2. Advertisement
We have decided to advertise our film opening using the following:
• TV
• Radio
• Cinemas
• Billboards
• Buses
• Magazines/newspapers
We have chosen to use a variety of ways to advertise our film opening to ensure that our target audience will be able to
view it. We will create a film poster that we can put on the buses and planes and billboards. We will create a trailer that
will be shown in the cinemas and on the TV.
3. Target audience
The target audience for our film is predominantly teenagers and because of the
sensitive topics within the opening the film will have BBFC certificate of 15.
However, our secondary target audience is middle aged women, the parents of
teenagers. Our film influences are (Girl, interrupted) and (Its kind of a funny
story) which both have a certificate of 15.
4. Sponsorship
Within regards to sponsorships we haven’t received any contact from companies who
would like to work with us however we are still planning and continuing to contact
minor film production companies.
