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Language of advertising


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Language of advertising

  1. 1. LANGUAGE OF ADVERTISING Lingua inglese per la comunicazione economica A. Napolitano Francesca Faraone matr. N° 403/000062
  2. 2. Alliteration, a literary device mainly used by poets, is the succession of three or more words, beginning with the same consonant. You'll never put a better bit of butter on your knife.
  4. 4. Repetition of the same word or phrase at the beginning of successive clauses or verses.
  5. 5. Everybody doesn't like something, but A rhetorical term for the juxtaposition of contrasting ideas in balanced phrases or clauses
  6. 6. Identity or similarity in sound between internal vowels in neighboring words
  7. 7. The use of words that imitate the sounds associated with the objects or actions they refer to.
  8. 8. Several parts of a sentence or several sentences are expressed similarly to show that the ideas in the parts or sentences are equal in importance.
  9. 9. A figure of speech in which two things are explicitly compared, usually in a phrase introduced by "like" or "as."
  10. 10. In rhetoric, mounting by degrees through words or sentences of increasing weight and in parallel construction, with an emphasis on the high point or culmination of a series of events or of an experience.
  11. 11. A figure of speech in which an implied comparison is made between two unlike things that actually have something in common.
  12. 12. The use of words to convey the opposite of their literal meaning. A statement or situation where the meaning is contradicted by the appearance or presentation of the idea.
  13. 13. Identity or close similarity of sound between accented syllables.