This presentation shows my impressions and experiences and is meant to share my learning and growth in the process of disseminating for 5 days the #bmgen business model canvas into Campus Party event, in São Paulo, on Jan 2013.

1. 120 INTENSIVE HOURS
WORKING WITH THE
BUSINESS MODEL CANVAS
@maria_augusta By Maria Augusta [Guta] Orofino

2. #cpbr6

3. #cpbr6 and Sebrae in numbers
120 intensive hours of training and attending individuals
in Business Model Innovation
70 facilitators spread through different environments at
the event
2,000 entrepreneurs attended
Lots of post-its, copies of the business model canvas, joy
and fun

4. Highlights
Sebrae Experience Temple

5. Sebrae Experience Temple
The layout of a 100m2 stand located in the exhibition area,
reproduced the framework of Alex Osterwalder’s business model
#bmgen #canvas with the nine blocks forming rooms with space for
presentation of talks related to the theme.
Talks were given about the business model canvas, in addition to
interactive paths and guided visits at different hours, compatible with
the profile of the entrepreneur.
The non-stop activities began at 10 am and ended at 8 pm, and
reached some 650 people in the 4 days of the event.

6. Sebrae Experience Temple layout
Key Value Customer relations
Key Activities Proposition
Partners
Customer
Segments
Key
Resources
Channels
Cost
Structure
Revenue
Stream
Entrance

7. Sebrae Experience Temple

8. Sebrae Experience Temple

9. Sebrae Experience Temple Program

10. CAMPUS PARTY 2013
Campus Party is the world’s largest technology event! Created 16 years ago in
Spain, each year the event attracts geeks, nerds, entrepreneurs, gamers,
scientists and many other creative people who come together to accompany
hundreds of activities related to Innovation, Science, Culture and Digital
Entertainment.
For five days, talks, debates and workshops make Campus Party a unique
experience because during this period it becomes the main meeting point of
the most important digital communicators in the country. There are moments in
which it is possible to interact, share knowledge, produce new ideas and
accompany and analyze the main trends in the universe where innovate is the
magic word.
In 2013, in the city of São Paulo, the event brought together 8,000
“campuseiros” who absorbed 500 hours of formative content in different
stages and environments, fairs and exhibitions.

12. SEBRAE AT CAMPUS PARTY #CP6
Sebrae is an entity created in 1972 that works
throughout Brazil to support the development of
micro and small companies to stimulate
entrepreneurship in the country.
At #cpbr6 SEBRAE was represented by 70
professionals who acted as facilitators to
disseminate the business models concept and
stimulate entrepreneurship.

13. Sebrae at #cpbr6
Inspired by the martial
arts, Sebrae’s
participation at #cpbr6
was based on promoting
knowledge, inspiring and
encouraging the
participants to beleive in
their entrepreneurial
abilities.

14. Sebrae at #cpbr6
ACTIVITIES CONDUCTED
http://sebraenacampus.com.br/

15. On-Line Diagnosis

16. On-line Diagnosis
Before and during the event, an entrepreneurial profile of the campuseiros was
realized, classifying them as follows :
GRASSHOPPER – Potential entrepreneur who has heard about startups and is in the
initial phase of seeking information about the issue.
EAGLE - Potential entrepreneur who is in the phase of ideation and trying to test and
validate his ideas in business. Needs to organize the logic of the business model.
TIGER – An entrepreneur whose business was validated and is in the initial stage of
operation. Has a consistent and rising business model.
DRAGON – Entrepreneur whose business is operating and has a potential to grow.
Requires advanced knowledge related to the business and potential partners for its
growth.

17. Hypatia Stage
A stage dedicated to the theme of entrepreneurship
that received various speakers and debaters related
to startups highlighted by business models and social
business.

18. Hypatia Stage
Highlights
Talk “Transform your idea into a
business model” – Guta Orofino
Access the video of the talk and
presentation
http://bmgenbrasil.com/materiais/
Business talk with Yuri Gitahy and
Guta Orofino
http://sebraenacampus.com.br/palc
o-hypatia/papo-de-negocio/

19. Business Marathon
The business marathon CPBR6 was a workshop
organized by Campus Party in partnership with
SEBRAE.
212 projects were pre-selected to participate in the
Marathon that had the theme of sport or sporting
events, an issue that is currently very important to
Brazil.
At the end of the event, 36 projects were chosen.

20. Business Marathon

21. Sebrae Hackathon
Sebrae challenged programmers to develop, in
a maximum of 17 hours, applications in open-
source software that help entrepreneurs to
design business models.
Three entrepreneurs were awarded
http://sebraenacampus.com.br/hackathon/

22. Sebrae Hackathon

23. Sebrae GQs
Places were assembled to answer questions with
specialists from the following fields:
 software, games, apllications and startups
 design, photography, video and music
 Social media and blogs

24. Sebrae GQs

25. Sebrae Immersion
Local Innovation Agents and Business Orientation
Agents circulated through all the environments of
the event assisting the entrepreneurs to fill in the
business model canvas. An estimated 700
people attended.

26. Sebrae

29. Late Night Entrepreneurship
I had the opportunity to experience a unique moment in the event.
We began the preparations together with Sebrae in December 2012 and during the
days of
#cpbr13 we worked nearly 60 intense hours dedicated to disseminating the concept of
the business model #bmgen canvas.
At one of these moments, I received a group of entrepreneurs who visited me at the
Sebrae Experience space and invited me to participate in an event they organized to
discuss business models.
The group called itself Late Night Entrepreneurship. I asked what time the meetings
began. The answer was: around “11:30 pm: Will you come?” I said yes.
It was a marvelous experience. Everyone had their eyes wide open, an entrepreneurial
spirit and a desire to pursue their dreams and succeed.

30. Late Night Entrepreneurship

31. Our thanks
I would like to thank Márcio Marques Brito
[@marciosgg] from Sebrae and all the colleagues
and entrepreneurs with whom I had an opportunity
to enjoy this period.

32. Declaration
This declaration presents only my own impressions and experiences
and is meant to share my learning and growth in the process of
disseminating for 5 days the #bmgen business model canvas.
Maria Augusta (Guta) Orofino
Email: falecom@mariaaugusta.com.br
Twitter: maria_augusta
Facebook: Augusta Guta Orofino
Blog: bmgenbrasil.com

33. Authorship rights
The business model canvas was created by Alex
Osterwalder & Yves Pigneur and its use is
released under Creative Commons license
http://creativecommons.org/