2. What is it?
The beauty myth is a theory that was created by
Naomi Wolf and she explains that women in the
media are used to attract the audience which
includes there outfits and the way they look.
She explains that women are sexualised and
dominated my men.
3. Why is it used?
Wolf said that this idea is used to help sell more
copies of the magazines and other media
outlets. Models that are used are most often
airbrushed and photshopped to create this idea
of ‘flawlessnes’