Coca Cola Vs. Pepsi Cola Essay

Coca Cola Vs. Pepsi Cola Essay
The smooth bold refreshing taste as the cold bubbles fizz on your tongue and head down your throat
and into your stomach. Coca–Cola is something the average American has drank in his or her
lifetime. This has been in part due to the remarkably intelligent advertisements that were made in
post 1945 America. While having emphasis on its refreshing cool taste and convenience, these ads
created a certain attitude with its audience causing the rise in popularity and sales. During this same
time Pepsi was also on the rise competing with Coca– Cola. Both Coke and Pepsi used similar
strategies but Coca– Cola gave itself a slight edge through innovative technique and the use of
"lifestyle" advertising. Coca– Cola really did create a refreshing beverage but created an ad
campaign using refreshing, exciting, and humorous ads that made your mouth water. Looking at
both advertisements as a whole one notices how all of the ads for both companies are paintings of
people, which makes people compare themselves to something that is not real. At this time many
men and women were greatly affected by these ads. Women particularly would notice the unrealistic
waistlines and flawless skin and tone. This caused them to become self–conscience about their
bodies because they believed those images to be something they were to copy. This technique plays
with the psyche of our society, which is clever but very controversial. Established in 1886 and 1889,
Coca–Cola and Pepsi Co., respectively, were among
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Coca Cola Structure
Introduction 3 Coca cola's Global coverage. 3 History 4 Revenues 4 Products and Brands 6 Mission,
Vision and Values 8 Organizations and Organizational Effectiveness 10 Stakeholders, Managers, and
Ethics 12 Organizational Design 14 Designing Organizational Structure: Authority & Control 15
Designing Organizational Structure: Specialization & Coordination 17 Managing in a Changing
Global Environment 18 Organizational Design & Strategy 20 Creating & Managing Organizational
Culture 21 Organizational Technology 21 Organizational Transformations 22 Decision Making 23
Managing Conflicts, Power and Politics 24
––––––––––––––––––––––––––––––––––––––––––––––––– Introduction The Coca–Cola Company
is a beverage ... Show more content on Helpwriting.net ...
Tab was Coca–Cola 's first attempt to develop a diet soft drink, using saccharin as a sugar substitute.
Introduced in 1963, the product is still sold today, however its sales have dwindled since the
introduction of Diet Coke. The Coca–Cola Company also produces a number of other soft drinks
including Fanta and Sprite. Fanta 's origins date back to World War II when Max Keith, who
managed Coca–Cola 's operations in Germany during the war, wanted to make money from Nazi
Germany but did not want the negative publicity. Keith resorted to producing a different soft drink,
Fanta, which proved to be a hit, and when Coke took over again after the war, it adopted the Fanta
brand as well. The German Fanta Klare Zitrone ("Clear Lemon Fanta") variety became Sprite,
another of the company 's bestsellers and its response to 7 Up. During the 1990s, the company
responded to the growing consumer interest in healthy beverages by introducing several new non–
carbonated beverage brands. These included Minute Maid Juices to Go, PowerAde sports beverage,
flavoured tea Nestea (in a joint venture with Nestle), Fruitopia fruit drink and Dasani water, among
others. In 2001, Minute Maid division launched the Simply Orange brand of

Marketing Strategy Of Coca-Cola
Coca–Cola
Introduction
In the following report I will discuss how Coca–Cola markets their goods and/or services digitally
over the internet and how they apply the marketing mix strategy to their online presence. I will give
an outline and content of the organisations web page paying particular attention to, home page,
services provided, contact details, location etc. I will provide you with an outline of what the web
page looks like.
About Coca Cola
Coca cola is one of the most iconic brands of this century and is sold in over 200 countries; their
advertisements are instantly recognisable due to the incredible marketing of their products and they
instil brand loyalty across continents. Coca Cola was stablished 1886 in Atlanta, USA. In the first
year Coca–Cola creator John Pemberton sold an average of nine servings of Coca–Cola each day.
Today that number has increased to 1.9 billion.
Coca–Cola connects and engages with its audience and encourages interaction with their website in
a way that ... Show more content on Helpwriting.net ...
Beverages are divided into diet category, 100% fruit juices, fruit drinks, water, energy drinks, tea
and coffee etc. Coca cola is the No.1 brand in sparkling beverages, juice, and retail packaged water
in 2010. Coca cola has its market presence around 200 countries.
They strategy they use to promote their products online is to provoke conversations amongst their
customers. They are using social media to its best advantage to promote their products online, last
year they had a very successful campaign where they had people's names on their bottles of coke,
this prompted a Facebook frenzy of everyone taking a picture of themselves with their name on the
bottle and uploading it to Facebook, this was digital marketing at its best, they reached across
continents with their product as Facebook is used by over 1 billion people worldwide. (Consulting,
14/07/2012)

Coca Cola
Historically, many companies and corporations have received recognition for their growth and
success over time. However, although praised, discoveries of controversial issues lead consumers to
question various companies' ethics and operations. Coca–Cola, or simple coke, has existed for over
a century, originating in Atlanta, Georgia in 1892, and eventually expanding and providing drinks
internationally. Today, the company produces concentrate, which then sells to Coke licensed bottlers
internationally; and ultimately ending up sold to retail stores and vending machines for consumers to
purchase. Along with the regular "coke", the company has also been able to produce other cola
branded drinks including water, energy drinks and coffee. The ... Show more content on
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Aside from the government, the company's opportunities can also be controlled by private politics
such as protests, public criticism, interest groups as well as public sentiment towards the company.
(Baron p.31). The other factor that can affect opportunities is moral concerns, which Coke seems to
be going through this issue right now. Coke should formulate a policy that oversees the use of water
in India, which is the major concern of groups in private politics.
Interest groups that are in play from the surrounding villages in India include: anti–coke
nongovernmental activist groups, Varanasi–based activist, environmentalist, politicians, farmers and
the villagers that have created lives in surrounding areas. Leading from within these interest groups
is The Uttar Pradesh Pollution Control Board; a statutory organization entrusted to implement
Environmental Laws and rules within the jurisdiction of the state of Uttar Pradesh, India (UPPCB).
The Control Board had found that Coke violated a number of conditions of its license that had to do
with the use of water. The company had not yet obtained clearance for the extraction of groundwater
from the Central Ground Water Authority (CGWA), a government agency that monitors and
regulates the process in water–stressed areas (The economic Times). But Coke had some objections
to these accusations.
According to Coke, a Central

Coca Cola
An Effective Organisational Structure – Coca–Cola Company background The Coca–Cola Company
is the world's largest beverage company, refreshing consumers with nearly 500 sparkling and still
brands. Coca–Cola is recognised as the world's most valuable brand. The company's portfolio
includes 12 other billion dollar brands, including Diet Coke, Fanta, Sprite, Coca–Cola Zero,
Vitaminwater, Powerade, Minute Maid and Georgie coffee. Globally, Coca–Cola is the number one
provider of sparkling beverages, juices and juice drinks and ready–to–drink teas and coffees.
Through the world's largest beverage distribution system, consumers in more than 200 countries
enjoy the company's beverages at a rate of 1.6 billion servings a day. With an ... Show more content
on Helpwriting.net ...
Chairman of the Executive Committee is also the Chief Executive Officer (CEO) .Other executive
committee members either have business specialisation e.g. the Chief Financial Officer or are
responsible for a major region (e.g. Africa) Regional structure It makes sense for Coca–Cola to be
organised into a regional structure as its triumphs heavily depend on the ability to connect with local
consumers, This geographical organizational structure is useful for the company because it
recognizes that: markets are geographically separated lifestyles, tastes, incomes and consumption
patterns vary from region to region markets are at different stages of development The corporation is
separated into seven main segments; six geographic segments or Strategic Business Units (SBUs) –
as well as the corporate (Head Office) segment. Each of these regional SBUs is further divided into
divisions, e..g. UK belongs to the Northwest Europe division of the European union SBU. SBU's are
responsible for functional activities and decision making in their regions, e.g. SBUs are responsible
for market research which is specific to the region, and for developing advertising to suit local
consumers (using the languages of SBU's countries). The structure of Coca–Cola Great Britain
displays features of centralisation and decentralisation. Divisions and regions operate as business
unit

The Different Competis Of Coca Cola And Coca-Cola
Competitors Coca–Cola has various competitors in various markets. The sparkling beverages
industry has many competitive companies to go against KO. Some of these competitors are very
well known and some are fairly new companies, a few of the competing companies are for specific
geographic areas or specific times as well. For example specifically only in Saudi is the brand "Alsi
Cola" a competitor of the Coca–Cola Company, and only in the winter is hot chocolate companies a
bigger competitor to the industry. Coca–Cola's products compete in soft drinks, juices, flavored
water, energy drinks, and even tea and coffee. Here is a Graph displaying the different categories
Pepsi and Coca–Cola compete in and what their results are: Some of the major ... Show more
content on Helpwriting.net ...
94% of the world's population recognizes the Coca–Cola Logo. They are officially are the most
recognized brand in the world. Coke serves around 1.9 billion people a day. Coca–Cola markets to
everyone, and everyone across the globe is their customer. Owners and history Coca–Cola
production was published in the 18th of May, 1886 by Dr. John Stith Pemberton. This product was
known as the best taste given at that time in Atlanta, Georgia in the United States of America. Coca–
Cola drinks were served at Jocab's pharmacy in town and approximately nine drinks a day are sold
every day. The name of the company was given by the company's accountant, Mr. Frank Robinson,
thinking that the two or the double C's will look well in advertising the product. Coca–Cola was
named as the "Delicious and Refreshing" beverage that continues to echo today wherever Coca–
Cola is enjoyed. Dr. Pemberton passed away after 2 years of his invention, in which he didn't
realized the potential of the drink that he created. The company was sold to Mr. Asa G.Chandler, a
man from Atlanta with great business acumen who was capable of controlling and running the
company greatly. Products and

The Competition Between Coca Cola And Coca-Cola
In economics, competition is where rivalry is portrayed in terms of achieving the goal such as
increasing profits, market share and sales capacity by varying the elements in general marketing,
products, prices, distribution and promotion. The microeconomic theory differentiates between
perfect competition and imperfect competition, summarizing that no system of resource allocation is
much more efficient than perfect competition.
Competition going as per the theory causes commercial firms to develop new products, services and
technologies, which would offer consumers greater choices and better products. The greater
selection typically causes lower prices for the products, compared to what the price would be if
there was no competition or little ... Show more content on Helpwriting.net ...
Each brand manager is given responsibility for the success or failure of the brands and is
compensated accordingly. This form of competition thus pitted a brand against another brand.
Finally, the company also encourages competition between individual employees. An example of
this is a contest between sales representatives this one alone helps them to market their products
with very little competition from other companies. The sales representative with the highest sales or
the best improvement in sales over a period of time would gain benefits from the employer or
customers. It should also be noted that business and economic competition sales and marketing in
most countries is often limited or restricted. Competition often is subject to legal

The Coca Cola Company
Coca–Cola INTRODUCTION Coca–Cola has been around for generations with the same iconic
taste, logo and symbolism. Its brand has represented family and the memories of good times,
celebrations and comfort of being with those we love. Unfortunately, the company has not made
good marketing decisions in the recent past and has lost relevancy. The purpose of this essay is to
assess the conditions that created Coca–Colas marketing problems, evaluate the future of healthy
beverages and non–carb drink brand extensions, and provide recommendations to the management.
COCA–COLA BACKGROUND The Coca – Cola Company began its legacy in 1886. Dr. John
Pemberton, a pharmacist from Atlanta, created the patented Coca – Cola syrup for sale in fountain ...
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They have succeeded in focusing on the brand image, customer retention and adding social and
ethical benefits to every bottle they sell (Coca–Cola.com, 2014). "In advertising, everything depends
on strategy applied on the market, which is adjusted to the positioning" (Moraru, 2010). Innovation
is much more than taking a current beverage and repackaging it with different flavors. It also means
more than boosting Coca–Cola Classic sales (Cravens, 2009). "New formulations could potentially
serve as the basis for future advertising efforts, while providing shelter from health critics and
politicians who blame soda for the nation's obesity epidemic" (Schultz, 2013). New formulations
and brand extensions will help consumers that are no longer purchasing the brand to try new flavors
or brand products, have a positive experience, and then hopefully return to the purchasing of
previous products also (Bloomberg Businessweek, 2005). The innovation strategy should strengthen
the brand. Despite being a billion dollar 125 year company that is a household name around the
world, Coca–Cola has had to cope with unexpected situations and variation of positioning based
upon the main competitions movements, Pepsi. According to Trout and Reis, (2001, p. 10) "Truth is
irrelevant. What matters are the perceptions that exist in the mind." This is a thinking process called
outside–in

Marketing Strategy Of Coca Cola
The story of one of the biggest marketing blunders in history, is a story of false hubris, desperation,
and driving ambition. Made by one of the largest corporations in the world. The creators of a
product on the forefront of the American consciousness. As intertwined into American culture as
baseball, apple pie, and Thanksgiving dinner. That product of course was Coca Cola, the formula of
which had remained unchanged close to 100 years. Since its creation by Atlanta pharmacist John
Pemberton in 1885 as a topical remedy marketed as a cure from ailments such as stomach pains,
headaches, and even impotence, Coca Cola had grown into the number one drink in America.
In 1888 Coca–Cola was sold to Asa Candler whose innovative and aggressive marketing tactics
would kick start Coca Cola on its path of global domination. From the start rival Pepsi Cola
established itself as a formidable number two in the soft drink market. Founded in 1893 Pepsi would
continue to play second fiddle to Coke for over sixty years. Coca Colas marketing strategy was
simple yet genius. Make Cokes presence known everywhere in America. Ensure that advertisements
are placed in every city and every town, and guarantee that no matter where you go, a cold and
refreshing Coke beverage was available within arm's reach. By doing this the Coca Cola
Corporation made their product a part of the American identity.
With the advent of World War 2, company executives saw their chance to introduce Coke to the
world.

Coca-Cola
Founded 129 years ago in 1886 by Dr. John Styth Pemberton, the Coca–Cola Company is a
multinational corporation and producer, retailer, and distributor of nonalcoholic beverage. For over
20 years, it has been one of the biggest brands and is recognized by 94% of people all over the
world. There are many factors that contribute to the success and reputation of Coca–Cola, the
following essay will discuss briefly about how Coca–Cola dominates the beverage industry in the
21st Century. Coca–Cola is considered to be the top brand with valuation about 83.84 billion dollars
in 2015, whose net operating worldwide grows from 28.86 billion dollars in 2007 to 46 billion
dollars in 2014 (Statista). It is now serving 1.9 billion of Coke products everyday in more than 200
countries (Coca–Cola company); more than 8000 glasses of Coke are consumed every second on
our planet (Swapnil). Nevertheless, "if you could collect all the bottles of ... Show more content on
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It is said that Coca–Cola's formula is the most guarded trade on Earth – so secret that only two
managing directors know it at one time and each of them just keep half of the process. By that
unclear rumor, the populaces were persuaded to believe that Coca–Cola was such a special drink,
unlike others. Furthermore, the Coca–Cola corporation pays a great amount of money on advertising
more than the budget's combination of Microsoft and Apple in 2010 ("16 interesting and fun facts
about Coca Cola that will blow your mind"). Some of the famous advertising campaigns that Coca–
Cola company had publicized are "The Coca–Cola Happiness Machine", "Move to the beat",
"2ndLives",... Having said that, the most successful one is "Share a Coke". "Share a Coke" is a
chance for you to share your personalized Coke with your friends or your beloved to create special
memories of happiness and cheerfulness. Those creative advertisements had contributed to the
success of

Pepsico & Coca Cola Comparison
PepsiCo & Coca Cola Financial Analysis
The report presented below is the financial analysis of Coca Cola and Pepsi Inc. In the beginning a
brief overview of both the companies is given ,followed by a detailed view of each of the company's
financial health , comprising of the horizontal and vertical analysis of the balance sheet and income
statement and finally key ratios are calculated to observe the trends and make recommendations.
The financial data is taken from MSN Money Central website referenced below.
Coca Cola
Coca Cola was invented by a pharmacist in the year 1886 when he was experimenting for a recipe
for headache and an energizer. Nowadays Coke serves as one of the number one recognized brands
of the world with a ... Show more content on Helpwriting.net ...
| | |
|Income Statement | | | | | |
| Coca Cola | | | Vertical Analysis |
| | | | |
| |2009 |2008 |2009 |2008 |
|Revenue |30,990.00 |31,944.00 |100.0% |100.0% |
|Total Revenue |30,990.00 |31,944.00 |100.0% |100.0% |
|Cost of Revenue, Total |11,088.00 |11,374.00 |35.8% |35.6% |
|Gross Profit |19,902.00 |20,570.00 |64.2% |64.4% |
|Selling Expenses |11,358.00 |11,774.00 |36.7% |36.9% |
|Unusual Expense (Income) |313 |350 |1.0% |1.1% |
|Operating Income |8,231.00 |8,446.00 |26.6% |26.4% |
|Other, Net |40 |39 |0.1% |0.1% |

Coca Cola Company Essay
A
Project report
On
A study to understand market acceptability of Pepsi Atom
In partial fulfilment of the requirements of
Master of Management Studies
Conducted by
University of Mumbai
"A study to understand market acceptability of Pepsi Atom"
under the guidance of Prof. Rajesh Vyas in partial fulfillment of the requirement of Masters of
Management Studies by University of Mumbai for the academic year 2012 – 2014.
_______________
Prof. Rajesh Vyas
Project Guide
_______________ _______________
Prof. Umar Farooq Dr. Kalim Khan
Academic Coordinator Director
EXECUTIVE SUMMARY
The project gives an overview of the Indian soft drink market various players, new entrants etc. The
... Show more content on Helpwriting.net ...
Coca–Cola was the 1st international soft drinks brand to enter India in early 1970's. Indian market
was dominated by domestic brands, with Limca being the largest selling brand. Cola was the largest
selling flavor with market share of 40%, Lemon drinks 31% and orange drinks only 19%.
Up till 1977, Coca–cola was the leading soft drink brand in India. But due to norms set by the
Foreign Exchange Regulation Act (FERA), Coca–Cola left India and did not return till 1993 after a
16 year absence from the Indian beverage market. FERA needed Coca–Cola to reveal its secret
concentrate formula as well as reduce its equity stake which was not acceptable. Pure drinks, Delhi
launched Campa–Cola, to take advantage of Coke's exit and by the end of 70's, were the only Cola
drink in the Indian market. In 1980, Parle, another major Indian player launched Thums Up, the

drink which till date is most popular soft–drink in India. Pure Drinks strongly objected to Thums Up
being called a "soft" drink as it felt its taste is too strong. For over a decade, Parle led the Indian
soft–drinks market, with its market share reaching a peak of 70% in1990.
Attempt 1: In May 1985, PepsiCo joined hands with the RPG group to form Agro Product Export
Limited. It planned to import Cola concentrate and sell soft–drinks under the Pepsi label and in
return offered to export Juice Concentrate from Punjab. The government rejected the proposal due

Coca Cola
Bill Jones, President Pamela Smith, Vice President Florida State College at Jacksonville
Management Theory and Practices Abstract Jacksonville Consulting LLC is a small firm in
Jacksonville Fl. In this paper we are using several techniques to do research on the Coca Cola
bottling Company. The research is to be used to evaluate the environmental issues and work force
diversity of Coca Cola, also strategies and recommendations on these issues will be explored.
Introduction: Jacksonville Consulting LLC is a small firm located in Jacksonville Florida. The
President of the firm is Bill Jones and the Vice President is Pamela Smith, At Jacksonville
Consulting we specialize in helping companies with ... Show more content on Helpwriting.net ...
(Essentials, 193) Coca–Cola needs to look at their role in addressing global challenges, in this case
the purification and replenishment of the ground water in India. The Coca–Cola Company can use
their influence to play a part in solving their issues and rebuild their relationship with the people of
India. The Coca–Cola Company has put goals into place: Goal Progress Assess the vulnerabilities of
the quality and quantity of water sources for each of our bottling plants and implement a locally
relevant water resource sustainability program by the end of 2012. By the end of 2011, 612 of the
863 bottling plants in our system had complete source vulnerability assessments. 582 had completed
source water protection plans, and 251 plans were scheduled to begin source vulnerability
assessments in 2012. By the end of 2010, return the environment – at a level that supports aquatic
life–the water we use in our system operations through comprehensive wastewater treatment. We
aspire to treat all wastewater from our manufacturing processes. As of the end of 2011, we had
achieved 96 percent alignment with our wastewater standards. By 2020, safely return to
communities and nature an amount of water equal to what we use in our finished beverages and
their production. We estimate we have balanced 35 percent of the water used in our finished
beverages As managers take a leading role in bettering the

Coca Cola Paper
The world's leading distributor, manufacturer and marketer of non–alcoholic beverage is indeed
Coca–Cola. Although majority of time Coca–Cola has held the larger market share in this region, at
times Pepsi has led by providing very aggressive and wittier advertising strategies (D'Altorio, 2010).
In 2009, Coca–Cola has revenues of $31 billion and sales in more than 200 countries. The company
is best known for Coca–Cola, which had been called the world most valuable brand. Coca–Cola's
has a large distribution system that includes independent bottlers partially owned by Coca–Cola, and
company owned bottlers, which made Coke an almost unstoppable international power house. Cola–
Cola is a globally known company that has produce and sold ... Show more content on
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Macro–Environmental Factor and forces that are outside the scope of a company's economic
conditions are referred to as macro–environmental. As a brand manager, an analysis of factors or
forces such as new entrants, globalization, society concerns, and preference for differential products
will need to be accomplished. Coca–Cola dominates the soft drink industry with their strong brand
name and vast distribution channels. This industry has small growth and is fully saturated, which
makes it difficult for new entrants. PepsiCo and Coca–Cola are the two main companies that are
able to provide vast distribution and availability of alternative beverage in supermarkets,
supercenters, wholesale clubs, and convenience stores. Companies need to focus on how to drive
revenue and improve market shares found through mergers. Example, PepsiCo attained Quaker
Oats, who bought the Gatorade brand to help expand their energy drink sector.
Another factor to consider is globalization. Global communication is increasing and companies want
to be the first movers. Companies need to ensure they have the latest and best technology for
advertising and marketing globally. In Europe and the Unites States people promoting a healthier
lifestyle. "Consumer awareness of health problems arising from obesity and inactive lifestyle

Coca Cola Essay
This is an essay to discuss the economics phenomenon with a particular product in the beverage
area. Trying to analyze the relationships among the price, demand and supply and other factors in
the beverage industry, such as substitute and complement products, market competitors and input
prices or costs, etc. Introduction Coke refers to Coca–cola which is a dominant product of the Coca–
Cola Company. There are six parts in this essay to display the market structure, factors affecting
price, demand and supply, substitute and complement products, elasticity, market competitors and
some factors of production of the Coke. Market structures Definition A classification system for the
key characteristics of a market, including the number ... Show more content on Helpwriting.net ...
2. the kinked demand curve The kinked demand curve explains the behaviour of firms. It is a
demand curve faced by oligopolies who assumes that rivals will match a price decrease but ignore a
price increase. The price of the Coke is always similarity with the Pepsi and it is obvious that when
the Coke makes promotion, others easy followed. 3. price leadership As mentioned before, Coca–
cola is a dominant firm in this area, which means it can set the price for the carbonated beverages
industry and the other firms follow. It is a pricing strategy as well. 4. the cartel It refers to a group of
firms formally agreeing to control the price and the output of a product. Take the Coke and Pepsi as
an example, if they become a cartel, that is mean they formally agreeing to control the price and the
output of the carbonated beverage coke. Cartels are illegal in Australia and in most other developed
countries. To sum up, Coke in the oligopoly market structure, because of the barriers for new
competitions entry into, it can charge higher prices and earn economic profits in the long run.
Substitute Products Coke owned by Coca Cola Amatil (CCA) is one of Australia's largest food and
beverage (soft drinks and juices, as well as alcoholic drinks) brand. In Australian market, the largest
competitors in the beverage industry are CCA and Schweppes who hold 84%

The Working For A Major Cola Company
We were assigned the ultimate task of finding the phosphoric acid in several rival sodas for this
experiment but to get there it required many steps to be taken in advance. As we were a working for
a major cola company it was crucial that we were aware of how to use the technology and then more
importantly the relationships between all the findings we made through numerous experiments. Our
main source of technology was a spectrophotometer so in order to move forward in finding anything
out about the colas we had to learn how to use this Spec 20. After looking at the machine and doing
research we determined that by using the Spec 20 we would be able to get values of both absorbance
and % Transmittance for a solution. The Spec 20 is able to give these values by shining a light beam
through a solution and measuring the intensity before and after it has passed through the solution.1
After doing research we were able to put the machine to use in order to get first–hand experience of
how to use the machine and to get an understanding of the relationships between results present by
the spectrophotometer. Food coloring was the subject of our first tests with the Spec 20 and our
group choose the colors red and blue. Along with the food coloring we would also be running
Potassium Permanganate through the machine. By sending light beams of different wavelengths
through the solutions we were able to find the absorbance of each solution shown in Table 1 as well
as the relationship

Cola Wars
9–711–462 REV: MAY 26, 2011 DAVID B. YOFFIE RENEE KIM Cola Wars Conti inue: Coke an
Peps in 201 C nd si 10 Fo more than a century, Co and Pepsi vied for "th or oke hroat share" o the
world's beverage m of s market. The most intense battles in the so–called col wars were fought over
the $74 billio carbonated soft m b la e on drink (CSD) indus stry in the Un nited States.1 In a
"carefu ully waged co ompetitive str ruggle" that l lasted from 1975 through the mid–199 both Cok
and Pepsi a h 90s, ke achieved ave erage annual r revenue grow of wth nd oth w SD tion rose stead
year afte year.2 Acco dily er ording aroun 10%, as bo U.S. and worldwide CS consumpt to Rog
Enrico, fo ger ormer CEO of ... Show more content on Helpwriting.net ...
Yet Americans drank more soda than any other beverage. Within the CSD category, the cola
segment maintained its dominance, although its market share dropped from 71% in 1990 to 55% in
2009.6 Non–cola CSDs included lemon/lime, citrus, pepper–type, orange, root beer, and other
flavors. CSDs consisted of a flavor base (called "concentrate"), a sweetener, and carbonated water.
The production and distribution of CSDs involved four major participants: concentrate producers,
bottlers, retail channels, and suppliers.7 Concentrate Producers The concentrate producer blended
raw material ingredients, packaged the mixture in plastic canisters, and shipped those containers to
the bottler. To make concentrate for diet CSDs, concentrate makers often added artificial sweetener;
with regular CSDs, bottlers added sugar or high–fructose corn syrup themselves. The concentrate
manufacturing process involved relatively little capital investment in machinery, overhead, or labor.
A typical concentrate manufacturing plant, which could cover a geographic area as large as the
United States, cost between $50 million to $100 million to build.8 A concentrate producer's most
significant costs were for advertising, promotion, market research, and bottler support. Using
innovative and sophisticated campaigns, they invested heavily in their trademarks over time. While
concentrate producers implemented and financed marketing programs jointly with bottlers, they
usually took

Pest Analysis Of Coca-Cola
The PEST analysis is a significant mean to establish and study the market growth and decline in a
given political and economic conditions, opportunities and barriers. It helps to evaluate the position,
potential and direction for a business. Despite being a strong brand, Coca–Cola is influenced by the
factors in which the business is performing.PEST Analysis assesses the existing fundamentals of the
business in strategic context and effect.
Political
The Political factor has been favourable for a long time for the beverages companies such as Coca
Cola. The newly elected government, after assuming office, imposed a capacity taxon all the Coke
Bottlers. The capacity tax was imposed after taking into confidence Coca Cola and Pepsi but they
didn't appreciate the idea later on and disagreed with this tax. Sales of Pakistan's beverage industry
increased 37% to Rs172 billion in 2012–13 if compared to the previous year. In 2012–13,
government gathered Rs20.4 billion in taxes from the industry. But the officials ... Show more
Coca Cola Pakistan has also contributed to the economy by giving employment to a lotof people.
Coca Cola provides direct and indirect employment to more than 8,000 people. Another 35,000
people are employed through the supply chain and around 100,000 people benefitfrom employment
in the supporting or allied industries. Coca Cola Pakistan roughly earned over Rs 50 billion in
revenues in the financial year ending 30 June 2012 which is a 55% increase when compared to the
previous year. They also paid Rs 10 Billion in tax in that particular year. Coca Cola Pakistan
invested over $172 million to increase its production facilities in 2011. In 2013 Coca Cola also
announced $379 million expansion project for Pakistan.CCBPL has come up with competitive
pricing policy to maintain and earn share of sale in the local market in order to horn in with its main
competitors mainly

Coca-Cola in India
Coca–Cola in India 1. What aspects of U.S. culture and of Indian culture may have been causes of
Coke's difficulties in India?
Something that could have been a problem right from the start is communication. Countries have
different ways of communication, and something could be translated completely opposite of what
was meant. Communication problems could have been a cause of the problems in India. Also, the
different styles of communication could have been an issue because the United States and India do
not use the same styles. Another big problem is that something could be accepted in India and be
completely wrong in the United States. What some people don't understand is that every culture has
their own way of doing things, and ... Show more content on Helpwriting.net ...
I think if Coca–Cola would have responded this way they wouldn't have lost as many sales as they
did. Coca–Cola also said that if you target a MNC you are going to get more publicity and more
attention from other consumers. Coca–Cola just should have ensured everyone that they were going
to test the water and fix the product immediately so they would not lose any sales. Pesticides may be
in everything in India, but this is not something a MNC should be bringing up. The only business of
matter is that their company is being targeted and they need to fix the problem as soon as they could.
3. If Coca–Cola wants to obtain more of India's soft drink market, what changes does it need to
make?
One big change that needs to be made is pesticide free water in the Coca–Cola products. Indians
have a lot of trouble with making sure their food and water is contaminated, and things like this
aren't going to help Coca–Cola's business because they aren't going to want to risk their health.
Indian's need to feel safe and trustful of Coca–Cola that their products are safe for themselves.
Coca–Cola made also need to use less Indian water in their products if that problem cannot be fixed.
Whatever it takes for Indian's to understand that Coke's products are pesticide free is what Coca–
Cola needs to do. The future of Coke in India is in the hands of

The Coca-Cola Company: The Power Of Coca Cola
Coca–Cola Company is the world's largest beverage company, refreshing consumers with than 500
sparkling and still brands. The company and its bottling partners are dedicated and focused on five
key areas. There are profit, people, portfolio, partners and planet. Coca–Cola has the scale but lacks
the agility to adapt. They reposition their brand; develop new products, having access to new, fast–
growing markets and solution to challengers impacting the business. Coca–Cola believes in "learn",
doing more with less, moving at maximum speed and eliminating waste. This is the power of Coca–
Cola Company. History of Coca–Cola Company Coca–Cola history began in May 8 1886 when the
curiosity of an Atlanta pharmacist, Dr. John S. Pemberton, led him to create ... Show more content
on Helpwriting.net ...
The contoured Coca‑Cola bottle was trademarked in 1977. Over the years, the Coca‑Cola bottle has
been inspiration for artists across the global a sampling of which can be viewed at the World of
Coca‑Cola in Atlanta. Check out a preview of the latest art exhibit. The first marketing efforts in
Coca‑Cola history were executed through coupons promoting free samples of the beverage.
Considered an innovative tactic back in 1887, couponing was followed by newspaper advertising
and the distribution of promotional items bearing the Coca‑Cola script to participating pharmacies.
Fast forward to the 1970s when Coca‑Cola's advertising started to reflect a brand connected with
fun, friends and good times. Many fondly remember the 1971 Hilltop Singers performing "I'd Like
to Buy the World a Coke", or the 1979 "Have a Coke and a Smile" commercial featuring a young
fan giving Pittsburgh Steeler, "Mean Joe Greene", a refreshing bottle of Coca‑Cola. You can enjoy
these and many more advertising campaigns from around the world in the Perfect Pauses Theater at
the World of

The Pepsi Of Coca Cola
Many beverages have been produced and manufactured over time, but there has never been a drink
that makes your mouth water as your hear the pop of the bottle opening, a drink that bubbles in your
mouth as you drink it, a drink that has an even richer history and more efficient company than any
other. This drink is "French Wine Cola." At least that is what John Stith Pemberton, the creator of
Coca–Cola, called it before his bookkeeper, Frank Robinson, suggested the now famous name
Coca–Cola(Library of Congress). Robinson also suggested adding the slogan, "delicious and
refreshing," to all of Coke's ads. Coca–Cola is a beverage that has been successful for many
years.Though most people would tell you Coca–Cola is just a drink, it is more than just a soft drink.
Coke, created by a man who lived in Columbus, Ga, started out as a medicine, has a unique
bottling,and is a very interesting piece of history as a business and as a soft–drink. Coca–Cola was
created by a pharmacist who lived in Columbus, Ga. Pembertons address was 1017 Third Avenue
Columbus, Ga. John Pemberton, born in Knoxville, Ga in 1831, was the genius behind the creation.
(Coca–Company.com). He then moved to Rome, Georgia and spent most of his childhood there
(Today in Georgia History). He went to the College of Herbal Medicine in Macon, and then to a
pharmacy school in Philadelphia. (Today in Georgia History). Pemberton received his medical
degree at age nineteen (Library of Congress). Pemberton served on the Third

Coca Cola Essay
Swot Analysis For Coca–Cola Here we will analyse the strengths, weaknesses, opportunities and
threats for Coca–Cola. The strengths and weaknesses will be internal to Coca–cola and the
opportunities and threats will be external to Coca–Cola. Strengths Weaknesses • Most recognized
brand name in the world • Various types of packaging • Consumer loyalty • Largest market share
in the soft drinks market • High sugar and caffeine content • Declining trend in profits • Some
large retailers have exclusive contracts with Pepsi and don't stock Coke i.e. KFC Opportunities
Threats • Expansion into third world countries where there is no current presence • Healthy energy
drinks i.e. to compete with Lucozade • Middle east ... Show more content on Helpwriting.net ...
New cheaper brands of cola i.e. Virgin Cola There are many cheaper alternatives to Coke, this has
lead to much competition within the industry. Even though Coke has the largest market share, its
overall market share has been reducing. This has resulted in declining profits. If the effect of the
competition becomes more significant then Coke could have potential problems with its profits.
Executive Summary Coca Cola has come along way since its beginnings, from selling nine bottles a
day to currently over 800 million. As well as becoming one of the most recognised brands. It was
introduced into Australia in the 1930's and is currently produced by a subsidiary company, Coca
Cola Amatil who have had the rights to sell and produce Coca Cola's products in Australia since
1990. Two levels of strategies are identified by Robbin and Barnwell(2003), corporate strategies and
business strategies. In reference to Coca–Cola, their strategies are known as the corporate strategies.
These guide the expectations of the business. On the other hand, Coca–Cola Amatil's strategies are
the business level strategies, in this case they are mainly the operationalised versions of the
corporate strategies. When investigating Miles and Snow's four strategies, defenders, prospectors,
analysers and reactors, it was evident that Coca–Cola fits best to the prospector type. This is due to
Coca–Cola's emphasis on market research and product

Coca Cola
Introduction :
The below essay is about Coca–Cola company which is a beverage manufacturer established in the
year 1892.The company 's primary product is Coca cola which was invented in the year 1886 and
was first bottled in 1894.The focus of this essay will be on developing a marketing strategy for
Classic Coca–Cola or Coke for first half of 2012.This will also discuss about the market
segmentation ,pricing strategy and target market using micro and macroeconomics concepts.
The economic forecast report 2012 from different sources clearly communicates high economic
growth , less unemployment and inflation rates.
http://businomics.typepad.com/businomics_blog/2010/11/economic–forecast–2011–2012.html
Coca cola can use alternative ... Show more content on Helpwriting.net ...
On the other hand for diabetes people, 28–40 age groups, the company has Diet coke Which has no
sugar .Also for consumers who require more caffeine, no sugar& zero calorie the company has
Coke zero as choice. For low income groups coke has returnable glass bottles, for high income
groups PET bottle coke is available, apart from that coke 's pricing strategy is in a way that most of
the people can afford so they also have Tin cans coke. For various family sizes coke has various
quantities such as 200ml,350ml,500ml,1ltr,3ltr and cluster of cans(6s,12s,18s).
Geographic Segmentation Hot and sunny weather pattern countries like UAE and African countries.
Psychographic segmentation Focuses on Music and sports lovers (ex : Coca cola owns a baseball
park in Allentown,Pennsylvania attracts sports consumers)
Pricing Strategy:
Coca–Cola uses have different pricing strategies because of its existence over 195 countries:
Psychological pricing strategy: The price of a 2–liter bottle of Original Coke was $2.495. They set
the price to end in a 9, because this makes customers think the price is less than $2.50, to appeal to
the

Cola Wars Memo
The existing concentrate business is largely controlled by Coca–Cola Company (Coca–Cola) and
PepsiCo (Pepsi), together claiming a combined 72% of the U.S. carbonated soft drink (CSD) market
sales volume in 2009. Refer to Exhibit 1 for an illustration of the CSD industry value chain. For
more than a century, Coca–Cola and Pepsi have maintained growth and large market shares through
mastering five competitive forces, shown in Exhibit 2, that drive profitability and shape the industry
structure.
Entry Barriers: Both Coca–Cola and Pepsi have strong entry barriers for new competitors, especially
in high–end markets like the US. Because of the two companies' sizes, market maturity, and good
market position, many barriers exist for new entrants. ... Show more content on Helpwriting.net ...
Essentially, all risk in price fluctuations in the raw materials market is transferred and paid for by the
bottling business. Supplier power of the concentrate business is also exerted over the bottling
business by the threat of acquisition and vertical integration – the concentrate business supports its
bottling business through providing suggestions for operational improvement. While this support
can be viewed positively, both Coca–Cola and Pepsi have acquired its bottling franchises due to
their dissatisfaction over the operational effectiveness of its bottling business. Through the last few
decades, Coca–Cola and Pepsi have oscillated between acquiring and re–franchising its partner
bottling businesses.
Rivalry: The rivalry between Coca–Cola and Pepsi is extremely high; however, both companies
continue to remain profitable. Prior to the 1980s, pricing wars negatively affected profitability for
Coca–Cola and Pepsi. After Coca–Cola renegotiated its franchise bottling contract and both
companies increased concentrate prices, the rivalry began to focus on differentiation and advertising
strategies. Through creative advertising campaigns, such as the "Pepsi Challenge" where Pepsi ran
blind taste tests to demonstrate that consumers

Coca Cola Essay
Coca Cola was created by Pharmacist Dr. John Styth Pemberton. He developed the formula for the
famous soft drink in his backyard on May 8, 1886. Dr. Pemberton's bookkeeper, Frank Robinson,
came up with the idea for the unique cursive logo that has been the trade mark ever since. On May
29, 1886 the very first ad appeared in the Atlanta Journal:
Coca–Cola. Delicious! Refreshing! Exhilarating! Invigorating! The New and Popular Soda Fountain
Drink, containing the properties of the wonderful Coca plant and the famous Cola nuts. For sale by
Willis Venable and Nunnally & Rawson.
Dr. Pemberton died shortly after this ad and sales plummeted. Robinson didn't want the business to
fail and decided advertising was at fault– "people did not know ... Show more content on
Helpwriting.net ...
However, Coca–Cola continued to stay with the ads that showed 'happy scenes of everyday life.'
These ads helped people escape the realities of the depression and gave them hope that life would
return to normal. Examples included a woman taking a break from gardening to refresh herself with
a Coke, boys and girls in soda fountain ads and Artist Haddon Soundon's famous image of Santa
Claus with a Coke on billboards. The people responded to these ads and Coca–Cola stayed
profitable even during the depression.
World War II had a major effect on Coca–Cola's advertising decisions in the next few years. Their
war time policy was "We will see that every man in uniform gets a bottle of Coca–Cola for five
cents wherever he is and whatever it costs." The company wanted Coke to be a boost for morale and
to promote patriotism. The ads replaced the boys and girls at the soda fountain with smiling soldiers.
Another ad in 1943 urged people to buy war bonds and war stamps and still another showed two
women allies enjoying the "pause that refreshes." Coca–Cola wanted to show that they were part of
the American war effort. The famous red Coca–Cola disk gave the image of the American way of
life before the war and during the war. The interactive advertising strategies and techniques before
and during the war made success possible and made Coca–Cola an American icon today.

Coca Cola Case Study
New product failure or success hinges primarily on a product's uniqueness and superiority (Bethel,
2017). Coca–Cola exemplifies a company familiar with superior and unique products. Coke. Dr.
John S. Pemberton formulated a unique flavored syrup, mixed it with carbonated water and served it
from a soda fountain in his pharmacy. This distinctively tasting 1886 concoction, dubbed "Coca–
Cola", became later referred to as Coke (Coca–Cola, 2017). Initially, this fountain favorite averaged
sales of nine servings a day. One hundred thirty years later, daily sales average a whopping 1.9
billion servings per day world–wide (Coca–Cola, 2017).
Coca–Cola, from inception to present–day, attributes its' success to a unique flavor and their
prevailing commitment to providing a superior product. A great measure of Coca–Cola's beverage
superiority is ascribed to consumer brand loyalty for that original formula. However, in 1985 Coca–
Cola altered their beloved formula, creating New Coke. Historically, this blundered marketing
scheme was referred to as an egregious tampering of America's favorite beverage (Coca–Cola,
2017).
New Coke, marketed as the new and modern beverage, came about in response to a declining and
lethargic cola market. This mega beverage corporation felt the squeeze of fifteen consecutive years
in slumping sales, consequently Coca–Cola assumed consumers were weary of the taste of
traditional Coke, therefore they discontinued production. New Coke, the first formula change since
1888, advertised a smoother, sweeter taste and considered this the boldest move in the refreshment
industry. Coca–Cola hoped that this new and exciting brand would appeal to the greatest number of
consumers and boost sales, a testament of a clever marketing scheme. However, beverage
enthusiasts, emotionally connected to Coke, rebelled against this new ideal and questioned why
Coca–Cola would make such a ridiculous move (Coca–Cola, 2017).
MARKETING 3
Coca–Cola's attempt to refresh their market foothold only outraged its' brand loyal consumer base,
consequently New Coke failed. This product and other products fail due to a variety of factors. First,
New Coke replaced a product that consumers

Coca Cola And A Low Calorie Cola
With each day, the advertisement industry is growing, becoming one of the most undeviating parts
of our lives. According to statistics, one–third of all commercials are produced right here in the
United States. Being home to major multi–national companies, the United States witnesses both
excellent and atrocious ads. While many firms have failed dreadfully sometimes to promote their
products through the help of a commercial, Coca–cola has always flourished in this sector. Coca–
Cola managed to produce astounding ads by consistently creating an emotional connection with its
audience. With the launch of its new soda ''Coca–Cola Life'' in Buenos Aires Argentina, The Coca–
Cola company has released another scintillating and heartwarming commercial along with it. The
sixty–second Coca–Cola ad advocates 'Coca–Cola Life,' a low–calorie cola that is naturally
sweetened with stevia leaf extract and sugar. By chronicling the joys and pains of parenting and by
portraying a family environment, Coca–Cola effectively elicits from viewers that connect their
product with a sense of the warmth of a peaceful family life. Thousands of ads have tackled the
highs and lows of first–time parenting but none quite as magnificently as this. At the end of the
commercial, it sends out a message, ''Destapa Tu Naturaleza.'' Substantially, the brand's campaign
invites consumers to "open their good nature." Eventually, they synthesized the idea of parenting
and good nature

Coca Cola Scandal Essay
1. Do you think Coca–Cola will surpass the scandals around the world like it did in the past?
Coca–Cola is a big recognized brand that produces many products than just soda drinks. With all the
money and brand recognition the company possesses, there are possibilities for the company to past
the scandals and keep up in the business market, like we have discovered the company has invested
money to cover illicit activities. However, it is very important for the company to act ethically and
respond to the scandals that the company has been accused. If Coca–Cola responds morally correct,
it will shows the customers that the company cares about social responsibility, but if the company
does not act fast and ethically, it exists the possibilities that the company's sales keep declining.
2. Do some extra research, do you think all the news and rumors are true?
By doing some research about the company, I found many articles where Coca–Cola is involved in
different scandals like; environmental issues, animal testing, business practices, health isssues,
employee issues, lawsuits, etc. Such a big accusations have strong facts who supported what it is
being told, which make it very difficult to not believe in those rumors. I cannot say that I believe in
all rumors, but I do believe there is some kind of true inside the rumors. It is very sad to think how
companies can get to the point of acting illegally and unethically to obtain market power like Coca–
Cola has been doing in the past

Coca Cola Rhetorical Analysis
Advertisement 1 – Coca–Cola
This is a conative message strategy. This function sends objective information, in other words,
exposes the reality in an objective way, no comment or evaluation. Generally, the text is presented in
third person as it gives impersonality. Coca–Cola is one of the most enduring brands in history,
considered one among the most successful companies. Using emotional advertising appeal and
fantasy executional framework, the advertising persuades the public to taste the product.
Advertisement 2– Heinz Ketchup
This announcement appeals for consumer rationality, showing that the product, the ketchup is made
with real ingredients, in this case tomatoes. This is a cognitive message strategy that focuses on the
qualities and benefits of the product, and creates a parallel between healthy condiments and Heinz
ketchup, leading the consumer to believe that the product helps to have a healthy lifestyle. By
transforming the bottle of ketchup as a sliced tomato, the announcement shows the costumer the
solution to consume fresh and healthy products using the demonstration executional framework. ...
Show more content on Helpwriting.net ...
Although there are those who do not like to have them around, it is hard to find someone who does
not think, at least, they are graceful creatures. Often to please your dog is to please the most
important people in your life. This is clearly an affective message strategy, and emotional appeal
advertising, because all people are moved by an animal sympathetic estimation, and in this case,
"the sorry dog". The executional framework used in this ad is slice–of–life where the image suggests
the use of the product as a solution of the problem caused by the

The Success Of Coca-Cola
Coco cola is one of the largest manufacturers, distributors and marketers of nonalcoholic beverages.
Now a days Coca–Cola is the most famous carbonated soft drink sold in markets and restaurants in
over two hundred countries. It is the world's most and recognizable sold commercial brand. In 1886,
Coca–Cola was invented by a pharmacist named John Pemberton, known as "Doc." He fought in the
Civil War, and at the end of the war he decided he wanted to invent something that would bring him
commercial success. Everything he made was failing in pharmacies. He invented a lot of different
drugs, but none of them ever made money. So, after he moved to Atlanta, Pemberton decided to try
and enter the beverage market. In his time, the soda fountain was rising in ... Show more content on
Helpwriting.net ...
This is where Frank Robinson came in. He registered Coca–Cola's formula with the patent office,
and he designed the logo. He also wrote the slogan, "The Pause That Refreshes." Coke did not do so
well in marketing in its first year. And what is worse, John Pemberton died in August 1888, which
means he never saw the commercial success he had been seeking. After his death, a man named Asa
Griggs Candler saved the business. In 1891, he became the sole owner of Coca–Cola. It was when
Candler took over that one of the most innovative marketing techniques was invented. He started
passing out coupons for a free Coke. The goal was for people to try the drink, like it, and buy it later
on. Candler also decided to spread the word of Coca–Cola by posting logos on calendars, posters,
notebooks and bookmarks to reach to a wider range of customers. It was one step in making Coca–
Cola a national brand. A controversial move on the part of Candler was to sell Coca–Cola syrup as a
patent medicine, claiming it would get rid of fatigue and headaches. The tax was on all medicines,
so Coca–Cola wanted to be sold only as a beverage. After a court battle, Coca–Cola was no longer
sold as a

Coco Cola
Criticism of Coca–Cola has arisen from various groups, concerning a variety of issues, including
health effects, environmental issues, and business practices. The Coca–Cola Company, its
subsidiaries and products have been subject to sustained criticism by both consumer groups and
watchdogs, particularly since the early 2000s. Allegations against the company are varied, including
* possible health effects of Coca–Cola products, * a poor environmental record, * perception of the
companies ' engagement in monopolistic business practices, * questionable labour practices
(including allegations of involvement with paramilitary organisations in suppression of trade
unions), * questionable marketing strategies, and * ... Show more content on Helpwriting.net ...
Mexican–made Coca–Cola may often be found for sale in stores catering to the Hispanic immigrant
community. Kosher for Passover Coke is also made with cane sugar, rather than corn syrup, due to
the special dietary restrictions for observant Jews. Some Orthodox Jews do not consume corn during
the holiday. Bottled with yellow caps, this variant can be found in some areas of the US around
April.[10] Risks arising from over–consumption[edit] In the February 2010 death of a 31–year–old
New Zealand woman, the coroner concluded "were it not for the consumption of very large
quantities of Coke by Natasha Harris, it is unlikely that she would have died when she died and how
she died"; Harris was found to have suffered from hypokalemia and "had an enlarged liver, and
deposits of fat within the liver, which pathologist Dr Dan Mornin attributed to the consumption of
'excessive amounts of sugar '." Christopher Hodgkinson, the long–term partner of Harris, "estimated
Natasha consumed four 2.25 litre bottles of Coke a day [and drank] no other beverage."[11] India
secret formula ban[edit] Coca–Cola was India 's leading soft drink until 1977 when it left India after
a new government ordered the company to turn over its secret formula for Coca–Cola and dilute its
stake in its Indian unit as required by the Foreign Exchange Regulation Act (FERA).[12] In 1993,
the company (along with PepsiCo) returned

Pepsi
Northwestern University College of Business Education Laoag City Strategic Management
Environmental Analysis: Pepsi–Cola Products Philippines, Inc. Submitted to: Sonders G. Lucas
Submitted by: Cu, Princess Charlene V Daproza, Jema C Pacpaco, Charlene B Manayan, John
Elmor M February 11, 2014 HISTORY The Summer of 1898 It was a hot and humid in New Bern,
North Carolina. so a young pharmacist named Caleb Bradham began experimenting with
combinations of spices, juices and syrups, trying to create a refreshing new drink to serve his
customers. He succeeded beyond all expectations, inventing the beverage now known around the
world as Pepsi–Cola. Pepsi 's Beginnings Caleb Bradham knew that to keep people ... Show more
The company moved its world headquarters to Manhattan, and continued to expand overseas into
Latin America, the Philippines and the Middle East. At home, the company began experimenting
with new bottle sizes, and for the first time began to package Pepsi–Cola in cans. But the post–war
marketplace was changing rapidly. A new retail phenomenon called supermarkets was beginning to
appear, and in combination with equally dramatic changes in the economics of producing soft
drinks, Pepsi was forced to abandon its strategy of selling the soft drink for half the price of its chief
competitor. Soon, the long–running "Nickel, Nickel" advertising was replaced with a claim more in
keeping with energetic postwar America, "More Bounce to the Ounce." Throughout this period,
Pepsi 's company president Al Steele 's constant traveling companion was his wife, known to
America 's film fans as the glamorous movie star, Joan Crawford. Many believe that it was stylish
and sophisticated Miss Crawford who moved the company away from its "value" theme of the '40s
into the more sophisticated campaigns of the '50s. A new logo incorporating the "bottle cap" was
adopted, and Pepsi was no longer advertised based on price, but as a

Compare Coca-Cola And Pepsi's Website
There are a lot of soda companies out there, even though not all of them are similar, especially their
marketing strategies and how they give use of their websites. A couple of the mainstream companies
are Coca–Cola and Pepsi. While some people will make a very strong case that they are very
different in taste, this is especially true with their websites and the way they show themselves.
Let's compare the Coca–Cola's website with Pepsi's website, the biggest difference is the color.
Coca–Cola uses red as their predominant color and Pepsi uses blue.
The first thing a guest will notice on Coca–Cola's website is that the way the links are set up is
extremely disorganized. They can make it look more professional, if they stop re–directing their
links to different websites. For example, if someone were to click on "Coke in The USA" tab on the
homepage, and decide to click on any of the links in the drop down menu, then the guest will
quickly realize that a new tab opened up on their web browser, and that they are now on a different
website. This sounds simple in theory, however a guest will end up with numerous tabs, which they
will have to ... Show more content on Helpwriting.net ...
Both websites focus on customer participation but Coca–Cola's website goes more in depth, as they
use flash games and videos made by consumers themselves, while Pepsi focuses only on consumer's
social media activities related to Pepsi. Coca–Cola's content organization looks messier because the
website navigation is very complicated, and they drop down menu is overwhelming. While this will
cover more information, the readers can't focus on any one particular topic because once again it is
confusing. If they keep this clutter up, then, they won't have a very high consumer satisfaction in
regards to their website. On the other hand, Pepsi's website covers all contents, on one website
except the product store. This looks simpler and delivers a unified tone and

Pepsi Of Coca Cola And Pepsi
Coca Cola and Pepsi have been at odds ever since they started out at the turn of the century. Coca
Cola had an early advantage but Pepsi managed to gain a strong hold in its respective markets and
together the two of them have squeezed almost every other competitor out of the market. They have
both, over the years, found ways to diversify their holdings and lower costs of production,
seemingly steered, not by innovation or forward thinking, but as a direct response to market
fluctuations and dips. Instead of foreseeing potential markets that could be accessed early, Coca
Cola waited until it was desperate and floundering to make a decision. Pepsi also lacked a
significant amount of foresight but were able to make smarter business decisions ... Show more
While Pepsi's strength might lie in diversification, but Coca Cola found its success in marketing.
Coca Cola is still, as far as I can tell, the quintessential beverage of America. There's a reason that
the saying, 'Is Pepsi okay?' is a sort of tongue in cheek joke. People generally prefer Coke product to
Pepsi. I, personally, am I die hard Diet Coke fan, and will swear up and down that I can taste a
difference. My brand loyalty is very strong; if a place doesn't have Diet Coke, I just drink water.
Coca Cola very early on cemented itself in the forefront of Americana and has blossomed because of
that positioning; it also had the first mover advantage internationally when Coca Cola decided to
expand outside the borders of the United States. When Pepsi tried to move in to the international
arena in the early 1940s, Coca Cola had already been in the markets for ten years and had built up
an enormous brand awareness. Despite the built in advantage, Coca Cola has hit some speed bumps
over the years that should leave the shareholders a little concerned.
Coca Cola has done a great job marketing itself, but I think it should branch out. Coke's primary
focus on its beverages has proven successful in the past, but as more companies' merge into one
another and the competition becomes more intense, Coca Cola may find itself trapped in a dying
industry. As Americans, and the world in general,

coca cola
The Coca Cola company is a long standing producer of flavored drinks. They are considered by
many to be the original cola drink. The drink was created in 1886 by a pharmacist named John
Pemberton. Coca–cola is sold today in over 200 countries and has over 500 brands. The company
has sustainability measures in place and believes in philanthropic endeavors. The company offers
internships to up–and–coming business students looking for an opportunity to work with one of the
largest and most storied companies in the world.
The Coca–Cola Company re–entered India through its wholly owned subsidiary, Coca–Cola India
Private Limited and re–launched Coca–Cola in 1993 after the opening up of the Indian economy to
foreign investments in 1991. ... Show more content on Helpwriting.net ...
The Coca–Cola Company has always placed high value on good citizenship. Our basic proposition
entails that our Company 's business should refresh the market; enrich the workplace; protect and
preserve the environment; and strengthen the community. We leverage our unique strengths to
actively support and respond to local needs –– be it the need for education, health, water or
nutrition. We have used our distribution network for disaster relief, our marketing prowess to raise
awareness on issues such as PET recycling, and our presence in communities to improve access to
education and potable water. The Coca–Cola India Foundation is now taking forward in the
community at large, projects and programs of social relevance to carry forward the message of
inclusive growth and development. For more details on activities of the Coca–Cola India
Foundation, please visit the website of the Coca–Cola India Foundaion.
the coca cola head quaters is in Midtown Atlanta, Georgia
The Coca–Cola Company is an American multinational beverage corporation and manufacturer,
retailer and marketer of nonalcoholic beverage concentrates and syrups, which...
The world 's most recognized trademark in the World!.It is recognized by 94% of the world 's
population. The world has changed in many ways since pharmacist; John Styth Pemberton first
introduced the refreshing taste

Cola Wars: Case Study: Cola Wars
Cola Wars Case Study Executive Summary:
The Cola wars between the two soft drink giants Coca Cola and Pepsi has been perpetual for over a
100 years. The t Key marketing issue:
With The decline of sales in the CSD highly competitive market and the increased popularity of non
CSDs, the two CSD giants Coca Cola and Pepsi are facing challenges to adapt to the new market
and maintain their profitability and expansion in the US and worldwide.
SWOT Analysis: Concentrators (Coca Cola & Pepsi) Bottlers (Mainly CCE & PGB)
1– Concentrate producers required low capital investment and fixed costs (as low as 50M$). Few
relatively cheap raw material ingredients are needed as inputs in order to produce the concentrate
which results in a low cost ... Show more content on Helpwriting.net ...
The 2 companies already strong brand equity, increasing marketing budget for their flagship brands
and constant innovation (e.g. freestyle soda machine) should retain customers' loyalty. By
diversifying their product portfolio through new acquisitions and introduction of a variety of new
CSDs such as diet products that already proved their profitability and non CSDs, the two companies
should be able to respond and adapt to the customers changing demand and preferences such as
increasing health concerns, rising interest in sports and nutritional drinks. The international market
remains a key opportunity for Coca cola and Pepsi to sustain and increase their profitability. Even
though Coca Cola is already a leader on the international level with 80% of sales in contrast with
roughly 50% of sales for Pepsi, many foreign untapped markets are still far from being saturated and
constitute a good profitable business, especially within the rising economies in Asia, Africa and the
Middle East as growth means higher purchasing power. Finally, the two companies' consolidation of
their bottling system again in 2009 should cut down operating costs and increase

COCA COLA
History The first company that conducted its operation in the soft drink industry was Coca–Cola.
They brought a new revolution in the history of the world. Coca–Cola is the most popular and
biggest–selling soft drink in history, as well as the best–known product in the world. Coca–Cola
invented in May 1886 by Dr. John S. Pemberton in Atlanta, Georgia. The name 'Coca–Cola ' was
suggested by Dr. Pemberton 's bookkeeper, Frank Robinson. He kept the name Coca–Cola in the
flowing script that is famous today. Coca–Cola was first sold at a soda fountain by mixing Coca–
Cola syrup with carbonated soda in Jacob 's Pharmacy in Atlanta by Willis Venable. During the first
year, sales of Coca–Cola averaged nine drinks a day, adding up to total ... Show more content on
Helpwriting.net ...
It owns and markets a range of nonalcoholic sparkling beverage brands, which includes Coca–Cola,
Diet Coke, Fanta and Sprite. In September 2012, it acquired approximately 50% equity in Aujan
Industries ' beverage business. In January 2013, Sacramento Coca–Cola Bottling Company
announced that it had been acquired by the Company. Effective February 22, 2013, Coca–Cola Co
acquired interest in Fresh Trading Ltd. Effective February 22, 2013, Coca–Cola Co acquired interest
in Fresh Trading Ltd.
Product Description
Current product line of coca cola not only now limited in the soft drink it has more than 25 products
in its product line. Some of well–known products are describing bellow–
Coca–Cola On May 8, 2011, Coca–Cola celebrated its 125thanniversary. Created in 1886 in Atlanta,
Georgia, by Dr. John S. Pemberton, Coca–Cola was first offered as a fountain beverage at Jacob 's
Pharmacy by mixing Coca–Cola syrup with carbonated water.
Coca–Cola was patented in 1887, registered as a trademark in 1893 and by 1895 it was being sold in
every state and territory in the United States. In 1899, The Coca–Cola Company began franchised
bottling operations in the United States.
Coca–Cola might owe its origins to the United States, but its popularity has made it truly universal.
Today, you

Characteristics Of Coca Cola
Coca–Cola is a soft drink that is carbonate, which is produced by The Coca–Cola Company of
Georgia and Atlanta, which is frequently simplified and referred to as "Coke". The Coca–Cola
Company has existed since 1944, March 27th. The Coca–Cola Company has introduced other soft
drinks under the Coca–Cola Company such as Diet Coke, Coca–Cola Zero, Coca–Cola Cherry,
Coca–Cola Vanilla and the company furthermore introduced unique versions containing lime, coffee
and lemon. Coca–Cola is served and drank worldwide, it is reported that Coca–Cola products exist
in more than 200 countries globally witch consumers who consume over 1.8 Billion Coco–Cola
beverage servings daily. Coca–Cola or "Coke" Is renowned for its strong brand status, it is rumoured
to be the world's most valuable brand. Coca–Cola beverages come in different packages and can be
conveniently found anywhere, In Restaurants , Office Buildings, Vending Machines, "Spaza Shops",
Street Vender's, Markets and shops rather than its competitors. www.cocacola.co.za Twizza has been
existence since 2003, it is a proudly South African ... Show more content on Helpwriting.net ...
Although fanta is an international product , the franchise exists in South Africa which immediately
entails that it is a competition for all other soft drinks that exist in South Africa, most particularly for
Crème Soda for the main reason that they share a common target market. Fanta has Variants which
are Fanta Orange, Fanta Grape, fanta Pineapple and other selective variants and present although are
rarely found in South Africa. There are in fact more than 100 flavours found worldwide. According
to the Coca–Cola Company, Fanta is the second majority well–liked soft drink in South Africa. It
exists in over and is available in over 180 countries globally. Fanta in Africa is most popular among
children due to its advertising and imagery of the brand as playful, fun and also the sweetness of
fanta in

The Ethics Of Coca-Cola
Name: Wan Ying Pang
Student number: 15069773d
Tutorial group: tut006
The Coca–Cola Company is one of the biggest global leader in the beverage industry. It offers more
that hundreds of brands, including fruit juice, soft drinks, and all kinds of beverages. It is best
known for its flagship 'Coca–Cola'. Due to the intense competition in the beverage industry,
marketing activity is vital for it to maintain its leading position. Once Coca–Cola stops its
consistently advertise, its competitors will be able to take its market share. In 2014, it spends 6.9%
of the total revenue on advertising, making Coca–Cola was the top advertiser in its industry
(Investopedia, 2015). This essay will examine whether the marketing activities that conducted by the
company is ethical or not.
First of all, Respect, as one of the six basic sets of ethical values, is violated. One Coca–Cola
advertisement showed that a number of white people go to an indigenous town with its soft drink.
Although the company says the ad is meant to encourage breaking down prejudice and share, it
leads to a big debate as the company is accused to discriminate the native communities, saying it is
an attack on the dignity of indigenous people (The Guardian, 2015). It is unethical to put native
communities into a lower position that white ... Show more content on Helpwriting.net ...
It means balancing the needs of different shareholders. The Coca–Cola Company has been the major
sponsor of the World Cup for more than a decade. The company spent a huge sum of money to make
it impossible for other small company to compete with, so the company has dominated and
monopolized the position. This act is unethical and lead to an unfair business environment because
the company drives other competitors out using its corporate power. The company should use a
reasonable amount of sponsorship instead of a higher number. Therefore, small companies will be
able to compete and have their chance in getting the

Coca Cola Vs. Pepsi Cola Essay

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