Pitch MVP 101

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Sep. 29, 2013

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Pitch MVP 101
By Erica Swallow
September 28, 2013

What is a Pitch MVP?
It enables you to engage with your
target customer to see if they’re willing
to invest in your idea t...

Go out and find your target audience!

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Pitch MVP 101

Sep. 29, 2013

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Business Technology

A Pitch MVP enables a startup founder to engage with his or her target audience to see if they're willing to invest in the startup idea through the exchange of currency.

Addressing a room of budding entrepreneurs at a Lean Startup Machine Boston workshop, I spoke about the various types of Pitch MVPs, how to present them to potential customers, and what qualifies as valid "currency."

This presentation was given on September 23, 2013.

Product Manager & Digital Strategist

A Pitch MVP enables a startup founder to engage with his or her target audience to see if they're willing to invest in the startup idea through the exchange of currency.

Addressing a room of budding entrepreneurs at a Lean Startup Machine Boston workshop, I spoke about the various types of Pitch MVPs, how to present them to potential customers, and what qualifies as valid "currency."

This presentation was given on September 23, 2013.

Business Technology

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Pitch MVP 101

1. Pitch MVP 101 By Erica Swallow September 28, 2013
2. What is a Pitch MVP? It enables you to engage with your target customer to see if they’re willing to invest in your idea through the exchange of currency.
3. Go out and find your target audience!
4. Get them to invest!
5. What kind of pitch?
6. Landing Page Tools: Launchrock, Unbounce
7. Cold Calls & Emails
8. Mockups
9. Kickstarter
10. When are you ready?
11. When to Pitch? • You know your target customer • You understand the problem • You know when the purchase decision occurs
12. Types of Currency • Cash • Letter of intent • Email addresses • Tweets • Scheduled meetings • Time
13. What to say?
14. We are building magic!
15. Get out of the building!
16. Thank You!