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20 Ecommerce Experts Share Advice to Help You Grow Your Business in 2020

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Hear from ecommerce experts at Gorgias, Shopify Plus, The Sill, and other brands just like you, who have cracked the code on all things ecommerce. Grab a snack and hop in the DeLorean, we’re heading to the future of ecommerce marketing.  

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20 Ecommerce Experts Share Advice to Help You Grow Your Business in 2020

  1. 1. $ $ $ $ $ $ $ $ $ $$ 20 Ecommerce Experts Share Advice to Help You Grow Your Business in 2020
  2. 2. New year = the opportunity to look back and learn
  3. 3. _We asked 20 ecommerce experts_
  4. 4. What’s the #1 thing an ecommerce entrepreneur can do to grow their business in 2020?
  5. 5. Here’s what they had to say
  6. 6. Focus on channels you own
  7. 7. “Take advantage of your own social networks to help grow the business. Don’t forget, your friends and family could be your biggest cheerleaders and best sales staff” – Jess Pryles (Hardcore Carnivore) @JessPryles 1.
  8. 8. “Focus on repeat business. Focus on the channels that you own like email, push, Messenger and SMS and try to grow your revenue from your existing customer base. Not only will it be less expensive but it will be far more profitable than going after cold customers.” – Steve Chou (MyWifeQuitHerJob) @mywifequit 2.
  9. 9. “Add a compliant SMS opt in to your checkout page” – Alex Beller (Postscript.io) @ringmybeller 3.
  10. 10. P.S. Did you know you could do this in Privy? LEARN MORE AT PRIVY.COM/TEXT
  11. 11. “Build up your subscriber lists on Facebook Messenger and SMS now and collect key information via these channels, such as product preferences. By the time Black Friday 2020 hits, you’ll have high-engagement, high-converting audiences and unique data you can use to personalize the messages and emails you send to them.” – Ben Parr (Octain.ai) @BenParr 4.
  12. 12. Set appropriate goals, make sure to track them
  13. 13. “Set better goals. Most business owners struggle with setting appropriate goals for their marketing; often unintentionally choking their growth and falling behind competitors.” – Ryan Garrow (Logical Position) /ryangarrow 5.
  14. 14. “Data science exists for your ecommerce brand and it doesn't have to be scary or overwhelming. Having a data and strategy-driven approach to your actual customers and their journey from 1st purchase through to loyalty will be the keys to your success.” – Steve Hutt (Shopify Plus) @stevenhutt 6.
  15. 15. Connect with your audience
  16. 16. “Re-purpose content! Create one piece of content and tailor it to different platforms. One video can then be turned into several 30–1 minute videos for social media, blog post, newsletter, podcast topic etc.” – Vivian Kaye (KinkyCurlyYaki) @ItsVivianKaye 7.
  17. 17. “The number one thing you can do is build your audience. It doesn't have to be on-brand. Think about building a meme page for your niche. Not only can you increase your organic reach, you can also do your own native amplification/whitelisting to sell more products, and build your email lists through giveaways and promoting content.” – Lucas Walker (Gorgias) @WalkerLucas 8.
  18. 18. “Personalization lies at the heart of delivering a great user experience. In 2020, ecommerce entrepreneurs should focus more on delivering relevant content to their audiences, and less on deep discounts to attract new buyers, convert returning visitors, and drive customer loyalty.” – Lindsey Paolucci (True Citrus) @truelemon 9.
  19. 19. “Successful online stores talk to their customers and use the learnings to improve ecommerce customer experience, and the best time to start optimizing a site for the 2020 holiday season is now.” – Jon MacDonald (The Good) @jonmacdonald 10.
  20. 20. “Make yourself available. If you're not currently offering chat support on your store, there are plenty of free options in the Shopify App Store to get started. Customers prefer live chat over email because they can get an immediate response, and that real-time customer support can make or break a sale.” – Kelly Vaughn (The Taproom Agency) @kvlly 11.
  21. 21. “You're stronger together: partner with like-minded brands. An often overlooked step is one brand not examining the other's customer support team—how they perform reflects on you.” – Jeffrey Lang (Oru Kayak) /jeffreyslang 12.
  22. 22. “Obsess over customer experience. Every aspect, at every single touch point. And that doesn’t only mean customer service. Look at post-purchase, return policy, shipping, social media, email and messaging. How can your brand provide a better customer experience than your competitors? Are you supporting your customers as best as possible?” – John Surdakowski (Avex Designs) @john_avex 13.
  23. 23. “Listen to your customers. As entrepreneurs, it's easy to assume you are the customer. And maybe you were — once. But as your company grows you have to connect with your actual customers and learn everything there is to know about them. You may be surprised that their behaviors are actually very different from your own — and regardless, they're changing faster than ever before. Really listening to customers is the only way to grow.” – Eliza Blank (The Sill) @TheSill 14.
  24. 24. Don’t forget the basics_
  25. 25. “I still think most companies fail at the basics. I think the number one thing that a lot of companies don't do a great job of investing in product data and great product pages. Ideally you would have great images, videos, lots of text and specs, and third party data like reviews etc.” – Isaiah Bollinger (Trellis) @Isaiah Bollinger 15.
  26. 26. “Don't overlook your conversion rate. Examining the user experience and looking for gaps in your sales funnel where you lose potential customers is a great start. Once you plug the leaky holes in your sales funnel, you can work on increasing traffic to the site for maximum gains!” – Matthew Demers (Diffuse Digital Marketing) @DiffuseLB 16.
  27. 27. “2020 is going to be the start of truly global ecommerce growth. For many brands using paid social as a mechanism for growth they will find way friendlier cost per mile in emerging markets. If you can solve for the fulfillment challenges your international business could rival your domestic business in 2020. We go through this in detail and 4 other 2020 growth tactics in this blog” – Taylor Holiday (Common Thread Co) @TaylorHoliday 17.
  28. 28. “Use tools that will boost conversion, customer lifetime value, and average order value while reducing abandon cart and customer acquisition cost. You can't look at your return on advertising spend without thinking about all the indicators above. As an agency who gets paid based on performance, Ikonifi stopped taking on clients who aren't willing to add tools that complement our strategy. Tools like Privy (and a dozen others we recommend) allow our clients to cost-effectively scale faster.” – Ryan Treft (Ikonifi) @_ikonifi_ 18.
  29. 29. “Don’t get caught up in the new and shiny. Email is and will continue to be important to all eCommerce businesses. Craft a personalized experience on your website based on your collected data and continue to build relationships with them through their inbox, social media and SMS (if that’s their thing) to break through the noise” – Kristen Curtiss (Privy) @Privy 19.
  30. 30. P.S. Did you know you get a customer success manager with many of Privy’s plans? LEARN MORE AT PRIVY.COM
  31. 31. “Think about what you want your business to look like in five years and the types of customers you need to get there. Build a suite of products and a site experience for the long term and focus on marketing complementary products to increasing average order value and cart size. Recommendations on your product pages and Privy pop-ups after consumers add a product to their cart help customers know that you have so much more to offer!” – Amanda Knappman (Urban Skin RX) @UrbanSkin 20.
  32. 32. To wrap up
  33. 33. Focus on channels you own Email, SMS, and Facebook Messenger are the best channels for reaching high intent shoppers.
  34. 34. Set appropriate goals, make sure to track them If you can’t see where you’re going, how will you get there? Setting realistic goals with clear tracking is the fastest path to success.
  35. 35. Connect with your audience Find your niche. The more you can understand your audience, the easier you can sell to them.
  36. 36. Don’t forget the basics_ Investing in product data and building great product pages leads to high conversion rates and more sales.
  37. 37. What advice will you be acting on in the new year? Tweet us your answer @privy
  38. 38. “If you put your mind to it you can accomplish anything” – Doc Emmet Brown
  39. 39. We’re here to help. Sign up for free trial and get complimentary call with a member of our team who has helped over 400,000+ brands grow their business. privy.com @privy

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