A description of how The Beatles learnt to be creative musical innovators based on how they learnt to be p) hit recording artists, a) to collaborate with their peers, and h) to invent new forms of music making (playing the studio); and then how it ended when Brian Epstein died and they formed Apple Corps. Using Heutagogy & the PAH! Continuum to analyse the stages of development of their creativity
34. #2 Challenged by fellow musicians
Rolling Stones – I Cant Get No Satisfaction
The Who – My Generation
Bob Dylan – Like a Rolling Stone
who made ferocious new music during 1965
35. They became a folk-rock band
Drive My Car
Norwegian Wood
In My Life
Adding instruments to embellish Rubber Soul
37. By 1966 they’d learnt from pros & peers
It was time to experiment with their music…
38. On Revolver they played the studio
Drones, static harmony,
sound effects, psychedelic
lyrics & more…
‘Mk1’ Beatles said “Tomorrow Never Knows”
39. Revolver; too original to play live
The opening four tracks were;
Rock
Taxman
Classical
Eleanor Rigby
Psychedelic
I’m Only Sleeping
Indian
Love You Too
& The Pope says it is the best
rock album of all time
so The Beatles became the 1st non-touring studio band
40. John, Paul George & Ringo
Innovation emerges over time;
66/67 preceded by 62/66
Deep Listening; Songs came
together in the studio process
Build on collaborators ideas
John & Paul, George & Ringo
worked to “support the song”
Meaning comes after ideas; The
Beatles “honored mistakes”
Surprising Questions emerge;
Can you write a hit in 7/4?
Innovation is inefficient; Sgt
Peppers 5 months in recording
Innovation is bottom up; The
Beatles pushed EMI staff
Operated on Group Genius (Keith Sawyer)
41. Creativity needs fresh metaphors
“Newspaper taxis appear
on the shore
Waiting to take you away
Climb in the back with
your head in the clouds
And you're gone…”
& then they said;
All You Need is Love
The first live global hit
“Nothing you can do but
you can learn how to be
you”
They became…Sgt Pepper’s Lonely Hearts Club Band
42. But tired of studio-based recording
Show me that I'm
everywhere,
And get me home
for tea
It’s All Too Much
Recorded live in
Abbey Road just
after Pepper, as
The Beatles jammed themselves back into musicians
43. The Beatles created new problems
Having helped set up
Monterey Pop &
recommended Hendrix
McCartney suggested an
English Merry Pranksters
project.
The hired a coach and
some actors, toured
England, turned up &
filmed, and that was the
movie… The great I Am
the Walrus was filmed in
Kent
Then re-organised to solve them; Magical Mystery Tour
44. And then there were just 4 (fab!)
Harrison had got the
Beatles interested in
meditation and they
went to an English
Bank Holiday weekend
retreat in Bangor
Whilst away Brian
Epstein died from a
drug overdose on
August 27th 1967
Now The Beatles had
to manage themselves
But as they adopted meditation their circle was broken
47. Inventing the future with Apple
Without Epstein The Beatles;
Became their own managers & created Apple Corps
Apple was to be a musician-run record label
In 1968 they worked endlessly releasing the biggest
ever selling double album & recording others
For recording the White Album they invented an
‘atelier’ “artists studio” style of working
Apple was also responsible for launching the careers of Badfinger
Mary Hopkin James Taylor, John Taverner & the experimental label
Zapple (Wonderwall etc)
(as well as later recording…)
John Lennon, Paul McCartney, George Harrison & Ringo Starr
48. Lamenting the past with Get Back
In 1969, inspired by The Band
they planned to Get Back and be a
live working band again
But the music industry defeated
them. They didn’t want a
musician-run music label
The Beatles were just cash cows.
Abbey Road was their
swansong; The End
Get Back later released as Let It Be
After Abbey Road Lennon launched Plastic Ono Band
49. SURPRISE!
Turns out The Beatles were self-determined learners
Their career went through Pedagogy, Andragogy and
Heutagogy phases as we’ve seen
We think this is a also post-Web2.0 model of learning
AND we think everyone can be creative too
51. All You Need is Heutagogy
The Beatles had a vision – to become the…
Toppermost of the Poppermost
First they taught themselves by copying their heroes & playing live
Then they realised their vision in 3 stages between 1962-67
Pedagogy; popular hit recording artists (62-64)
Learning from music industry pros how to play in the studio
Andragogy; musical collaborators (64-66)
Learning from fellow musicians how to extend their reach
Heutagogy; musical innovators (66-67)
Inventing new ways to make music, allied to their musical craft
After heutagogy they tried to remake the music industry as Apple
executives, but their group genius was in music making not management
52. What is Heutagogy?
Heutagogy is self-determined learning
Stewart Hase & Chris Kenyon;
Developed the idea with From Andragogy to Heutagogy
Learner-Generated Contexts Group;
Developed the PAH! Continuum
as a part of a Web 2.0 #open #context model of learning
The Heutagogy Community of Practice;
came together to promote heutagogy
They wrote the book Self-Determined Learning (also known as)
What is Heutagogy?
55. Beatles Creativity
Blog posts
1. Live; 1957-1962
2. Singles; 1962-64
3. Albums; 1964-66
4. Psychedelia; 66-67
5. Apple; 1968
6. Let It Be; 1969
56. The Beatles Heutagogy
Resources;
From Andragogy to Heutagogy
History of Heutagogy
Beatles blog 9 after 909 All you Need is Heutagogy
The Rise & Fall of the experimental Style of the Beatles (soundscapes)
Rolling Stone magazine “self-contained rock band”
George Martin All You Need is Ears
Geoff Emerick Here, There & Everywhere
The Complete Beatles Chronicle Mark Lewisohn
The Beatles Bible
Long & Winding Roads – Kenneth Womack
Follow; World Heutagogy Day September 26th #wHday14
Hyper links are in blue & underlined
57. Vpmatt’s Inside Beatles Records
Resources;
Vpmatt’s YouTube Channel
1. Strawberry Fields Forever
2. A Day in The Life
3. Tomorrow Never Knows
4. Hard Day’s Night
5. She Love’s You
6. I Am The Walrus
7. Penny Lane
58. Images
The Beatles wallpaper; Angelmaker666
Most Images from Google Beatles Creative
Commons image searches
Beatles Albums & records images from Wikipedia
Beatles resources from Wikimedia Commons
It’s All Too Much Ilovetocreate image Laura Fraedrich
Other images (Brian Epstein) my own @fredgarnett
Please inform me where any images can not be used.