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  1. 1. Evaluationof the Music Magazine.Luke Doherty.G321.
  2. 2. • Originally the group I was working in were supposed to record theevaluation, but due to unfortunate circumstances we werent able to findthe time to record the evaluation itself and as a result we are now workingindividually on the evaluations of each edition of the magazine. It was agood idea to work as a group as there was a range and a variety of ideasthat were involved in making the magazine and we worked cohesively andefficiently as a group. Yet it in the end it worked out that we workedindividually, as we couldn’t rely on other people.
  3. 3. In what ways does the magazine, use, develop orchallenge forms or conventions of mediaproducts?Challenges - My edition of the magazine fights against the Stereotypes that exist aroundmodern music and how it’s the be-all and end-all. By bringing folk music back into thespotlight ;it could provide a renaissance for folk music and as it was very popular when itwas one of the best types of music around, I felt I could focus my attention on areas ofmusic that have been deprived in recent eras. ‘The fight against modern music’ is one ofthe areas I could focus my attention on as it provides older generations which a chanceto enjoy themselves to music they listened to in their younger days.Develop – The Inclusion of Social Networking on the front cover of the magazine showsthat although it focuses against modern music it tries to use all resources available to themagazine to promote it and uses popular social networking sites such as facebook andtwitter to show this aswell as the inclusion of the web address of the magazine.Use – The use of Coverlines to provide information about the magazine which iscommonly used amongst the majority of magazines which is placed on the front coverand within the magazine aswell as the competitions I provided in my edition of themagazine to keep up to date with the existing formats that already exist.
  4. 4. How does your media product represent particular socialgroups?• Social Groups – The social groups my magazine focuses is on is the ages ofit’s audience which are older generations or new audiences to music who arelooking for alternative options to modern music. It challenges stereotypesaswell by focusing on a ‘lost’ type of music. It also gives an insight into thetype of target audience I would be providing the edition for.
  5. 5. What kind of media institution might distribute yourmedia product and why?• Bauer Media – I think the best institution for my musicmagazine is ‘Bauer Media’. It owns famous musicmagazines such as ‘Mojo’ and ‘Kerrang.’ They are 2popular and famous music magazines. It’s the rightinstitution for me as I feel there is a gap in the market atBauer Media in regard to music magazines as they own alot of music magazines. This is a benefit as it allows me tocompare mine with others and I tried to use popular sellingpoints on there’s to help me develop my magazine. Yet thevariety of the 4 editions of soundcheck makes it a uniquemagazine and especially my edition as it focuses on folkmusic, which I don’t think is covered largely within themusic magazine industry. They are a UK based institutionwhich is good as they focus on domestic based magazineswhich soundcheck is. It’s a local magazine so it fits thepurpose of my magazine to be with Bauer media.
  6. 6. Who would be the audience for your media product?• Audience. – It’s based on providing a magazine for local people looking forlive, cheap and local music. It’s also for people don’t want to pay hugeamounts of money to go huge venues and would rather see local talentright on their doorstep.
  7. 7. How did you attract/address your audience?• Address/Attract your audience – Within the magazine there areopportunities to win free prizes, and this would appeal to the audience asit can provide them with a chance to listen too the music the magazinewas providing them with information about.• Give insight into local venues – The magazine actually gives a list to thetarget audience of the venues they can go and attend to find where theartists they are playing and go and watch these local artists.• Give info about local bands - The magazine gives information about localbands through the interviews they have with them, also snippets ofinformation show when you can see them playing live and theirbackground.
  8. 8. What have I learnt about digital technologies?• What have I learnt about digital technologies – I learnt how to usePhotoshop, Adobe InDesign and other types of software which allowed meto create my music magazine. Aswell as uploading photos. I also Learnthow to use of a variety websites such as SlideShare, Prezi and Scribd.
  9. 9. Looking back at your preliminary task, what do you feel youhave learnt in the progression from it to the originalproduct?• Learnt from Preliminary Task – Ilearnt and understood new usesof software and learnt how tofully analyse magazine frontcovers, contents pages anddouble-page spreads in detail.Main Task.PreliminaryTask.
  10. 10. Feedback from target audience.• Feedback from target audience – For the feedback of my magazine, I askedmy fellow group members to analyse the strengths and weaknesses of mymagazine.• I was told my front cover image was good as it fitted my magazine style andfocus well. The effect on the image made my magazine fit into place. I wasalso told my Coverlines were interesting and enticed my target audience.• Some improvements were that my contents page should have moreinformation on it aswell and to use a variety of colours as green was tooconstant.