Dell's Corporate Social Responsibility Recommendations

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As a final presentation at Professor Aline Wolff's Organizational Communications course at NYU Stern, Jacob Aryeh, Robert Gee, Dhruva Kaul, Diana Shen and Erica Swallow presented their recommendations for Dell's Corporate Social Responsibility initiatives.

Their vision for Dell's Corporate Social Responsibility was to partner with customers to focus on strategic CSR initiatives and align these initiatives with Dell's business strategy, allowing the company to obtain a competitive edge and regain market share.

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Dell's Corporate Social Responsibility Recommendations

  1. 1. Jacob Aryeh Robert Gee Dhruva Kaul Diana Shen Erica Swallow Enhancing the Dell Experience with CSR
  2. 2. Is Social Responsibility our Business? “The business of business is business.” - Milton Friedman
  3. 3. Our Vision for Dell’s CSR By partnering with our customers to focus on strategic CSR initiatives and aligning these initiatives with our business strategy, we will obtain a competitive edge and regain market share.
  4. 4. CSR Initiatives: Status Report and Assessment Corporate Accountability Environmenta l Responsibility Community Engagement Corporate Accountability Community Engagement Environmenta l Responsibility
  5. 5. HIV/AIDS Affects our Stakeholders The HIV/AIDS pandemic affects Dell employees, customers, supplier partners and communities where we live and work. According to Advert.org, approximately 33.2 million people are currently living with HIV/AIDS
  6. 6. Evaluation of HIV/AIDS Prevention Program • Provide employees with benefits • Publish educational information • Offer onsite health screenings • Hold HIV/AIDS employee conferences
  7. 7. Trade-offs of the HIV/AIDS Initiative
  8. 8. Recommendations for HIV/AIDS Initiative
  9. 9. Environmentalism: A Key Principle in Dell’s Business Model “Dell's vision is to create a company culture where environmental excellence is second nature because the principles of environmentalism - efficiency eliminates waste - align with the principles of our direct business model - efficiency delivers customer value.” - Sustainability Report 2007
  10. 10. Evaluation of Environmental Initiatives Plant a Tree for Me • Offsetting CO2 emissions Dell Earth Games • Employee Team Building (Global) • Inspiring employees to live an environmentally friendly life
  11. 11. Trade-offs of Environmental Initiatives
  12. 12. Recommendations for Environmental Initiatives
  13. 13. Three Focuses on Community Engagement Community Growth • Dell TechKnow (6,900 students) • International Learning Centers Employee Volunteerism • 40% employee volunteer rate • $13 million contributions Community Foundations • Health Grants
  14. 14. Dell TechKnow Generates Tech Savvy Middle School Students Fayette County Public School Dell TechKnow Graduate Showcases her PC Skills “At the end of the program, students took their computers home, along with one year of free Internet access. Now, they can do research at home — an impossibility before TechKnow. - Neil McAlpine, Principal, General Wolfe Junior High, Winnipeg, Manitoba
  15. 15. Trade-offs of Community Engagement
  16. 16. Recommendations for Community Engagement Initiatives
  17. 17. Movement Towards Complete Alignment: Competencies &CSR
  18. 18. CSR Initiatives: Status Report and Assessment Corporate Accountability Environmenta l Responsibility Community Engagement Corporate Accountability Community Engagement Environmenta l Responsibility
  19. 19. Our Vision for Dell’s CSR By partnering with our customers to focus on strategic CSR initiatives and aligning these initiatives with our business strategy, we will obtain a competitive edge and regain market share.
  20. 20. We Want Your Input!
  21. 21. Learning Centers in China and Brazil Train Students in Technical Fields Location Participants Learned Skills Shanghai Changlin School 1,000 children from migrant families • Latest PC technology • Educational programs • Life skills development Dell Brazil’s Digital Citizen Project 5,900 students from low- income families • Digital literacy • Business skills • Advanced PC studies in two Technical Laboratories
  22. 22. Dell TechKnow Generates Tech Savvy Middle School Students 1. Disassemble refurbished PC Fayette County Public School Dell TechKnow Graduate Showcases her PC Skills 2. Reassemble PC 3. Load software 4. Perform Hardware upgrades 5. Develop internet know-how 6. Take PC home

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