Sports PR Lecture, 10-16

1. Sports PR
Lecture: 10.16.18
University of Cincinnati
By Jackie Reau

2. World Cup 2026: Cincinnati as a
Host City
*Cincinnati is one of a handful of North American cities vying
to be named a World Cup city to host a match(es)
*The Cities will be chosen by June of 2020
*Your project will be completed on the premise that
Cincinnati has been chosen to host the semi-final matches of
World Cup 2026

3. Presentation Schedule
November 20: Spencer, Stolly, Summers, Switzer, Sam-Turay
Topic: Create a cause marketing campaign with a Fortune 500
company based in Cincinnati to drive youth ticket sales to
matches
November 20: Raup, Richter, Riley, Rojas Cerruty, Schumann
Topic: Hold a press conference to announce Cincinnati as a WC
Host City in June 2020
November 20: Mitchell, Murphy, Mutlu, Newman, Jones
Topic: Create a community relations plan with SAY Soccer to
drive youth participation in the WC Fan Fest
November 27: Knorr, Lancaster, Martella, Metzger, Thaboune
Topic: Create a media event to announce Kroger will fund the WC
2026 activities in Cincinnati for $5 million

4. Group Project Overview
November 27: Harris, Holden, Hudson, Irby, Vanlinge
Topic: Create a foot print and activities for the WC Fan Fest
at The Banks and host a media event to announce it
December 4: Eaton, Feltner, Glover, Goings, Vannette
Topic: Create a plan to engage students at local universities
to volunteer for Fan Fest and Volunteer Greeters at matches
December 4: Chamber, Crouse, Deanna, Duff, Walker
Topic: Create an eSports Competition in June 2025 to raise
awareness of the one-year out anniversary to be held on
Fountain Square
December 4: Alf, Ball, Bojang, Bumpass, Zamrik
Topic: Create a legacy program where a new soccer field will
be built/dedicated during WC 2026

5. World Cup 2026: Cincinnati as a
Host City
*All groups must have full participation from all members
*Each presentation must include a PPT presentation,
PR/Event Plan and a draft press release announcing your
news

6. World Cup 2026: Cincinnati as a
Host City
PR/Event Plan Outline
*Objective of PR or Event Activity
*Target Audience(s)
*Key Messages to Drive Motivation for Your Target Audience
*Initiatives (Media Event, Special Event, etc.)
*Timeline of Activity for the Initiatives
*Personnel to complete the Initiatives
*Budget for Your Activity Only (not the entire project)

7. October 23
No Class Lecture
Use time to meet with your group to plan your group project

8. Event Brain Storm
In two minutes, write down every sporting event you would
want to attend—from amateur to professional.

9. Event Planning
Flying Pig Marathon VIP Sponsor Party
Friday of Marathon Weekend
*Objective of the Event
*Target Audience(s)
*Key Messages
*Initiatives (Media Event, Special Event, etc.)
*Timeline of Activity for the Initiatives
*Personnel to complete the Initiatives
*Budget for Your Activity Only (not the entire project)

10. Presentation Schedule
October 16: Knorr, Lancaster, Martella, Metzger, Thaboune
Topic: Fantasy Football Participation in America
October 30: Harris, Holden, Hudson, Irby, Vanlinge
Topic: Revenue Model of a College Bowl Game
November 6: Eaton, Feltner, Glover, Goings, Vannette
Topic: Community Relations and Sports
November 13: Chamber, Crouse, Deanna, Duff, Walker
Topic: Growth of the X Games. Why?
November 20: Alf, Ball, Bojang, Bumpass, Zamrik
Topic: How ESPN can regain subscribers
new programming