5. Social Media Is About
People are using new digital platforms
to create content, participate in
discussions, engage in conversations,
collaborate as communities
and share information, opinions and
knowledge using social web.
7. Social Media Is For All
Individuals – share your thoughts, opinions, knowledge,
participate and engage in interested conversations to network with people across world –
what you can do is endless .
Businesses - connect with your brand stakeholders, engage to build relationships and
monitor brand online reputation are a few benefits to name – the opportunities for brands are
Societies - Encourages digital activism, helping social causes, crowd sourcing and
information sharing in crisis situations – For better world .
9. How To Start Social Media Engagement?
Follow a framework or process.
Understand the need of online medium and
choose the engagement strategy.
Adopt the right tools to listen, monitor and
measure your brand engagement goals.
10. Social Media Engagement Process
1.Listen .. Strategize 2. Monitor .. Measure
3. Understand .. Refine 4. Engage .. Empower
11. Everything Starts With Listening
What people are talking about
How conversations are taking
place around your brand?
What is your online consumer
perspective towards the brand?.
Do you see a need for brand
engagement in customers and
12. Social Media Strategy – The Planning
Identify the engagement need for
your brand before you plan using
SM – Just don’t use, it’s no good.
Strategy is to focus on understand
why, where and how? to engage
with target group.
SM isn’t for big or small
companies but for those who want
to be close to customers.
13. Monitor and Measure
Everyday people talk lot of stuff online
– is your brand part of those
Who are the key influencers talking
about your brand? and Where?.
What is the online reputation of your
Define the metrics you like to measure
based on the brand engagement goals.
14. Understand and Refine
Is your brand engagement in social-sphere
working? – are results aligned towards the
engagement need ?.
Do you see positive buzz and better
customer or prospect engagement results?
Don’t be rigid, to be social add the change
you need so be human– be an interesting
brand don’t bore people with messages.
15. Engage and Empower
Engage with people interested in your
brand related conversations.
Identify the key influencers of your
brand conversations and focus on
building brand loyalists.
Be a catalyst to empower your brand
consumers or prospects when they
16. Strategy First and Tools Next
We have tools for listening, monitoring and
measuring but not for humanizing a brand – so
focus on engagement strategy.
Listening and Engagement are the key to
success in your brand social media
You cannot control what is being said about it
on web but you can engage and minimize the
negative word of mouth.
No body has success formula to SM and
everybody is learning so don’t feel bad if you
18. What I Do Full Time
SM Audit & Strategy SM Consulting & SM Training
SM audit for brand, Online reputation Hands on training on
Identifying the engagement monitoring, Business using leading social media
need & key stake holders. Blogging and Social tools, guidelines and best
Engagement Consulting. practices
Analysis of brand marketing,
communications and sales Defining the measurement Community planning,
strategies. metrics, goals and tracking engagement, execution
the engagement impact. and management training.
How to align with online
engagement and best tools to Working with brand internal Brand social media policy
adopt. or outsourced team on and usage guidelines
19. Need Help? In Your Brand SM Engagement
Want to hire me, please drop an email at
For free social media audit of your brand send me
an email at firstname.lastname@example.org
Got few queries on your brand SM engagement and
looking for conversations – follow me on Twitter
For useful social media marketing tips, tools usage
and tricks – read my blog at http://smm-
20. Thanks and Regards – Vijay Rayapati
Got a questions or two please drop an email to vijay@smm-
Twitter: @SMMPro and Blog: http://smm-strategist.com