Lecture Notes: 10/19

1. Xavier University
Sports Seminar
Lecture Notes
October 19, 2016
Jackie Reau

2. Next Week
No in-class lecture
Conduct a live sport experience audit
using provided template
Any live sporting event from tomorrow
through November1

3. Sports Marketing Challenge
Objective: tied to a business objective, sell xx tickets
Target Audiences: who will buy
Key Messages: what do they need to hear to buy
Initiatives: how will you communicate, motivate targets
to buy
Timeline of Activity & Responsible Party: week by
week and who will do it
Budget: how much will we spend
Measurement: how will we measure success

4. Individual Challenge
Free association thoughts on:
Why are TV ratings for the NFL falling this season?
Down 11% for the first six games over last year
As an NFL Executive, what do you do?

5. Group Brainstorm
Marketing Segmentation for Xavier Women’s Basketball
How to attract an average of 2,000 fans per home game?
Tennessee State Villanova
SE Missouri State DePaul
North Florida Marquette
Arkansas Pine Bluff Creighton
Delaware State Providence
Michigan
Cincinnati
St. John’s
Seton Hall
Butler
Georgetown

6. Group Challenge
CycleBar to license the Queen Bee 4 Mile
Challenge: Host 30 races in 30 cities where a CycleBar
studio is located on October 7, 2017 to attract a
minimum of 1,000 female participants
CycleBar video overview
Queen Bee video overview

7. Group Challenge

8. Sports Marketing Challenge
“Queen Bee 4 Miler presented by CycleBar: 30 in 30 in 17”
Objective:
Target Audiences/Locations:
Key Messages:
Marketing Plan:
Community Partnerships:
Sponsorships & Experience Activations:
Timeline of Activity & Responsible Party:
Budget:
Measurement:

9. November 2 class
Playing Ball with the Boys
Position Statement Due: November 2
“Why Is It Important for a Diversity in Sports?”

10. November 9 class
Personal & Professional Development Plan Due