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Optimising Your
Candidate
Journey
 Everyone on the line is muted
 Please type questions into the chat box to the right of the screen
addressed to All Pane...
Abhishek De
India Executive Search LeadWendy Herdman
Customer Success Manager
Speakers
Today’s Agenda
#hiretowin
1
Identify the stages within
a candidate journey
(4 stages)
2
Mapping candidate
journey
3
Best-p...
The stages within a candidate journey
2
Identify the stages within a
candidate journey
1
Mapping the journey
3
Best practi...
The power has shifted to the candidate
“Why do you
Company First Candidate First
“Why do you want
to work for me?”
“Let me...
What is a Candidate Journey?
The experiences that job seekers and candidates go through throughout their job hunting.
.
What is a Candidate Journey?
The experiences that job seekers and candidates go through throughout their job hunting
Explo...
What is a Candidate Journey?
The experiences that job seekers and candidates go through throughout their job hunting.
• Ex...
What is a Candidate Journey?
The experiences that job seekers and candidates go through throughout their job hunting.
• Ex...
What is a Candidate Journey?
The experiences that job seekers and candidates go through throughout their job hunting.
• Ex...
Mapping the Candidate Journey
1
Identify the stages within a
candidate journey
2
Mapping the journey
3
Best practice recru...
Mapping Your Candidate Journey
Candidate Journey Map
Emotional level
Candidate Insights & Pain Points
Candidate Journey Map
Emotional level
Candidate Insights & Pain Points
Candidate Journey Map
Emotional level
Candidate Insights & Pain Points
Candidate Journey Map
Emotional level
Candidate Insights & Pain Points
Candidate Journey Map
Emotional level
Candidate Insights & Pain Points
Candidate Journey Map
Emotional level
Candidate Insights & Pain Points
Candidate Journey Map
Emotional level
Best-practice recruiting tactics at each
stage
1
Identify the stages within a
candidate journey
3
Mapping the journey
2
Be...
Candidate Journey - Discovery
The experiences that job seekers and candidates go through throughout their job hunting.
Lin...
Candidate Journey - Discovery
The experiences that job seekers and candidates go through throughout their job hunting.
Candidate Journey – Attraction
The experiences that job seekers and candidates go through throughout their job hunting.
Li...
Candidate Journey – Attraction
The experiences that job seekers and candidates go through throughout their job hunting.
Candidate Journey – Application
The experiences that job seekers and candidates go through throughout their job hunting.
C...
Candidate Journey – Application
The experiences that job seekers and candidates go through throughout their job hunting.
Candidate Journey – Hired
Channels
• Referrals
• Lynda.com
• Sponsored Content – New or
existing employees
Candidate Journey: LinkedIn Recruiter
Preview
New smart suggestions help you intelligently refine your
search to uncover hidden talent
Smart suggestions
tap into Linked...
Spotlights show you where to focus your energy, by
quickly prioritising warm leads
Spotlights let you
easily filter result...
A closer look at Spotlights
Engaged with your Talent
Brand
People who have public activity on your Talent Brand:
sharing, ...
Key Takeways
1. Be Candidate First: Recruiting is a candidate journey and each stage is important.
2. Think about your own...
Q & A
Let’s Connect
Request a demo of LinkedIn Recruiter
through link in chat box. Abhishek De
India Executive Search Lead
Wendy...
LinkedIn Webcast: Optimising Your Candidate Experience
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LinkedIn Webcast: Optimising Your Candidate Experience

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Mapping your candidate journey will reveal touch points that engage & convert the right talent.

Abhishek De, LinkedIn India's Executive Search Lead, and Wendy Herdman, LinkedIn's Customer Success Manager, host a session on optimising your candidate journey through the LinkedIn ecosystem including a demo of the next generation of LinkedIn Recruiter - empowering you to find the right candidates, faster.

Published in: Recruiting & HR
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LinkedIn Webcast: Optimising Your Candidate Experience

  1. 1. Optimising Your Candidate Journey
  2. 2.  Everyone on the line is muted  Please type questions into the chat box to the right of the screen addressed to All Panelists  Use #nextgenrecruiter to share learnings from today’s webinar  The presentation and recording will be sent via email after the webinar Housekeeping notes:
  3. 3. Abhishek De India Executive Search LeadWendy Herdman Customer Success Manager Speakers
  4. 4. Today’s Agenda #hiretowin 1 Identify the stages within a candidate journey (4 stages) 2 Mapping candidate journey 3 Best-practice recruitment tactics at each stage (with examples) 4 Preview of LinkedIn Recruiter
  5. 5. The stages within a candidate journey 2 Identify the stages within a candidate journey 1 Mapping the journey 3 Best practice recruitment tactics at each stage 4 Preview of Next Gen Recruiter
  6. 6. The power has shifted to the candidate “Why do you Company First Candidate First “Why do you want to work for me?” “Let me help you understand us”
  7. 7. What is a Candidate Journey? The experiences that job seekers and candidates go through throughout their job hunting. .
  8. 8. What is a Candidate Journey? The experiences that job seekers and candidates go through throughout their job hunting Exploring channels to find and learn about opportunities and general information.
  9. 9. What is a Candidate Journey? The experiences that job seekers and candidates go through throughout their job hunting. • Exploring channels to find and learn about opportunities and general information. • Candidate interest is peaked and prompts them to conduct further research specifically about your company and opportunities.
  10. 10. What is a Candidate Journey? The experiences that job seekers and candidates go through throughout their job hunting. • Exploring channels to find and learn about opportunities and general information. • Candidate interest is peaked and prompts them to conduct further research specifically about your company and opportunities. • Your recruitment marketing efforts have been successful and the candidate has made the decision to apply to your job.
  11. 11. What is a Candidate Journey? The experiences that job seekers and candidates go through throughout their job hunting. • Exploring channels to find and learn about opportunities and general information. • Candidate interest is peaked and prompts them to conduct further research specifically about your company and opportunities. • Your recruitment marketing efforts have been successful and the candidate has made the decision to apply to your job. • Finally, the candidate has accepted the offer and has been hired. New hires may feel self-doubt, anxiety, and may experience information overload during first few months of employment.
  12. 12. Mapping the Candidate Journey 1 Identify the stages within a candidate journey 2 Mapping the journey 3 Best practice recruitment tactics at each stage 4 Preview of Next Gen Recruiter
  13. 13. Mapping Your Candidate Journey Candidate Journey Map Emotional level
  14. 14. Candidate Insights & Pain Points Candidate Journey Map Emotional level
  15. 15. Candidate Insights & Pain Points Candidate Journey Map Emotional level
  16. 16. Candidate Insights & Pain Points Candidate Journey Map Emotional level
  17. 17. Candidate Insights & Pain Points Candidate Journey Map Emotional level
  18. 18. Candidate Insights & Pain Points Candidate Journey Map Emotional level
  19. 19. Candidate Insights & Pain Points Candidate Journey Map Emotional level
  20. 20. Best-practice recruiting tactics at each stage 1 Identify the stages within a candidate journey 3 Mapping the journey 2 Best practice recruitment tactics at each stage 4 Next Gen Demo
  21. 21. Candidate Journey - Discovery The experiences that job seekers and candidates go through throughout their job hunting. LinkedIn Ecosystem • Company Page • Employee Networks • Work With Us Other Social Media Platforms • Glassdoor • Facebook Content • Elevate
  22. 22. Candidate Journey - Discovery The experiences that job seekers and candidates go through throughout their job hunting.
  23. 23. Candidate Journey – Attraction The experiences that job seekers and candidates go through throughout their job hunting. LinkedIn Ecosystem • Job Slots/Posts • Career Page • InMail • Sponsored Content – New or existing employees Content Leverage employees long form post
  24. 24. Candidate Journey – Attraction The experiences that job seekers and candidates go through throughout their job hunting.
  25. 25. Candidate Journey – Application The experiences that job seekers and candidates go through throughout their job hunting. Channels • Job applications through LinkedIn • Job applications through Applicant Tracking System (ATS) • InMail • Referrals
  26. 26. Candidate Journey – Application The experiences that job seekers and candidates go through throughout their job hunting.
  27. 27. Candidate Journey – Hired Channels • Referrals • Lynda.com • Sponsored Content – New or existing employees
  28. 28. Candidate Journey: LinkedIn Recruiter Preview
  29. 29. New smart suggestions help you intelligently refine your search to uncover hidden talent Smart suggestions tap into LinkedIn’s unique data and insights to surface relevant and trending terms you may have missed.
  30. 30. Spotlights show you where to focus your energy, by quickly prioritising warm leads Spotlights let you easily filter results for candidates who are more likely to engage
  31. 31. A closer look at Spotlights Engaged with your Talent Brand People who have public activity on your Talent Brand: sharing, liking, or commenting on company updates, job posts, or Sponsored Updates, or following your company page Have recruiting activity People who have had some action taken on them by recruiters at your company using LinkedIn Recruiter Past applicants People who have applied to your company before via LinkedIn Job Posts and Job Slots. Company connections People who are 1st degree connections of employees at your company. Competitors’ talent pools People from the top 10 companies and schools that companies similar to your’s tend to source from Haven’t changed roles in a few years People who have been in their current role for 1-5 years
  32. 32. Key Takeways 1. Be Candidate First: Recruiting is a candidate journey and each stage is important. 2. Think about your own company's candidate journey, and map your recruitment marketing ideas to each stage *as a follow up we'll send you an e-book with some helpful suggestions on how to go about this 3. Start your LinkedIn Talent Solutions journey. Request a demo of the next generation of LinkedIn Recruiter through link in chat box.
  33. 33. Q & A
  34. 34. Let’s Connect Request a demo of LinkedIn Recruiter through link in chat box. Abhishek De India Executive Search Lead Wendy Herdman Customer Success Manager

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