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Six Social Media Tips for Traditional Media

This presentation on "6 Social Media Tips for Traditional Media" was presented by Erica Swallow on Friday, June 25, 2010 at Social Media Brasil (, the largest social media conference in Brazil.

The presentation cover six tips that online publishers should consider when implementing a new social media strategy or improving upon an existing strategy.

Questions? Find Erica on Twitter at

Six Social Media Tips for Traditional Media

  1. By @ericaswallow Features Editorial Assistant, Mashable Six Social Media Tips for Traditional Media
  2. Overview <ul><li>Share Content </li></ul><ul><li>Curate Conversations </li></ul><ul><li>Engage Audiences </li></ul><ul><li>Promote Your Presence </li></ul><ul><li>Customize the Experience </li></ul><ul><li>Track Everything </li></ul>@ericaswallow
  3. Diversify updates. <ul><ul><li>Many options: photos, videos, updates </li></ul></ul><ul><ul><li>Users react to various types of media differently </li></ul></ul>1. Share Content @ericaswallow
  4. Don’t Overwhelm <ul><li>Frequency: Figure out your audience’s preferences/needs </li></ul><ul><li>Length of posts: Keep it short and link to the rest </li></ul><ul><ul><li>Hint: Use shortened links </li></ul></ul><ul><li>Timing: Stay on top of timely news and post immediately </li></ul><ul><ul><li>Challenge: Having staff on duty beyond 9am-5pm </li></ul></ul>1. Share Content @ericaswallow
  5. Don’t just self-promote <ul><li>Use Twitter Lists, @Mentions (on Twitter and Facebook), and updates to curate the news </li></ul>2. Curate Conversations @ericaswallow
  6. Ask, Answer, Respond <ul><li>Ask and answer questions, and respond to comments </li></ul>3. Engage Audiences @ericaswallow
  7. On-Site: Buttons and Links 4. Promote Your Presence @ericaswallow
  8. On-Site: Widgets 4. Promote Your Presence @ericaswallow
  9. On-Site Microsites 4. Promote Your Presence @ericaswallow
  10. On Site: Ad Units 4. Promote Your Presence @ericaswallow
  11. Mobile Integration 4. Promote Your Presence @ericaswallow
  12. Mobile Ads 4. Promote Your Presence @ericaswallow
  13. E-mail <ul><li>Cross-promote your e-mail and social media efforts </li></ul>4. Promote Your Presence @ericaswallow
  14. Deviate from the Defaults <ul><li>Avatars, backgrounds, layouts, Facebook Tabs, etc. </li></ul>5. Customize the Experience @ericaswallow
  15. Make Informed Decisions <ul><li>Which type of content does well? </li></ul><ul><li>Which social platforms are best for you? </li></ul><ul><li>Which conditions are optimal? </li></ul><ul><ul><li>Time, day of week, length of post, type of post, topic, etc. </li></ul></ul>6. Track Everything @ericaswallow
  16. Built-In Options <ul><li>Facebook Insights </li></ul><ul><li>Flickr Stats </li></ul><ul><li>Vimeo Statistics </li></ul><ul><li>YouTube CMS </li></ul><ul><li> </li></ul><ul><li>Twitter clients </li></ul><ul><ul><li>Hootsuite </li></ul></ul><ul><ul><li>CoTweet </li></ul></ul><ul><ul><li>Seesmic </li></ul></ul>6. Track Everything @ericaswallow
  17. Advanced Options <ul><li>Explore social media management tools </li></ul><ul><ul><li>Radian 6, Postling, Vitrue, SocialTALK </li></ul></ul><ul><li>Integrate with your current site analytics </li></ul><ul><ul><li>CoreMetrics, WebTrends, Omniture </li></ul></ul><ul><li>Develop your own tracking methods using APIs </li></ul>6. Track Everything @ericaswallow
  18. Review <ul><li>Share Content </li></ul><ul><li>Curate Conversations </li></ul><ul><li>Engage Audiences </li></ul><ul><li>Promote Your Presence </li></ul><ul><li>Customize the Experience </li></ul><ul><li>Track Everything </li></ul>@ericaswallow
  19. Erica Swallow Editorial Assistant @ericaswallow [email_address] Questões? Questions?