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Six Social Media Tips for Traditional Media

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This presentation on "6 Social Media Tips for Traditional Media" was presented by Erica Swallow on Friday, June 25, 2010 at Social Media Brasil (http://www.socialmediabrasil.com.br/), the largest social media conference in Brazil.

The presentation cover six tips that online publishers should consider when implementing a new social media strategy or improving upon an existing strategy.

Questions? Find Erica on Twitter at http://twitter.com/ericaswallow.

Published in: Business, Technology

Six Social Media Tips for Traditional Media

  1. By @ericaswallow Features Editorial Assistant, Mashable Six Social Media Tips for Traditional Media
  2. Overview <ul><li>Share Content </li></ul><ul><li>Curate Conversations </li></ul><ul><li>Engage Audiences </li></ul><ul><li>Promote Your Presence </li></ul><ul><li>Customize the Experience </li></ul><ul><li>Track Everything </li></ul>@ericaswallow
  3. Diversify updates. <ul><ul><li>Many options: photos, videos, updates </li></ul></ul><ul><ul><li>Users react to various types of media differently </li></ul></ul>1. Share Content @ericaswallow
  4. Don’t Overwhelm <ul><li>Frequency: Figure out your audience’s preferences/needs </li></ul><ul><li>Length of posts: Keep it short and link to the rest </li></ul><ul><ul><li>Hint: Use shortened links </li></ul></ul><ul><li>Timing: Stay on top of timely news and post immediately </li></ul><ul><ul><li>Challenge: Having staff on duty beyond 9am-5pm </li></ul></ul>1. Share Content @ericaswallow
  5. Don’t just self-promote <ul><li>Use Twitter Lists, @Mentions (on Twitter and Facebook), and updates to curate the news </li></ul>2. Curate Conversations @ericaswallow
  6. Ask, Answer, Respond <ul><li>Ask and answer questions, and respond to comments </li></ul>3. Engage Audiences @ericaswallow
  7. On-Site: Buttons and Links 4. Promote Your Presence @ericaswallow
  8. On-Site: Widgets 4. Promote Your Presence @ericaswallow
  9. On-Site Microsites 4. Promote Your Presence @ericaswallow
  10. On Site: Ad Units 4. Promote Your Presence @ericaswallow
  11. Mobile Integration 4. Promote Your Presence @ericaswallow
  12. Mobile Ads 4. Promote Your Presence @ericaswallow
  13. E-mail <ul><li>Cross-promote your e-mail and social media efforts </li></ul>4. Promote Your Presence @ericaswallow
  14. Deviate from the Defaults <ul><li>Avatars, backgrounds, layouts, Facebook Tabs, etc. </li></ul>5. Customize the Experience @ericaswallow
  15. Make Informed Decisions <ul><li>Which type of content does well? </li></ul><ul><li>Which social platforms are best for you? </li></ul><ul><li>Which conditions are optimal? </li></ul><ul><ul><li>Time, day of week, length of post, type of post, topic, etc. </li></ul></ul>6. Track Everything @ericaswallow
  16. Built-In Options <ul><li>Facebook Insights </li></ul><ul><li>Flickr Stats </li></ul><ul><li>Vimeo Statistics </li></ul><ul><li>YouTube CMS </li></ul><ul><li>Bit.ly </li></ul><ul><li>Twitter clients </li></ul><ul><ul><li>Hootsuite </li></ul></ul><ul><ul><li>CoTweet </li></ul></ul><ul><ul><li>Seesmic </li></ul></ul>6. Track Everything @ericaswallow
  17. Advanced Options <ul><li>Explore social media management tools </li></ul><ul><ul><li>Radian 6, Postling, Vitrue, SocialTALK </li></ul></ul><ul><li>Integrate with your current site analytics </li></ul><ul><ul><li>CoreMetrics, WebTrends, Omniture </li></ul></ul><ul><li>Develop your own tracking methods using APIs </li></ul>6. Track Everything @ericaswallow
  18. Review <ul><li>Share Content </li></ul><ul><li>Curate Conversations </li></ul><ul><li>Engage Audiences </li></ul><ul><li>Promote Your Presence </li></ul><ul><li>Customize the Experience </li></ul><ul><li>Track Everything </li></ul>@ericaswallow
  19. Erica Swallow Editorial Assistant @ericaswallow [email_address] Questões? Questions?

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