review<br />There is the conventional main photo, but I developed that by adding smaller ones on the opposite page<br />There’s a quote in larger writing in the text which is conventional<br />The main photo I used is slightly unconventional as it’s dark lighting and not clear- creating a unique edge<br />The layout is conventional, question answer format in columns with a title and a sentence in larger font to introduce the interview<br />
  5. 5. How does your media product represent particular social groups?<br /><ul><li>I believe my magazine targets the social group of ‘Indie’. I dressed the main artist in retro clothes which this subculture would wear- for example the yellow Lakers top found on the front page. The fashion connotes an individual style.
  6. 6. My mode of address throughout the magazine constantly refers to the consumer as ‘us’ creating a feeling of belonging.
  7. 7. The bands mentioned are the kind of bands the ‘Indie’ social group would listen to.
  8. 8. In the pictures the mise-en-scene creates a feeling of rebellion and guitar based music, as the lighting is dark and there are guitars and drums.
  9. 9. Places such as Camden are mentioned, which are places where people of an ‘Indie’ social group would go to shop or see live music.
  10. 10. There is a competition for a festival which this social group would go to usually- Reading.</li></li></ul><li>What kind of media institution might distribute your media product and why?<br /><ul><li>I would want my magazine to reach any Indie music fan, therefore I’d want it to be distributed in newsagents and other magazine selling shops all over Britain.</li></ul>I would, therefore, need my magazine to be distributed by a largely successful media institution such as IPC Media who publish NME. <br /><ul><li>IPC Media publishes 850 magazines, with a wide variety from Country Life to Marie Claire. NME is the only music magazine IPC Media publishes, therefore this could be both beneficial or detrimental for my magazine. This could be beneficial as NME is a very successful magazine, and as mine is similar to it, there is a high chance of it becoming equally successful. However, due to NME’s success mine could become too similar to it if it is distributed similarly and therefore not reach it’s maximum potential.
  11. 11. Another media institution is Bauer Media who publishes Kerrang! , they have 80 media brands and 20 local radio stations. Some of the magazines they publish are Heat, Grazia, FHM and Closer. However Kerrang! is a different niche magazine aimed at a different subculture.
  12. 12. As my magazine is most like NME I’d choose IPC Media to distribute my magazine opposed to Bauer Media. </li></li></ul><li>Who would be the audience for your media product?<br />16-25 year olds who place themselves in the subculture of ‘Indie’. <br /><ul><li>I asked my target audience to guess who’d be the audience for my music magazine and they estimated 15-22year olds as the font is mature especially the stencil font. They also guessed that my audience would be people who like Indie music as the fashion and bands mentioned resemble the Indie subculture.
  13. 13. My main aim for creating this music magazine, was that it would be intensely focused upon new and popular Indie artists, which effected the way in which the consumers dressed, acted and socialised. I also wanted my magazine to be able to determine where my readers would go to socialise, therefore I mentioned gig venues and casually mentioned festivals they’d be interested in.
  14. 14. I didn’t determine whether my audience would be male or female as I find both can enjoy the Indie subculture. The colour schemes are not stereotypical of either genre, they are blacks, reds, browns and whites. </li></li></ul><li>How did you attract/ address your audience?<br /><ul><li>One of my main aims in addressing my audience would be to use a casual mode of address which created brand loyalty and belonging. In my research process I analysed a real double page spread in order to understand the terminology and language most usually used. I used synthetic personalisation in order to create a personal relationship with the consumers, mainly by using the words ‘us’ and ‘we’. In order to attract young adults I used colloquial language, as it creates an informal attitude.
  15. 15. I attracted my wanted audience by including names of well known Indie artists on the front page for the consumer to know whether they would like this magazine. I also focused on using dark lighting in my photos to create a rebellious attitude.
  16. 16. I made my magazine seem visually exciting by using a range of graphics, such as shadowing fonts, and by using a range of photographs.
  17. 17. My target audience commented on how the language mentions places where the audience would usually go, such as gigs.</li></li></ul><li>How did you attract/ address your audience?<br />I WILL USE MY FRONT PAGE TO SHOW HOW I ATTRACTED MY AUDIENCE<br />Bold distorted title- rebellious attitude only appealing to younger people <br />The use of language here, attracts the reader, as it is ‘exclusive’<br />The mise-en-scene of a guitar connotes the Indie genre. Therefore attracting those who like this genre. <br />This graphic I used, a star, is sharp therefore making the consumer look at it, and then reading the text which is about Reading tickets, which attracts people who’d go to that festival; who are my audience. <br />By only including names of bands without text, the consumer can quickly see whether they like the people featured in this magazine, and therefore whether they’d be interested in buying it<br />
  18. 18. What have you learnt about technologies from the process of constructing this product?<br />I’ve obtained a range of skills from creating a music magazine.<br />I have learnt how to use Photoshop, as before I had never used it. I learnt how to manipulate photographs and use graphics to successful make the most real music magazine possible. <br />I built upon my photographing skills, by using professional cameras and the rule of thirds. My audience feedback told me my photos <br />were well photographed.<br />I learnt how to create a avatar movie on a website called <br /> to make my blog more interesting.<br />I also learnt how to use the internet blogging site Blogger, and how to place different types of media on it.<br />I learnt how to make movies on a Mac laptop, and how the edit them to vary my different forms of media. <br />
  19. 19. Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?<br />FRONT PAGE <br />I learnt how to use more complex fonts and edit them to make the font shadowed or bolder<br />I learnt how to improve in taking photographs, as the preliminary ones were simple<br />I discovered how to create shapes on Photoshop, allowing me to create a bar code and star<br />I developed my use of colour scheme, making it more complex<br />I learnt how to use framing devices better<br />
  20. 20. Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?<br />COVER PAGE<br />I increased the use of headings and framing devices to make my contents more structured <br />I learnt how to use different fonts to make the contents seem more interesting <br />I also learnt how to take photographs more professionally and therefore I could include more on my contents which were well thought about and photographed<br />Through my ability to understand magazines better I was able to make it more realistic by adding an advertisement for another platform<br />
  21. 21. Overall...<br />I feel I have successfully made a niche Indie genre music magazine which would be purchased by those who follow the Indie subculture. I feel I have both followed and developed upon conventions, attracting and addressing my audience with success. I also feel I have developed many skills I have eloped throughout this process. <br />