Startup Email Pitching 101
Nov. 13, 2013•0 likes•2,970 views
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At the 2013 StartupBus Accelerate unconference, I spoke very specifically about how to craft an startup email pitch, focusing on my three-sentence formula for getting a journalist's attention. As a tech journalist myself, I receive thousands of startup pitches annually. My advice is based on that personal experience of seeing only a handful of great pitches among a ton of horrible ones. Here's a look at how to pitch with concision and effectiveness.
Erica SwallowFollow
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Startup Email Pitching 101
- 1. Getting Press How To Craft a Startup Email Pitch
- 2. Buzz About My Startup
- 3. Three-Sentence Pitch Email • Why you’re relevant to the journalist • What your startup does • What you want the journalist to do
- 4. Pitch Example Hi John, I enjoyed our conversation about robotic housemaids at TechCrunch Disrupt today. As I briefly mentioned, I’d love to chat with you about my startup, Deliverish, a peer-to-peer delivery marketplace where users can get anything delivered anytime anywhere. Would you be free for coffee this Friday afternoon? Cheers, Erica
- 6. Skillshare is a community marketplace to learn anything from anyone.
- 7. Airbnb is a trusted community marketplace for people to list, discover and book unique spaces around the world online or from
- 8. Lot18 is a membership by invitation website for wine and epicurean products from coveted producers at attractive discounts.
- 9. Startup Institute Formula My company (company name), is developing (a defined offering) to help (a target audience) (solve a problem) (with secret sauce).
- 10. My company, Flat-Club, is developing an online marketplace to help students and alumni of top universities find short-term accommodation by leveraging existing social networks to create trust.
- 11. Three-Sentence Pitch Email • Why you’re relevant to the journalist • What your startup does • What you want the journalist to do
- 12. Go Forth and Pitch!