2. creates and builds
social media campaigns
ARTIZAN to grow your brand and
wow your audience.
designs
+
clear people
+ +
goals love
expertise
unlimited to make
creativity it work
4. In addition to giving you lots of energy in the morning, we like to
start the day with a smile. Send us in a funny morning pic of you,
your friends, family, pets or whatever to brighten our day. The
best pic of the week gets a hamper of Flahavan's goodies.
Win a hamper of Flahavan's goodies to
keep you energised throughout the day. SEND YOUR PICTURE
If you have a picture that you think will brighten someone's
day, send it in to us and we'll post it on our Facebook page.
5. In addition to giving you lots of energy in the morning, we like to
start the day with a smile. Send us in a funny morning pic of you,
your friends, family, pets or whatever to brighten our day. The
best pic of the week gets a hamper of Flahavan's goodies.
Win a hamper of Flahavan's goodies to
keep you energised throughout the day. SEND YOUR PICTURE
If you have a picture that you think will brighten someone's
6.
7.
8.
9. how is
social media
effective?
so
newsfeed comments friend
sharing requests
19. what has motivated you to “like” a company,
brand, or association
on facebook?
40%
To receive discounts and promotions 39%
To show support for the company to others
36%
To get a “Freebie”
34%
To stay informed about the company
To get information on future products 33%
To get update on upcoming sales 30%
For fun and entertainment 29%
To get access to exclusive content
25%
Someone recommended it to me
22%
To learn more about the company
21%
For education about the company topics
13%
To interact
13%
2010 ExactTarget
21. HOW TO GET ATTENTION VIA SOC
BLOGS IAL
social media
SPA
CES
E-MA
EARN
AFFILIATE ADS IL DB
BUY
K ads
FACEBOO
RDS
WIN
GOOGLE ADWO
RES
SHA
LIKES
D
SFEE
TWEETS NEW
23. game was played
14.000 times
6% clic
ked on
the “bu
y now”
button
53.00 0 page
v 1 monthws)
iewsthin d 5.057 page vie
nmoha
(previous
http://www.imediaconnection.com/content/23240.asp
26. ★ Engaged users
★ ATTRACTed INTEREST
★ drove traffic to their site
★ BUILt BRAND LOYALTY
27.
28. ” ... FACEBOO
K campaign
helped reve
rse a 40 %
plunge in sa
les.”
GOAL RESULT
10000
7500
5000
2500
0
LIKES
00 fans
g f or a bout 2,0
"We w ere hopin 0. We
more th an 10,00
an d we got for six
uld kee p it going
ped we co onths,"
ho
gotte n three m
weeks and we've
http://www.independent.ie/business/media/
paint-firm-brings-a-little-colour-to-campaign-to-reverse-slump-1882368.html
31. 2 YEARS
RESULTS:
3,013,97
Y O U TU B 0
E VIEWS
700%
157,000 S ALES
UTUBE
YO
IBERS I N CR EASE
SUBSCR
32. NEWSLETTER
E-ZINE
DATABASE PAY PER CLICK
marketing
-mail adver
e tising SEM
ial
AFFILIAT
ES
website
soc
SEO ANALYTICS
media TV/RAD
IO
eting
mark
.MOBI W
EBSITES
off line RES
CHU
mobile EVENTS BRO
APPS
35. define your
success metrics
# of people who filled in the “Contact” form
# of POSITIVE reduction in support costs
# of new
comments POSTED
customers
BY FANS
/sales
# of influential people who
tweet about our company
# of people who used a specific coupon/
voucher associated to this campaign
# of
# of features repeating,
# of people in a specific unique
suggested by
location/demographic increase in visitors
users that we
who follow us on twitter page rank actually implement
# of new things that we discovered about
customers that we never knew before
36. a campaign to build
loyalty and trust
success metrics
★ amount of positive comments sent to customers per week within a given time
★ amount of conversations that started from the comment
N amount of positive
goal conversations about your
company or product per week.
37. a campaign to increase
satisfaction
success metrics
★ amount of good suggestions that your company hadn’t thought of
★ amount of the above that your company actually implements
N AMOUNT OF SUGGESTIONS
COLLECTED PER MONTH AND
goal
N AMOUNT THAT YOU ACTUALLY
IMPLEMENT
38. a campaign to increase
AUTHORITY
success metrics
★ AMOUNT OF INFLUENTIAL BLOGS LINKING TO YOU
★ PAGE RANK RELATIVE TO THAT OF COMPETITORS
★ AMOUNT OF ORGANIC TRAFFIC PER MONTH
★ AMOUNT OF THE TRAFFIC THAT CONVERTS TO SALES
N PAGE RANK BY A CERTAIN DATE
NTH POSITION IN PAGE RANK RELATIVE TO
goalS
COMPETITORS BY CERTAIN DATE
N% OF ORGANIC TRAFFIC PER MONTH
€N PER MONTH ATTRIBUTATE TO REFERRALS FROM BLOG
39. a campaign to increase
OFFLINE SALES
success metrics
★ MONTHLY SALES
★ MONTHLY STORE TRAFFIC
€N MONTHLY SALES
goal N% INCREASE IN STORE TRAFFIC
during the PROMOTION PERIOD
40. a campaign to increase
ONLINE SALES
success metrics
★ MONTHLY SALES ATTRIBUTABLE DIRECTLY TO SOCIAL MEDIA
★ NEW CUSTOMERS ATTRIBUTABLE DIRECTLY TO SOCIAL MEDIA
★ MONTHLY REVENUE GENERATED FROM CUSTOMERS ORIGINALLY FROM SOCIAL MEDIA
€N MONTHLY SALES
goal €N MONTHLY SALES DIRECTLY
ATTRIBUTABLE TO SOCIAL MEDIA
41. #1 #2
ENCOURAG
Building E AS
s MANY INIT
C ommunitie IAL
ENTRIES A
Requires S
In vestment POSSIBLE
KEY to A
SUCCESSFUL
CAMPAIGN #5
#3
PRO ATE ND
VIDE
TI ME ENO CRE E A
UGH GU
TO S
PREA DI ALO TEN
THE
WOR D #4 LIS
D
SPEAK IN AN
AUTHENTIC VOICE
42. 92% while... 24%
consumers
consumers trust
trust peer
brand
recommendations advertising
according to research done by forrester.
43. people metrics
has shown that highly
engaged customers
recommend an organization
twice
as often as those who are
ambivalent about the brand.
