2. Selling Points
A selling point is a feature that
attracts the customer
“Ultimate preview issue”
“And tons more inside”
“22 page special”
“Win tickets”
“Free Two Door Video! %
Exclusive Tracks”
“Fan frenzy, your questions
answered”
3. Target
• NME is a relativity uni sex magazine, but could possibly
seen as more targeted at males as the genre is mainly
associated with males, also the majority of the issues
feature male artists.
• Also the audience will be fans of the genre of rock and
have an interest for wider reading of the music,
therefore being rock fans and enthusiasts.
• The age of the audience would start at students, as it is
quite mature, to full/ part time workers because it
would possibly not appeal to people of a high status
because the magazine is relatively informal.
4. How they are targeted
• The colour scheme of red, black
and white can be associated with
the rock/ indie genre, therefore
targeting the fans of the genre.
• The overall cover looks more
mature than for example a pop
magazine. It features more text
than picture, for more educated
people, who may be student or
workers.
