SlideShare a Scribd company logo

Evaluation question 1

A
AnditsKem
1 of 14
Download to read offline
Question 1 - Media
By Kemal Kargin
In what ways does your
media product use, develop
or challenge forms and
conventions of real media
products?
My media A2 coursework will consist of me creating a conventional music video which is to be
targeted towards an audience of a particular genre. In order for this to be successful we had to
carry out tasks that would enable us to accomplish our end product. Examples of these are to
look at existing music video’s that are already successful, and compare the factors that make
them successful by merging them with our ideas. From this it allows us to view different
ideologies, genres and styles and also gave us ideas to use within our own music video. We used
these ideas for our advert, digipak and the final production (both editing and filming).
When a song is produced and distributed a visualisation of the views and ideologies behind the
song is often supported and shown to the audience. A music video is essentially a video
accompanied by music that an artist has put together and promoted. A music video can be used
to promote the artists views, fashion sense or maybe to even promote a reinvention of the artist.
Mainly it is to show the audience what kind of lifestyle the artist lives or what life situations they
go through. It is a reflection of the artists problems and achievements. No matter what the
artists is trying to portray the music video will either be; Narrative, Performance or concept
based music video. These are the key ways to create an impact on the audience
Does my product develop or challenge forms
and conventions of real media products?
The conventions of real media products inspire my product in many ways. My video follows
the performance and narrative based idea. From my research I found out that these are the
most enjoyable and effective types of music video. This is why I have decided to use both. I
have come to the conclusion that it would be best to stay with what the audience prefer and
what they would expect to ensure that I extract as much emotion from the audience as
possible, so that the impact on the audience is high. Also this allows the audience to relate
to the music video through its structure and ideologies. Here are some examples of
conventional music elements which I also illustrated in my work.
• Low key lighting will be used so the audience can understand the tension between
characters., as well as creating a change in atmosphere through out the video
• Conventional cinematography such as close-ups will be used to ensure that the audience
will focus on what iconography or expressions we want them to focus on
• Editing will match the pace of the song, this allows the audience to follow what is
happening smoothly
• The costume will create a star image for the artist and make the audience want to buy
into the artists lifestyle. Also costume reflects the views of the artist, this in turn can
allow the audience to build a better relationship with the artist.
Music videos are created for entertainment purposes, music videos are targeted towards
audiences in order for artists to create a relationship with them. Artists uses micro
elements in various ways in order to do so.
Music video’s have many other purposes and motives. This is also based on the artists
views and ideologies, and how they portray this in there music video. However, a music
video’s most traditional use is to make sure that the song is understood better. This will
also offer the audience a visual concept to an artists music and lyrics. This in turn is more
likely to appeal to large to a large audience, as those who listen to a song are more likely
to watch the video, especially if they like it. The research that I carried out enabled me to
understand the micro elements used in music videos and ancillary texts.
Cinematography
Cinematography is one of the elements that are within a visual product. This element
determines what the audience see , this in turn means that effective cinematography can
determine the success of a product. A specific portrayal of the artist is made with
cinematography and thus increasing a relationship with the audience. Cinematography is a
way for the audience to engage with the audience. Cinematography consists of different
camera angles and different camera movements.
The research I carried out showed me that cinematography styles such as close-ups are
conventional in making a deeper relationship with the artist.
These are examples of cinematography:
Ad

Recommended

Evaluation question 1
Evaluation   question 1Evaluation   question 1
Evaluation question 1AnditsKem
 
Evaluation 1
Evaluation 1Evaluation 1
Evaluation 1RoyJR
 
Question 1 evaluation
Question 1 evaluationQuestion 1 evaluation
Question 1 evaluationDwayne Rapley
 
Question 1 evaluation
Question 1 evaluationQuestion 1 evaluation
Question 1 evaluationDwayne Rapley
 
Music vid theory
Music vid theoryMusic vid theory
Music vid theoryarnellgrace
 

More Related Content

What's hot

Question 2 - In what ways does your media product use, develop or challenge f...
Question 2 - In what ways does your media product use, develop or challenge f...Question 2 - In what ways does your media product use, develop or challenge f...
Question 2 - In what ways does your media product use, develop or challenge f...Cameron Loftus
 
Media evaluation q1 zire complete
Media evaluation q1 zire completeMedia evaluation q1 zire complete
Media evaluation q1 zire completezire1
 
In what-ways-does-your-media-product-use
In what-ways-does-your-media-product-useIn what-ways-does-your-media-product-use
In what-ways-does-your-media-product-useCurtis_Price
 
Q3 what have you learned from your audience feedback
Q3 what have you learned from your audience feedbackQ3 what have you learned from your audience feedback
Q3 what have you learned from your audience feedback_brookepollock
 
Media question 1
Media question 1Media question 1
Media question 1JordyJords
 
Q1 A2 Media: Josh Thorley
Q1 A2 Media: Josh ThorleyQ1 A2 Media: Josh Thorley
Q1 A2 Media: Josh Thorleyjoshthorleykba
 
Music video a2 project
Music video a2 projectMusic video a2 project
Music video a2 projectlucytucker
 
Evaluation 2 & 4
Evaluation 2 & 4Evaluation 2 & 4
Evaluation 2 & 4paperchain
 
Evaluation Sam Hammond media a2
Evaluation Sam Hammond media a2Evaluation Sam Hammond media a2
Evaluation Sam Hammond media a2hammonday
 
Evaluation question 2
Evaluation question 2Evaluation question 2
Evaluation question 2olivia groves
 

What's hot (20)

evaluation q1
evaluation q1evaluation q1
evaluation q1
 
Question 2 - In what ways does your media product use, develop or challenge f...
Question 2 - In what ways does your media product use, develop or challenge f...Question 2 - In what ways does your media product use, develop or challenge f...
Question 2 - In what ways does your media product use, develop or challenge f...
 
Question 2 Media A2
Question 2 Media A2Question 2 Media A2
Question 2 Media A2
 
Media evaluation q1 zire complete
Media evaluation q1 zire completeMedia evaluation q1 zire complete
Media evaluation q1 zire complete
 
In what-ways-does-your-media-product-use
In what-ways-does-your-media-product-useIn what-ways-does-your-media-product-use
In what-ways-does-your-media-product-use
 
Evaluation Q1
Evaluation Q1Evaluation Q1
Evaluation Q1
 
Q3 what have you learned from your audience feedback
Q3 what have you learned from your audience feedbackQ3 what have you learned from your audience feedback
Q3 what have you learned from your audience feedback
 
Media question 1
Media question 1Media question 1
Media question 1
 
Q1 A2 Media: Josh Thorley
Q1 A2 Media: Josh ThorleyQ1 A2 Media: Josh Thorley
Q1 A2 Media: Josh Thorley
 
Evaluation copy
Evaluation copyEvaluation copy
Evaluation copy
 
Question 1
Question 1Question 1
Question 1
 
Question 1 evaluation
Question 1 evaluationQuestion 1 evaluation
Question 1 evaluation
 
Q1
Q1Q1
Q1
 
Evaluation Question 2
Evaluation Question 2Evaluation Question 2
Evaluation Question 2
 
Evaluation 4
Evaluation 4Evaluation 4
Evaluation 4
 
Music video a2 project
Music video a2 projectMusic video a2 project
Music video a2 project
 
Evaluation 2 & 4
Evaluation 2 & 4Evaluation 2 & 4
Evaluation 2 & 4
 
Evaluation Sam Hammond media a2
Evaluation Sam Hammond media a2Evaluation Sam Hammond media a2
Evaluation Sam Hammond media a2
 
Evaluation question 2
Evaluation question 2Evaluation question 2
Evaluation question 2
 
Question 1
Question 1Question 1
Question 1
 

Viewers also liked

Viewers also liked (15)

Cross Action Games
Cross Action GamesCross Action Games
Cross Action Games
 
Presentasjonmodul 10
Presentasjonmodul 10Presentasjonmodul 10
Presentasjonmodul 10
 
Onat one final
Onat one finalOnat one final
Onat one final
 
Benchmarking APIs - ManchesterJS April 2014
Benchmarking APIs - ManchesterJS April 2014Benchmarking APIs - ManchesterJS April 2014
Benchmarking APIs - ManchesterJS April 2014
 
Sumo 101130044151-phpapp02
Sumo 101130044151-phpapp02Sumo 101130044151-phpapp02
Sumo 101130044151-phpapp02
 
Hexclick
HexclickHexclick
Hexclick
 
Benchmarking APIs - Velocity NY September 2014
Benchmarking APIs - Velocity NY September 2014Benchmarking APIs - Velocity NY September 2014
Benchmarking APIs - Velocity NY September 2014
 
Components as microservices in the front-end world
Components as microservices in the front-end worldComponents as microservices in the front-end world
Components as microservices in the front-end world
 
Ideutvikling 110413150802-phpapp02
Ideutvikling 110413150802-phpapp02Ideutvikling 110413150802-phpapp02
Ideutvikling 110413150802-phpapp02
 
Ideutvikling 110413150802-phpapp02
Ideutvikling 110413150802-phpapp02Ideutvikling 110413150802-phpapp02
Ideutvikling 110413150802-phpapp02
 
For Sony Action Cam
For Sony Action CamFor Sony Action Cam
For Sony Action Cam
 
OpenComponents
OpenComponents OpenComponents
OpenComponents
 
36 Must See E-commerce Email Marketing Stats
36 Must See E-commerce Email Marketing Stats36 Must See E-commerce Email Marketing Stats
36 Must See E-commerce Email Marketing Stats
 
Vg1 dh hva kan du bli?
Vg1 dh hva kan du bli?Vg1 dh hva kan du bli?
Vg1 dh hva kan du bli?
 
Importance Of E-Commerce Personalization in 20 Revealing Stats
Importance Of E-Commerce Personalization in 20 Revealing StatsImportance Of E-Commerce Personalization in 20 Revealing Stats
Importance Of E-Commerce Personalization in 20 Revealing Stats
 

Similar to Evaluation question 1

Bryan question 2
Bryan   question 2Bryan   question 2
Bryan question 2sofinabooka
 
Q1) In what ways does your media product use, develop or challenge forms and ...
Q1) In what ways does your media product use, develop or challenge forms and ...Q1) In what ways does your media product use, develop or challenge forms and ...
Q1) In what ways does your media product use, develop or challenge forms and ...khaledjim
 
A2 music video evaluation pp
A2 music video evaluation ppA2 music video evaluation pp
A2 music video evaluation ppluketanner
 
Evaluation question 1 - KEN NGUYEN
Evaluation question 1 - KEN NGUYENEvaluation question 1 - KEN NGUYEN
Evaluation question 1 - KEN NGUYENKenNguyen97
 
Q1)In what ways does your media product use, develop or challenge forms and c...
Q1)In what ways does your media product use, develop or challenge forms and c...Q1)In what ways does your media product use, develop or challenge forms and c...
Q1)In what ways does your media product use, develop or challenge forms and c...khaledjim
 
Media Evaluation
Media EvaluationMedia Evaluation
Media Evaluationsafeena57
 
A2 media studies evaluation
A2 media studies evaluationA2 media studies evaluation
A2 media studies evaluationguest1f8389
 
Codes & conventions of music videos
Codes & conventions of music videosCodes & conventions of music videos
Codes & conventions of music videostarawilton
 
Question 1) In what ways does your media product use, develop or challenge fo...
Question 1) In what ways does your media product use, develop or challenge fo...Question 1) In what ways does your media product use, develop or challenge fo...
Question 1) In what ways does your media product use, develop or challenge fo...khaled jaffer
 
Ryan smith media
Ryan smith mediaRyan smith media
Ryan smith mediaandythedog
 
Evaluation Question One
Evaluation Question One Evaluation Question One
Evaluation Question One megb1998
 
Question 1- In What Ways Does Your Media Product Use, Develop Or Challenge Fo...
Question 1- In What Ways Does Your Media Product Use, Develop Or Challenge Fo...Question 1- In What Ways Does Your Media Product Use, Develop Or Challenge Fo...
Question 1- In What Ways Does Your Media Product Use, Develop Or Challenge Fo...Fatma_xo
 
Music video evaluation
Music video evaluationMusic video evaluation
Music video evaluationA2swaby
 

Similar to Evaluation question 1 (20)

Bryan question 2
Bryan   question 2Bryan   question 2
Bryan question 2
 
Q1) In what ways does your media product use, develop or challenge forms and ...
Q1) In what ways does your media product use, develop or challenge forms and ...Q1) In what ways does your media product use, develop or challenge forms and ...
Q1) In what ways does your media product use, develop or challenge forms and ...
 
Question 1
Question 1 Question 1
Question 1
 
Question 1
Question 1Question 1
Question 1
 
A2 music video evaluation pp
A2 music video evaluation ppA2 music video evaluation pp
A2 music video evaluation pp
 
Evaluation question 1 - KEN NGUYEN
Evaluation question 1 - KEN NGUYENEvaluation question 1 - KEN NGUYEN
Evaluation question 1 - KEN NGUYEN
 
Media evaluation question 1
Media evaluation question 1Media evaluation question 1
Media evaluation question 1
 
Q1)In what ways does your media product use, develop or challenge forms and c...
Q1)In what ways does your media product use, develop or challenge forms and c...Q1)In what ways does your media product use, develop or challenge forms and c...
Q1)In what ways does your media product use, develop or challenge forms and c...
 
Evaluation
EvaluationEvaluation
Evaluation
 
Questionone
QuestiononeQuestionone
Questionone
 
Media Evaluation
Media EvaluationMedia Evaluation
Media Evaluation
 
A2 media studies evaluation
A2 media studies evaluationA2 media studies evaluation
A2 media studies evaluation
 
Codes & conventions of music videos
Codes & conventions of music videosCodes & conventions of music videos
Codes & conventions of music videos
 
Question 1
Question 1Question 1
Question 1
 
Question 1) In what ways does your media product use, develop or challenge fo...
Question 1) In what ways does your media product use, develop or challenge fo...Question 1) In what ways does your media product use, develop or challenge fo...
Question 1) In what ways does your media product use, develop or challenge fo...
 
Ryan smith media
Ryan smith mediaRyan smith media
Ryan smith media
 
Evaluation Question One
Evaluation Question One Evaluation Question One
Evaluation Question One
 
Question 1- In What Ways Does Your Media Product Use, Develop Or Challenge Fo...
Question 1- In What Ways Does Your Media Product Use, Develop Or Challenge Fo...Question 1- In What Ways Does Your Media Product Use, Develop Or Challenge Fo...
Question 1- In What Ways Does Your Media Product Use, Develop Or Challenge Fo...
 
Music video evaluation
Music video evaluationMusic video evaluation
Music video evaluation
 
Question 1
Question 1Question 1
Question 1
 

Recently uploaded

From Challenger to Champion: How SpiraPlan Outperforms JIRA+Plugins
From Challenger to Champion: How SpiraPlan Outperforms JIRA+PluginsFrom Challenger to Champion: How SpiraPlan Outperforms JIRA+Plugins
From Challenger to Champion: How SpiraPlan Outperforms JIRA+PluginsInflectra
 
Enhancing Productivity and Insight A Tour of JDK Tools Progress Beyond Java 17
Enhancing Productivity and Insight  A Tour of JDK Tools Progress Beyond Java 17Enhancing Productivity and Insight  A Tour of JDK Tools Progress Beyond Java 17
Enhancing Productivity and Insight A Tour of JDK Tools Progress Beyond Java 17Ana-Maria Mihalceanu
 
Dev Dives: Leverage APIs and Gen AI to power automations for RPA and software...
Dev Dives: Leverage APIs and Gen AI to power automations for RPA and software...Dev Dives: Leverage APIs and Gen AI to power automations for RPA and software...
Dev Dives: Leverage APIs and Gen AI to power automations for RPA and software...UiPathCommunity
 
"AIRe - AI Reliability Engineering", Denys Vasyliev
"AIRe - AI Reliability Engineering", Denys Vasyliev"AIRe - AI Reliability Engineering", Denys Vasyliev
"AIRe - AI Reliability Engineering", Denys VasylievFwdays
 
"Running Open-Source LLM models on Kubernetes", Volodymyr Tsap
"Running Open-Source LLM models on Kubernetes",  Volodymyr Tsap"Running Open-Source LLM models on Kubernetes",  Volodymyr Tsap
"Running Open-Source LLM models on Kubernetes", Volodymyr TsapFwdays
 
HBR SERIES METAL HOUSED RESISTORS POWER ELECTRICAL ABSORBS HIGH CURRENT DURIN...
HBR SERIES METAL HOUSED RESISTORS POWER ELECTRICAL ABSORBS HIGH CURRENT DURIN...HBR SERIES METAL HOUSED RESISTORS POWER ELECTRICAL ABSORBS HIGH CURRENT DURIN...
HBR SERIES METAL HOUSED RESISTORS POWER ELECTRICAL ABSORBS HIGH CURRENT DURIN...htrindia
 
Automate Your Master Data Processes for Shared Service Center Excellence
Automate Your Master Data Processes for Shared Service Center ExcellenceAutomate Your Master Data Processes for Shared Service Center Excellence
Automate Your Master Data Processes for Shared Service Center ExcellencePrecisely
 
AI Act & Standardization: UNINFO involvement
AI Act & Standardization: UNINFO involvementAI Act & Standardization: UNINFO involvement
AI Act & Standardization: UNINFO involvementMimmo Squillace
 
My sample product research idea for you!
My sample product research idea for you!My sample product research idea for you!
My sample product research idea for you!KivenRaySarsaba
 
Introducing the New FME Community Webinar - Feb 21, 2024 (2).pdf
Introducing the New FME Community Webinar - Feb 21, 2024 (2).pdfIntroducing the New FME Community Webinar - Feb 21, 2024 (2).pdf
Introducing the New FME Community Webinar - Feb 21, 2024 (2).pdfSafe Software
 
Relationship Counselling: From Disjointed Features to Product-First Thinking ...
Relationship Counselling: From Disjointed Features to Product-First Thinking ...Relationship Counselling: From Disjointed Features to Product-First Thinking ...
Relationship Counselling: From Disjointed Features to Product-First Thinking ...Product School
 
How to write an effective Cyber Incident Response Plan
How to write an effective Cyber Incident Response PlanHow to write an effective Cyber Incident Response Plan
How to write an effective Cyber Incident Response PlanDatabarracks
 
Synergy in Leadership and Product Excellence: A Blueprint for Growth by CPO, ...
Synergy in Leadership and Product Excellence: A Blueprint for Growth by CPO, ...Synergy in Leadership and Product Excellence: A Blueprint for Growth by CPO, ...
Synergy in Leadership and Product Excellence: A Blueprint for Growth by CPO, ...Product School
 
The Future of Product, by Founder & CEO, Product School
The Future of Product, by Founder & CEO, Product SchoolThe Future of Product, by Founder & CEO, Product School
The Future of Product, by Founder & CEO, Product SchoolProduct School
 
Act Like an Owner, Challenge Like a VC by former CPO, Tripadvisor
Act Like an Owner,  Challenge Like a VC by former CPO, TripadvisorAct Like an Owner,  Challenge Like a VC by former CPO, Tripadvisor
Act Like an Owner, Challenge Like a VC by former CPO, TripadvisorProduct School
 
"Testing of Helm Charts or There and Back Again", Yura Rochniak
"Testing of Helm Charts or There and Back Again", Yura Rochniak"Testing of Helm Charts or There and Back Again", Yura Rochniak
"Testing of Helm Charts or There and Back Again", Yura RochniakFwdays
 
Curtain Module Manual Zigbee Neo CS01-1C.pdf
Curtain Module Manual Zigbee Neo CS01-1C.pdfCurtain Module Manual Zigbee Neo CS01-1C.pdf
Curtain Module Manual Zigbee Neo CS01-1C.pdfDomotica daVinci
 
How AI and ChatGPT are changing cybersecurity forever.pptx
How AI and ChatGPT are changing cybersecurity forever.pptxHow AI and ChatGPT are changing cybersecurity forever.pptx
How AI and ChatGPT are changing cybersecurity forever.pptxInfosec
 
Importance of magazines in education ppt
Importance of magazines in education pptImportance of magazines in education ppt
Importance of magazines in education pptsafnarafeek2002
 

Recently uploaded (20)

From Challenger to Champion: How SpiraPlan Outperforms JIRA+Plugins
From Challenger to Champion: How SpiraPlan Outperforms JIRA+PluginsFrom Challenger to Champion: How SpiraPlan Outperforms JIRA+Plugins
From Challenger to Champion: How SpiraPlan Outperforms JIRA+Plugins
 
Enhancing Productivity and Insight A Tour of JDK Tools Progress Beyond Java 17
Enhancing Productivity and Insight  A Tour of JDK Tools Progress Beyond Java 17Enhancing Productivity and Insight  A Tour of JDK Tools Progress Beyond Java 17
Enhancing Productivity and Insight A Tour of JDK Tools Progress Beyond Java 17
 
Dev Dives: Leverage APIs and Gen AI to power automations for RPA and software...
Dev Dives: Leverage APIs and Gen AI to power automations for RPA and software...Dev Dives: Leverage APIs and Gen AI to power automations for RPA and software...
Dev Dives: Leverage APIs and Gen AI to power automations for RPA and software...
 
"AIRe - AI Reliability Engineering", Denys Vasyliev
"AIRe - AI Reliability Engineering", Denys Vasyliev"AIRe - AI Reliability Engineering", Denys Vasyliev
"AIRe - AI Reliability Engineering", Denys Vasyliev
 
"Running Open-Source LLM models on Kubernetes", Volodymyr Tsap
"Running Open-Source LLM models on Kubernetes",  Volodymyr Tsap"Running Open-Source LLM models on Kubernetes",  Volodymyr Tsap
"Running Open-Source LLM models on Kubernetes", Volodymyr Tsap
 
HBR SERIES METAL HOUSED RESISTORS POWER ELECTRICAL ABSORBS HIGH CURRENT DURIN...
HBR SERIES METAL HOUSED RESISTORS POWER ELECTRICAL ABSORBS HIGH CURRENT DURIN...HBR SERIES METAL HOUSED RESISTORS POWER ELECTRICAL ABSORBS HIGH CURRENT DURIN...
HBR SERIES METAL HOUSED RESISTORS POWER ELECTRICAL ABSORBS HIGH CURRENT DURIN...
 
Automate Your Master Data Processes for Shared Service Center Excellence
Automate Your Master Data Processes for Shared Service Center ExcellenceAutomate Your Master Data Processes for Shared Service Center Excellence
Automate Your Master Data Processes for Shared Service Center Excellence
 
AI Act & Standardization: UNINFO involvement
AI Act & Standardization: UNINFO involvementAI Act & Standardization: UNINFO involvement
AI Act & Standardization: UNINFO involvement
 
My sample product research idea for you!
My sample product research idea for you!My sample product research idea for you!
My sample product research idea for you!
 
Introducing the New FME Community Webinar - Feb 21, 2024 (2).pdf
Introducing the New FME Community Webinar - Feb 21, 2024 (2).pdfIntroducing the New FME Community Webinar - Feb 21, 2024 (2).pdf
Introducing the New FME Community Webinar - Feb 21, 2024 (2).pdf
 
Relationship Counselling: From Disjointed Features to Product-First Thinking ...
Relationship Counselling: From Disjointed Features to Product-First Thinking ...Relationship Counselling: From Disjointed Features to Product-First Thinking ...
Relationship Counselling: From Disjointed Features to Product-First Thinking ...
 
How to write an effective Cyber Incident Response Plan
How to write an effective Cyber Incident Response PlanHow to write an effective Cyber Incident Response Plan
How to write an effective Cyber Incident Response Plan
 
Synergy in Leadership and Product Excellence: A Blueprint for Growth by CPO, ...
Synergy in Leadership and Product Excellence: A Blueprint for Growth by CPO, ...Synergy in Leadership and Product Excellence: A Blueprint for Growth by CPO, ...
Synergy in Leadership and Product Excellence: A Blueprint for Growth by CPO, ...
 
In sharing we trust. Taking advantage of a diverse consortium to build a tran...
In sharing we trust. Taking advantage of a diverse consortium to build a tran...In sharing we trust. Taking advantage of a diverse consortium to build a tran...
In sharing we trust. Taking advantage of a diverse consortium to build a tran...
 
The Future of Product, by Founder & CEO, Product School
The Future of Product, by Founder & CEO, Product SchoolThe Future of Product, by Founder & CEO, Product School
The Future of Product, by Founder & CEO, Product School
 
Act Like an Owner, Challenge Like a VC by former CPO, Tripadvisor
Act Like an Owner,  Challenge Like a VC by former CPO, TripadvisorAct Like an Owner,  Challenge Like a VC by former CPO, Tripadvisor
Act Like an Owner, Challenge Like a VC by former CPO, Tripadvisor
 
"Testing of Helm Charts or There and Back Again", Yura Rochniak
"Testing of Helm Charts or There and Back Again", Yura Rochniak"Testing of Helm Charts or There and Back Again", Yura Rochniak
"Testing of Helm Charts or There and Back Again", Yura Rochniak
 
Curtain Module Manual Zigbee Neo CS01-1C.pdf
Curtain Module Manual Zigbee Neo CS01-1C.pdfCurtain Module Manual Zigbee Neo CS01-1C.pdf
Curtain Module Manual Zigbee Neo CS01-1C.pdf
 
How AI and ChatGPT are changing cybersecurity forever.pptx
How AI and ChatGPT are changing cybersecurity forever.pptxHow AI and ChatGPT are changing cybersecurity forever.pptx
How AI and ChatGPT are changing cybersecurity forever.pptx
 
Importance of magazines in education ppt
Importance of magazines in education pptImportance of magazines in education ppt
Importance of magazines in education ppt
 

Evaluation question 1

  • 1. Question 1 - Media By Kemal Kargin
  • 2. In what ways does your media product use, develop or challenge forms and conventions of real media products?
  • 3. My media A2 coursework will consist of me creating a conventional music video which is to be targeted towards an audience of a particular genre. In order for this to be successful we had to carry out tasks that would enable us to accomplish our end product. Examples of these are to look at existing music video’s that are already successful, and compare the factors that make them successful by merging them with our ideas. From this it allows us to view different ideologies, genres and styles and also gave us ideas to use within our own music video. We used these ideas for our advert, digipak and the final production (both editing and filming). When a song is produced and distributed a visualisation of the views and ideologies behind the song is often supported and shown to the audience. A music video is essentially a video accompanied by music that an artist has put together and promoted. A music video can be used to promote the artists views, fashion sense or maybe to even promote a reinvention of the artist. Mainly it is to show the audience what kind of lifestyle the artist lives or what life situations they go through. It is a reflection of the artists problems and achievements. No matter what the artists is trying to portray the music video will either be; Narrative, Performance or concept based music video. These are the key ways to create an impact on the audience
  • 4. Does my product develop or challenge forms and conventions of real media products? The conventions of real media products inspire my product in many ways. My video follows the performance and narrative based idea. From my research I found out that these are the most enjoyable and effective types of music video. This is why I have decided to use both. I have come to the conclusion that it would be best to stay with what the audience prefer and what they would expect to ensure that I extract as much emotion from the audience as possible, so that the impact on the audience is high. Also this allows the audience to relate to the music video through its structure and ideologies. Here are some examples of conventional music elements which I also illustrated in my work. • Low key lighting will be used so the audience can understand the tension between characters., as well as creating a change in atmosphere through out the video • Conventional cinematography such as close-ups will be used to ensure that the audience will focus on what iconography or expressions we want them to focus on • Editing will match the pace of the song, this allows the audience to follow what is happening smoothly • The costume will create a star image for the artist and make the audience want to buy into the artists lifestyle. Also costume reflects the views of the artist, this in turn can allow the audience to build a better relationship with the artist.
  • 5. Music videos are created for entertainment purposes, music videos are targeted towards audiences in order for artists to create a relationship with them. Artists uses micro elements in various ways in order to do so. Music video’s have many other purposes and motives. This is also based on the artists views and ideologies, and how they portray this in there music video. However, a music video’s most traditional use is to make sure that the song is understood better. This will also offer the audience a visual concept to an artists music and lyrics. This in turn is more likely to appeal to large to a large audience, as those who listen to a song are more likely to watch the video, especially if they like it. The research that I carried out enabled me to understand the micro elements used in music videos and ancillary texts.
  • 6. Cinematography Cinematography is one of the elements that are within a visual product. This element determines what the audience see , this in turn means that effective cinematography can determine the success of a product. A specific portrayal of the artist is made with cinematography and thus increasing a relationship with the audience. Cinematography is a way for the audience to engage with the audience. Cinematography consists of different camera angles and different camera movements. The research I carried out showed me that cinematography styles such as close-ups are conventional in making a deeper relationship with the artist. These are examples of cinematography:
  • 7. My music video consisted of conventional cinematography, this in turn meant that I followed the theories of Andrew Goodwin and Richard Dyer. This helped me to appeal to my target audience. Goodwin had already stated that a successful use of micro elements must be used in order to create a conventional video. These long shots were used to create a better understanding of the artists lifestyle this in turn that more of the artists costume could be seen as well as the body language and facial expressions. Mid shots were also used to ensure the main focus was what was on screen. An example of this is when there are 2 artists on screen and on of them is in the distance. This shows that the mid shot is the main focus. Also the intertwines with Richard Dyers star theory as they represent the artists talent. Also this will mean that the audience will want to buy into the artists lifestyle as they can visualise more of there lifestyle.
  • 8. Cinematography: camera movements Different camera movements are used within a music video in order to create a relationship with the audience. Camera movements can be used to create different effects. A combination of different camera movements can depict and represent different scenes within a music video. Camera movements have to ensure that the artists and characters are followed and shown correctly to the audience. Effective camera movements will ensure that the video runs smoothly. Movements such as panning shots have been used to show the characters and the setting. A panning shot ensures more of the location or scene is shown to the audience. Another camera movement that has been used is zoom as this shows the audience what is either matching the lyrics on screen or something that has been zoomed into for the audience to focus on to build a better relationship from.
  • 9. Mise en Scene: •Lighting & Colour •Costume, hair & make-up •Iconography and setting •Positioning •Body language and facial expression Mise en scene is one of the most important aspects to consider when creating a media production. The Mise en scene is what makes every production unique , it is an important factor as this is what represents the artist and all of his ideas and views. Mise en scene should make elements easily identifiable and this should enable the audience to immediately know what genre it is. Richard dyer theory of star image can be brought into this as this can be related to the costume the artist is wearing. As star theory is a major element within music video‘s, this enables the audience to be like what they can see on screen, ensuring that the artist look attractive in the public eye is important. Fashion trends are a big thing in today’s society so ensuring that we are attracted to the clothes they are wearing means that a large market is open to the target audience. Goodwin’s theory is evident here as within my music video the artists are dressed attractively. This representation is similar to Usher within his own music video’s .
  • 10. Body language and Facial expression Body language and facial expression is important as it indicates to the audience how someone is feeling and gives a clear understanding of what is going on. Facial expression and body language was a key element to consider in my music video as they’re was no additional character sound.
  • 11. Iconography Iconography was used within my music video to convey certain narratives to my target audience. I used a photograph during the scene which portrays a female character loosing her grandparents and reminiscing about them. The character strokes the photograph in order to show the audience that she misses them. The photograph is a simple yet effective way of showing the audience why the character is upset. I also used a bracelet within this character situation as jewellery is considered to be personal and people tend to think of them as keepsakes of someone who dies. The bracelet is used to be dropped on to the photograph of the grandparents to symbolise their death.
  • 12. Setting The setting of my whole music video was based around a white background. This decision was made as I thought this would add to the simplicity of the music video and attract the audiences attention on the characters and artist on screen. Also this looked even more effective when a black and white effect was added to the video. This was conventional to the Pop/R’n’B genre as these videos tend to be simplistic. I wanted to portray the element of sadness and missing people, which I believe I did. I wanted to use and develop this in my product as I saw this effect and use of location be used in many other similar music videos which were trying to connect with the audience the way I was trying to do so.
  • 13. Lighting and Colour Throughout my music video high key lighting is used. As a group we decided to keep the lighting bright and natural to convey the simplistic effect of the music video. The conventional use of high key lighting in the video allows the audience to understand the music video easily. Also this lighting provides a bright effect over the artist conveying an angelic interpretation from the audience. A black and white effect was also placed over the whole music video in order to support the simplistic idea that was trying to be created and to further create emotions and responses from our audience There is a difference in colour when comparing the narrative and artist spotlights. This was so the audience could differentiate between the narrative and performance within the music video which I believe was done successfully
  • 14. Costume hair and makeup The artist costume within music video is important as this is what encourages the audience to buy into the artists lifestyle. Costume can be used as a promotional tool within music videos as the artist will wear a particular brand of clothing; as the audience look up to the artist as inspiration the audience then go and buy that brand also buying into the lifestyle. Dyers’s star theory also states that the consumer aspires to be like the artists therefore buying into their lifestyles. As a group we decided that it was best to keep the costume, hair and make up of all our characters simple; we did this as we thought it would be simplistic and reflective of the aspects we were trying to convey. For the main artist we decided to keep the make up limited and tie the artists hair back. A stripped back effect should have been created by this as we wanted the audience to focus more on the meaning of the song. Again, here we challenged Mulvey’s idea of the male gaze when applied to costume, as this was not what I wanted to represent through my artist. We made the artist as well as the other characters featuring in the video wear white. White suggests purity and innocence which connects to the artist and other characters of the video as well as not detracting the audiences attention by extravagant use of clothing. The artist wore a white vest top in order to support the idea of a simplistic video. I used Beyonce’s ‘If I Were A Boy’ video as a costume influence, she also wears a vest top creating a meaningful video unlike her other exaggerated videos.