This ppt is prepared for the purpose of my academics. This ppt is about the problems faced by the Sivakasi Crackers company from the Chinese crackers and the solutions are also provided to them to counter that. The ppt also contains the history of crackers.

1. BUSINESS RESEARCH METHODS
VENKATESH DAMODHARAN
I-YEAR MBA
SRI KRISHNA COLLEGE OF ENGINEERING AND
TECHNOLOGY

2. SELECTED TOPIC
 SIVAKASI FIRE CRACKER COMPANIES

3. HISTORY OF CRACKERS
 Originated in China.
 Used mainly to drove away the Chinese dragon.
 Later, it was used as an entertainment for the
people.
 Initially, the exploding materials were
compressed into a bamboo, and used as a
cracker.

4. HISTORY OF SIVAKASI CRACKERS
 In 1905, a man named Ayyan, from sivakasi
moved to Kolkata in search of job and
worked in a match box industry, from where
he learnt all the procedures to produce them.
 Then he started the same business in sivakasi,
which was the key to cracker industry in
sivakasi.
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5. REASON FOR DOWNFALL FOR
SIVAKASI CRACKERS
Penetration of Chinese crackers into
Indian market.
Less price of Chinese crackers, when
compared to Indian crackers.
More design and attractive colors of the
Chinese crackers.

6. SOLUTIONS
 Invest more amount of money in R&D dept
 Brand them as Sivakasi fire crackers
 Invent more number of eco friendly crackers
 Ensure more safety precautions for the employees
 Usage of technology to ensure more productivity.

7. Queries

8. EFFORT NEVER DIES