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Social Networks for Entrepreneurs

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The social web is democratizing entrepreneurship. Entrepreneurship is on the rise, and social networks are helping entrepreneurs do everything needed to get their businesses going, from ideating, finding a co-founder, and hiring, to finding investors, managing stakeholders, getting press, and getting much-needed advice.

During April 2013, I spoke with a group of NYU Stern students about the growing social networks for entrepreneurs. Thank you, Professor Arun Sundararajan for inviting me to speak with your "Networks, Crowds and Markets" class!

The social web is democratizing entrepreneurship. Entrepreneurship is on the rise, and social networks are helping entrepreneurs do everything needed to get their businesses going, from ideating, finding a co-founder, and hiring, to finding investors, managing stakeholders, getting press, and getting much-needed advice.

During April 2013, I spoke with a group of NYU Stern students about the growing social networks for entrepreneurs. Thank you, Professor Arun Sundararajan for inviting me to speak with your "Networks, Crowds and Markets" class!

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Social Networks for Entrepreneurs

  1. 1. Entrepreneurship Gone Social How the Social Web Is Democratizing Entrepreneurship
  2. 2. Inbox Zero? Just one thing.
  3. 3. Inbox Zero? @ericaswallow
  4. 4. About Me
  5. 5. In the News
  6. 6. Inbox Zero? Holy moly. (Everyone’s an entrepreneur.)
  7. 7. Entrepreneurs Abound Source: 2011 Global Entrepreneurship Monitor (GEM) United States Report
  8. 8. Incubate and Accelerate!
  9. 9. Everything You Need Ideating Finding a co-founder Hiring Funding Managing stakeholders Getting press Soliciting Advice Networking IRL Bootstrapping
  10. 10. Inbox Zero? Ideating
  11. 11. Ideas Galore
  12. 12. Join a Project
  13. 13. Skills, No Ideas
  14. 14. Inbox Zero? Finding a Co-Founder
  15. 15. CoFoundersLab
  16. 16. Invite-Online Dating
  17. 17. Going Niche?
  18. 18. Adding the Social Layer
  19. 19. Adding the Social Layer
  20. 20. Inbox Zero? Hiring
  21. 21. Hire Entire Teams
  22. 22. Hire the Hired
  23. 23. Inbox Zero? Funding
  24. 24. AngelList 40,000 startups 5,000 accredited investors 1,000 startups have been funded 400 investors have invested money $12 million in first 30 days, $2.1 billion to-date
  25. 25. Good Ol’ Crowdfunding 68,929 backers $10,266,845 pledged of $100,000 goal
  26. 26. Inbox Zero? Managing Stakeholders
  27. 27. SecondMarket
  28. 28. Inbox Zero? Getting Press
  29. 29. Reverse Pitching • 13 Branded iPhone AppsThat EnhanceTheir Company’s Products • 13 Ways to ImproveYour International SEM Strategy • 7 Unique Eco-Friendly CompanyTransportation Alternatives • 6 New & Innovative Social Media Campaigns to Learn From • 7Twitter Marketing Campaigns to Learn From • HowThe iPad Is Helping Businesses Go Green
  30. 30. There’s Always Twitter “It’s amazing to me that I get a MUCH higher response rate when pitching reporters viaTwitter than email. I would actually go as far as to say that every time I’ve pitched a reporter via Twitter, I have gotten some sort of response (often resulting in a story for my client).Via email, I have maybe a 50% response rate.The phone call response rate would be my lowest.” - Nicole Denton, PR, Pyxl
  31. 31. Inbox Zero? Soliciting Advice
  32. 32. I Need Help!
  33. 33. Inbox Zero? Networking IRL
  34. 34. IRL Networks
  35. 35. Inbox Zero? Bootstrapping
  36. 36. My Story
  37. 37. Everything You Need Ideating Finding a co-founder Hiring Funding Managing stakeholders Getting press Soliciting Advice Networking IRL Bootstrapping
  38. 38. Inbox Zero? ... and beyond!
  39. 39. Erica Swallow ericaswallow@gmail.com @ericaswallow Let’s Chat!

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