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Beyond Autorespond: How to Build Campaigns that Nurture & Convert

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So you’ve got an autoresponder—now what? An autoresponder can do so much more than take care of your “welcome” and “thanks” form emails. Treat it like a campaign tool and watch your conversion rates climb. Watch this webinar and learn all about the elements of an effective nurture campaign from start to finish. Led by Jay Baer, social media expert and co-author of The NOW Revolution, the webinar will cover a number of core concepts to keep in mind when creating your campaign.

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Beyond Autorespond: How to Build Campaigns that Nurture & Convert

  1. 1. Beyond Autorespond:How to Build Campaigns thatNurture Prospects & ConvertSales
  2. 2. Replay & SocialWant to watch the webinar again or share it with friends? Check it out here.Tweet us! @Infusionsoft @jaybaerUse hashtag: #beyondrespond
  3. 3. What You Will Learn Today• Determining your end goals before you get started• Designing your campaigns based on benefits, not messages• Knowing one size does not fit all: long-cycle vs. short-cycle nurture• Never arriving in an prospects inbox empty-handed• 5 messages/offers that move prospects through your pipeline
  4. 4. Meet Jay Baer Jay Baer President, Convince & Convert and Co-Author of The NOW Revolution Jay is a hype-free social media and marketing keynote speaker, author, and consultant. He speaks more than 75 times each year to groups as large as 5,000. He has started 5 companies of his own, and consulted for 29 of the Fortune 500. His blog is ranked as the #1 content marketing blog in the world, and he is the co-author of the The NOW Revolution. Read more about him at jaybaer.com.
  5. 5. Keep the Real Goal in Mind...• Email sign-ups?• Opens?• Clicks?• SALES
  6. 6. Don’t be… A 19 year- old dude
  7. 7. Customers Need to be Wooed With Information
  8. 8. Answers are Omnipresent
  9. 9. Define Your Customers’ Information Needs• Experience• Relevant Features• Price• Similar Situation• Service/Risk Mitigation
  10. 10. Filling Those Needs is Your Nurture Journey
  11. 11. The Journey Varies in Length
  12. 12. You Get to the Next Stage with Information,not Promotion
  13. 13. The Difference BetweenHelping and Sellingis Just Two Letters
  14. 14. Youtility is Marketing SoUseful, People WouldPay For It
  15. 15. Personal and Professional Colliding
  16. 16. Personal and Professional Colliding
  17. 17. Personal and Professional Colliding
  18. 18. Personal and Professional Colliding
  19. 19. Is Your Company MoreInteresting Than MyWife?
  20. 20. 3 Stages of Youtility Content
  21. 21. Top of the Funnel Youtility
  22. 22. Self-Serve InformationWe talk a real person as a last resort, not a first step
  23. 23. B2B CustomersContact a Sales RepOnly After 60% ofPurchase Decision HasBeen Made
  24. 24. FAQs
  25. 25. FAQs
  26. 26. Community Youtility
  27. 27. Mid-Funnel Youtility
  28. 28. Explanatory Videos
  29. 29. Infographics
  30. 30. Blog Posts
  31. 31. Webinars
  32. 32. Webinars
  33. 33. Bottom Funnel Youtility
  34. 34. Similar Situation Case Studies
  35. 35. Configurators
  36. 36. Special Offers and Guarantees
  37. 37. Don’t Cross the Streams
  38. 38. Use Infusionsoft Stats to Mine Data and CreateSide Journeys
  39. 39. But You Must Have a Destination
  40. 40. You’ll Never Win Them All, But You Can Win More
  41. 41. We Help Small Businesses Succeed• See Infusionsoft in Action! Infusionsoft.com/demo

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