Cincinnati is one of several North American cities being considered to host matches for the 2026 FIFA World Cup. Students at the University of Cincinnati are presented with group projects premised on Cincinnati being selected to host the semi-final matches. The projects involve creating public relations or event plans to promote youth participation, engage the community, and drive ticket sales. Groups will give presentations on November 20th and 27th and December 4th outlining their PR/event plans, PowerPoint presentations, and draft press releases announcing their initiatives.

1. Sports PR
Lecture: 11.13.18
University of Cincinnati
By Jackie Reau

2. World Cup 2026: Cincinnati as a
Host City
*Cincinnati is one of a handful of North American cities vying
to be named a World Cup city to host a match(es)
*The Cities will be chosen by June of 2020
*Your project will be completed on the premise that
Cincinnati has been chosen to host the semi-final matches of
World Cup 2026

3. Presentation Schedule
November 20: Spencer, Stolly, Summers, Switzer, Sam-Turay
Topic: Create a cause marketing campaign with a Fortune 500
company based in Cincinnati to drive youth ticket sales to
matches
November 20: Raup, Richter, Riley, Rojas Cerruty, Schumann
Topic: Hold a press conference to announce Cincinnati as a WC
Host City in June 2020
November 20: Mitchell, Murphy, Mutlu, Newman, Jones
Topic: Create a community relations plan with SAY Soccer to
drive youth participation in the WC Fan Fest
November 27: Knorr, Lancaster, Martella, Metzger, Thaboune
Topic: Create a media event to announce Kroger will fund the WC
2026 activities in Cincinnati for $5 million

4. Group Project Overview
November 27: Harris, Holden, Hudson, Irby, Vanlinge
Topic: Create a foot print and activities for the WC Fan Fest
at The Banks and host a media event to announce it
December 4: Eaton, Feltner, Glover, Goings, Vannette
Topic: Create a plan to engage students at local universities
to volunteer for Fan Fest and Volunteer Greeters at matches
December 4: Chamber, Crouse, Deanna, Duff, Walker
Topic: Create an eSports Competition in June 2025 to raise
awareness of the one-year out anniversary to be held on
Fountain Square
December 4: Alf, Ball, Bojang, Bumpass, Zamrik, Reif
Topic: Create a legacy program where a new soccer field will
be built/dedicated during WC 2026

5. World Cup 2026: Cincinnati as a
Host City
*All groups must have full participation from all members
*Each presentation must include a PPT presentation,
PR/Event Plan and a draft press release announcing your
news

6. World Cup 2026: Cincinnati as a
Host City
PR/Event Plan Outline
*Objective of PR or Event Activity
*Target Audience(s)
*Key Messages to Drive Motivation for Your Target Audience
*Initiatives (Media Event, Special Event, etc.)
*Timeline of Activity for the Initiatives
*Personnel to complete the Initiatives
*Budget for Your Activity Only (not the entire project)

7. PR Plan: Your Dream Job
Review Class Handout

8. Presentation Schedule
November 13: Chamber, Crouse, Deanna, Duff, Walker
Topic: Growth of the X Games. Why?
November 20: Alf, Ball, Bojang, Bumpass, Zamrik
Topic: How ESPN can regain subscribers
new programming