2. The target audience for the advertisement is
20-40 year olds who enjoy going out to eat
food with family and friends. In the opening
sequence, the speaker tells the listener where
the restaurant is and how the restaurant
produces quality fresh home made food
appealing to the audience.
Basmati Restaurant Advert Analysis
3. Also, the speaker does not have an Indian
accent which implies that they are
targeting English people, not Indian, this
is likely to be a cause of extending their
target consumers and Indian people
already know about the restaurant
Basmati Restaurant Advert Analysis
4. The woman uses a calm tone to speak and
talks about the Indian population and the
links the restaurant has with the ethnic
background.
The language consists of appealing
adjectives that encourage people to come and
visit the restaurant – ‘fresh food and subtle
flavours’
Basmati Restaurant Advert Analysis
5. This is successful advertising for the
company as the description of the restaurant
is very attractive and offers a variety in
cultural food in urban towns.
Basmati Restaurant Advert Analysis
6. With reference to cooking at home it created
a friendly and homely vibe at the restaurant
that customers will want to return to, further
on in the advert, the speaker describes the
food as ‘home-style cooking’ which creates a
comforting and relaxing feel to the advert
which should be reflected at the restaurant.
Basmati Restaurant Advert Analysis
7. The reference to dishes being cooked for
‘generations’ appeals to those who like the
traditional Indian cuisine, the advert also
gives information on ingredients in the dishes
and says that they use no artificial colours or
flavours.
I like the idea of using factual information in
my radio advert and I could do this by saying
it’s the only regional magazine in the area
Basmati Restaurant Advert Analysis
8. the background music is obviously Indian in
genre which implies that the restaurant tries
to stay close to its ethnic roots within the
Indian culture, the tone of the music is calm
and relaxing which links in with the style of
restaurant they are trying to promote.
Basmati Restaurant Advert Analysis
9. Unlike the first radio advert, this is split into five
parts:
The first is the introduction to the restaurant and
explaining what they have to offer there
The second part includes references to cooking
and ingredients.
The third is trying to create a relaxed tone where
there are references to the chef which reminds the
listener that they wont have to cook. The fourth
aspect is the speaker telling the listener to go to
the restaurant and the place its at.
The final part is the website.
Basmati Restaurant Advert Analysis
10. At the end of the advert, they tell the listeners
to go to their website to find out more
information and tell them the branches of
restaurant. This is marketing on different
media platforms and informative for those
who already know the area.
Basmati Restaurant Advert Analysis
