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Tools for
Creative
Thinking in IT
LECTURE 7
COPYRIGHTS RESERVED BY FARIZA HANIS ABDUL RAZAK UITM MALAYSIA
Learning Outcomes
At the end of this lecture, you
should be able to:
◦ Explain creative thinking process
◦ Describe creative thinking tools and
techniques
◦ Apply tools and techniques in creative
thinking
COPYRIGHTS RESERVED BY FARIZA HANIS ABDUL RAZAK UITM MALAYSIA
To study creativity,
we examine:
Creative Products
Creative Process
Creative People
COPYRIGHTS RESERVED BY FARIZA HANIS ABDUL RAZAK UITM MALAYSIA
Creative Process
COPYRIGHTS RESERVED BY FARIZA HANIS ABDUL RAZAK UITM MALAYSIA
Four (4) Models for Creative Thinking
Process
Wallas’
Young’s Osborn’s
Koberg &
Bagnall’s
COPYRIGHTS RESERVED BY FARIZA HANIS ABDUL RAZAK UITM MALAYSIA
1. Graham
Wallas’ Art of
Thought (1926)
COPYRIGHTS RESERVED BY FARIZA HANIS ABDUL RAZAK UITM MALAYSIA
2. Young’s 5
Step Model for
Producing Ideas
(1940)
COPYRIGHTS RESERVED BY FARIZA HANIS ABDUL RAZAK UITM MALAYSIA
3.
COPYRIGHTS RESERVED BY FARIZA HANIS ABDUL RAZAK UITM MALAYSIA
4. Koberg and
Bagnall (1971),
the original
Design Thinking
COPYRIGHTS RESERVED BY FARIZA HANIS ABDUL RAZAK UITM MALAYSIA
Creative Tools
BRAINSTORMING
SCAMPER
COPYRIGHTS RESERVED BY FARIZA HANIS ABDUL RAZAK UITM MALAYSIA
Brainstorming
Brainstorming is a
group creativity
technique by which
efforts are made to
find a conclusion for
a specific problem by
gathering a list of
ideas spontaneously
contributed by its
members.
COPYRIGHTS RESERVED BY FARIZA HANIS ABDUL RAZAK UITM MALAYSIA
COPYRIGHTS RESERVED BY FARIZA HANIS ABDUL RAZAK UITM MALAYSIA
COPYRIGHTS RESERVED BY FARIZA HANIS ABDUL RAZAK UITM MALAYSIA
Brainstorming: How to
improve our online
learning experience?
EXERCISE 1
COPYRIGHTS RESERVED BY FARIZA HANIS ABDUL RAZAK UITM MALAYSIA
SCAMPER
SCAMPER was first introduced by Bob Eberle (1971) to address targeted questions
that help solve problems or ignite creativity during brainstorming meetings.
The name SCAMPER is acronym for seven techniques; (S) substitute, (C) combine,
(A) adapt, (M) modify, (P) put to another use, (E) eliminate and (R) reverse.
SCAMPER is considered one of the easiest and most direct methods.
COPYRIGHTS RESERVED BY FARIZA HANIS ABDUL RAZAK UITM MALAYSIA
COPYRIGHTS RESERVED BY FARIZA HANIS ABDUL RAZAK UITM MALAYSIA
COPYRIGHTS RESERVED BY FARIZA HANIS ABDUL RAZAK UITM MALAYSIA
QADIM
QADIM is an acronym that stands for Quick And Dirty
Innovative Method which was created by MaGIC.
MaGIC, Malaysia Global Innovation and Creativity
Centre, is a global leading creativity and innovation
centre for entrepreneurs located in Cyberjaya.
ICT500 visited MaGIC in April 2017.
COPYRIGHTS RESERVED BY FARIZA HANIS ABDUL RAZAK UITM MALAYSIA
QADIM
COPYRIGHTS RESERVED BY FARIZA HANIS ABDUL RAZAK UITM MALAYSIA
Use QADIM
to redesign
spoon
EXERCISE 2
COPYRIGHTS RESERVED BY FARIZA HANIS ABDUL RAZAK UITM MALAYSIA
Visual Storytelling
Has been used to educate, engage and motivate
audiences for centuries.
Involves the use of graphics, images, pictures,
and videos to engage with viewers in an effort to
drive emotions, engage intercommunication,
and motivate an audience to action.
COPYRIGHTS RESERVED BY FARIZA HANIS ABDUL RAZAK UITM MALAYSIA
Visual
storytelling
should include
five core
elements:
Tension: Motivate people to keep consuming the story.
Entertainment: Hook them in the first eight seconds.
Education: Give information so the viewer is better educated on the
topic.
Micro-interactions: Ensure that even the seemingly small and discrete
aspects – the movement of objects, the page’s dynamic adaptation –
provide a good experience.
Call to action: Make sure your team is clear on what you want the
audience to do after consuming the story. Then work backward to
design the visual storytelling to achieve it.
COPYRIGHTS RESERVED BY FARIZA HANIS ABDUL RAZAK UITM MALAYSIA
Visual Storytelling
Video / short film Infographic Music
COPYRIGHTS RESERVED BY FARIZA HANIS ABDUL RAZAK UITM MALAYSIA
/
Let’s recap…
Explain creative
thinking process
01
Describe creative
thinking tools &
techniques
02
Apply tools and
techniques in
creative thinking
03
COPYRIGHTS RESERVED BY FARIZA HANIS ABDUL RAZAK UITM MALAYSIA

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Lecture 7 - Tools for Creative Thinking in IT.pdf

  • 1. Tools for Creative Thinking in IT LECTURE 7 COPYRIGHTS RESERVED BY FARIZA HANIS ABDUL RAZAK UITM MALAYSIA
  • 2. Learning Outcomes At the end of this lecture, you should be able to: ◦ Explain creative thinking process ◦ Describe creative thinking tools and techniques ◦ Apply tools and techniques in creative thinking COPYRIGHTS RESERVED BY FARIZA HANIS ABDUL RAZAK UITM MALAYSIA
  • 3. To study creativity, we examine: Creative Products Creative Process Creative People COPYRIGHTS RESERVED BY FARIZA HANIS ABDUL RAZAK UITM MALAYSIA
  • 4. Creative Process COPYRIGHTS RESERVED BY FARIZA HANIS ABDUL RAZAK UITM MALAYSIA
  • 5. Four (4) Models for Creative Thinking Process Wallas’ Young’s Osborn’s Koberg & Bagnall’s COPYRIGHTS RESERVED BY FARIZA HANIS ABDUL RAZAK UITM MALAYSIA
  • 6. 1. Graham Wallas’ Art of Thought (1926) COPYRIGHTS RESERVED BY FARIZA HANIS ABDUL RAZAK UITM MALAYSIA
  • 7. 2. Young’s 5 Step Model for Producing Ideas (1940) COPYRIGHTS RESERVED BY FARIZA HANIS ABDUL RAZAK UITM MALAYSIA
  • 8. 3. COPYRIGHTS RESERVED BY FARIZA HANIS ABDUL RAZAK UITM MALAYSIA
  • 9. 4. Koberg and Bagnall (1971), the original Design Thinking COPYRIGHTS RESERVED BY FARIZA HANIS ABDUL RAZAK UITM MALAYSIA
  • 10. Creative Tools BRAINSTORMING SCAMPER COPYRIGHTS RESERVED BY FARIZA HANIS ABDUL RAZAK UITM MALAYSIA
  • 11. Brainstorming Brainstorming is a group creativity technique by which efforts are made to find a conclusion for a specific problem by gathering a list of ideas spontaneously contributed by its members. COPYRIGHTS RESERVED BY FARIZA HANIS ABDUL RAZAK UITM MALAYSIA
  • 12. COPYRIGHTS RESERVED BY FARIZA HANIS ABDUL RAZAK UITM MALAYSIA
  • 13. COPYRIGHTS RESERVED BY FARIZA HANIS ABDUL RAZAK UITM MALAYSIA
  • 14. Brainstorming: How to improve our online learning experience? EXERCISE 1 COPYRIGHTS RESERVED BY FARIZA HANIS ABDUL RAZAK UITM MALAYSIA
  • 15. SCAMPER SCAMPER was first introduced by Bob Eberle (1971) to address targeted questions that help solve problems or ignite creativity during brainstorming meetings. The name SCAMPER is acronym for seven techniques; (S) substitute, (C) combine, (A) adapt, (M) modify, (P) put to another use, (E) eliminate and (R) reverse. SCAMPER is considered one of the easiest and most direct methods. COPYRIGHTS RESERVED BY FARIZA HANIS ABDUL RAZAK UITM MALAYSIA
  • 16. COPYRIGHTS RESERVED BY FARIZA HANIS ABDUL RAZAK UITM MALAYSIA
  • 17. COPYRIGHTS RESERVED BY FARIZA HANIS ABDUL RAZAK UITM MALAYSIA
  • 18. QADIM QADIM is an acronym that stands for Quick And Dirty Innovative Method which was created by MaGIC. MaGIC, Malaysia Global Innovation and Creativity Centre, is a global leading creativity and innovation centre for entrepreneurs located in Cyberjaya. ICT500 visited MaGIC in April 2017. COPYRIGHTS RESERVED BY FARIZA HANIS ABDUL RAZAK UITM MALAYSIA
  • 19. QADIM COPYRIGHTS RESERVED BY FARIZA HANIS ABDUL RAZAK UITM MALAYSIA
  • 20. Use QADIM to redesign spoon EXERCISE 2 COPYRIGHTS RESERVED BY FARIZA HANIS ABDUL RAZAK UITM MALAYSIA
  • 21. Visual Storytelling Has been used to educate, engage and motivate audiences for centuries. Involves the use of graphics, images, pictures, and videos to engage with viewers in an effort to drive emotions, engage intercommunication, and motivate an audience to action. COPYRIGHTS RESERVED BY FARIZA HANIS ABDUL RAZAK UITM MALAYSIA
  • 22. Visual storytelling should include five core elements: Tension: Motivate people to keep consuming the story. Entertainment: Hook them in the first eight seconds. Education: Give information so the viewer is better educated on the topic. Micro-interactions: Ensure that even the seemingly small and discrete aspects – the movement of objects, the page’s dynamic adaptation – provide a good experience. Call to action: Make sure your team is clear on what you want the audience to do after consuming the story. Then work backward to design the visual storytelling to achieve it. COPYRIGHTS RESERVED BY FARIZA HANIS ABDUL RAZAK UITM MALAYSIA
  • 23. Visual Storytelling Video / short film Infographic Music COPYRIGHTS RESERVED BY FARIZA HANIS ABDUL RAZAK UITM MALAYSIA
  • 24. / Let’s recap… Explain creative thinking process 01 Describe creative thinking tools & techniques 02 Apply tools and techniques in creative thinking 03 COPYRIGHTS RESERVED BY FARIZA HANIS ABDUL RAZAK UITM MALAYSIA