Social Media Marketing Ideas for Agents

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R RAVINDRA KUMAR

R Ravindra Kumar
Passionate Trainer and Spiritual Life Coach
R Ravindra Kumar has 30 years of experience working at middle and
Higher Management in world's largest Life Insurance Corporations’
in India and at Fiji Islands. He Headed the 7 Branches In India and
Was Sr.DM of Bhavnagar Division in Gujarat. Presently working as
Regional Manager in LIC OF INDIA
Sri Ravindra Kumar is a proven marketer with a most scintillating range
of skills of marketing, presentation and interaction. A very gifted
rravindrakumar@yahoo.com
of skills of marketing, presentation and interaction. A very gifted
speaker he has been directly involved in a pro-active manner in taking
each of the units under his charge to new heights of New Business
performance. Agents training and agency management, strategic
planning, sales operations and financial consulting have been special
thrust areas adopted by him. With broad experience in all the aspect of
life insurance underwriting and selling and with ability to efficiently
assess client and corporate needs, deliver solutions., manage internal
and external relationships while exceeding client and corporate
expectations and fully maintaining profitability goals have
given him a proven track record of remarkable success.

As a Coach, Facilitator, Manager and Trainer, He has been Helping
Professionals Achieve their Career Goals since the 1999.. He is having much
passion and interest coaching to Sales Executive, and Management professionals
from corporations, as he is working with employees from all levels of
organizations and Internationally Educated Professionals, as well as students and
graduates from colleges and universities. Throughout his career, he worked with
clients of outplacement and career transition firms, colleges, and community
employment centres. In his work, has provided Coaching and consulting to
clients of all levels of organizations - Vice President to employees beginning their
careers.
Widely travelled Sri Ravindra Kumar is a multilingual leader and Business Mentor
with a wide experience in multi-cultural and global environment. Reading,
music,creative presentations and development of human resources are his areas
of special interest.
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R Ravindra Kumar
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1. Know more than others
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26 April 1564 – 23 April 1616
2. Do more than others
3. Expect less than others!

What I have to offer ..
To build your Dream ?

50 Awesome Social Media Ideas
for Insurance Agencies
Social media is a good marketing tool when used wisely.
Today’s agencies are creating interaction among fans
while developing promotions that generate revenue.
while developing promotions that generate revenue.
The following includes 50 marketing ideas that agencies
can use with social media.

Be personable. If posts on social media
are too sales-y, it will be difficult to get
and engage with followers. To many
consumers, a hard sell on social media
consumers, a hard sell on social media
is a turn off. Balance self-promotional
posts with posts that are
informational, posts that are
personable and posts that are helpful.

Write regular posts at least once a
week, but two to three times a
week, but two to three times a
week is even better.

Write social media posts on ideas
for home improvement, car care
for home improvement, car care
and businesses tips.

Keep customers engaged
Keep customers engaged

Create fun contests for fans with
Facebook. Give prizes, like a gift
Facebook. Give prizes, like a gift
card, to winners.

https://www.facebook.com/therravindrakumar https://www.instagram.com/p/B3G9OXVpY8N/?igshid=pakr1r0b3rfy

Post a fact, story or comment
relevant to a particular insurance
product or market and end the
product or market and end the
post with a question.

Use blog posts to share content
and drive traffic to the agency’s
website (also helps with search
website (also helps with search
engine optimization) and on social
media profiles.

Sign up for Facebook, LinkedIn,
Twitter, Google+, Pinterest and
Twitter, Google+, Pinterest and
YouTube.

Like the page and write ‘I love ABC
Agency’ on the Wall.

Give away a free car wash for every
person who requests an auto
insurance quote on Facebook or
insurance quote on Facebook or
Twitter.

Profile agency employees and post a
photo of them.

Post information about community
events and news.

Share pictures of the agency’s
community involvement.

Incorporate what agency fans and
followers say about the agency,
owners or employees in social
media in other marketing. For
media in other marketing. For
example, use positive reviews that
people post on Facebook in direct
or email marketing.

Identify the agency employee who
is most passionate about social
media and put that person in
media and put that person in
charge of the agency’s social media
marketing.

Host live Twitter chats so people
can ask questions and a dialogue
is started. It doesn’t always have
to be about insurance. Invite
to be about insurance. Invite
different subject matter experts to
answer questions about a variety
of topics.

Create boards for each line of
business on Pinterest and pin pictures
and articles about the topic. For
example, if Agency ABC writes
motorcycle and boat insurance, they
might have a board for motorcycles
might have a board for motorcycles
and a board for boats. They could pin
pictures of motorcycles, tips on taking
care of a boat, great places for a
motorcycle ride, etc.

Create boards on Pinterest for what
the agency is all about. If it’s a family-
oriented agency, share fun stuff and
ideas for family activities, recipes for
family dinners, etc. If it’s more
family dinners, etc. If it’s more
business-oriented, pin inspiring
business quotes, good books on
business, technology for businesses,
etc.

Promote the agency’s referral
program.
program.

Run a promotion to increase
Facebook fans by donating a
Rupees to a local charity for every
Rupees to a local charity for every
new fan on Facebook.

Use your mobile website to
promote social media profiles.
promote social media profiles.

Recognize a fan or follower of the
week on the agency’s Facebook or
Twitter profile as a way to say
Twitter profile as a way to say
thank you.

When the agency gets a new
follower on Twitter, @ the
follower, and say thanks for the
follower, and say thanks for the
follow.

Spend one hour a week looking for five
articles to share. They can be about
insurance, community news and
events, general interest articles about
the lines of business the agency writes,
the lines of business the agency writes,
e.g., home improvement, car care tips,
etc. Schedule the posts for each day of
the week using a service like Hootsuite
or Tweetdeck.

Schedule posts for Saturday and
Sunday and after hours. Just
because the office is closed,
doesn’t mean the agency’s
doesn’t mean the agency’s
followers aren’t reading social
media.

Start a community group on LinkedIn and
every day suggest topics for discussion.

Talk about events and holidays and
share articles or information that
discusses risks associated with
discusses risks associated with
those.

Post information on education and
training events for a particular
industry. They do not have to be
related to insurance but could be
related to insurance but could be
geared toward the agency’s
specialty business.

Create polls and surveys for
followers and fans on current
events, community news, industry
events, community news, industry
trends and customer service.

Post videos and audio periodically
on an agency blog, YouTube,
on an agency blog, YouTube,
Facebook, and agency website.

Display the social media channel
links on the agency’s website.

Integrate the agency’s Twitter
account with its LinkedIn account.
Find out how in the LinkedIn
Find out how in the LinkedIn
Learning Center.

Create a schedule for checking
social media and content posting;
social media and content posting;
don’t leave it unscheduled.

Don’t just retweet and link to the
work of others.
work of others.

Employ a multi-tweet campaign to
plant doubt in the minds of potential
buyers. Begin each tweet off with the
phrase “When was the last time your
family [or business] insurance agent…”
Then complete it with a positive action
Then complete it with a positive action
such as “… contacted you with a
money-saving idea?” Include a link to
a landing page on the agency’s site to
convert the person’s doubt into a sales
lead.

Buy an ad through Facebook that
will go out on the agency’s
will go out on the agency’s
network.

Don’t ask followers or friends for
favors.
favors.

Keep postings fresh and timely.

Be a participant via sharing, liking and
voting; don’t just sit there.

Have employees participate in the
agency’s social media campaign.

Include social media addresses on
business cards and email
business cards and email
signatures.

Target “influencers” including editors,
bloggers, consultants and PR pros in the
agency’s target markets.

Use Google to identify major
trends in the agency’s target
markets and tailor comments and
markets and tailor comments and
questions to those trends.

Ask for recommendations from
LinkedIn contacts to some of their
LinkedIn contacts to some of their
contacts.

Avoid number envy — the quality
of contacts is more important than
of contacts is more important than
the number of contacts.

Create and share holiday cards with
social media contacts.

Don’t be negative or defensive on
responding; stay positive.

Keep up with changes in social media
platforms.

Make the agency’s Facebook wall
different. Focus on the visual by
attaching videos, colorful large print
flyers on various insurance topics
(formatted as pictures), creative
postings designed to elicit comments
postings designed to elicit comments
from fans, such as “Hit Our Facebook
Wall with the Cause of Your Worst Car
Accident” and other interesting,
visual content.

Let customers say whatever they
want.
want.

Dr. Manoj Shukla [MBA; Ph.D.] 73

ROLE OF A DEVELOPMENT OFFICER
IN THE ORGANISATION EACH ROLE
IN THE ORGANISATION EACH ROLE
IS CREATED FOR A DISTINCT
PURPOSE

• No pain no gain
• Problems are opportunities
• Time management =self management
• Urgent v/s important
LEARN FAST, EARN FAST
LEARN FAST, EARN FAST
• Urgent v/s important
• Make house with stones thrown at you
• Love makes life live
• Make excuses or make money
• Good habits are lifeline
• Sharpen your axe
• Hammer breaks glass, but shapes steel !

Thank You
Prepared and Presented BY R Ravindra Kumar RM (Inspection) WZ

R.
R. Ravindra
Ravindra Kumar
Kumar
Regional Manager
LIC OF INDIA
Ahmedabad
rravindrakumar
rravindrakumar
83
rravindrakumar
rravindrakumar.mop
+91 9726351246 Only Or
send TEXT ON +919427960310
Email ME@ rravindrakumar@hotmail.com
rravindrakumar@gmail.com
rravindrakumar@rediffmail.com
Join me @
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