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Lecture #5

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Lecture #5

  1. 1. Sport & the Media Lecture: 5/15/12University of Cincinnati By Jackie Reau
  2. 2. Current Events Quiz
  3. 3. Sports Media Discussion•NBA Playoffs: LA Clippers/OK City•Players Championship: Does Tiger Matter?•Should the Crosstown Shootout continue?
  4. 4. Tips for Interviews•Research the person: now and then•What’s the lead of your story/conversation?•Prepare at least 10 questions –Five on what’s happening now –Five on what has happened•What’s the back story (how, why)
  5. 5. In-Class Discussion•Group 1: NFL Commissioner Rodger Goodellon the future of the NFL•Group 2: Bob Castellini on the Reds seasonand his hopes for the Playoffs•Group 3: Whit Babcock and his goals forwomen’s sports success at UC
  6. 6. Coach Press Conference•http://www.youtube.com/watch?v=7EChnZTJicw•http://www.youtube.com/watch?v=aoMmbUmKN0E•http://www.youtube.com/watch?v=9llrpAizctw•http://www.youtube.com/watch?v=d6ezVZbYcCo•http://www.youtube.com/watch?v=mv9zpdTmt-k
  7. 7. Coach Press Conferences•Preparation of talking points•Three key messages you want to share –Address the situation –How the situation might affect the organization, team, fans –Explain how it will not happen again, resolve the issue
  8. 8. Coach Press Conferences•Preparation of talking points•Three key messages you want to share –Address the situation –How the situation might affect the organization, team, fans –Explain how it will not happen again, resolve the issue
  9. 9. Coach Press Conferences•Situation 1: You are the Coach of a collegefootball team who has embezzled $25,000•Situation 2: Your star player has beenarrested for a crime•Situation 3: Your are the AD and yourwomen’s soccer coach has committed threeNCAA violations
  10. 10. May 22nd class: Reds Game•Class will attend the Reds game on May 22, 5:30 p.m. at themain entrance to the Reds Team Shop•We will meet with Michael Anderson, manager of publicrelations, Cincinnati Reds•Assignment from the game: a 1,000 word essay on how theCincinnati Reds can use media (mass media, social media andin-stadium media) to reach college students to encouragethem to purchase a 10-game pack of tickets for the 2013season
  11. 11. May 29 class: thSpeed Writing Night

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