How Brands Use Tokens to Attract and Retain Customers | Andrey Kuznetsov

1. HOW BRANDS USE TOKENS TO
ATTRACT AND RETAIN CUSTOMERS

2. TOKENS
UTILITY SECURITY
COINS
ALTCOINS

3. FROM SPECULATION TO APPLICATION
1,944 TOKENS CURRENTLY LISTED ON COINMARKETCAP.COM

4. CURRENT CHALLENGES
THE NEED FOR BIG BRANDS TO ENTER THE BLOCKCHAIN
• Current lack of mainstream enterprise use
• Essential to see high-profile borderless and global use cases
• Fastest way to facilitate adoption is to involve big global businesses

5. KIK APP
HELPS BRANDS INTERACT WITH THEIR AUDIENCES
Free anonymous messaging service which is not linked to a phone number
15 million active users per month in 2016

6. KIN TOKEN
ICO RAISED $100,000,000 IN 2017 FROM 10,000 PARTICIPANTS
The Kin Token Sale was largely advertised to people who previously had no experience with the crypto industry
How to use Kin tokens in the KIK App:
• Create paid VIP groups
• Create monthly fees for interesting subscriptions
• Pay commission for video/audio content
• Pay-out for ad views
• Voluntary transfers among network members
• Monetize virtual conversation partners, software, or
gaming products

7. KINIT APP
FIRST ATTEMPT TO ATTRACT GENERAL USERS TO THE CRYPTO SPACE
Kinit was the first app available to the general public that effectively lets its users earn and spend their cryptocurrency
The app’s goal is to popularize Kin tokens. Users can earn Kin tokens by completing various quests
This is a major step towards the universal use of cryptocurrency

8. OPPORTUNITIES FOR BRANDS
USERS CAN EARN KIN TOKENS BY INTERACTING WITH BRANDS
BRANDS IN TURN GET TO FORM TRUSTING RELATIONSHIPS WITH LARGE AUDIENCES AND
GAIN VALUABLE INSIGHTS
How brands interact with users:
• Surveys
• Quizzes
• Ads
• Reviews
• and more

9. KIN TOKENS ARE TRADED ON EXCHANGES
TOKENS CAN BE EASILY SENT AND SOLD TO OTHERS
Users can also exchange Kin for gift cards from leading brands and retailers
• Sephora
• Domino’s Pizza
• Nike
• GameStop

10. LINE: CHAT APP

11. AUDIENCE DECREASE
FROM MID-2017, AUDIENCE SIZE REDUCED FROM 169 TO 164 MILLION USERS

12. LINK: CRYPTO TOKEN
THE LINK CRYPTOTOKEN AIMS TO SOLVE THE AUDIENCE REDUCTION ISSUE
LINK will be used as a reward system that gives
users tokens as compensation for using certain
services in the Line ecosystem

13. LINK TOKEN TRANSACTIONS
Spending Link:
• Stickers
• Webcomics
• Other Line services
• Apps from third-party developers
• Exchange sales
Receiving Link:
• Line App rewards
• BITBOX exchange purchases

14. KAMAGAMES IS THE FUTURE OF SOCIAL
CARD & TABLE GAMES
THE LARGEST EUROPEAN SOCIAL MOBILE CARD OPERATOR
• Over 100 million players
• $57 million in revenue (2017)
• 63% year-on-year growth

15. THE MARKET
THE MOBILE-GAME MARKET WILL REACH $70.3 BILLION IN 2018,
MAKING UP 51% OF THE WORLD’S TOTAL GAMING MARKET
(Newzoo Report: https://newzoo.com/insights/articles/global-games-market-reaches-137-9-billion-
in-2018-mobile-games-take-half/)
THE SOCIAL CARD & TABLE MARKET REACHED $3.2 BILLION IN 2017
AND WILL GROW TO $5.89 BILLION BY 2022
(Statista Market Research: https://www.statista.com/statistics/374575/social-casino-worldwide-
market-size/)

16. BLACKJACKISTROULETTIST
THE KAMAGAMES PORTFOLIO
• Nine first-class games accessible via one app
• Played by over 570,000 players every day
• Winner at the 2018 EGR Marketing and Innovation Awards
BACCARAT SPLIT BET POKERIST CRAPS SET POKERIST
OMAHA POKERISTTEXAS POKERIST
None of the above social card & table games can be played using real money or anything of real monetary value
SLOTS

17. Pokerist is the only game featuring:
• Multi-Table Tournaments (MTT)
• Unique Party modes
• Unique games: first mobile publisher to launch a multiplayer 3D Blackjack game (2016) as well
as a Craps game earlier this year
• Top tier B2B/White Label partnerships: Poker Night in America (TV show), Tango, Viber, Poker
Champions launch in India by YooZoo
POKERIST: TEXAS POKER
ONE OF THE TOP THREE MOST POPULAR SOCIAL CARD GAMES IN THE WORLD
Pokerist, has been the #1 grossing app in 101 countries on the App Store and one
of the top 5 grossing apps in 45 countries on Google Play
Ranked #27 in App Annie’s 2012 list of the “Top 52” publishers

18. NEW GAMES
OUT BY THE END OF 2018
• Pai Gow Dominoes
• Teen Patti
• Video Poker
• New slot machines and stand-alone slot apps
• New platforms and partnerships TBA

19. KAMAGAMES TOKEN SALE
(KGT)

20. REASONS FOR OUR TOKEN SALE
• Enables players who want to use cryptocurrency
• Innovate, and be leaders in our industry
• Search for new channels of player engagement
• Increase player retention
• Help entice players who have left, to come back
• Build on last year’s success and increase in gross revenue with a
unique and innovative market offering

21. PEOPLE WHO PURCHASE KGT
CAN GET UP TO AN 11 FOLD RETURN
• Tokens can only be exchanged for
in-game virtual currency (chips)
• The exchange rate of tokens to
chips will continue to increase at
25% each month for a period of 36
months
• Token holders receive daily bonus’
for their first six months

22. NEW POTENTIAL BREATHES NEW HOPE
Safe, legitimate crypto/blockchain projects helps restore faith in the technology and platforms
Our goal with KGT is to popularize crypto our 100+ million players and help to make this new technology mainstream
Then we will truly see its full potential

23. CONCLUSION
LARGE, WELL-KNOWN COMPANIES HAVE ALREADY BEGUN TO
EXPERIMENT WITH TOKENS, NOT AS A METHOD OF ATTRACTING
INVESTMENT BUT RATHER TO COLLABORATE WITH THEIR AUDIENCES
KAMAGAMES IS THE FIRST LARGE-SCALE GAMING COMPANY TO ADOPT
TOKENS FOR IN-GAME USE
THIS NEW INDUSTRY ENTERING THE CRYPTOSPACE WILL IN-TURN
HAVE A POSITIVE KNOCK-ON EFFECT IN THE CRYPTOCURRENCY AND
BLOCKCHAIN COMMUNITIES

24. KAMAGAMES.COM / KAMAGAMES.IO
Thank you for your attention
Andrey Kuznetsov, Chief Executive Officer