Social media for training and events @thirdsectorlab

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Social media for training and events @thirdsectorlab

  1. 1. Social media for events 5 ways you can make your events and training a success
  2. 2. Ross McCulloch @ThirdSectorLab | ross@thirdsectorlab.co.uk
  3. 3. Tell us... Your name & who you work for How social media was used at a recent event you attended
  4. 4. Why? It’s not about bums on seats. Ask yourself why your event exists - you’ll build and engage a community around that.
  5. 5. Who? Knowing your audience is key. Use the social media channel(s) you know they’re using already.
  6. 6. 1. Eventbrite Sell tickets & combine with a FB/G+ event listing
  7. 7. 2. Hashtags Build buzz, ask/answer questions, enhance the live experience & create a sense of community
  8. 8. 3. Live streaming Extend your reach with live audio or video
  9. 9. 4. Blogging A space for pre/post-event content, updates & opinion
  10. 10. 5. Social reporting Capture the real story of the event
  11. 11. 1. Organising an event 2. Promoting an event 3. Enhancing the live experience 4. Extending the conversation after the event How can social media support each step?
  12. 12. Any questions? @ThirdSectorLab | ross@thirdsectorlab.co.uk

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