Media Relations in Sport Lecture: 1.18.11 University of Cincinnati By Jackie Reau
Current Events Quiz #1
Bleacherreport.com
<ul><li>Current Issues in Sports Media </li></ul><ul><li>What’s the news at Boise State University and football? </li></ul...
 
<ul><li>Live Sporting Event Recap </li></ul><ul><li>Thoughts on the assignment? </li></ul><ul><li>Which events did you att...
<ul><li>Sports Media Consumption Habits among </li></ul><ul><li>U.S. College Students </li></ul><ul><li>116 responses/884 ...
<ul><li>Sports Media Consumption Habits among </li></ul><ul><li>U.S. College Students </li></ul><ul><li>116 responses/884 ...
<ul><li>Sports Media Consumption Habits among </li></ul><ul><li>U.S. College Students </li></ul><ul><li>116 responses/884 ...
<ul><li>Sports Media Consumption Habits among </li></ul><ul><li>U.S. College Students </li></ul><ul><li>116 responses/884 ...
<ul><li>Sports Media Consumption Habits among </li></ul><ul><li>U.S. College Students </li></ul><ul><li>116 responses/884 ...
<ul><li>Sports Media Consumption Habits among </li></ul><ul><li>U.S. College Students </li></ul><ul><li>116 responses/884 ...
<ul><li>Sports Media Consumption Habits among </li></ul><ul><li>U.S. College Students </li></ul><ul><li>116 responses/884 ...
<ul><li>New Communications Model </li></ul><ul><li>Old School </li></ul><ul><ul><li>Deadlines were set for an established ...
<ul><li>Anatomy of a Newspaper </li></ul><ul><li>Publisher </li></ul><ul><li>Editor </li></ul><ul><li>Managing Editor </li...
<ul><li>Assignments within the Sports Section </li></ul><ul><li>Daily Sports Page </li></ul><ul><li>Newspaper website </li...
<ul><li>In-Class Assignment: Design the front page of sports </li></ul><ul><li>Group #1: Front Page, Sports Section, Cinci...
<ul><li>Sports TV Broadcast Staffing Model </li></ul><ul><li>News Director </li></ul><ul><li>Assignment Desk </li></ul><ul...
<ul><li>Three minute broadcast </li></ul>
<ul><li>Three minute broadcast outline </li></ul><ul><li>News of the day (big signing) </li></ul><ul><li>Sport of the seas...
<ul><li>Three minute broadcast outline </li></ul><ul><li>Date of broadcast </li></ul><ul><li>Media Market Name </li></ul><...
<ul><li>Next Week’s Assignment </li></ul><ul><li>Read chapters 3-4 in the text </li></ul><ul><li>Follow your sports media ...
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  • 1.18.11 media relations in sport lecture

    1. 1. Media Relations in Sport Lecture: 1.18.11 University of Cincinnati By Jackie Reau
    2. 2. Current Events Quiz #1
    3. 3. Bleacherreport.com
    4. 4. <ul><li>Current Issues in Sports Media </li></ul><ul><li>What’s the news at Boise State University and football? </li></ul><ul><li>What happened with the Pittsburgh Steelers last week? </li></ul><ul><li>How are the New York Yankees doing in the playoffs? </li></ul><ul><li>What’s the status of The Ohio State Buckeyes and their quest for the BCS title? </li></ul><ul><li>Where will Ohio University play this weekend? </li></ul>
    5. 6. <ul><li>Live Sporting Event Recap </li></ul><ul><li>Thoughts on the assignment? </li></ul><ul><li>Which events did you attend? </li></ul><ul><li>Did you watch the event/game differently from when you would as a fan? </li></ul><ul><li>What are the important elements to add to the wrap up story? </li></ul>
    6. 7. <ul><li>Sports Media Consumption Habits among </li></ul><ul><li>U.S. College Students </li></ul><ul><li>116 responses/884 more needed </li></ul><ul><li>Target non-UC students </li></ul><ul><li>Early responses include… </li></ul>
    7. 8. <ul><li>Sports Media Consumption Habits among </li></ul><ul><li>U.S. College Students </li></ul><ul><li>116 responses/884 more needed </li></ul><ul><li>Target non-UC students </li></ul><ul><li>Early responses include… </li></ul>
    8. 9. <ul><li>Sports Media Consumption Habits among </li></ul><ul><li>U.S. College Students </li></ul><ul><li>116 responses/884 more needed </li></ul><ul><li>Target non-UC students </li></ul><ul><li>Early responses include… </li></ul>
    9. 10. <ul><li>Sports Media Consumption Habits among </li></ul><ul><li>U.S. College Students </li></ul><ul><li>116 responses/884 more needed </li></ul><ul><li>Target non-UC students </li></ul><ul><li>Early responses include… </li></ul>
    10. 11. <ul><li>Sports Media Consumption Habits among </li></ul><ul><li>U.S. College Students </li></ul><ul><li>116 responses/884 more needed </li></ul><ul><li>Target non-UC students </li></ul><ul><li>Early responses include… </li></ul>
    11. 12. <ul><li>Sports Media Consumption Habits among </li></ul><ul><li>U.S. College Students </li></ul><ul><li>116 responses/884 more needed </li></ul><ul><li>Target non-UC students </li></ul><ul><li>Early responses include… </li></ul>
    12. 13. <ul><li>Sports Media Consumption Habits among </li></ul><ul><li>U.S. College Students </li></ul><ul><li>116 responses/884 more needed </li></ul><ul><li>Target non-UC students </li></ul><ul><li>Early responses include… </li></ul>
    13. 14. <ul><li>New Communications Model </li></ul><ul><li>Old School </li></ul><ul><ul><li>Deadlines were set for an established time per section </li></ul></ul><ul><ul><li>Paper published and delivered in the morning </li></ul></ul><ul><ul><li>Reader interaction: Letter to Editor, phone call to Editor </li></ul></ul><ul><li>New School </li></ul><ul><ul><li>Website updated 24/7 with live reader comments </li></ul></ul><ul><ul><li>Mobile application updated 24/7 </li></ul></ul><ul><ul><li>Social media platforms updated 24/7 with constant reader interaction </li></ul></ul><ul><ul><li>Paper published and delivered in the morning </li></ul></ul>
    14. 15. <ul><li>Anatomy of a Newspaper </li></ul><ul><li>Publisher </li></ul><ul><li>Editor </li></ul><ul><li>Managing Editor </li></ul><ul><li>Sports Editor </li></ul><ul><li>Assistant Editor, Sports </li></ul><ul><li>Beat Writers </li></ul><ul><li>Columnists </li></ul><ul><li>Copy Editors </li></ul><ul><li>Photographers </li></ul><ul><li>Graphic Designers </li></ul><ul><li>Copy Desk/Assignment Desk </li></ul>
    15. 16. <ul><li>Assignments within the Sports Section </li></ul><ul><li>Daily Sports Page </li></ul><ul><li>Newspaper website </li></ul><ul><li>Newspaper mobile application </li></ul><ul><li>Special Sections </li></ul><ul><li>Social Media Platforms </li></ul><ul><li>Breaking News </li></ul><ul><li>Milestones </li></ul>
    16. 17. <ul><li>In-Class Assignment: Design the front page of sports </li></ul><ul><li>Group #1: Front Page, Sports Section, Cincinnati Enquirer </li></ul><ul><li>Group #2, Front Page, Sports Section, Miami Herald </li></ul><ul><li>Group #3, Front Page, Sports Section, Columbus Dispatch </li></ul><ul><li>Group #4, Front Page, Sports Section, Lexington Herald </li></ul><ul><li>Group #5, Front Page, Sports Section, New York Times </li></ul><ul><li>Group #6, Front Page, Sports Section, USA Today </li></ul><ul><li>**Pick a sports editor to present your page </li></ul>
    17. 18. <ul><li>Sports TV Broadcast Staffing Model </li></ul><ul><li>News Director </li></ul><ul><li>Assignment Desk </li></ul><ul><li>Sports Director/Anchor </li></ul><ul><li>Sports Anchor </li></ul><ul><li>Sports Producer </li></ul><ul><li>Video journalist </li></ul>
    18. 19. <ul><li>Three minute broadcast </li></ul>
    19. 20. <ul><li>Three minute broadcast outline </li></ul><ul><li>News of the day (big signing) </li></ul><ul><li>Sport of the season (men’s college hoops) </li></ul><ul><li>Special announcement (new coach, etc.) </li></ul><ul><li>National news (playoffs, retirements) </li></ul><ul><li>Milestone anniversary (three months to Opening Day) </li></ul><ul><li>Five segments in three minutes </li></ul><ul><ul><li>VO: voice only of anchor </li></ul></ul><ul><ul><li>Interview </li></ul></ul><ul><ul><li>B-roll of live action </li></ul></ul>
    20. 21. <ul><li>Three minute broadcast outline </li></ul><ul><li>Date of broadcast </li></ul><ul><li>Media Market Name </li></ul><ul><li>Segment 1 (repeat for each) </li></ul><ul><ul><li>Who’s talking </li></ul></ul><ul><ul><li>Video footage </li></ul></ul><ul><ul><li>Length of segment </li></ul></ul><ul><li>Segment 2 </li></ul><ul><li>Segment 3 </li></ul><ul><li>Segment 4 </li></ul><ul><li>Segment 5 </li></ul><ul><li>Insert the following: </li></ul><ul><ul><li>Anchor on camera </li></ul></ul><ul><ul><li>B-roll of live action, press conference </li></ul></ul><ul><ul><li>Coach/player interview </li></ul></ul>
    21. 22. <ul><li>Next Week’s Assignment </li></ul><ul><li>Read chapters 3-4 in the text </li></ul><ul><li>Follow your sports media representative </li></ul><ul><li>Write the outline for a three-minute TV news broadcast using the media market of your sports media rep, i.e. Shannon Russell=Cincinnati (all Cincinnati sports) </li></ul><ul><ul><li>Print and turn in on 1/25 </li></ul></ul>

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