Xavier University Sports Administration Seminar lecture notes #1, 9 9

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Xavier University Sports Administration Seminar lecture notes #1, 9 9

  1. 1. Sports Administration Seminar September 9, 2013 Lecture Notes Jackie Reau
  2. 2. Collegiate Women’s Basketball White Paper Overall perceptions Key recommendations How would you move forward?
  3. 3. NCAA Championships Class Projects Group 1: Tennis Group 2: Women’s Basketball Group 3: Men’s Hockey Group 4: Women’s Lacrosse
  4. 4. The Bid Why do cities bid on NCAA Championships? Cost/benefit analysis Human/financial resources Review Group Project Expectations
  5. 5. Review Project Expectations
  6. 6. Audience Development • Determine primary and secondary targeted fan base and qualify/quantify it with a minimum of three sources • Develop a ticketing plan based on capacity (single ticket sales, group sales, community tickets) • Develop a paid media buy plan to reach the target audiences
  7. 7. Communications • Develop a strategic communications plan for announcing the awarded Championship • Develop an editorial schedule of when information will be released to media in advance/during the Championship • Develop an editorial schedule for social media platforms used to promote the Championship to fans
  8. 8. Community Relations • Develop a legacy plan to mark the NCAA Championship • Will you hold a Fan Fest for your Championship? If so, what will the details include?
  9. 9. Student-Athlete Relations • How will your bid offer a unique student- athlete experience?
  10. 10. Group Project Discussion
  11. 11. Dynamic Ticket Pricing http://www.forbes.com/sites/prishe /2012/01/06/dynamic-pricing-the- future-of-ticket-pricing-in-sports/2/
  12. 12. September 23 • Due: Essay opinion response to the Forbes Sports article on Dynamic Ticket Pricing • Your opinion • Should colleges institute and why/why not? • The Art of The Pitch Lecture with In-Class Activity • Guest: Jamie Smith, publisher of the Business Courier and Kelly Tassos, Associate Director of Sales

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