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Entrepreneurship Gone Social
How the Social Web
Is Democratizing Entrepreneurship
Inbox Zero?
Just one thing.
Inbox Zero?
@ericaswallow
About Me
In the News
Inbox Zero?
Holy moly.
(Everyone’s an entrepreneur.)
Entrepreneurs Abound
Source: 2011 Global Entrepreneurship Monitor (GEM) United States Report
Incubate and Accelerate!
Everything You Need
Ideating
Finding a co-founder
Hiring
Funding
Managing stakeholders
Getting press
Soliciting Advice
Networking IRL
Bootstrapping
Inbox Zero?
Ideating
Ideas Galore
Join a Project
Skills, No Ideas
Inbox Zero?
Finding a
Co-Founder
CoFoundersLab
Invite-Online Dating
Going Niche?
Adding the Social Layer
Adding the Social Layer
Inbox Zero?
Hiring
Hire Entire Teams
Hire the Hired
Inbox Zero?
Funding
AngelList
40,000 startups
5,000 accredited investors
1,000 startups have been funded
400 investors have invested money
$12 million in first 30 days, $2.1 billion to-date
Good Ol’ Crowdfunding
68,929
backers
$10,266,845
pledged of $100,000 goal
Inbox Zero?
Managing
Stakeholders
SecondMarket
Inbox Zero?
Getting Press
Reverse Pitching
• 13 Branded iPhone AppsThat EnhanceTheir Company’s Products
• 13 Ways to ImproveYour International SEM Strategy
• 7 Unique Eco-Friendly CompanyTransportation Alternatives
• 6 New & Innovative Social Media Campaigns to Learn From
• 7Twitter Marketing Campaigns to Learn From
• HowThe iPad Is Helping Businesses Go Green
There’s Always Twitter
“It’s amazing to me that I get a MUCH higher
response rate when pitching reporters viaTwitter
than email. I would actually go as far as to say that
every time I’ve pitched a reporter via Twitter, I
have gotten some sort of response (often resulting
in a story for my client).Via email, I have maybe a
50% response rate.The phone call response rate
would be my lowest.”
- Nicole Denton, PR, Pyxl
Inbox Zero?
Soliciting
Advice
I Need Help!
Inbox Zero?
Networking IRL
IRL Networks
Inbox Zero?
Bootstrapping
My Story
Everything You Need
Ideating
Finding a co-founder
Hiring
Funding
Managing stakeholders
Getting press
Soliciting Advice
Networking IRL
Bootstrapping
Inbox Zero?
... and beyond!
Erica Swallow
ericaswallow@gmail.com
@ericaswallow
Let’s Chat!

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