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Social Media Marketing

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What is Social Media? Why should you, as a business, be concerned with? What is Social Media Marketing? This presentation gives some insight into the statistics of social media and insights into what you can do to market your business on social media websites.

This presentation was prepared for the Downtown Evansville Kiwanis group in May of 2013 by Andrew Epperson of Lieberman Technologies.

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Social Media Marketing

  1. 1. www.LTnow.comContent & Digital Marketing
  2. 2. www.LTnow.com• Introduction• Social Media Marketing• Success Stories• QuestionsAgenda
  3. 3. www.LTnow.com• Digital & Content Marketing• Infrastructure & Hardware• Hosting Services• Web Development & Programming• Custom Software DevelopmentLieberman Technologies
  4. 4. www.LTnow.comSenior Web Specialist,Project ManagerUniversity of Evansville Graduate12 years of experienceWordPress, Social Media,Search Engine Optimization,Website Analytics, Web Hosting,Content Marketing, DevelopmentAndrew Epperson
  5. 5. www.LTnow.com@eppand#LTnowTweet This!
  6. 6. www.LTnow.com• What is Social Media?• Why use Social Media Websites?• What is Social Media Marketing?• What is my next step?Social Media Marketing
  7. 7. www.LTnow.comIt is NOTthe TechnologyWhat is Social Media?
  8. 8. www.LTnow.com• Define Social:of, pertaining to, connected with• Define Media:an instrument on communication, like anewspaper or a radio• Social Media is a social instrument ofcommunication.What is Social Media?
  9. 9. www.LTnow.comPoll
  10. 10. www.LTnow.com• Social Networking• Social Photo and Video Sharing• Location Based Social• Social Bookmarking• Social News• WikisSocial Media Websites
  11. 11. www.LTnow.comReachWhy Use Social MediaWebsites?
  12. 12. www.LTnow.com• 27% of total U.S. internet time is spent on socialnetworking sites.• 85% of fans of brands on Facebook recommendbrands to others, compared to 60% of averageusers.• 15% of total U.S. mobile internet time is spent onsocial networking sites.Social Media Stats
  13. 13. www.LTnow.com• 46% of online users count on social media whenmaking a purchase decision.• 91% of local searchers say they use Facebookto find local businesses online• 71% of social media participants say they aremore likely to purchase from a brand they followonlineSocial Media Stats
  14. 14. www.LTnow.com1. facebook.com2. google.com3. youtube.com4. yahoo.com5. Baidu.com6. wikipedia.org7. amazon.com8. qq.com9. live.com10. taobao.comTop 20 Websites11. blogspot.com12. google.co.in13. linkedin.com14. twitter.com15. yahoo.co.jp16. bing.com17. sina.com.cn18. yandex.ru19. vk.com20. msn.com* Rankings via Alexa.com
  15. 15. www.LTnow.comAudienceWhy Use Social MediaWebsites?
  16. 16. www.LTnow.com• Facebook– 1.11 billion users• Twitter– 400 million users• LinkedIn– 225 million users• Google+– 343 million usersSocial Media Websites by theNumbers
  17. 17. www.LTnow.com• Pinterest– 48.7 million users• Flickr– 87 million users• YouTube– 1 billion users– 4 billion views per daySocial Media Websites by theNumbers
  18. 18. www.LTnow.com• Quora– 1.5 million unique users per month• foursquare– 33 million users• Yelp– 78 million usersSocial Media Websites by theNumbers
  19. 19. www.LTnow.com• Stumbleupon– 25 million users• Reddit– 393 million users• Tumblr– 216.3 million usersSocial Media Websites by theNumbers
  20. 20. www.LTnow.comPoll
  21. 21. www.LTnow.comMobileWhy Social Media Websites?
  22. 22. www.LTnow.comThe number of peopleaccessing the internet via amobile phone increased by60.3% to 818.4 millionin the last 2 years.Mobile Statistic
  23. 23. www.LTnow.com• US Market– 278 million mobile subscribers in the U.S.– 40 to 80 interactions per day• Facebook’s Mobile App– 751 million mobile users access Facebook everymonth– 189 million active mobile only usersMobile Stats
  24. 24. www.LTnow.comMobile Social Media
  25. 25. www.LTnow.comThe process of gainingtraffic or attention throughsocial media sites.Social Media Marketing
  26. 26. www.LTnow.com• Communicate• Around the Office• Employee Highlight / Spotlight• Contests• Feature Stories / Client Success Stories• Blogging• Advertising• Be human! Be helpful!What Can You Do?
  27. 27. www.LTnow.com• Promote / Boost• When should you promote a post?– Will the post be relevant tomorrow?– Has is been at least 6 hours since posting?– Does is have a call-to-action?– Does it have engagement?Facebook Advertising
  28. 28. www.LTnow.comWebsite statistics after implementing a blog• Visits : + 1,137%• Pageviews : + 668%• New Visits : + 10%• Facebook Traffic : + 950%• LinkedIn Traffic : + 375%• Twitter : + 100+• Google+ : + 100%Success Story | LTnow.com
  29. 29. www.LTnow.comSocial Media referral traffic from previous 30 days• LinkedIn : 74 visits• Facebook : 51 visits• Google+ : 5 visits• Twitter : 1 visitSuccess Story | LTnow.com
  30. 30. www.LTnow.com3 month Social Media Marketing campaign• m.facebook.com referral traffic : + 138%• facebook.com referral traffic : + 39%• search engine traffic : + 13 %Success Story | Sloans.com
  31. 31. www.LTnow.comQuestions?Social Media Marketing
  32. 32. www.LTnow.com• Tuesday, June 11• 3:30 – 5:30 pm• Prizes• Register online:LTnow.com/openhousewww.LTnow.com/openhouse
  33. 33. www.LTnow.comLieberman TechnologiesLTnowFacebookLinkedInGoogle+PinterestConnect With UsAndrew Epperson@eppandFacebookLinkedInGoogle+Twitter

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