Sports PR Lecture, 10-30

1. Sports PR
Lecture: 10.30.18
University of Cincinnati
By Jackie Reau

2. World Cup 2026: Cincinnati as a
Host City
*Cincinnati is one of a handful of North American cities vying
to be named a World Cup city to host a match(es)
*The Cities will be chosen by June of 2020
*Your project will be completed on the premise that
Cincinnati has been chosen to host the semi-final matches of
World Cup 2026

3. Presentation Schedule
November 20: Spencer, Stolly, Summers, Switzer, Sam-Turay
Topic: Create a cause marketing campaign with a Fortune 500
company based in Cincinnati to drive youth ticket sales to
matches
November 20: Raup, Richter, Riley, Rojas Cerruty, Schumann
Topic: Hold a press conference to announce Cincinnati as a WC
Host City in June 2020
November 20: Mitchell, Murphy, Mutlu, Newman, Jones
Topic: Create a community relations plan with SAY Soccer to
drive youth participation in the WC Fan Fest
November 27: Knorr, Lancaster, Martella, Metzger, Thaboune
Topic: Create a media event to announce Kroger will fund the WC
2026 activities in Cincinnati for $5 million

4. Group Project Overview
November 27: Harris, Holden, Hudson, Irby, Vanlinge
Topic: Create a foot print and activities for the WC Fan Fest
at The Banks and host a media event to announce it
December 4: Eaton, Feltner, Glover, Goings, Vannette
Topic: Create a plan to engage students at local universities
to volunteer for Fan Fest and Volunteer Greeters at matches
December 4: Chamber, Crouse, Deanna, Duff, Walker
Topic: Create an eSports Competition in June 2025 to raise
awareness of the one-year out anniversary to be held on
Fountain Square
December 4: Alf, Ball, Bojang, Bumpass, Zamrik, Reif
Topic: Create a legacy program where a new soccer field will
be built/dedicated during WC 2026

5. World Cup 2026: Cincinnati as a
Host City
*All groups must have full participation from all members
*Each presentation must include a PPT presentation,
PR/Event Plan and a draft press release announcing your
news

6. World Cup 2026: Cincinnati as a
Host City
PR/Event Plan Outline
*Objective of PR or Event Activity
*Target Audience(s)
*Key Messages to Drive Motivation for Your Target Audience
*Initiatives (Media Event, Special Event, etc.)
*Timeline of Activity for the Initiatives
*Personnel to complete the Initiatives
*Budget for Your Activity Only (not the entire project)

7. Sponsorship
Cincinnati Music Festival overview
&
Sponsorship Prospecting Discussion

8. Presentation Schedule
October 30: Harris, Holden, Hudson, Irby, Vanlinge
Topic: Revenue Model of a College Bowl Game
November 6: Eaton, Feltner, Glover, Goings, Vannette
Topic: Community Relations and Sports
November 13: Chamber, Crouse, Deanna, Duff, Walker
Topic: Growth of the X Games. Why?
November 20: Alf, Ball, Bojang, Bumpass, Zamrik
Topic: How ESPN can regain subscribers
new programming