5. Empathy Map – to help you empathise with your users
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6. User/Customer Experience Map
- to help you understand their user experience with your
product
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Malaysia
7. Class Exercise
Tell us your experience to your class in UiTM
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8. Tools for Identifying User Problems
Core Skills - 2
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11. Walker, S. E. (Active Learning Promotes Critical Thinking)
In order to promote critical thinking,
we should learn to ask open-ended
questions.
◦ Encourage divergent thinking
◦ evaluation and synthesis
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12. How to ask open-
ended questions?
Using 5 Ws 1 H
Questions
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13. Affinity Diagram – helps to categorise
similar items
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14. Who are you? How do you describe yourself?
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15. Present Present them in diagram
Group Group them together based on natural relationship
Find Find keywords
Brainstorm Brainstorm ideas
How to do Affinity Diagram?
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17. 2. Find keywords
Keywords for
you
Fair
Slim
Happy-go-
lucky
Student
Hardworking
Goal-
oriented
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18. 3. Group keywords together
You
Background – 1st in the family, Shah Alam, UiTM student
Personal characters – charismatic, goal-oriented,
hardworking
Personal interests – reading, travelling, making new
friends
Personal goal – becoming a specialist in IT
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19. Background
• 1st in the
family
• Shah Alam
• UiTM
Personal
characters
• Charismatic
• Goal -
oriented
• Hardworking
Personal
interests
• Reading
• Travelling
• Making new
friends
Personal goal
• Becoming a
specialist in
IT
4. Present them in diagram
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20. Now you can describe yourself by:
My name is Aiman. I am from Shah Alam……(background)
I am charismatic, hardworking and goal-oriented
……(personal characteristics)
I usually like to read story books at home…..(personal
interests)
I aim to become a specialist in IT when …..(personal goal)
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21. Class Exercise 2
What is Information Technology? Present it in an affinity diagram and conclude it.
Hint:
Refer to your Study Plan
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23. Flowchart
To outline and examine how steps of a flawed process connect.
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24. Mental Map (Thinking Map)
To help you brainstorm what might cause problem
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Malaysia
25. Reflection
• What is the tool that can help you understand
your user?
• How can you identify the possible causes of user
problem?
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