AMA Twitter for Marketers Orlando-6-9-11

3,012 views

Published on

AMA training, Twitter for Marketers, June 9, 2011, Orlando.

Published in: Education, Technology, Business
0 Comments
4 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
3,012
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
38
Comments
0
Likes
4
Embeds 0
No embeds

No notes for slide
  • LogInsTweeSpeed noneTwitter FindandConvert amanda4688HootsuiteFindandConvert amanda4688TweetDeckSocialOomphFindandConvert amanda4688Klout: FindandConvert FnCrocks10WhatthehashtagFindandconvert amanda4688TwitpicFindandConvert amanda4688 Listorious Login via TwitterTweetReach no loginHubspot Twitter Grader no loginMrTweetfindandconvert amanda4688Kloutsingin thru TwitterTwellowfindandconvert FnCrocks10ManagerFlitter login with TwitterTwitalyzer USE ANY TWITTER USERNAMETwitter Analyzer usernameUnilyzer Oragenics Socialmedia09
  • Insert into twitter
  • PrTweets posted per week – 1 billionNumber of Tweets send on 3/11/11 – 177 millionIncrease in number of Tweets from March 2010 to Feb 2011 – 280%50 million to 280 millionesentation slide
  • ShareListenAskRespondRewardDemonstrate wider leadership and authorityChampion your stakeholdersEstablish the Right Voice
  • http://weblogs.hitwise.com/us-heather-hopkins/2010/03/twitter_and_news_and_media_web.html Could it be because news sources do not follow back like other info sources?
  • Twitter is a social networking and micro-blogging service that allows you to efficiently share ideas, thoughts and content in 140 characters or less1 of 50 most popular websites on the webContent of TweetsPointless babble – 41% Conversational – 38% Pass-along value – 9% Self-promotion – 6% Spam – 4% News – 4%
  • It is important to know and understand what you want to accomplish in using Twitter:Reach more people with similar interests?Expand brand awareness?Promote your brand and services?Connect with your target audiences?Build relationships?Build trust and authority?
  • http://www.twitter.com/berniebay
  • http://www.twitter.com
  • Location?By turning on this feature, you can include location information like neighborhood, town, or exact point when you tweetProtect my Tweets?Do not use if your objective is branding
  • http://thenextweb.com/apps/2011/03/03/twitter-for-ios-updated-with-slick-new-features-and-design/ http://www.intomobile.com/2011/05/13/twitter-updates-its-mobile-website-ios-android-devices/http://www.zdnet.com/blog/apple/twitter-for-mac-gets-its-first-big-update/10123
  • Managing connections add slide
  • http://www.twitpic.com
  • http://whatthehashtag.com http://search.twitter.com
  • http://search.twitter.com
  • http://search.twitter.com
  • So be careful in choosing names for your listsTwitter lists are viewed by everyone following you so be careful how you identify your lists.Use Twitter lists to track influential followersMaximum on any list is 500 friends (following)Avoid words such as competitor, etcCheck the lists you are on and be sure to follow back those that have listed you
  • So be careful in choosing names for your listsTwitter lists are viewed by everyone following you so be careful how you identify your lists.Use Twitter lists to track influential followersMaximum on any list is 500 friends (following)Avoid words such as competitor, etcCheck the lists you are on and be sure to follow back those that have listed you
  • http://www.listorious.comWhat is itHow do you useBuild list find lists find peopleCan you add people to list?
  • http:www.hootsuite.com loginFollow StreamsManage tweets and view specific criteria in multiple columnsManage PeopleManage lists, followers and friends by profileStudy StatsView up to 30-days geographical summary statsIndividual tweet statsManage Settings & AssignmentsManage social networks, invite team members for profile accessAssign dutiesLogin http://hootsuite.comClick on confirmation email
  • http:www.tweetdeck.com
  • http://www.socialoomph.com
  • http://www.socialoomph.com/tweets/add/?account=select
  • http://www.socialoomph.com/tweets/add/?account=select
  • http://truetwit.com/Influential TweetersA verified account TrueTwit profile that who you are following is who they say they are.Low ratio of followers to followingThey are social and are following best practicesTweets are relevant to followersProfile has picture or avatarProvides name, website and bioNote: Do not just follow profiles with high number of followers. Follow people regardless of size of following that are relevant to you
  • http://truetwit.com/Influential TweetersA verified account TrueTwit profile that who you are following is who they say they are.Low ratio of followers to followingThey are social and are following best practicesTweets are relevant to followersProfile has picture or avatarProvides name, website and bioNote: Do not just follow profiles with high number of followers. Follow people regardless of size of following that are relevant to you
  • http://tweetreach.comhttp://twitter.grader.comhttp://www.mrtweet.comhttp://www.klout.comhttp://www.socialoomph.com
  • http://twitter.grader.com
  • http://hootsuite.com/http://www.socialoomph.com/friendfinderconfig
  • http://wefollow.com/city/new_york_nyhttp://wefollow.com/top
  • http:www.twellow.comChoose 10 categories that fit your profileYou will be found by others searching the categories.Search and follow people via geo target, categories, or keyword search.
  • http://manaBegin at last page (oldest) Review list and select those to deletegeflitter.com
  • Tweetmeme has code for web, email, RSS and word plug-inDiscuss Pros and Cons of integrating Tweets into other social networks
  • http://www.google.com/
  • http://www.twitalyzer.com/ Free and fee
  • http://trendistic.com/
  • www.twittereffect.com
  • http://www.unilyzer.com/http://guest.kontagent.com/dashboard/dashboard/
  • Imagine the following Walmart would have if they joined in
  • Imagine the following Walmart would have if they joined in
  • Less social media friendly news outlet
  • Engagement strategyWebsite offers Facebook connection which takes you to landing page to share NY times with friends
  • Encouraging reports and community to report news as they see itStory:One of the big stories of the night was that of a huge sinkhole on Milwaukee’s East Side that swallowed a Cadillac Escalade. The local news carried the story, but the first media report didn’t come from a TV news crew. It came from a “reporter” named “@matt_is_a_nerd” who scooped all the other media outlets at 7:08 with his Tweet:Before the local news was able to scramble their trucks to go set up a live shot, Twitterer “@theGlenn” published the first photo:Minutes later,  @Mike_Thieltwitpic’ed the photo of the actual SUV in the hole that has since gone viral:That photo ended up on all the local TV stations and by the next morning, even NBC’s Today Show was showing it.
  • Encouraging reports and community to report news as they see itStory:One of the big stories of the night was that of a huge sinkhole on Milwaukee’s East Side that swallowed a Cadillac Escalade. The local news carried the story, but the first media report didn’t come from a TV news crew. It came from a “reporter” named “@matt_is_a_nerd” who scooped all the other media outlets at 7:08 with his Tweet:Before the local news was able to scramble their trucks to go set up a live shot, Twitterer “@theGlenn” published the first photo:Minutes later,  @Mike_Thieltwitpic’ed the photo of the actual SUV in the hole that has since gone viral:That photo ended up on all the local TV stations and by the next morning, even NBC’s Today Show was showing it.
  • Encouraging reports and community to report news as they see itStory:One of the big stories of the night was that of a huge sinkhole on Milwaukee’s East Side that swallowed a Cadillac Escalade. The local news carried the story, but the first media report didn’t come from a TV news crew. It came from a “reporter” named “@matt_is_a_nerd” who scooped all the other media outlets at 7:08 with his Tweet:Before the local news was able to scramble their trucks to go set up a live shot, Twitterer “@theGlenn” published the first photo:Minutes later,  @Mike_Thieltwitpic’ed the photo of the actual SUV in the hole that has since gone viral:That photo ended up on all the local TV stations and by the next morning, even NBC’s Today Show was showing it.
  • Encouraging reports and community to report news as they see itStory:One of the big stories of the night was that of a huge sinkhole on Milwaukee’s East Side that swallowed a Cadillac Escalade. The local news carried the story, but the first media report didn’t come from a TV news crew. It came from a “reporter” named “@matt_is_a_nerd” who scooped all the other media outlets at 7:08 with his Tweet:Before the local news was able to scramble their trucks to go set up a live shot, Twitterer “@theGlenn” published the first photo:Minutes later,  @Mike_Thieltwitpic’ed the photo of the actual SUV in the hole that has since gone viral:That photo ended up on all the local TV stations and by the next morning, even NBC’s Today Show was showing it.
  • Brian Roberts, CEO of comCast stated at Web 2.0 Summit “It has changed the culture of our company,”Frank Eliason, head of comcastCares has 11 people focused on solving CustServ comments across Twitter
  • Egads to social connections on website 
  • http://business.twitter.com/twitter101/case_jetblue
  • Twitter sponsored tweetsStarbuck’s and Best Buy part of Twitter’s Sponsored Tweets launched in April
  • http://www.mytrainerbob.com/ http://klout.com/quakeroats
  • http://twiveaway.com/http://tweetaways.com/
  • Sign up as an advertiser or tweeterhttps://app.sponsoredtweets.com/tweeters/FindandConvert/opps/current Twitter term Promoted Tweets3rd Party term Sponsored Tweets
  • Sign up as an advertiser or tweeterhttps://app.sponsoredtweets.com/tweeters/FindandConvert/opps/current Twitter term Promoted Tweets3rd Party term Sponsored Tweets
  • http://twitter.com/chrisbroganhttp://www.chrisbrogan.com/http://newmarketinglabs.comhttp://twitter.com/chrisbrogan/lists/membershipshttp://klout.com/profile/stats/chrisbrogan/Social media guru, communications and emerging technology consultant, speaker and author
  • Sign up as an advertiser or tweeterhttps://app.sponsoredtweets.com/tweeters/FindandConvert/opps/current Twitter term Promoted Tweets3rd Party term Sponsored Tweets
  • Sign up as an advertiser or tweeterhttps://app.sponsoredtweets.com/tweeters/FindandConvert/opps/current Twitter term Promoted Tweets3rd Party term Sponsored Tweets
  • Sign up as an advertiser or tweeterhttps://app.sponsoredtweets.com/tweeters/FindandConvert/opps/current Twitter term Promoted Tweets3rd Party term Sponsored Tweets
  • http://twitter.com/RichardBejahhttp://richardbejah.com/http://bejah.isofa.tv/http://twitter.com/RichardBejah/lists/membershipshttp://klout.com/profile/stats/RichardBejah/Financial planner, entrepreneur, philanthropist, innovator, social media extraordinaire.Engages with followersShares great contentDoesn’t “shout” his business model but draws interest by delivering great content to his audience
  • http://twitter.com/chicagotribuneWhat is odd about this profile?http://www.chicagotribune.comTwitter profile since Nov 2008Also on FoursquareChicago Tribune – leading industry newspaper
  • 37 signals check out
  • Sign up as an advertiser or tweeterhttps://app.sponsoredtweets.com/tweeters/FindandConvert/opps/current Twitter term Promoted Tweets3rd Party term Sponsored Tweets
  • It is not about the number of followers
  • http://www.amazon.com/exec/obidos/ASIN/1604942886http://www.wheatmark.com/merchant2/merchant.mvc?Screen=PROD&Store_Code=BS&Product_Code=9781604942880
  • AMA Twitter for Marketers Orlando-6-9-11

    1. 1. Twitter for Marketers<br />1<br />Presented by:<br />Bernie Borges<br />June 9, 2011<br />Orlando<br />
    2. 2. Before You Begin Your Twitter Marketing<br /><ul><li>Begin by defining your objectives
    3. 3. Review Twitter settings and how to brand your profile
    4. 4. Understand content and brand strategies
    5. 5. Learn tweeting etiquette and best practices
    6. 6. Build relationships and expand your network
    7. 7. Content best practices to expand your footprint on the web</li></li></ul><li>Expectations<br />Learn what is Twitter and why it is so popular<br />Design and launch a Twitter profile<br />Learn how to develop a profitable content strategy on Twitter<br />Twitter etiquette, rules of engagement and community-building “best practices” that increase engagement and relationships that spread your great content and messaging across the web<br />Use Twitter for corporate branding, sales development and customer service<br />
    8. 8. Expectations…continued<br />Tools and techniques to expand, manage and measure your branding efforts through Twitter<br />Integrating Twitter into other social networks e.g. Facebook, LinkedIn<br />Join and follow Twitter conversations, respond appropriately to comments and how to use Twitter while attending an event or conference<br />Integrate Twitter into all other aspects of your marketing strategies<br />
    9. 9. Agenda<br />This Morning<br />This Afternoon<br />A Twittle Thought<br />Getting Started…<br />Twitter Basics<br />Management Tools for the Twittersphere<br />Getting the Most Out of Twitter<br />Measuring Results<br />Marketing with Twitter<br />In the Trenches<br />
    10. 10. What the Heck is Twitter!?<br />Develop a Twitter Habit<br />What Is Twitter?<br />Before You Begin<br />Setting and Measuring Goals<br />6<br />
    11. 11. Is Twitter a Fad??<br />Increase in Tweets in 1 year<br />Tweets posted per week<br />No of Tweets on 3/11/11<br />280%<br />1 billion<br />177 million<br />
    12. 12. Twitter Facts<br />Twitter for Businesses<br />“Twitter connects businesses to customers in real-time. Businesses use Twitter to quickly share information with people interested in their products and services, gathers real-time market intelligence and feedback and build relationships with customers, partners and influential people”<br />Twitter offers businesses a chance to REACH an engaged audience.<br />
    13. 13. Twitter Facts<br />You Don’t Have To Tweet To Get Value from Twitter<br />“ You don’t have to build a web page, surf the web or tweet to enjoy Twitter. Whether you tweet 100 times a day or never, you still have access to the voices and information surrounding what interests you. You can contribute, or just listen in and retrieve up to the second information.”<br />
    14. 14. Twitter Business Best Practiceshttp://business.twitter.com/basics/best-practices<br />
    15. 15. Google Indexes Real Time Tweets<br />
    16. 16. Twitter Is An Information and News and Media Websites<br />But people are bypassing News and Media websites<br />60% going directly to social networking and entertainment sites instead<br />
    17. 17. Develop a Twitter Habit<br />Commit to a “social networking” mindset<br />Commit to a “content marketing” mindset<br />Develop the habit of “Tweeting” daily<br />Use Twitter as a tool to engage with people and other brands<br />Use Twitter as a tool to build your personal and company brand<br />
    18. 18. What Is Twitter?<br />Twitter is about<br />Spreading content<br />Making connections<br />Building relationships<br />Expanding brand<br />The result can be<br />Driving traffic<br />Increasing leads<br />Improving customer service<br />Generating revenue<br />
    19. 19. Before You Begin…What Are Your Objectives?<br />Define your mission<br />What do you want to accomplish?<br />Who are your target audiences and subgroups?<br />How well do you know them?<br />What is important to them?<br />Connect what you want to accomplish with what is important to your audience<br />
    20. 20. Create and brand your Profile<br />What’s a Profile?<br />Creating Your Settings<br />Account<br />Password<br />Mobile<br />Notices<br />Profile<br />Design<br />Connections<br />Twitter Terminology<br />16<br />
    21. 21. A Twitter Profile<br />http://www.twitter.com/berniebay<br />
    22. 22. Tips for Setting Up Your Profilehttp://www.twitter.com/<br />Email addresses must be different if you are setting up a personal and business profile.<br />Tip: Create a specific Gmail account for your Twitter profile to avoid clogging up your email.<br />
    23. 23. Settings Account<br />Fill in the basics<br />Add location<br />Don’t protect tweets<br />Password<br />Use to change password<br />
    24. 24. Settings…. Mobile<br />Optionally add your mobile number to start mobile (text) verification process<br />Cool Feature Twitter Commands<br />
    25. 25. New Features for Mac – iOS - Android<br />Find friends using contacts in phone<br />Quick Bar with Trends<br />Cleaner Compose Screen<br />New – auto complete feature<br />
    26. 26. Settings…Notices<br />Unless you choose a 3rd party app that offers auto-follow feature – you will need to receive emails when someone chooses to follow you to accept.<br />
    27. 27. Settings…Profile<br />Tip: Keep image less than 72k<br />Be sure to add a URL<br />Can be your website<br />Can be your blog<br />Can be Facebook or LinkedIn profile<br />Bio<br />160 characters<br />Use keywords for SEO value<br />Make it interesting<br />
    28. 28. Settings Design<br />Customize your background to reflect your personality or brand<br />Select Change background image<br />Can upload any image<br />Max 800k<br />1600px wide X 1200px tall<br />Change design colors<br />Can customize your colors<br />More options<br />http://www.colourlovers.com/themeleon/twitter<br />
    29. 29. Settings…Design<br />A few more background options:<br />http://tweetstyle.com/<br />http://www.mytweetspace.com/<br />http://freetwitterdesigner.com/<br />http://www.twitbacks.com/<br />http://peekr.net/<br />
    30. 30. Settings…Applications<br />Listing of 3rd party apps that you have given permission to connect to your Twitter profile<br />Some 3rd party apps allow you to use different password<br />Keep a list<br />Toggle revoke access<br />Remove access<br />More Help<br />http://support.twitter.com/groups/31-twitter-basics<br />
    31. 31. Common Twitter Shortcuts<br />@username – Sends reply to individual, but in public timeline<br />dusername – Sends private, direct message to individual<br />RT = Retweet – Forwarding someone else’s tweet<br /># (hashtag) – Used with a keyword/topic to create streams (#AMAtweet)<br />Twitter Stream – Use of a specific hashtag, e.g. #FF (follow Friday) to follow a particular conversation<br />SO – Shout Out – Using @username to thank, call attention to, etc<br />
    32. 32. Tweet With a Strategy<br />Content Strategy<br />Brand Strategy<br />Shortened URLs<br />Defining Who To Follow<br />Tweeting Etiquette<br />Twitter Lists<br />Determining Followers<br />A Few Things Twitter Can and Cannot Do<br />28<br />
    33. 33. Defining Who To Follow<br />Identify your target audiences and subgroups<br />Think in terms of what associated groups are important to your audience that connect to (touch) your product or service<br />
    34. 34. Finding Followers<br />Twitter helps you find followers<br />Home>Who To Follow >Browse Interests<br />
    35. 35. Finding Followers<br />Select “influencer’s” followers and follow them<br />
    36. 36. Followers<br />Following<br />Keep Your Following Ratio Balanced<br />Follow people whose lifestyle and interests may find your brand, products and tweets interesting enough to:<br />Follow you back<br />May retweet your content to their followers<br />Might wish to engage in conversation<br />Note: As you reach the 2000 followers mark, you should have a ratio of 110% or less<br />
    37. 37. Develop Your Content Strategy<br />Align your business objectives with your audience’s interests and needs <br />Then develop content that addresses “THEM” not “you”<br />
    38. 38. 8 Rules of Twitter Marketing<br />Reward<br />Share<br />Demonstrate wider leadership and authority<br />Listen<br />Champion your stakeholders<br />Ask<br />Establish the right voice<br />Respond<br />
    39. 39. 1. Share<br />Use Share and Presence apps<br />Presence icons<br />Share icons<br />
    40. 40. 1. Share<br />Use Share apps<br />Share on multiple platforms<br />Facebook<br />Website<br />LinkedIn<br />Blog<br />
    41. 41. 1. Share<br />Use Share apps<br />Share on multiple platforms<br />Be selective – Share quality content<br />
    42. 42. 1. Share<br />Use Share apps<br />Share on multiple platforms<br />Be selective – Share quality content<br />Be generous – Share other’s content<br />
    43. 43. 2. Listen<br />Listen to your audience and learn<br />Create tweets that are interesting to “them”<br />Be more informational than advertorial <br />Build trust and authority that will help you achieve your business goals<br />Deliver content around the 3 E’s (educate, enlighten, entertain)<br />
    44. 44. 3. Ask<br />Ask others<br />Start a conversation<br />
    45. 45. 4. Respond<br />Respond to members when appropriate<br />
    46. 46. 5. Reward<br />Acknowledge others<br />
    47. 47. 6. Demonstrate wider leadership and authority<br />Share knowledge and expertise<br />
    48. 48. 7. Champion your stakeholders<br />
    49. 49. 8. Establish the right voice<br />Show your personality<br />
    50. 50. New Features – More media content<br />
    51. 51. Shortened URLshttp://en.wikipedia.org/wiki/URL_shortening<br />Use URL shorteners to condense your links <br />Http://bit.ly/http://tiny.cc/http://budurl.com/and more<br /><ul><li>Most 3rd apps like HootSuite, TweetDeck, SocialOomphor Twitter browser apps provide URL shorteners</li></li></ul><li>What Is a Twitter Stream?<br />A stream of conversations filtered according to your criteria<br />Keywords – <br />e.g. “social media”, “job search”, “running shoes”<br />Any topic you wish to follow – <br />e.g. “2010 election”, “world series”, “liquid sealants”<br />Names, brands – <br />e.g. “Oprah Winfrey”, “iPhone”, “Steve Jobs”, “Starbucks”<br />
    52. 52. Twitter Stream Examples<br />#bls<br />http://whatthetrend.com/<br />TweetUp<br />
    53. 53. Hashtag(s)<br />Use a “#” hashtag to identify streams of conversations based on an event, topic or person<br />http://search.twitter.com <br />What the Hashtag<br />http://whatthehashtag.com/Main_Page<br />http://wthashtag.com/Category:Acronyms<br />
    54. 54. New Features – Easier access to profile information<br />click a @username to see a mini profile without navigating from the page, which provides quick access to account information, including bio and recent Tweets.<br />
    55. 55. New Features – Discover more related content<br />Click a Tweet, the details pane shows additional information related to the author or subject.<br />
    56. 56. Be Consistent <br /><ul><li>Spread your tweets out
    57. 57. Do not send out multiple tweets at the same time</li></ul>Tweeting Etiquette<br />Hint: It is called social media not “shouting” media<br />
    58. 58. Etiquette…continued<br />Be Social<br /><ul><li>Give shout-outs, aka SO, using @name to those that retweet your content
    59. 59. Follow back those that follow you (excluding bots, inappropriate followers)
    60. 60. Follow others proactively
    61. 61. SO to those that consistently post good content
    62. 62. Report Spammers</li></li></ul><li>Tweeting Guidelines<br />Target Your Content<br /><ul><li>Track & retweet influential follower’s content
    63. 63. Use http://search.twitter.com to track keyword conversations
    64. 64. Use #hashtags to start & follow topical conversation streams</li></li></ul><li>Guidelines…continued<br />Show personality…especially with your brands<br /><ul><li>Think of your tweets as headlines
    65. 65. Think of your tweets as short bursts of a relevant thought</li></li></ul><li>A Little Reminder…<br />Keep your objectives in the forefront but…<br />Focus on the interests of your target audiences and subgroups. <br />Then create tweets and retweet content that will engage and generate interaction.<br />Its about them<br />
    66. 66. What Are Twitter Lists? <br />Twitter lists are viewedby everyone following you <br />http://twitter.com/berniebay/lists/memberships<br />
    67. 67. Why Are They Valuable?<br /><ul><li>Organize groups and followers
    68. 68. Manage influential followers
    69. 69. Follow back those that have listed you
    70. 70. Universal search value
    71. 71. Use private lists for reputation management
    72. 72. Good chi
    73. 73. Bad chi</li></li></ul><li>Set up RSS Tweets for Keywords<br />
    74. 74. How to Set Up Twitter RSS Feed<br />3. Add to Google Homepage<br />1. Click on RSS feed in Twitter<br />4. In iGoogle, click on home arrow, click add a tab<br />2. Click on subscribe now <br />
    75. 75. Using Twitter Productively<br />3rd Party Management Tools <br /><ul><li>Save Time
    76. 76. Improve Efficiency
    77. 77. Better Engagement
    78. 78. High-quality followers </li></ul>62<br />
    79. 79. Summary<br />“Your Twitter strategy should be a component of your overall social communication plan to expand your brand across the web and produce measurable results.”<br />engage<br />following<br />content<br />conversation<br />twitter<br />tweet<br />connect<br />user<br />reach<br />coupons<br />followers<br />news<br />retweet<br />
    80. 80. Listorioushttp://www.listorious.com<br />Is a people search tool<br />Helps you get found<br />Allows you to tag your lists<br />Helps you find influencers within your target groups<br />
    81. 81. Automate Tweets from Blog Content<br />Advantage:<br />Automates blog content feed to Twitter<br />Caution:<br />Don’t rely on it to tweet<br />No opportunity to edit tweet<br />
    82. 82. HootSuite<br />HootSuite easy-to-follow tutorials:<br />Library<br />http://blog.hootsuite.com/library/<br /><ul><li>Webinars</li></ul>http://blog.hootsuite.com/webinars/<br /><ul><li>Under the Hood</li></ul>http://hootsuite.com/about<br /><ul><li>FAQ</li></ul>http://help.hootsuite.com/forums/81675-faqs<br />
    83. 83. With HootSuite…you can<br />Follow Streams<br />Manage People<br />Study Stats<br />Manage Settings/Assignments<br />Login http://hootsuite.com<br />Click on confirmation email<br />
    84. 84. Or…TweetDeck<br />
    85. 85. HootSuite - TweetDeck or Both?<br />Both offer:<br />Multiple Account monitoring and tweeting<br />Scheduled Tweets<br />Tweet and upload pictures or images to Twitter<br />Allow respond, follow, view profile, add to list<br />Keyword and hashtag search<br />Create custom columns<br />Social network integration, i.e., Facebook, LinkedIn<br />Mobile applications<br />Analytics <br />
    86. 86. Advanced Tweeting with SocialOomph<br />Page 70<br />http://www.socialoomph.com is a fee-based multiple Twitter management software platform with automation tools and tracking analytics. <br />Professional version offers:<br />Recurring updates<br />Filters on most automation features<br />Schedule & Publish Blog Posts and Pages <br />Find Quality Friends to Follow Using Keywords<br />Private Tweet Viewing/Grouping Channels <br />Discover Which Followers Have The Most Clout <br />Manage Many Accounts with TweetCOCKPIT <br />Much more<br />
    87. 87. Key Feature: Recurring Tweets<br />Create rotating tweets that expands opportunity for your content to be found<br />Create shortened URL<br />Enclose with brackets<br />{ tweet 1 http;//shortURL | tweet 2 http;//shortURL | tweet 3 }<br />3. Schedule 1st tweet followed by “|”<br />4. Schedule 2nd tweet followed by “|”<br />5. And so on… close with “}”<br />
    88. 88. Enterprise Level Tweeting<br />Enterprise<br />Supports Twitter & Facebook<br />Unlimited users<br />Advanced workflow, analytics<br />Conversation history<br />Standard<br />Basic set of features. Best for individuals and organizations that manage only a few Twitter accounts by only a couple of team members.<br />
    89. 89. Best Practice Stuff To Remember<br />Establish a pattern of consistency in your tweeting strategy <br />Keep your “it is all about them” hat on when tweeting<br />RT other people’s stuff<br />Maintain and update lists<br />
    90. 90. Best Practice Stuff…continued<br />Follow social marketing best practices<br />Follow those that follow you but maintain balanced follower to following ratios – recommend 1.25 to 1 or less<br />Engage: Proactively and in response to RTs (retweets) and SOs (Shout Outs)<br />Tweet consistently and set up a good maintenance schedule<br />Measure which content resonates best with your target groups<br />
    91. 91. Finding Time for Twitter<br />Create a Twitter team and share tweeting engagement<br />Schedule not less than 5 tweets per day<br />Find daily activities that do not generate results and replace them<br />Use 3rd party apps to increase quality and efficiency<br />
    92. 92. Remember to…<br />Define your goals<br />Define and follow your target audience<br />Tweet consistently everyday<br />Engage your audience proactively and reactively <br />Share content links<br />Follow people back (unless their tweets are inappropriate)<br />Retweet great content from influencers you wish to engage<br />Be human!<br />Consistently manage your lists and followers<br />Always be interesting<br />
    93. 93. Sue<br />Atlanta, GA<br />Getting the Most Out of Twitter<br /><ul><li>Guidelines on Who To Follow
    94. 94. Guidelines on Who NOT to Follow
    95. 95. Keep Your Ratio Low
    96. 96. Follow Back
    97. 97. Follow Others
    98. 98. Managing Your Following List
    99. 99. Other 3rd Party Apps</li></ul>1. Bookmarking Profiles<br />77<br />
    100. 100. Guidelines on Who to Follow<br />Influential Tweeters<br />A verified account TrueTwit profile<br />Low ratio of followers to following<br />Tweets are relevant to followers<br />Profile has picture or avatar<br />Provides name, website and bio<br />Note: Do not just follow profiles with high number of followers. Follow people regardless of size of following that are relevant to you<br />
    101. 101. Guidelines on Who to Follow<br />No photo or image<br />No website or bio<br />Large number of tweets in ratio to followers<br />Tweets multiple tweets at one time<br />Does not follow back<br />Tweets rarely<br />Note: Do not just follow profiles with high number of followers. Follow people regardless of size of following that are relevant to you<br />
    102. 102. So How Do You Know Who Is Influential?<br />http://tweetreach.com/<br />http://www.mrtweet.com<br />http://www.klout.com<br />http://twittergrader.com/<br />
    103. 103. HubSpot’s Twitter Grader<br />Score includes<br />Grade<br />Rank<br />Tag cloud<br />History<br />Follower graph<br />Follower comparison<br />
    104. 104. Be personable…even as a brand<br />Follow back most who follow you <br />Manually reply to Tweets<br />Use the follow back feature in Twitter management software such as HootSuite and TweetDeck<br />Use the automated feature in SocialOomph and other apps with filter options<br />Use the people management tool in HootSuite<br />Be human!<br />
    105. 105. <ul><li>Follow back mentions from SO’s and RTs
    106. 106. In HootSuite / TweetDeck set up “specific keywords” column
    107. 107. Follow people who have listed you
    108. 108. Follow the followers of influential people that you follow or follow you
    109. 109. Use 3rd party apps to find relevant followers</li></ul>Grow Your Followers <br />
    110. 110. Finding Influencers with WeFollow<br />
    111. 111. Using Twellow to Find Communities<br />Search<br />Suggested Users<br />Manage Follow / Unfollow<br />
    112. 112. Unfollow using http://manageflitter.com<br /><ul><li>Use weekly to:</li></ul>Unfollow Twitterers that have not tweeted in a month+<br />Unfollow Twitterers that have not followed you back within a few days or weeks<br />
    113. 113. Integrating Twitter into Your Marketing Strategy<br />http://www.twitterbuttons.com/<br />http://www.twitip.com<br />http://www.freetwitterbuttons.org/<br />http://tweetmeme.com/about/retweet_button<br />Email signature “Follow us on Twitter”<br />On your website, blog email, newsletter<br />Direct mail & media campaigns<br />Other social networks e.g. LinkedIn, Facebook, Myspace<br />Point your audience to your Twitter profile in your off-line and on-line marketing activities<br />
    114. 114. Measuring Results<br /><ul><li>Measure-Review-Revise
    115. 115. Google Analytics
    116. 116. Twitalyzer
    117. 117. Twitter Analyzer
    118. 118. Klout
    119. 119. Twitter Grader
    120. 120. Socialoomph
    121. 121. Unilyzer
    122. 122. And More Apps
    123. 123. Finding Time for Twitter</li></ul>88<br />
    124. 124. Measure – Review - Revise<br />Social Media Strategies are long term – not short<br />Measuring results is constantly changing with more tools available…day by day<br />
    125. 125. Measure – Review - Revise<br />Use metrics for<br />Understanding target audiences<br />Building better relationships<br />Understanding behaviors<br />Refining targeting<br />Understanding results<br />Refining processes<br />Improving relationships<br />Refining content<br />
    126. 126. Google Analytics<br />Google can help you understand traffic that Twitter is driving to your website or blog<br />(Some 3rd party apps are co-mingled within direct traffic results)<br />Can set alerts to specific URLs, landing pages, campaigns<br />Can export data to create client specific reports<br />
    127. 127. Twitalyzer – Free and Fee Based<br />Value: <br />Provides metrics to refine your Twitter methods <br />Measure the influence of specific Tweeters<br />
    128. 128. Klout Dynamic Analysis<br />Reach<br />Demand<br />Engagement<br /><ul><li>Velocity
    129. 129. Activity</li></li></ul><li>SocialOomph Stats<br />Twitter click traffic across all Twitter profile streams<br />Twitter click details - exportable<br />
    130. 130. Trendistic<br />Measure, track and compare keywords and brands across Twitter<br />
    131. 131. Twitter Effect<br />Assess the influence of your tweets <br />
    132. 132. Unilyzer<br />Unilyzer.com <br />Relationship metrics <br />Fee based<br />
    133. 133. A few of the 70,000+ 3rd Party Apps for Twitter<br />Free<br />HootSuitehttp://www.HootSuite.com<br />TweetDeckhttp://www.tweetdeck.com<br />TweeSpeedhttp://www.tweespeed.com<br />TweetMeMEhttp://www.tweetmeme.com<br />MrTweethttp://mrtweet.net<br />Twitter Grader http://twitter.grader.com<br />Nutshell Mail http://nutshellmail.com<br />Twitpichttp://twitpic.com<br />Twitvidhttp://www.twitvid.com<br />Tweetsharehttp://www.tweetshare.com<br />TweetMixxhttp://www.tweetmixx.com<br />TweetBeephttp://tweetbeep.com<br />TweetReachhttp://www.tweetreach.com<br />ManageFlitterhttp://www.manageflitter.com<br />TwitterAnalyzerhttp://www.twitteranalyzer.com<br />Klouthttp://www.klout.com<br />Twitalyzerhttp://www.twitalyzer.com<br />Listorioushttp://www.listorious.com<br />Whatthehashtaghttp://whatthehashtag.com<br />Free Basic or Premium (fee based)<br /><ul><li>BudUrlhttp://www.bud.url
    134. 134. SocialOomphhttp://www.socialoomph.com
    135. 135. Unilyzerhttp://www.unilyzer.com
    136. 136. Radian6 http://www.radian6.com/
    137. 137. ObjectiveMarketerhttp://objectivemarketer.com/</li></ul>Mac<br /><ul><li>Twitterific
    138. 138. Tweetr
    139. 139. Tweetie</li></ul>Mobile<br /><ul><li>Tweetie (iPhone_
    140. 140. TweetDeck (iPhoneiPad)
    141. 141. Twitterberry (Blackberry)
    142. 142. TinyTwitter (Blackberry)
    143. 143. HootSuite (iPhone, Android)</li></ul>Widgets<br /><ul><li>http://twitter.com/goodies/widget_profile
    144. 144. http://twitter.com/goodies/widget_search
    145. 145. http://deanjrobinson.com/projects/twitt-twoo/
    146. 146. http://tweetmeme.com/about/retweet_button
    147. 147. http://www.twitterbuttons.com/
    148. 148. http://www.twitip.com
    149. 149. http://www.freetwitterbuttons.org/</li></li></ul><li>Marketing with Twitter<br />99<br />
    150. 150. Twitter for Businesshttp://business.twitter.com/<br />
    151. 151. 33% of Fortune 100 on Twitter60% of the Top 10<br />
    152. 152. Real-time Interfacing Builds Trust<br />People trust more those companies who use microblogging websites like Twitter to provide real-time responses.<br />75% polled say they view companies who microblog sending frequent messages on sites like Twitter or updating their status on social networks like Facebook as more trustworthy than those who don’t.<br />Note: 76 percent said they were less likely to trust information from a blogger getting free samples from companies they write about.<br />Survey by Fleishman-Hillard with Research by Harris Interactive<br />
    153. 153. http://twitter.com/Ford<br />
    154. 154. The Ford Storyhttp://www.thefordstory.com/ford-social-networks/?tab=twitter<br />
    155. 155. http://twitter.com/NewYorker<br />
    156. 156. http://twitter.com/washingtonpost<br />
    157. 157. http://twitter.com/NYTimes<br />
    158. 158. Twitter Forcing Change in Media Culture <br />
    159. 159. Twitter Redefining Customer Service http://www.twitter.com/caltrain<br />
    160. 160. Twitter Redefining Customer Service http://www.twitter.com/zappos<br />
    161. 161. Twitter Redefining Customer Service http://www.twitter.com/twelpforce<br />
    162. 162. http://twitter.com/twelpforce<br />http://twitter.com/bestbuy<br />
    163. 163. Online Sales from Dell http://www.twitter.com/delloutlet<br />
    164. 164. How Does a New Domain Build Website Traffic? <br />3 week old domain<br />1/3rd of traffic driven by social networking<br />
    165. 165. Etsy – Just Wanted to Have Fun<br />Alert followers to particularly creative products from Etsy sellers<br />Share valuable tips & tricks<br />Provide information about upcoming events and promotions on the site.<br />Share information from individual Etsy sellers (via “retweets”)<br />
    166. 166. http://twitter.com/etsy<br />
    167. 167. Tweet With Human Engagement http://www.twitter.com/papajohns<br />
    168. 168. http://twitter.com/#!/macysinc<br />
    169. 169. http://twitter.com/#!/bobevansfarms<br />
    170. 170. http://twitter.com/#!/amazon<br />
    171. 171. http://twitter.com/hubspot<br />
    172. 172. HubSpot Employees Are Active on Twitter<br />http://twitter.com/mvolpe<br />http://twitter.com/bhalligan<br />http://twitter.com/dharmesh<br />122<br />
    173. 173. http://twitter.com/Teusnerwine<br />
    174. 174. Launch New Business through Twitter, Facebook, & Blog<br />
    175. 175. Twitter as A Cultural Catalyst<br />
    176. 176. http://twitter.com/comcastcares<br />
    177. 177. GM Twitter: ID Staff Behind Tweets<br />
    178. 178. http://twitter.com/jetblue<br />
    179. 179. http://twitter.com/starbucks<br />
    180. 180. http://twitter.com/#!/QuakerOats<br />
    181. 181. My Trainer Bob https://twitter.com/#!/mytrainerbob<br />
    182. 182. Twitter Apps<br />
    183. 183. http://twitter.com/twtapps<br />
    184. 184. Coupon Tweet<br />
    185. 185. Integrate Twitter Into Your Contests, Giveways and Coupon On/Off-Line Marketing Plans<br />Giveaway<br />Give away something in return for your visitors to take action<br />Use 3rd party platforms:<br />http://twiveaway.com/<br />http://tweetaways.com/<br />
    186. 186. Promoted Tweets Launched Jan 2011https://support.twitter.com/articles/142101<br />
    187. 187. Branding in Promoted Tweets<br />
    188. 188. Promotion in Promoted Tweets<br />
    189. 189. Promoted Tweets<br />Papa Johns tweet stays at top as tweets below update.<br />
    190. 190. Other Twitter Strategies<br />140<br />
    191. 191. 141<br />Thought Leaders<br />
    192. 192. http://twitter.com/chrisbrogan<br />142<br />
    193. 193. http://twitter.com/mashable<br />
    194. 194. http://twitter.com/#!/scottmonty<br />
    195. 195. 145<br />Community Syndicators<br />
    196. 196. http://twitter.com/#!/smhcs<br />
    197. 197. http://twitter.com/#!/explorechicago<br />
    198. 198. 148<br />
    199. 199. 149<br />Content Sharers<br />
    200. 200. http://twitter.com/RichardBejah<br />150<br />
    201. 201. http://twitter.com/andersoncooper<br />
    202. 202. http://twitter.com/chicagotribune<br />
    203. 203. 153<br />Branding<br />
    204. 204. http://twitter.com/radian6<br />154<br />
    205. 205. http://twitter.com/#!/avaya<br />
    206. 206. http://twitter.com/nfl<br />
    207. 207. 157<br />Conversationalists<br />
    208. 208. http://www.twitter.com/guykawasaki<br />
    209. 209. http://twitter.com/Scobleizer<br />
    210. 210. http://twitter.com/TheEllenShow<br />
    211. 211. Summary<br />“Your Twitter strategy should be a component of your overall social communication plan to expand your brand across the web and produce measurable results.”<br />engage<br />following<br />content<br />conversation<br />twitter<br />tweet<br />connect<br />user<br />reach<br />coupons<br />followers<br />news<br />retweet<br />
    212. 212. Remember to…<br />Define your goals<br />Define and follow your target audience<br />Tweet consistently everyday<br />Engage your audience proactively and reactively <br />Share content links<br />Follow people back (unless their tweets are inappropriate)<br />Retweet great content from influencers you wish to engage<br />Be human!<br />Consistently manage your lists and followers<br />Always be interesting<br />
    213. 213. Connect With Bernie Borges….<br />Websites: http://www.findandconvert.com<br />http://www.bernieborges.com<br />Blogs: http://www.findandconvert.com/blog<br />http://www.bernieborges.com/blog<br />Twitter: http://twitter.com/berniebay<br />LinkedIn: http://www.linkedin.com/in/bernieborges<br />Facebook: http://www.facebook.com/bernie.borges<br />Facebook Fan Pages: <br />http://www.facebook.com/findandconverthttp://www.facebook.com/CareerCentral.BernieBorges<br />Marketing 2.0 Bridging the Gap between Seller and Buyer through Social Media Marketing<br />

    ×