Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

wywire - Brand Plan

568 views

Published on

Here's the first iteration of my personal brand plan. It will likely change as it pick up steam, but this the point from which I'm starting.

  • Be the first to comment

  • Be the first to like this

wywire - Brand Plan

  1. 1. David Wylie
  2. 2. <ul><li>wywire will provide a humourous, value-added outlook on current events </li></ul>
  3. 3. <ul><li>To establish myself as a personality who is knowledgeable about current events and can provide a humourous outlook on them </li></ul><ul><li>Optimally, this will lead to me attaining a position in Public Affairs at some point in the future </li></ul>
  4. 4. <ul><li>Acquire 1,000 Twitter followers within one year </li></ul><ul><li>Gain 100 views/day for the wywire blog </li></ul>
  5. 5. <ul><li>Twitter account and wywire blog will be main vehicles for communication </li></ul><ul><li>Facebook account or fan page will likely be created as well </li></ul>
  6. 6. <ul><li>Start Tweeting about wywire -related content from @davwyl by Nov. 7, 2009. </li></ul><ul><li>Start posting on wywire blog by Nov. 14, 2009. </li></ul><ul><li>Join CPRS and IABC by end of Dec. 1, 2009. </li></ul>
  7. 7. <ul><li>I am passionate about the news, and closely follow current events from a wide range of areas </li></ul><ul><li>I like to write, and believe I can provide an alternate take on current events </li></ul>
  8. 8. <ul><li>Tweet from davwyl account at least twice/day </li></ul><ul><li>Update wywire blog at least five times/week </li></ul><ul><li>Comment on various news blogs and message boards </li></ul><ul><li>Become a seeder on Newswire </li></ul><ul><li>Join and become active in CPRS/IABC </li></ul>
  9. 9. <ul><li>I am naturally inclined to follow the news </li></ul><ul><li>I am passionate about writing </li></ul><ul><li>I have a good sense of humor </li></ul>
  10. 10. <ul><li>Have started a number of blogs, but have not updated them constantly or regularly enough to gain many followers </li></ul><ul><li>May be hard to keep followers if I have a writers block </li></ul>
  11. 11. <ul><li>News always happens </li></ul><ul><ul><li>There will always be new material for me to write about </li></ul></ul><ul><li>The content of my blog is not exclusively related to social media </li></ul><ul><ul><li>I will be able to promote my overall personal brand to people who are not necessarily familiar with social media </li></ul></ul>
  12. 12. <ul><li>Many other writers may be attempting to fill this niche </li></ul><ul><ul><li>I will have to work hard to set myself apart from others in the field </li></ul></ul>
  13. 13. <ul><li>The news can be entertaining if looked at from the right perspective </li></ul><ul><li>By providing an entertaining outlook on current events, people who are not normally interested in current events can be reached </li></ul>

×