Media Relations in Sport Lecture: 1.25.11 University of Cincinnati By Jackie Reau
Current Events Quiz #2
Sports Media Discussion:  West Coast -Beth McCalla (Houston) -Scott Mitchell (Oregon) -Kiley Jones (Las Vegas) -Ally Matti...
<ul><li>Three minute broadcast outline </li></ul><ul><li>News of the day (big signing) </li></ul><ul><li>Sport of the seas...
<ul><li>Three minute broadcast outline </li></ul><ul><li>Date of broadcast </li></ul><ul><li>Media Market Name </li></ul><...
Scripts for TV sports broadcast -Haley Marvine -Chuck Saffell -James Totten -Kiley Jones -Christopher White
<ul><li>Sports Media Consumption Habits among </li></ul><ul><li>U.S. College Students </li></ul><ul><li>116 responses/884 ...
<ul><li>In-Class Assignment Speed Writing Night: Sports Media Style </li></ul><ul><li>Listen to the UC vs. DePaul women’s ...
<ul><li>In-Class Assignment Speed Writing Night: Sports Media Style </li></ul><ul><li>Write a 140-character tweet on the U...
<ul><li>In-Class Assignment Speed Writing Night: Sports Media Style </li></ul><ul><li>Write a photo cutline for this photo...
<ul><li>In-Class Assignment Speed Writing Night: Sports Media Style </li></ul><ul><li>Write a photo cutline for this photo...
<ul><li>In-Class Assignment Speed Writing Night: Sports Media Style </li></ul><ul><li>Write an e-mail “pitch” to ESPN’s Ri...
<ul><li>In-Class Assignment Speed Writing Night: Sports Media Style </li></ul><ul><li>Write an e-mail “pitch” to ESPN’s Ri...
<ul><li>Social Media & Sports </li></ul><ul><li>Next’s Week Class: You Teach </li></ul><ul><li>15 questions on sports and ...
<ul><li>1) What is Twitter? Why should sports teams use it? Give examples of success. </li></ul><ul><li>2)  What is a QR C...
<ul><li>6) What is an application for a smart phone  </li></ul><ul><li>(i-phone, Droid)? Why should sports teams use it? G...
<ul><li>11) Why should sports teams use Facebook. Give an examples of success. </li></ul><ul><li>12) Why should pro athlet...
<ul><li>Press Release Overview </li></ul><ul><li>Team logo/letterhead </li></ul><ul><li>Contact name and information </li>...
<ul><li>Press Release Overview </li></ul><ul><li>Contact name and information </li></ul>
<ul><li>Next Week’s Assignment </li></ul><ul><li>Read chapters 5-6 in the text </li></ul><ul><li>Follow your sports media ...
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1.25.11 media relations in sport lecture

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1.25.11 media relations in sport lecture

  1. 1. Media Relations in Sport Lecture: 1.25.11 University of Cincinnati By Jackie Reau
  2. 2. Current Events Quiz #2
  3. 3. Sports Media Discussion: West Coast -Beth McCalla (Houston) -Scott Mitchell (Oregon) -Kiley Jones (Las Vegas) -Ally Mattingly (San Francisco)
  4. 4. <ul><li>Three minute broadcast outline </li></ul><ul><li>News of the day (big signing) </li></ul><ul><li>Sport of the season (men’s college hoops) </li></ul><ul><li>Special announcement (new coach, etc.) </li></ul><ul><li>National news (playoffs, retirements) </li></ul><ul><li>Milestone anniversary (three months to Opening Day) </li></ul><ul><li>Five segments in three minutes </li></ul><ul><ul><li>VO: voice only of anchor </li></ul></ul><ul><ul><li>Interview </li></ul></ul><ul><ul><li>B-roll of live action </li></ul></ul>
  5. 5. <ul><li>Three minute broadcast outline </li></ul><ul><li>Date of broadcast </li></ul><ul><li>Media Market Name </li></ul><ul><li>Segment 1 (repeat for each) </li></ul><ul><ul><li>Who’s talking </li></ul></ul><ul><ul><li>Video footage </li></ul></ul><ul><ul><li>Length of segment </li></ul></ul><ul><li>Segment 2 </li></ul><ul><li>Segment 3 </li></ul><ul><li>Segment 4 </li></ul><ul><li>Segment 5 </li></ul><ul><li>Insert the following: </li></ul><ul><ul><li>Anchor on camera </li></ul></ul><ul><ul><li>B-roll of live action, press conference </li></ul></ul><ul><ul><li>Coach/player interview </li></ul></ul>
  6. 6. Scripts for TV sports broadcast -Haley Marvine -Chuck Saffell -James Totten -Kiley Jones -Christopher White
  7. 7. <ul><li>Sports Media Consumption Habits among </li></ul><ul><li>U.S. College Students </li></ul><ul><li>116 responses/884 more needed </li></ul><ul><ul><li>SAME AS LAST WEEK </li></ul></ul><ul><li>Target non-UC students </li></ul><ul><li>Early responses include… </li></ul>
  8. 8. <ul><li>In-Class Assignment Speed Writing Night: Sports Media Style </li></ul><ul><li>Listen to the UC vs. DePaul women’s basketball broadcast for up to five minutes </li></ul><ul><ul><li>How to on game notes </li></ul></ul><ul><ul><li>Draft a two to three paragraph lead on the action during that time. </li></ul></ul><ul><ul><ul><li>Five minutes </li></ul></ul></ul>
  9. 9. <ul><li>In-Class Assignment Speed Writing Night: Sports Media Style </li></ul><ul><li>Write a 140-character tweet on the UC vs. DePaul game from your game wrap </li></ul><ul><ul><li>One minute </li></ul></ul>
  10. 10. <ul><li>In-Class Assignment Speed Writing Night: Sports Media Style </li></ul><ul><li>Write a photo cutline for this photo </li></ul><ul><ul><li>Two minutes </li></ul></ul>
  11. 11. <ul><li>In-Class Assignment Speed Writing Night: Sports Media Style </li></ul><ul><li>Write a photo cutline for this photo </li></ul><ul><ul><li>Two minutes </li></ul></ul>
  12. 12. <ul><li>In-Class Assignment Speed Writing Night: Sports Media Style </li></ul><ul><li>Write an e-mail “pitch” to ESPN’s Rick Reilly on a collegiate female athlete who raised $50,000 for a local battered women’s shelter </li></ul><ul><ul><li>Five minutes </li></ul></ul>
  13. 13. <ul><li>In-Class Assignment Speed Writing Night: Sports Media Style </li></ul><ul><li>Write an e-mail “pitch” to ESPN’s Rick Reilly on a collegiate female athlete who raised $50,000 for a local battered women’s shelter </li></ul><ul><ul><li>Five minutes </li></ul></ul>
  14. 14. <ul><li>Social Media & Sports </li></ul><ul><li>Next’s Week Class: You Teach </li></ul><ul><li>15 questions on sports and social media </li></ul><ul><li>Each student takes one question to research and prepare their three-minute remarks for the next class </li></ul>
  15. 15. <ul><li>1) What is Twitter? Why should sports teams use it? Give examples of success. </li></ul><ul><li>2) What is a QR Code? Why should sports teams use it? Give examples of success. </li></ul><ul><li>3) What is FourSquare? Why should sports teams use it? Give examples of success. </li></ul><ul><li>4) What is UStream? Why should sports teams use it? Give examples of success. </li></ul><ul><li>5) What is SMS/text messaging? Why should sports teams use it? Give examples of success. </li></ul>
  16. 16. <ul><li>6) What is an application for a smart phone </li></ul><ul><li>(i-phone, Droid)? Why should sports teams use it? Give examples of success. </li></ul><ul><li>7) Provide one successful use of social media and sports ticket sales with execution, results. </li></ul><ul><li>8) Provide one successful use of social media and in-game entertainment with execution, results. </li></ul><ul><li>9) Provide one successful use of social media and sponsorship activation with execution, results. </li></ul><ul><li>10) Provide one example of “What’s Next in Social Media and Sports.” </li></ul>
  17. 17. <ul><li>11) Why should sports teams use Facebook. Give an examples of success. </li></ul><ul><li>12) Why should pro athletes use Facebook. Give an examples of success. </li></ul><ul><li>13) Why should a college use Facebook. Give an examples of success. </li></ul><ul><li>14) Why should a sports event use Facebook. Give an examples of success. </li></ul><ul><li>15) What is Groupon? Why should a sports team consider using it? </li></ul>
  18. 18. <ul><li>Press Release Overview </li></ul><ul><li>Team logo/letterhead </li></ul><ul><li>Contact name and information </li></ul><ul><li>Lead (Summarize in two-three sentences) </li></ul><ul><li>Bio of coach, career history </li></ul><ul><li>Quotes from Athletic Director, Coach </li></ul>
  19. 19. <ul><li>Press Release Overview </li></ul><ul><li>Contact name and information </li></ul>
  20. 20. <ul><li>Next Week’s Assignment </li></ul><ul><li>Read chapters 5-6 in the text </li></ul><ul><li>Follow your sports media representative </li></ul><ul><li>Research and answer your social media and sports question(s). </li></ul><ul><ul><li>Turn in your research/remarks in class on 2/1 </li></ul></ul><ul><li>Write a two-page press release announcing a new coach for a team in your media market (same as TV broadcast script) </li></ul><ul><ul><li>Print and turn in on 2/1 </li></ul></ul>

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