Coca Sustainability

Coca Sustainability
Review of the 2014/15 Coca Cola Sustainability Report
Part 1 – Report Analysis
1.
Coca Cola's sustainability strategy is aligned rather than being just an afterthought. That is, the
sustainability strategy is effectively aligned with the company's strategic objective. As
Coca Cola endeavors to refresh the world, the company and its local bottling partners strive at
creating new value for their customers. The management is also committed not only on effectively
implementing the strategy, but also keeping it aligned with the general strategic objective (Coca
Cola, 2015).
2.
The company's sustainability report follows Triple Bottom Line (TBL) and the goals also reflect the
TBL. The TBL is a framework that integrates three ... Show more content on Helpwriting.net ...
Furthermore, the report follows other international frameworks. For instance, the report follows the
United Nations Global
Compact LEAD Program and it also satisfies the United Nations Global Compact
Communication on Progress standards.
5.
Apart from internal verification, the report is also verified by third parties. For instance,
Coca Cola permitted their independent accountants, Ernst & Young LLP to conduct review–level
assurance on sustainability indicators associated with health living programs, Plant Bottle
packaging, greenhouse gas emissions, No or Low–calorie beverages, and front–of–pack labeling,
among others (Coca Cola, 2015). Other third parties also offered more external assurance of non–
financial metrics.
6.
Additionally, the report encompasses bad news, good news, challenges and opportunities.
As far as good news is concerned, the report explains the company's success in their top three
sustainability priorities including support of well–being, water, and women. In terms of bad news,
the report informs that the company is not contended with not only their sustainability progress, but
also the milestones they have accomplished (Coca Cola, 2015). The report also informs that the
company faces critical challenges when sourcing more sustainable products especially HFC–free
coolers. The company also faces challenges
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Coca-Cola
Founded 129 years ago in 1886 by Dr. John Styth Pemberton, the Coca–Cola Company is a
multinational corporation and producer, retailer, and distributor of nonalcoholic beverage. For over
20 years, it has been one of the biggest brands and is recognized by 94% of people all over the
world. There are many factors that contribute to the success and reputation of Coca–Cola, the
following essay will discuss briefly about how Coca–Cola dominates the beverage industry in the
21st Century. Coca–Cola is considered to be the top brand with valuation about 83.84 billion dollars
in 2015, whose net operating worldwide grows from 28.86 billion dollars in 2007 to 46 billion
dollars in 2014 (Statista). It is now serving 1.9 billion of Coke products everyday in more than 200
countries (Coca–Cola company); more than 8000 glasses of Coke are consumed every second on
our planet (Swapnil). Nevertheless, "if you could collect all the bottles of ... Show more content on
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It is said that Coca–Cola's formula is the most guarded trade on Earth – so secret that only two
managing directors know it at one time and each of them just keep half of the process. By that
unclear rumor, the populaces were persuaded to believe that Coca–Cola was such a special drink,
unlike others. Furthermore, the Coca–Cola corporation pays a great amount of money on advertising
more than the budget's combination of Microsoft and Apple in 2010 ("16 interesting and fun facts
about Coca Cola that will blow your mind"). Some of the famous advertising campaigns that Coca–
Cola company had publicized are "The Coca–Cola Happiness Machine", "Move to the beat",
"2ndLives",... Having said that, the most successful one is "Share a Coke". "Share a Coke" is a
chance for you to share your personalized Coke with your friends or your beloved to create special
memories of happiness and cheerfulness. Those creative advertisements had contributed to the
success of

The Marketing Of The Coca Cola
The main purpose of advertising is to inform people about products offered by an organization,
persuade people to buy the product by using pathos, ethos, logos, or other techniques. The
organization hopes that people will remember them and repeat the purchase. The Coca–Cola ad is
presented as a Coke bottle with a burst of colors shooting out with smiling faces of women in the
midst of all the different colors. The women are presented to be from the 60 's. In fact, the most
recognizable woman in the print ad is Mary Poppins. The style gives off an odd feeling, and brings
out nostalgia. There are men in the ad as well. They are looking at the women with pure adoration
and love. Coca Cola bottles are located everywhere in the ad, in forms of bottles, cups, and even in
boxes. With this Coke ad, Coca Cola chose to use a colorful scheme to appeal to the audience's fun
and free–spirited side, and a line saying "live on the coke side of life." By using pathos, ethos, and
logos, Coca Cola were able to construct a successful ad. For instance, in the Coke ad the first thing
consumers will notice are the colors and how they are incorporated in the image. The background is
red with a regular, classic, Coke bottle. Red is a powerful color and it grabs people 's attentions. The
color red can stimulate appetite, and increase craving for food and other stimuli. The ad also
includes other bright colors with a few neutral colors all exploding out of a Coke bottle. In the
center of the ad

The Pepsi Of Coca Cola
Many beverages have been produced and manufactured over time, but there has never been a drink
that makes your mouth water as your hear the pop of the bottle opening, a drink that bubbles in your
mouth as you drink it, a drink that has an even richer history and more efficient company than any
other. This drink is "French Wine Cola." At least that is what John Stith Pemberton, the creator of
Coca–Cola, called it before his bookkeeper, Frank Robinson, suggested the now famous name
Coca–Cola(Library of Congress). Robinson also suggested adding the slogan, "delicious and
refreshing," to all of Coke's ads. Coca–Cola is a beverage that has been successful for many
years.Though most people would tell you Coca–Cola is just a drink, it is more than just a soft drink.
Coke, created by a man who lived in Columbus, Ga, started out as a medicine, has a unique
bottling,and is a very interesting piece of history as a business and as a soft–drink. Coca–Cola was
created by a pharmacist who lived in Columbus, Ga. Pembertons address was 1017 Third Avenue
Columbus, Ga. John Pemberton, born in Knoxville, Ga in 1831, was the genius behind the creation.
(Coca–Company.com). He then moved to Rome, Georgia and spent most of his childhood there
(Today in Georgia History). He went to the College of Herbal Medicine in Macon, and then to a
pharmacy school in Philadelphia. (Today in Georgia History). Pemberton received his medical
degree at age nineteen (Library of Congress). Pemberton served on the Third

Coca Col The Company
Coca–Cola grew from a small business serving a small local area on the late 1800's to one of the
largest manufacturers of carbonated beverages. Over the 125 years Coca–Cola has been operating
the company has introduced many firsts to the beverage industry, from making the product mobile to
unique packaging that can be easily distinguished from other brands. Coke over the years has
produced iconic products associated with the advertisement of their products that are now
collectibles including vending machines, serving trays and calendars. Coca–Cola is the story of
innovative advertising that supported a well–placed product. (Coca–Cola, 2011) Coca–Cola was
founded in 1886 by civil war veteran John Stith Pemberton, who during the war was ... Show more
content on Helpwriting.net ...
(Coca–Cola, 2011) The advertising for Coca–Cola started with a calendar in 1891, and by 1911 the
advertising budget exceeded $1 Million. Coca–Cola in the 1920s looked to expand from being a
seasonal drink to being a year round drink with a Santa campaign that helped consolidate the
American ideal of the image of Santa Claus. Three of the company's television ad campaigns are
often ranked as being some of the best ever made, the three ad campaigns "I'd Like to Buy the World
a Coke" 1971, "Mean" Joe Greene" 1979, and "Northern Lights" 1993, are remembered by many
born decades after their debuts. (Coca–Cola, 2011) Coca–Cola's mission is indicative of the
company's record in not only filling the industries with benchmarks for the competition, but also of
corporate social responsibility. Coke includes the mental wellbeing of the general public in their
mission statement, not even limiting their goals to their own clients. (Coca–Cola, 2016) Their vision
provides the framework and values that will help the company to continue to achieve the company
mission. (Pearce & Robinson, 2013) Coca–Cola defines their "inclusive" culture with their seven
core values, and value their employees and their company as the means to achieve the company's
goal. Even the early

Coca Col Case Study Of Coca-Cola
Summary:
On August 5, 2003, The Centre for Science and the environment (CSE) issued a maligning news
report against Coca–Cola, the leading manufacturer, marketer and distributor of non–alcoholic
beverages. The report stated that 12 major cold drink brands sold in and around Delhi contained
'deadly pesticide residues.' Other allegations against the company were water shortages due to
Coca–Cola's extraction of water from the ground water table, discharging of harmful pollutants into
the fields and rivers, including the Ganges and selling of toxic wastes as fertilizers which further
polluted the soil and water table. Also water in the community has been deemed to be unfit for
consumption due to such pollution.
The CSE accusation was based on ... Show more content on Helpwriting.net ...
The company produces its non–alcoholic beverages locally having around 7,000 employees at 27
wholly–owned bottling operations supplemented by 17 franchisee–owned bottling operations. In
addition, it indirectly creates employment for another 125,000 people via its procurement, supply
and distribution network.
INTRODUCTION:
Coca–Cola, deemed to be the no.1 brand in the world has been a success in the soft drink industry
over 100 years. However, with these success were a number of crisis that followed along the way.
One such crisis was the 2003 Coca–Cola crisis, when The Centre for Science and Environment
(CSE) issued a vilifying report against Coca–Cola and Pepsico. The CSE report revealed that a few
of their products contained harmful pesticide residues which surpassed the global standards.
SITUATION:
The CSE accusation posed great fear and concern for Coca–Cola and their future standing in India.
After the discovery of the harmful pesticide residue, the Indian Government banned Coke and
Pepsico products. Subsequently, Coca–Cola stock dipped $5 in the New York Stock Exchange from
$55 to $50. The two companies responded to the accusation by stating that the CSE's reports were
invalid. They further strengthen their case by conducting an independent test whose reports showed
no detectable signs of

When one thinks of soda pop, for most people the brand that comes to mind is Coca–Cola. The
bright red logo and classic bottle design are recognized not only throughout the United States, but
also around the globe. As a large company that carries much influence, it is imperative that Coca–
Cola is aware of the impact that they are having not only on their shareholders, but also all of their
stakeholders and the world as a whole. The drink that is now known as Coca–Cola was invented in
1886 by a pharmacist in Atlanta. Dr. John S. Pemberton created a syrup that could be combined with
carbonated water and sold at soda fountains. The unique taste was a hit with all those who tried it
and soon after its creation, the drink was trademarked and named with the help of Pemberton's
partner Frank M. Robinson (Cantwell, n.d.). Initially, a single serving was a mere five cents and
only an average of nine glasses were sold each day in Atlanta. From there the drink took off and
today an immense 1.9 billion servings of Coca–Cola are sold worldwide each day (Coca–Cola
history, n.d.). Today, Coca–Cola is the number one selling sparkling beverage (Coca–Cola History,
n.d.). Throughout the world, out of every 26 servings of beverages that are consumed, Coca–Cola
products make up 1.5 of these servings (Kent, 2015). This means that 5.7% of all drinks ingested
can be traced back to Coca–Cola. Because of this, Coca–Cola supports annual sales of over 80
billion dollars (Kent, 2015). These

Coca Cola
Introduction :
The below essay is about Coca–Cola company which is a beverage manufacturer established in the
year 1892.The company 's primary product is Coca cola which was invented in the year 1886 and
was first bottled in 1894.The focus of this essay will be on developing a marketing strategy for
Classic Coca–Cola or Coke for first half of 2012.This will also discuss about the market
segmentation ,pricing strategy and target market using micro and macroeconomics concepts.
The economic forecast report 2012 from different sources clearly communicates high economic
growth , less unemployment and inflation rates.
http://businomics.typepad.com/businomics_blog/2010/11/economic–forecast–2011–2012.html
Coca cola can use alternative ... Show more content on Helpwriting.net ...
On the other hand for diabetes people, 28–40 age groups, the company has Diet coke Which has no
sugar .Also for consumers who require more caffeine, no sugar& zero calorie the company has
Coke zero as choice. For low income groups coke has returnable glass bottles, for high income
groups PET bottle coke is available, apart from that coke 's pricing strategy is in a way that most of
the people can afford so they also have Tin cans coke. For various family sizes coke has various
quantities such as 200ml,350ml,500ml,1ltr,3ltr and cluster of cans(6s,12s,18s).
Geographic Segmentation Hot and sunny weather pattern countries like UAE and African countries.
Psychographic segmentation Focuses on Music and sports lovers (ex : Coca cola owns a baseball
park in Allentown,Pennsylvania attracts sports consumers)
Pricing Strategy:
Coca–Cola uses have different pricing strategies because of its existence over 195 countries:
Psychological pricing strategy: The price of a 2–liter bottle of Original Coke was $2.495. They set
the price to end in a 9, because this makes customers think the price is less than $2.50, to appeal to
the

Coca-Col An Overview Of The Coca Cola Company
In this essay, we will be talking about Coca–Cola company, so let's firstly briefly describe it.
Basically, it is a carbonated soft drink which it sold almost everywhere in this world, places such as,
local stores, restaurants or even any vending machines, in airports for example. These drinks are
produced by the company Coca Cola Atlanta Georgia, but among all of us we call it just a Coke. I
would like to mention that Coca Cola has registered it's trademark in the United States of America in
March 27, 1944. A person called John Pemberton has invented it originally as a patent medicine in
the nineteenth century, however later on a businessman Asa Griggs Candler has bought this
company from John. His excellent marketing tactics have led Coca Cola company to the first place
in the world of soft drinks, Coca Cola's success in a market of soft drinks is unbeatable and
undeniable. I would like also to mention that Coca Cola has also introduced several other drinks
under the name of Coca Cola. The most common ones which we all know are Diet Coke (we will
talk about it later)with others including Caffeine–Free Coca–Cola, Diet Coke Caffeine–Free, Coca–
Cola Cherry, Coca–Cola Zero, Coca–Cola Vanilla, and special versions with lemon, lime or coffee,
you can buy any you like. Coca Cola it a well known name, here it a small proof of it, in the year
2013 ... Show more content on Helpwriting.net ...
Everyone loves this ad, as it was made brilliantly, no matter what age are you. Young, or old, single
or divorced, absolutely everyone likes it. It brings you a Christmas mood. Even people who are fully
aware that Coca Cole it not that good for your stomach and heakth in general are in love with their
advetisings. There it also a saying: "Everyone can produce a soft drink, but just Coca Cola can sell

coca cola
The Coca Cola company is a long standing producer of flavored drinks. They are considered by
many to be the original cola drink. The drink was created in 1886 by a pharmacist named John
Pemberton. Coca–cola is sold today in over 200 countries and has over 500 brands. The company
has sustainability measures in place and believes in philanthropic endeavors. The company offers
internships to up–and–coming business students looking for an opportunity to work with one of the
largest and most storied companies in the world.
The Coca–Cola Company re–entered India through its wholly owned subsidiary, Coca–Cola India
Private Limited and re–launched Coca–Cola in 1993 after the opening up of the Indian economy to
foreign investments in 1991. ... Show more content on Helpwriting.net ...
The Coca–Cola Company has always placed high value on good citizenship. Our basic proposition
entails that our Company 's business should refresh the market; enrich the workplace; protect and
preserve the environment; and strengthen the community. We leverage our unique strengths to
actively support and respond to local needs –– be it the need for education, health, water or
nutrition. We have used our distribution network for disaster relief, our marketing prowess to raise
awareness on issues such as PET recycling, and our presence in communities to improve access to
education and potable water. The Coca–Cola India Foundation is now taking forward in the
community at large, projects and programs of social relevance to carry forward the message of
inclusive growth and development. For more details on activities of the Coca–Cola India
Foundation, please visit the website of the Coca–Cola India Foundaion.
the coca cola head quaters is in Midtown Atlanta, Georgia
The Coca–Cola Company is an American multinational beverage corporation and manufacturer,
retailer and marketer of nonalcoholic beverage concentrates and syrups, which...
The world 's most recognized trademark in the World!.It is recognized by 94% of the world 's
population. The world has changed in many ways since pharmacist; John Styth Pemberton first
introduced the refreshing taste

Coca-Cola Hrm
Nero_04bd@yahoo.com Introduction Human Resource Management helps us to learn to be an
effective HR manager. Here to study HRM development process Coca–Cola Company is being
selected. Coca–Cola is a big & very popular company doing its business in soft drink arena for
more than 100 years. Coca–cola has been practicing HRM activities since they started. The HRM
department of coca–cola makes them moving globally as the world's leading beverage company in
the world. 1.a Three key HRM activities of Coca–Cola HR acts as a tactical associate for coca–cola
in a various means. For instance, it allows them to meet up company's aims and objectives by
making sure 'right people in right places' (www.lotsofessays.com). It was not easy for the ... Show
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For instance, to avoid physical accidents they make sure: * Providing a secure workplace *
Continuous basis monitoring & observation process * To identify & take preventive
actions of any kind of risks HR department of coca–cola works to assess the health & safety
measures which help them to minimize the chance of having accidents.
(www.cokecorporateresponsibility.co.uk) Training on health & safety: Coca–cola train their
people about health & safety in a regular basis. As soon as they recruit new people, they also
make sure the new staffs are aware of the company's health & safety policy. Sometimes
company arrange some basic training for the workers about health & safety.
(www.cokecorporateresponsibility.co.uk) Monitoring system: Coca–cola has a strict monitoring
system on health and safety. Yearly two times they have a regular verification on health &
safety management. So, if there is problemin the standards they can rectify & take necessary
steps to solve the problem. (cokecorporateresponsibility.co.uk) Performance appraisal: Coca–cola
knows well that employees are one of the biggest parts of their business on the way to success. They
motivate workers by means of performance appraisal. There is a yearly basis performance appraisal
monitoring system applied in coca–cola. They have short time goals for each year & the
company seeks the

COCA COLA
History The first company that conducted its operation in the soft drink industry was Coca–Cola.
They brought a new revolution in the history of the world. Coca–Cola is the most popular and
biggest–selling soft drink in history, as well as the best–known product in the world. Coca–Cola
invented in May 1886 by Dr. John S. Pemberton in Atlanta, Georgia. The name 'Coca–Cola ' was
suggested by Dr. Pemberton 's bookkeeper, Frank Robinson. He kept the name Coca–Cola in the
flowing script that is famous today. Coca–Cola was first sold at a soda fountain by mixing Coca–
Cola syrup with carbonated soda in Jacob 's Pharmacy in Atlanta by Willis Venable. During the first
year, sales of Coca–Cola averaged nine drinks a day, adding up to total ... Show more content on
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It owns and markets a range of nonalcoholic sparkling beverage brands, which includes Coca–Cola,
Diet Coke, Fanta and Sprite. In September 2012, it acquired approximately 50% equity in Aujan
Industries ' beverage business. In January 2013, Sacramento Coca–Cola Bottling Company
announced that it had been acquired by the Company. Effective February 22, 2013, Coca–Cola Co
acquired interest in Fresh Trading Ltd. Effective February 22, 2013, Coca–Cola Co acquired interest
in Fresh Trading Ltd.
Product Description
Current product line of coca cola not only now limited in the soft drink it has more than 25 products
in its product line. Some of well–known products are describing bellow–
Coca–Cola On May 8, 2011, Coca–Cola celebrated its 125thanniversary. Created in 1886 in Atlanta,
Georgia, by Dr. John S. Pemberton, Coca–Cola was first offered as a fountain beverage at Jacob 's
Pharmacy by mixing Coca–Cola syrup with carbonated water.
Coca–Cola was patented in 1887, registered as a trademark in 1893 and by 1895 it was being sold in
every state and territory in the United States. In 1899, The Coca–Cola Company began franchised
bottling operations in the United States.
Coca–Cola might owe its origins to the United States, but its popularity has made it truly universal.
Today, you

Coca Cola
Bill Jones, President Pamela Smith, Vice President Florida State College at Jacksonville
Management Theory and Practices Abstract Jacksonville Consulting LLC is a small firm in
Jacksonville Fl. In this paper we are using several techniques to do research on the Coca Cola
bottling Company. The research is to be used to evaluate the environmental issues and work force
diversity of Coca Cola, also strategies and recommendations on these issues will be explored.
Introduction: Jacksonville Consulting LLC is a small firm located in Jacksonville Florida. The
President of the firm is Bill Jones and the Vice President is Pamela Smith, At Jacksonville
Consulting we specialize in helping companies with ... Show more content on Helpwriting.net ...
(Essentials, 193) Coca–Cola needs to look at their role in addressing global challenges, in this case
the purification and replenishment of the ground water in India. The Coca–Cola Company can use
their influence to play a part in solving their issues and rebuild their relationship with the people of
India. The Coca–Cola Company has put goals into place: Goal Progress Assess the vulnerabilities of
the quality and quantity of water sources for each of our bottling plants and implement a locally
relevant water resource sustainability program by the end of 2012. By the end of 2011, 612 of the
863 bottling plants in our system had complete source vulnerability assessments. 582 had completed
source water protection plans, and 251 plans were scheduled to begin source vulnerability
assessments in 2012. By the end of 2010, return the environment – at a level that supports aquatic
life–the water we use in our system operations through comprehensive wastewater treatment. We
aspire to treat all wastewater from our manufacturing processes. As of the end of 2011, we had
achieved 96 percent alignment with our wastewater standards. By 2020, safely return to
communities and nature an amount of water equal to what we use in our finished beverages and
their production. We estimate we have balanced 35 percent of the water used in our finished
beverages As managers take a leading role in bettering the

Coca Cola
An Effective Organisational Structure – Coca–Cola Company background The Coca–Cola Company
is the world's largest beverage company, refreshing consumers with nearly 500 sparkling and still
brands. Coca–Cola is recognised as the world's most valuable brand. The company's portfolio
includes 12 other billion dollar brands, including Diet Coke, Fanta, Sprite, Coca–Cola Zero,
Vitaminwater, Powerade, Minute Maid and Georgie coffee. Globally, Coca–Cola is the number one
provider of sparkling beverages, juices and juice drinks and ready–to–drink teas and coffees.
Through the world's largest beverage distribution system, consumers in more than 200 countries
enjoy the company's beverages at a rate of 1.6 billion servings a day. With an ... Show more content
on Helpwriting.net ...
Chairman of the Executive Committee is also the Chief Executive Officer (CEO) .Other executive
committee members either have business specialisation e.g. the Chief Financial Officer or are
responsible for a major region (e.g. Africa) Regional structure It makes sense for Coca–Cola to be
organised into a regional structure as its triumphs heavily depend on the ability to connect with local
consumers, This geographical organizational structure is useful for the company because it
recognizes that: markets are geographically separated lifestyles, tastes, incomes and consumption
patterns vary from region to region markets are at different stages of development The corporation is
separated into seven main segments; six geographic segments or Strategic Business Units (SBUs) –
as well as the corporate (Head Office) segment. Each of these regional SBUs is further divided into
divisions, e..g. UK belongs to the Northwest Europe division of the European union SBU. SBU's are
responsible for functional activities and decision making in their regions, e.g. SBUs are responsible
for market research which is specific to the region, and for developing advertising to suit local
consumers (using the languages of SBU's countries). The structure of Coca–Cola Great Britain
displays features of centralisation and decentralisation. Divisions and regions operate as business
unit

The Coca Of Coca Cola Company
The Coca–Cola Company The Coca–Cola Company is one of the most famous industries
throughout the world. It is known for its main product, Coca–Cola, which was invented in 1886 by
John Smith Pemberton. The company has grown tremendously since 1892 when it was bought by
Asa Griggs Candler. It has become the world 's largest manufacturer, distributer, and marketer of
nonalcoholic beverage concentrates and syrups. The Coca–Cola Company has been involved with
popular music, movies, and commercials for years. People are still able to enjoy the company 's
achievements over the years at the World of Coca–Cola in Atlanta, Georgia. (The Coca–Cola
Company) In 1869, John Smith Pemberton decided to experiment with extracts of the coca leaf and
kola nut, initially marketing a health drink known as "French Wine Coca." A partner of Pemberton
gave him the idea of the name Coca–Cola and also registered the famous script logo of the product.
Coca–Cola was first sold for 5 cents per glass. During the first year of selling the product, sales
averaged 9 servings a day in Atlanta, Georgia. Today, sales average 1.9 billion servings a day
worldwide. The small company grew after being acquired by Asa Griggs Candler between 1889 and
1891. Candler was a very successful druggist and businessman. His strategy was to mix the Coca–
Cola 's syrup with carbonated water at the soda fountain. In 1894, bottling machinery was installed
by Joseph Biedenharn, becoming the first to put Coca–Cola in bottles. Rights

Erythroxylum Coca Cocaine
Erythroxylum coca, is a shrub that is native to the lands of Southern and Central America, and
Southeast Asia (1). During the mid–1800s, German chemist Albert Niemann discovered and isolated
the harmful drug, cocaine, from E. coca (2). Shortly after its discovery, companies such as the
Coca–Cola Company used cocaine to add flavor to their carbonated beverages (3). Back then,
cocaine was actually present in just about everything from ointments to margarine. Cocaine was
even used medically as a pain alleviator due to its soothing properties. However, a type of wine
called Vin Mariani was the most popular of drinks because it contained approximately 6 milligrams
of cocaine per ounce. A typical serving of wine is 4–5 ounces so that means one serving ... Show
Cocaine was the leading illicit drug in the late 20th century in America. It is suggested that the use
of cocaine may potentially lead to severe cardiovascular disease, other serious health issues and
even death. Despite these serious health risks, the Drug Abuse Warning Network (7) reported in
2011 a total of 505,224 emergency visits nationwide in regards to cocaine use suggesting that
cocaine use still poses as a problem in today's society. There weren't any antidotes available to be
given for accidental overdoses until the major discovery of enzyme called cocaine esterase (cocE)
(8). CocE is capable of degrading cocaine and therefore the harmful effects of cocaine are
diminished. CocE has the potential to save lives of individuals that are unfortunately under the
control of cocaine.
CocE was isolated from the genomes of bacteria living around the plant, E. coca. CocE was initially
derived from Pseudomonas maltophilia strain MB11L (9). Shortly after, cocE was isolated from the
bacterium, Rhodococcus sp. strain MB1. Bacteria such as these have adapted to their surrounding
environment. These bacteria have acquired the specialized ability to use cocaine produced by the
plant as their sole source of carbon and nitrogen (10). In the environment of a harsh toxin, cocaine,
these bacteria can still obtain energy necessary to thrive and flourish.

Coca Cola Essay
Swot Analysis For Coca–Cola Here we will analyse the strengths, weaknesses, opportunities and
threats for Coca–Cola. The strengths and weaknesses will be internal to Coca–cola and the
opportunities and threats will be external to Coca–Cola. Strengths Weaknesses • Most recognized
brand name in the world • Various types of packaging • Consumer loyalty • Largest market share
in the soft drinks market • High sugar and caffeine content • Declining trend in profits • Some
large retailers have exclusive contracts with Pepsi and don't stock Coke i.e. KFC Opportunities
Threats • Expansion into third world countries where there is no current presence • Healthy energy
drinks i.e. to compete with Lucozade • Middle east ... Show more content on Helpwriting.net ...
New cheaper brands of cola i.e. Virgin Cola There are many cheaper alternatives to Coke, this has
lead to much competition within the industry. Even though Coke has the largest market share, its
overall market share has been reducing. This has resulted in declining profits. If the effect of the
competition becomes more significant then Coke could have potential problems with its profits.
Executive Summary Coca Cola has come along way since its beginnings, from selling nine bottles a
day to currently over 800 million. As well as becoming one of the most recognised brands. It was
introduced into Australia in the 1930's and is currently produced by a subsidiary company, Coca
Cola Amatil who have had the rights to sell and produce Coca Cola's products in Australia since
1990. Two levels of strategies are identified by Robbin and Barnwell(2003), corporate strategies and
business strategies. In reference to Coca–Cola, their strategies are known as the corporate strategies.
These guide the expectations of the business. On the other hand, Coca–Cola Amatil's strategies are
the business level strategies, in this case they are mainly the operationalised versions of the
corporate strategies. When investigating Miles and Snow's four strategies, defenders, prospectors,
analysers and reactors, it was evident that Coca–Cola fits best to the prospector type. This is due to
Coca–Cola's emphasis on market research and product

Characteristics Of Coca Cola
Coca–Cola is a soft drink that is carbonate, which is produced by The Coca–Cola Company of
Georgia and Atlanta, which is frequently simplified and referred to as "Coke". The Coca–Cola
Company has existed since 1944, March 27th. The Coca–Cola Company has introduced other soft
drinks under the Coca–Cola Company such as Diet Coke, Coca–Cola Zero, Coca–Cola Cherry,
Coca–Cola Vanilla and the company furthermore introduced unique versions containing lime, coffee
and lemon. Coca–Cola is served and drank worldwide, it is reported that Coca–Cola products exist
in more than 200 countries globally witch consumers who consume over 1.8 Billion Coco–Cola
beverage servings daily. Coca–Cola or "Coke" Is renowned for its strong brand status, it is rumoured
to be the world's most valuable brand. Coca–Cola beverages come in different packages and can be
conveniently found anywhere, In Restaurants , Office Buildings, Vending Machines, "Spaza Shops",
Street Vender's, Markets and shops rather than its competitors. www.cocacola.co.za Twizza has been
existence since 2003, it is a proudly South African ... Show more content on Helpwriting.net ...
Although fanta is an international product , the franchise exists in South Africa which immediately
entails that it is a competition for all other soft drinks that exist in South Africa, most particularly for
Crème Soda for the main reason that they share a common target market. Fanta has Variants which
are Fanta Orange, Fanta Grape, fanta Pineapple and other selective variants and present although are
rarely found in South Africa. There are in fact more than 100 flavours found worldwide. According
to the Coca–Cola Company, Fanta is the second majority well–liked soft drink in South Africa. It
exists in over and is available in over 180 countries globally. Fanta in Africa is most popular among
children due to its advertising and imagery of the brand as playful, fun and also the sweetness of
fanta in

Coca Col An Experiment
Coca–Cola was found in 1886 product of an experiment by an Atlanta's pharmacist, Dr. John S.
Pemberton. Coca–Cola was only syrup and carbonated water although it was very tasteful drink to
everyone who sampled it. "Dr. Pemberton's secret consisted of the use of African Kola Nut extract
and coca leaves, which are both strong stimulants". His product was sold as syrup that would help
people feel better. One tea spoon had to be diluted in one glass of water; his main idea was to create
something that taste better than plain water. The name of this famous drink was given by Dr.
Pemberton's bookkeeper and partner Frank M. Robinson. "The first servings of Coca‑Cola were sold
for 5 cents per glass. During the first year, sales averaged a modest nine servings per day in Atlanta".
Mr. Robinson not only gave the drink its name but also helped with few of the product's publicity
campaign and unique trade. Aside from marketing signs Robinson had the innovating idea to
distribute coupons for free samples of the well–known soda fountain via newspapers, this strategy is
still in practice today. In 1888, Dr. Pemberton passed away although before his death he sold part of
his Coca–Cola business to Asa G. Candler an Atlanta businessman. Candler's leadership and
marketing ideas led Coca–Cola to an unpredictable growth afar Atlanta. In 1894 with the
collaboration of Joseph Biedenharn, Coca–Cola took a big step by selling the delicious drink in
portable bottles. Biedenharn "installed bottling

The Coca Cola Company
Coca–Cola INTRODUCTION Coca–Cola has been around for generations with the same iconic
taste, logo and symbolism. Its brand has represented family and the memories of good times,
celebrations and comfort of being with those we love. Unfortunately, the company has not made
good marketing decisions in the recent past and has lost relevancy. The purpose of this essay is to
assess the conditions that created Coca–Colas marketing problems, evaluate the future of healthy
beverages and non–carb drink brand extensions, and provide recommendations to the management.
COCA–COLA BACKGROUND The Coca – Cola Company began its legacy in 1886. Dr. John
Pemberton, a pharmacist from Atlanta, created the patented Coca – Cola syrup for sale in fountain ...
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They have succeeded in focusing on the brand image, customer retention and adding social and
ethical benefits to every bottle they sell (Coca–Cola.com, 2014). "In advertising, everything depends
on strategy applied on the market, which is adjusted to the positioning" (Moraru, 2010). Innovation
is much more than taking a current beverage and repackaging it with different flavors. It also means
more than boosting Coca–Cola Classic sales (Cravens, 2009). "New formulations could potentially
serve as the basis for future advertising efforts, while providing shelter from health critics and
politicians who blame soda for the nation's obesity epidemic" (Schultz, 2013). New formulations
and brand extensions will help consumers that are no longer purchasing the brand to try new flavors
or brand products, have a positive experience, and then hopefully return to the purchasing of
previous products also (Bloomberg Businessweek, 2005). The innovation strategy should strengthen
the brand. Despite being a billion dollar 125 year company that is a household name around the
world, Coca–Cola has had to cope with unexpected situations and variation of positioning based
upon the main competitions movements, Pepsi. According to Trout and Reis, (2001, p. 10) "Truth is
irrelevant. What matters are the perceptions that exist in the mind." This is a thinking process called
outside–in

The Demand Of Coca-Cola
Abstract Coca–Cola is the number one non–alcoholic beverage in the world and is also the golden
standard in the beverage industry. Over the pass decade carbonated beverage sales has decrease
which has lead Coca–Cola to seek for new opportunity and investor. Contribution of US soda sales
in Coca–Cola's revenue could decline to less than 15% by 2020. By the end of 2017 Coca–Cola is
looking to refranchise two–thirds of its bottling territories in North America. The outcome of Coca–
Cola refranchise two–third of its bottling territories will reduce the revenue to Coca–Cola sales of its
products, however the operating margin will increase. Also, this could reduce the percentage
contribution by the U.S to Coca–Cola overall revenue. Supply and ... Show more content on
Helpwriting.net ...
Expected future prices: Price Elasticity of Demand When the price of a good rises the quality
demanded falls, if we think about how much does it falls. To figure out by how much it falls we
must calculate the price elasticity of demand which is calculate by how responsive demand is to rise
in price. Also, the price elasticity of supply measures the responsiveness of quantity supplied to a
change in price. Availability of substitutes: If the price of Coca–Cola was to increase, we can say
that a lot of consumers would turn to other kind of soft drinks and that bring a result of the quality
demanded of Coca–Cola will decline. But if the price of Coca–Cola falls a lot of consumers will
change other soft drinks to Coca–Cola Passage of time: Time influences the elasticity of demand for
a co Luxury or necessity: There are just some consumers out there that really don't care of the cost
of Coca–Cola and they are ending up by buying the product. Definition of the market: Marketing
takes full effect for the brand. For example, the care a coke commercial and the super bowl ad every

The Different Competis Of Coca Cola And Coca-Cola
Competitors Coca–Cola has various competitors in various markets. The sparkling beverages
industry has many competitive companies to go against KO. Some of these competitors are very
well known and some are fairly new companies, a few of the competing companies are for specific
geographic areas or specific times as well. For example specifically only in Saudi is the brand "Alsi
Cola" a competitor of the Coca–Cola Company, and only in the winter is hot chocolate companies a
bigger competitor to the industry. Coca–Cola's products compete in soft drinks, juices, flavored
water, energy drinks, and even tea and coffee. Here is a Graph displaying the different categories
Pepsi and Coca–Cola compete in and what their results are: Some of the major ... Show more
94% of the world's population recognizes the Coca–Cola Logo. They are officially are the most
recognized brand in the world. Coke serves around 1.9 billion people a day. Coca–Cola markets to
everyone, and everyone across the globe is their customer. Owners and history Coca–Cola
production was published in the 18th of May, 1886 by Dr. John Stith Pemberton. This product was
known as the best taste given at that time in Atlanta, Georgia in the United States of America. Coca–
Cola drinks were served at Jocab's pharmacy in town and approximately nine drinks a day are sold
every day. The name of the company was given by the company's accountant, Mr. Frank Robinson,
thinking that the two or the double C's will look well in advertising the product. Coca–Cola was
named as the "Delicious and Refreshing" beverage that continues to echo today wherever Coca–
Cola is enjoyed. Dr. Pemberton passed away after 2 years of his invention, in which he didn't
realized the potential of the drink that he created. The company was sold to Mr. Asa G.Chandler, a
man from Atlanta with great business acumen who was capable of controlling and running the
company greatly. Products and

Coca Cola
Historically, many companies and corporations have received recognition for their growth and
success over time. However, although praised, discoveries of controversial issues lead consumers to
question various companies' ethics and operations. Coca–Cola, or simple coke, has existed for over
a century, originating in Atlanta, Georgia in 1892, and eventually expanding and providing drinks
internationally. Today, the company produces concentrate, which then sells to Coke licensed bottlers
internationally; and ultimately ending up sold to retail stores and vending machines for consumers to
purchase. Along with the regular "coke", the company has also been able to produce other cola
branded drinks including water, energy drinks and coffee. The ... Show more content on
Helpwriting.net ...
Aside from the government, the company's opportunities can also be controlled by private politics
such as protests, public criticism, interest groups as well as public sentiment towards the company.
(Baron p.31). The other factor that can affect opportunities is moral concerns, which Coke seems to
be going through this issue right now. Coke should formulate a policy that oversees the use of water
in India, which is the major concern of groups in private politics.
Interest groups that are in play from the surrounding villages in India include: anti–coke
nongovernmental activist groups, Varanasi–based activist, environmentalist, politicians, farmers and
the villagers that have created lives in surrounding areas. Leading from within these interest groups
is The Uttar Pradesh Pollution Control Board; a statutory organization entrusted to implement
Environmental Laws and rules within the jurisdiction of the state of Uttar Pradesh, India (UPPCB).
The Control Board had found that Coke violated a number of conditions of its license that had to do
with the use of water. The company had not yet obtained clearance for the extraction of groundwater
from the Central Ground Water Authority (CGWA), a government agency that monitors and
regulates the process in water–stressed areas (The economic Times). But Coke had some objections
to these accusations.
According to Coke, a Central

Coca Cola Essay
This is an essay to discuss the economics phenomenon with a particular product in the beverage
area. Trying to analyze the relationships among the price, demand and supply and other factors in
the beverage industry, such as substitute and complement products, market competitors and input
prices or costs, etc. Introduction Coke refers to Coca–cola which is a dominant product of the Coca–
Cola Company. There are six parts in this essay to display the market structure, factors affecting
price, demand and supply, substitute and complement products, elasticity, market competitors and
some factors of production of the Coke. Market structures Definition A classification system for the
key characteristics of a market, including the number ... Show more content on Helpwriting.net ...
2. the kinked demand curve The kinked demand curve explains the behaviour of firms. It is a
demand curve faced by oligopolies who assumes that rivals will match a price decrease but ignore a
price increase. The price of the Coke is always similarity with the Pepsi and it is obvious that when
the Coke makes promotion, others easy followed. 3. price leadership As mentioned before, Coca–
cola is a dominant firm in this area, which means it can set the price for the carbonated beverages
industry and the other firms follow. It is a pricing strategy as well. 4. the cartel It refers to a group of
firms formally agreeing to control the price and the output of a product. Take the Coke and Pepsi as
an example, if they become a cartel, that is mean they formally agreeing to control the price and the
output of the carbonated beverage coke. Cartels are illegal in Australia and in most other developed
countries. To sum up, Coke in the oligopoly market structure, because of the barriers for new
competitions entry into, it can charge higher prices and earn economic profits in the long run.
Substitute Products Coke owned by Coca Cola Amatil (CCA) is one of Australia's largest food and
beverage (soft drinks and juices, as well as alcoholic drinks) brand. In Australian market, the largest
competitors in the beverage industry are CCA and Schweppes who hold 84%

The Coca-Col Case Analysis Of The Coca Cola Company
Coca Cola has been in the soft drink industry since 1886. The Coca Cola Company's sale has
increased by over 4000% in between 1890 and 1900 after Asa Candler, a pharmacist and
businessman, bought the Coca Cola formula from John Pemberton, a pharmacist that invented Coca
Cola, and marketed it aggressively (Bellis, 2017). Over the years, the company has been introducing
beverage in varies category, such as, juice, coffee, and sports drinks. The brand is also growing
worldwide. According to Brand Finance, a London consulting firm, Coca Cola was the most
valuable brand in the world in 2007; however, they are now 16th in the U.S. and 27th in the world
(Grantham, 2017). A legendary investor once said that Coca–cola was a strong company that can be
run by ham sandwich; however, the company is having a downfall nowadays. Even though the
company is still making money, but Coke's revenue has slipped for the past four years. One of the
biggest reasons might be the changing of people's lifestyle. As more diseases been discovered,
people preferred a healthy lifestyle, which makes them cut back on their sugar intake to avoid
obesity and diabetes. Besides that, consumer tastes are also often shifting towards new products as
there are more rising companies trying to compete in the beverage market. Problem Statement The
Coca Cola Company must address the changing in consumers' lifestyle and preferences in order to
avoid losing money in the future. Alternative Solutions In order to fight with the upcoming
competitors, the Coca Cola Company needs to keep up with the changes in consumers' preferences
and lifestyle. Coca Cola Company should focus on producing variety of beverages that can cater
different groups of consumers, for example, those who are weary of sugar intake and those who
drink for the taste and does not mind the sugary sweetener. Most people are actually not aware of
the other beverage offered by the company and they can only relate the company to a high sugar soft
drink. By introducing new beverage or pushing their other beverages to get more recognition, they
can satisfy more consumers' needs. Next, in order to get more consumers to come back to Coke,
they can improve their marketing strategy. One way that

Coca-Cola Advertising
ALEKSANDRA KULAWIK The Development of Coca–Cola Advertising Campaigns (1886 –
2007) The Development of Coca–Cola Advertising Campaigns (1886 –2007) | 3 © Copyright by
Aleksandra Kulawik & e–bookowo 2009 ISBN 978–83–61184–69–0 Wydawca: Wydawnictwo
internetowe e–bookowo www.e–bookowo.pl Kontakt: wydawnictwo@e–bookowo.pl Wszelkie
prawa zastrzeżone. Kopiowanie, rozpowszechnianie części lub całości bez zgody wydawcy
zabronione Wydanie I 2009 www.e–bookowo.pl The Development of Coca–Cola Advertising
Campaigns (1886 –2007) | 4 INTRODUCTION 5 CONTENTS Chapter I: The Basic Concepts of
Advertising 7 1. Brief History of Advertising 7 1.1. Preliminary forms 8 1.2. Result of urban growth
8 1.3. Advertising in ... Show more content on Helpwriting.net ...
We discuss the reliability and validity issues, advantages and disadvantages of DA, a short
description of the language of advertising and language analysis in Coca–Cola slogans from 1886 to
2007. Early advertisements were not very attractive because of their colours (black and white). They
were also not very convincing because they were addressed to receiver that was unknown. Now,
there is a wide spectrum of numerous attractive advertisements that were created for the purpose of
the new advertising campaigns. They are being changed and matched to the tastes and needs of
consumers all the time. Coca–Cola has become an international company that has flooded many
markets with its products. Both advertising theory and practice were included in Coke advertising
campaigns. New ideas and new attempts to reach some interest of the audience are aimed to evoke
the desire in the mind of consumer and to leave something in a memory– something that will be
remembered by the next generations. The success of Coca–Cola campaigns, its slogans, songs,
products etc. is a cultural phenomenon and tradition. www.e–bookowo.pl The Development of
Coca–Cola Advertising Campaigns (1886 –2007) | 7 Chapter I: The Basic Concepts of Advertising
„Advertising is the principal reason why the business person has come to inherit the earth." James
R. Adams 1 1. Brief History of Advertising Advertising is more than just giving publicity

Coca-Cola CSR
Mrs. Betsy Ching
The Coca–Cola Company
I
ERCBA211
Mrs. Betsy Ching
ERCBA211
Contents
Executive Summary
II
Introduction
1
1. Stakeholders
2
2. Triple Bottom Line
4
2.1 Financial
4

2.2 Social
5
2.3 Environment
6
2.3.1 Energy Efficiency and Climate Protection
6
2.3.2 Sustainable Packaging
6
2.3.3 Recycling
7
3. Corporate Social Responsibility
8
3.1 Ethical CSR
8
3.2 Altruistic CSR
8
3.3 Strategic CSR
9
4. Company's Success
11
Conclusion
13
References

14
Appendices
16
I
Mrs. Betsy Ching
ERCBA211
Executive Summary
The Coca–Cola Company is the most ... Show more content on Helpwriting.net ...
(Coca–Cola
Enterprises, CRS report 13/14, 2013)
Every single stakeholder has different contributions or interests towards the company, for instance:
Shareholders: Most of the shareholders in The Coca–Cola Company are investors who interest to
invest in a long term. It is caused by the company revenue, which in the long term has always been
increasing constantly. Hence, their stock price also increases accordingly to the growth of the
company.
Employees: The Coca–Cola company is a major global power company where the employee
collaboration,
contribution
and
enthusiasm
is
an
essential
environmental factor that maintains and facilitates productivity, growth, and development. Each
employee is responsible for maintaining a work environment that reflects mutual respect, equality
and absolutely no discrimination.
Customers: Coca–Cola distribution and target market is somewhat diverse, but mostly towards
young people and emphasizing densely populated areas. Coca–Cola appears everywhere, from bars,

restaurants, from small to large retailers, from the
2
Mrs. Betsy Ching
ERCBA211
street to the alley just to mention some.
Communities: Coca–Cola implements and strategically invests in the community, by way of
complement to the nonprofit environmental organizations. For example, one of the activity's goals is
to

Coca Col The Marketing Strategy Of Coca-Cola
Strategy
Strategy is the set of decisions and actions to achieve an organisation's goal for a longer term basis.
Strategic managers always go for long term planning as they target the 'big picture' which is also the
execution of the strategies for QBL. A perfect example is for the company to create a brand strategy
and market it, to entertain consumers because high prices bring profit for limited days– advantages
of innovation. The mautiian beverages market is very competitive and includes soft drinks like Coca
–Cola, Eski (a local brand) and also energy drinks, non–carbonated drinks. During Christmas, our
main competitor, Coca Cola take come along with a new wraparound labels on their PET bottles
with Santa Claus picture; whilst Pepsi displays regularly image of pop music & football stars.
However, I'm of opinion, that we should plan something for long term like special flavoured drinks
for occasions.
Corporate Strategy
Corporate strategy mainly focuses on the bottom line. QBL need to rethink and probably revise the
organizational structure and include the previous company financial statements. The company
balance sheet can still be improved if the ... Show more content on Helpwriting.net ...
The Marketing strategies of QBL involve creating a unique product and target those consumers
which can be profit setters. To this should be added sufficient sales forces to ensure availability and
quick service. The distribution channels of QBL are of utmost importance; brand image which is
only possible on social media advertisements and public relations. Increase expenditure by x% for
Research and development to develop a better style in beverages and/or to improve knowledge of
consumer choice process while monitoring our competitor moves. However at all levels in the mix,
the involvement of the human factor and resources will be

History Coca–Cola was founded in 1886 by Dr. John S. Pemberton. After creating flavored syrup,
he took it to his neighborhood pharmacy where it got mixed with carbonated water. Frank M.
Robinson, Dr. Pemberton's partner and bookkeeper, is credited with naming the beverage Coca–
Cola. After a couple years, Dr. Pemberton began selling portions of his business. The majority was
sold to Asa G. Candler who decided to expand the product to soda fountains outside of Atlanta,
Georgia. From here, he noticed there was a growing demand for Coca–Cola which brought about the
aspiration to make Coca–Cola portable. Joseph Biedenharn became the first person to put Coke in a
bottle and sell it. Within five years, the bottles were in large scale production. ... Show more content
on Helpwriting.net ...
The mission statement for the company is to refresh the world, inspire moments of optimism, and
create value and make a difference ("Our Company: Mission, Vision," 2015). Lastly, Coca–Cola has
seven key values: leadership, collaboration, integrity, accountability, passion, diversity, and quality.
Each value is broken down in Appendix C. SWOT Analysis Strengths: Brand Equity Company
Valuation Vast global presence Largest market share Fantastic marketing strategies Customer loyalty
Distribution network Opportunities: diversification developing nations supply chain improvement
market the lesser selling products Weakness Competition with Pepsi Water management Threats:
Raw material sourcing Obesity Source: (Bhasin, 2015) Strengths: Brand equity – In 2011,
Interbrand awarded Coca–Cola with the highest brand equity award. Company valuation – Coca–
Cola is one of the world's most valuable companies. Its estimated value is $79.2 billion dollars. This
valuation includes the brand value, numerous factories and assets, and complete operation costs and
profits of Coca–Cola. Vast global presence – Coca–Cola is present in over 200 countries across the
world. Largest market share – In the beverage industry, there are two main competitors: Pepsi and
Coca–Cola. Out of these two, Coca–Cola has the largest market share. Berkshire Hathaway holds
the largest amount of shares in Coca–Cola which is equivalent to 9.18% or 400 million shares.
Fantastic

Coca-Col Strengths And Strategic Analysis Of Coca Cola
P5
It is vital for an organisation to examine and make changes based on internal and external factors
that affect its performance because if there is anything that is steadfast and unchanging it is change
itself. Change is inevitable in an organisation. So let us identify COCA–COLA's strength and
weaknesses a SWOT analysis which stands for strength, weaknesses, opportunity and threats.
STRENGTH.
Brand Equity – Coca cola with its vast global presence and its unique brand identity is definitely one
of the costliest brands with the highest brand equity as suggest by interbrand which awarded coca
cola the highest brand equity in 2011.
Company valuation – Coca Cola is one of the most valuable companies in the world with a
valuation of around 79.2 billion dollars.
Market – Coca Cola has a vast global presence, it operates in around 200 countries across the world.
Chance are wherever you go in the world your most likely to find coca cola in the market. ... Show
Political factors – These factors determine to what extent the government may influence the
economy or certain industries for example the remove of some regulations can cause some
advantages or disadvantages to an organisation. Political stability, tax policies, foreign trade
regulation or proper security, for example every organisation needs political stability to be able to
operate smoothly.
Economic factors – These are determinants of the economic performance that directly impacts an
organisation for example, levels of employment or unemployment, inflation rates, consumer
confidence, cost of raw materials, investment opportunities and GDP per capita. Another example,
some organisations are manufacturing their goods from China because of cheap raw materials,
cheap labour and also because of its economic

The Competition Between Coca Cola And Coca-Cola
In economics, competition is where rivalry is portrayed in terms of achieving the goal such as
increasing profits, market share and sales capacity by varying the elements in general marketing,
products, prices, distribution and promotion. The microeconomic theory differentiates between
perfect competition and imperfect competition, summarizing that no system of resource allocation is
much more efficient than perfect competition.
Competition going as per the theory causes commercial firms to develop new products, services and
technologies, which would offer consumers greater choices and better products. The greater
selection typically causes lower prices for the products, compared to what the price would be if
there was no competition or little ... Show more content on Helpwriting.net ...
Each brand manager is given responsibility for the success or failure of the brands and is
compensated accordingly. This form of competition thus pitted a brand against another brand.
Finally, the company also encourages competition between individual employees. An example of
this is a contest between sales representatives this one alone helps them to market their products
with very little competition from other companies. The sales representative with the highest sales or
the best improvement in sales over a period of time would gain benefits from the employer or
customers. It should also be noted that business and economic competition sales and marketing in
most countries is often limited or restricted. Competition often is subject to legal

Coca Cola Essay
Coca Cola was created by Pharmacist Dr. John Styth Pemberton. He developed the formula for the
famous soft drink in his backyard on May 8, 1886. Dr. Pemberton's bookkeeper, Frank Robinson,
came up with the idea for the unique cursive logo that has been the trade mark ever since. On May
29, 1886 the very first ad appeared in the Atlanta Journal:
Coca–Cola. Delicious! Refreshing! Exhilarating! Invigorating! The New and Popular Soda Fountain
Drink, containing the properties of the wonderful Coca plant and the famous Cola nuts. For sale by
Willis Venable and Nunnally & Rawson.
Dr. Pemberton died shortly after this ad and sales plummeted. Robinson didn't want the business to
fail and decided advertising was at fault– "people did not know ... Show more content on
Helpwriting.net ...
However, Coca–Cola continued to stay with the ads that showed 'happy scenes of everyday life.'
These ads helped people escape the realities of the depression and gave them hope that life would
return to normal. Examples included a woman taking a break from gardening to refresh herself with
a Coke, boys and girls in soda fountain ads and Artist Haddon Soundon's famous image of Santa
Claus with a Coke on billboards. The people responded to these ads and Coca–Cola stayed
profitable even during the depression.
World War II had a major effect on Coca–Cola's advertising decisions in the next few years. Their
war time policy was "We will see that every man in uniform gets a bottle of Coca–Cola for five
cents wherever he is and whatever it costs." The company wanted Coke to be a boost for morale and
to promote patriotism. The ads replaced the boys and girls at the soda fountain with smiling soldiers.
Another ad in 1943 urged people to buy war bonds and war stamps and still another showed two
women allies enjoying the "pause that refreshes." Coca–Cola wanted to show that they were part of
the American war effort. The famous red Coca–Cola disk gave the image of the American way of
life before the war and during the war. The interactive advertising strategies and techniques before
and during the war made success possible and made Coca–Cola an American icon today.

Coca Production Of Coca Plant
Coca: the Fight to Survive
The Coca plant has been cultivated in the Bolivian Andes since at least the time of the Inca Empire.
Its cultivation expanded in the 1980s feeding into the international cocaine market. In response to
U.S.–funded attempts to eradicate and fumigate coca crops in the Chapare region of Bolivia, the
indigenous organizations that grow the plant joined together to contest the government in what is
known as the cocalero movement. Evo Morales, who became president of Bolivia in 2006, is a
leader of this movement. The United States' desire to suppress cultivation of the Coca plant due to
its role in making Cocaine does not serve as a suitable rationale of eradicating its production and use
as it yields many different kinds of benefits.
The production of the coca plant is vital for the role it plays in creating cocaine, but the effects of
recreational cocaine use and coca plant use are too different to eradicate the plant altogether.
According to the National Institute of Drug Abuse, Cocaine is a powerfully addictive stimulant drug
that produces short–term euphoria, energy, and talkativeness. In addition, its use can cause
potentially dangerous physical effects like raising heart rate and blood pressure ("Drug Facts:
Cocaine"). It goes on to say that in order to sustain their high, people who use cocaine often use the
drug in a binge pattern–taking the drug repeatedly within a relatively short period of time, at
increasingly higher doses. "This practice can

Coca Cola
Coca Cola Kalvin Williams MGT/445 August 23, 2010 Mr. Dennis Stroud Coca Cola The Coca
Cola Company begins in Jacob's Pharmacy selling for five cents. Many years have past and the
Coca Cola Company remains the leader in beverages, syrups, and non–alcoholic drinks. The
following paragraphs will discuss how a complete performance management system and annual
performance appraisals at Coca Cola are different and how effective various performance appraisals
methods and relevant problems affect performance appraisals. The paragraphs will also discuss the
advantages Coca Cola has managing turnover, examine contemporary safety and health management
issues at Coca Cola, and discuss future trends and challenges in HR management. ... Show more
TCCSMS ensure coca colas are in compliance with manufacturing operations with applicable laws
and regulations in accordance the company's occupational safety and health requirements. Trends
and Challenges In an ever– changing business world human resources management face many
challenges in the workplace. Workplace diversity and motivating employees is among the many
challenges faced by of Human Resources management. Adapting to diversity and generational
issues are just a few challenges to be met. HR may find that they are at advantage if they can bridge
the gap in cultural awareness and age difference. Establishing aspects as these are critical to on
organizations success (Chan, 2010). Another big change in recent years has been the introductions
of various technologies, which have allowed HR departments to minimize staff time, spent on
administrative tasks and focus more on the company's strategy. Technology has sped up the selection
process of recruitment and allowed employees to complete benefits online. HR departments must
meet the challenges of ensuring staff training and development for companies such as Coca Cola to
be successful in the future (Chan, 2010). Performance Management * Performance management is a
process that employers use to evaluate an employee from the time the employee is hired for a
business and until the employee leaves the business. Between the time the

Coca Cola Essay
Coca cola Company The Coca–Cola Company is the world's largest beverage company and is the
leading producer and marketer of soft drinks. 186 May 8. Coca–Cola is created by John S.
Pemberton and served at Jacobs' Pharmacy. Today, Coca–Cola is consumed throughout the world at
the rate of more than 600 million times per day and this figure is continuing to rise. It is the world's
largest producer and distributor of syrups and concentrates for soft drinks. Referred from Business
care studies [online] Read more: http://businesscasestudies.co.uk/coca–cola–great–britain/working–
with–bottling–franchisees–around–the–world/introduction.html#ixzz3eXlz9u70 PEST analysis
Though structure and leadership play a large role in business success, external factors can also ...
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New equipment – because the technology is continuously advancing, coca cola's new equipment is
constantly being introduced. Because of these new technologies, Coca–Cola's production volume
has increased Packaging design is the introduction of coca cola cans and plastic bottles increased
sales volume for the company. SWOT analysis SWOT analysis can be used to analyses our company
and its environment. SWOT analysis included strength, weakness, opportunities, threats.
STRENGTH Strengths are those features of the business which allow you to operate more
effectively than your competitors. Coca cola's Strengths are Coca cola is a reputed brand. Its Global
brand recognition. Bottling system Technological advancement Efficient management system coca
cola have Good marketing knowledge WEEKNESS Lack of knowledge about Indian culture in
detail Uncertainty avoidance Lack of marketing expertise in the Indian conditions Hazardous by
products and health

The Success Of Coca-Cola
Coco cola is one of the largest manufacturers, distributors and marketers of nonalcoholic beverages.
Now a days Coca–Cola is the most famous carbonated soft drink sold in markets and restaurants in
over two hundred countries. It is the world's most and recognizable sold commercial brand. In 1886,
Coca–Cola was invented by a pharmacist named John Pemberton, known as "Doc." He fought in the
Civil War, and at the end of the war he decided he wanted to invent something that would bring him
commercial success. Everything he made was failing in pharmacies. He invented a lot of different
drugs, but none of them ever made money. So, after he moved to Atlanta, Pemberton decided to try
and enter the beverage market. In his time, the soda fountain was rising in ... Show more content on
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This is where Frank Robinson came in. He registered Coca–Cola's formula with the patent office,
and he designed the logo. He also wrote the slogan, "The Pause That Refreshes." Coke did not do so
well in marketing in its first year. And what is worse, John Pemberton died in August 1888, which
means he never saw the commercial success he had been seeking. After his death, a man named Asa
Griggs Candler saved the business. In 1891, he became the sole owner of Coca–Cola. It was when
Candler took over that one of the most innovative marketing techniques was invented. He started
passing out coupons for a free Coke. The goal was for people to try the drink, like it, and buy it later
on. Candler also decided to spread the word of Coca–Cola by posting logos on calendars, posters,
notebooks and bookmarks to reach to a wider range of customers. It was one step in making Coca–
Cola a national brand. A controversial move on the part of Candler was to sell Coca–Cola syrup as a
patent medicine, claiming it would get rid of fatigue and headaches. The tax was on all medicines,
so Coca–Cola wanted to be sold only as a beverage. After a court battle, Coca–Cola was no longer
sold as a

The Coca Plant And The Physical Effects Of The Coca Plant
Coca is native to western South American is one of only four cultivated plants in the
Erthroxylacease family. The plant is grown in mass in the following six: countries Argentina,
Bolivia, Colombia, Ecuador, Mexico and Peru; however, it is illegal to cultivate the crop in these
countries. (Figure 1) The crop flourishes in warm climates and usually under the direction of a large
Drug Cartel. The coca plant has been a traditional stimulant similar to coffee in many Andean
cultures. (Stolberg, 2011) "The alkaloid content of coca leaves is relatively low, between 0.25% and
0.77%." (Juan C. Negrete, 1978). Since the coca plant has been around for thousands of years, it's
important to understand the history of the plant and how it has been used. With medical science
advancement it is also essential we understand and track the physical effects of the plant has on the
human body. Finally, we must take into account what the medical field is reporting with regard to
the Coca plant.
History of the Coca Plant
As archeologist study mummies remains they continue to find traces of coca leaves extract within
the bodies and have recorded as far back at 3000 years ago. "Coca was used for millennia by
indigenous people of the New World das a general stimulate as well as for medical and other varied
purposes." (Stolberg, 2011) Archeologist have found evidence that coca was used in the Andean
region of South America and some parts of Central America. The key evidence they are relying on
are small ceramic lime containers which have traces of coca leaves and follow wall stories showing
what looks like chewing of the leaves. Samples of these bowls have been excavated and are on
display in many museums.
Coca chewing may originally have been limited to the eastern Andes before its introduction to the
Inca. (Stolberg, 2011) During the Inca rule, it was known that coca was for the elite such as the
priest. One more example of social status throughout history and separation of "classes".
Fast forward to the early European explores and the New World era. As we have journals and diaries
to rely on the historical account of what happened during this time; Italian explorers provide
accounts of chewing of coca leaves in Venezuela back

Coca Plant Research Paper
The social and health implications of the coca plant production are widely known, however, its
impact on the environment are insufficiently acknowledged by many. This essay will explore the
environmental implications of cocaine production and the eradication process that takes place in the
Andean/Amazonian regions, particularly in Colombia, Peru and Bolivia, where most of the world's
cocaine supply originate1.
Historically, coca leaves were chewed by the Andean people as a mild stimulant1. Cocaine is a
naturally occurring alkaloid1, derived from coca plant (Erythroxylum coca). Just like any other
stimulants, cocaine has a powerful effect on the central nervous system 1 causing sensations of
euphoria2 and is highly addictive. The money garnered ... Show more content on Helpwriting.net ...
In 1987, Colombia only grew 10% of the global coca production (220 km2); in 2000 this percentage
increased to 74% (1633 km2)7. This boom in the cocaine production industry remarkably coincided
with the deforestation acceleration rate in the country7, suggesting that there must be a correlation
between the boom in the cocaine market, coca cultivation and deforestation. Figure 3 shows a result
from one such study conducted between 2002 to 2007 in Colombia.
Land needs to be cleared in the cultivation area to make way to sow coca plants9. Although it only
plays a minor role in deforestation, the fact that the illicit nature of the cultivation forces coca
growers to move to isolated, untouched areas harm the biodiversity and the animals who inhabit in
the area that would otherwise be left

The Success Of Coca Cola
The iconic Coca Cola soft drink has been a consumer favorite since 1886, thanks to its creator Dr.
John Pemberton. For 129 years, Coca Cola has flourished into a success in the business world. It is
the largest beverage company, today, sold in over 200 countries today. There are several reasons for
Coca Cola's success in the business world.
Rather than only working in the here and now, the company of Coca Cola envisions successful
prospects. Besides providing quality drinks to people, the company strives for greatness through
certain actions and values in hopes of benefiting themselves and consumers. The company
emphasizes friendliness with one of its main objective, which is to inspire happiness among people.
The other objectives include ... Show more content on Helpwriting.net ...
Thanks to Coca Cola's president, Robert Woodruff in the 1920s, the way the iconic drink would be
served changed drastically: originally only served from a soda fountain, the soft drink is now
conveniently purchased in a bottle. The transformation of the bottle's shape and material is the result
of technological advances and the result of adapting to convenience and consumer interests.
Advertisements in the form of calendars, television commercials, posters, and jingles are examples
of great public relations. In need of an increase in product demand during the winter of the 1920s,
the company created the iconic photo of Santa Claus and the polar bear; like a jingle, when one sees
these advertisements, he or she will immediately associate it with Coca Cola beverages.
Sponsorships are another large public relations program. For 87 years, Coca Cola has been a large
sponsor for the Olympics as well as many sporting events such as NASCAR, FIFA, NBA, among
others. Environmental protection is another factor for the company's success. Initiative towards
saving our environment is appealing to a large population of the world, which is why Coca Cola has
taken action in sustainability. By focusing on conserving water, using energy efficient technology,
helping and working alongside farmers, as well as recycling and recovering recyclable materials,
Coca Cola can better serve their consumers by bettering their

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