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wywire - Brand Plan


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Here's the first iteration of my personal brand plan. It will likely change as it pick up steam, but this the point from which I'm starting.

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wywire - Brand Plan

  1. 1. David Wylie
  2. 2. <ul><li>wywire will provide a humourous, value-added outlook on current events </li></ul>
  3. 3. <ul><li>To establish myself as a personality who is knowledgeable about current events and can provide a humourous outlook on them </li></ul><ul><li>Optimally, this will lead to me attaining a position in Public Affairs at some point in the future </li></ul>
  4. 4. <ul><li>Acquire 1,000 Twitter followers within one year </li></ul><ul><li>Gain 100 views/day for the wywire blog </li></ul>
  5. 5. <ul><li>Twitter account and wywire blog will be main vehicles for communication </li></ul><ul><li>Facebook account or fan page will likely be created as well </li></ul>
  6. 6. <ul><li>Start Tweeting about wywire -related content from @davwyl by Nov. 7, 2009. </li></ul><ul><li>Start posting on wywire blog by Nov. 14, 2009. </li></ul><ul><li>Join CPRS and IABC by end of Dec. 1, 2009. </li></ul>
  7. 7. <ul><li>I am passionate about the news, and closely follow current events from a wide range of areas </li></ul><ul><li>I like to write, and believe I can provide an alternate take on current events </li></ul>
  8. 8. <ul><li>Tweet from davwyl account at least twice/day </li></ul><ul><li>Update wywire blog at least five times/week </li></ul><ul><li>Comment on various news blogs and message boards </li></ul><ul><li>Become a seeder on Newswire </li></ul><ul><li>Join and become active in CPRS/IABC </li></ul>
  9. 9. <ul><li>I am naturally inclined to follow the news </li></ul><ul><li>I am passionate about writing </li></ul><ul><li>I have a good sense of humor </li></ul>
  10. 10. <ul><li>Have started a number of blogs, but have not updated them constantly or regularly enough to gain many followers </li></ul><ul><li>May be hard to keep followers if I have a writers block </li></ul>
  11. 11. <ul><li>News always happens </li></ul><ul><ul><li>There will always be new material for me to write about </li></ul></ul><ul><li>The content of my blog is not exclusively related to social media </li></ul><ul><ul><li>I will be able to promote my overall personal brand to people who are not necessarily familiar with social media </li></ul></ul>
  12. 12. <ul><li>Many other writers may be attempting to fill this niche </li></ul><ul><ul><li>I will have to work hard to set myself apart from others in the field </li></ul></ul>
  13. 13. <ul><li>The news can be entertaining if looked at from the right perspective </li></ul><ul><li>By providing an entertaining outlook on current events, people who are not normally interested in current events can be reached </li></ul>