2. THE
BRIEF
You have been commissioned by the
Northern Echo to produce a new
magazine or newspaper product. Your
product could be in any style of genre
but it must be self financed through
sales of advertising. You must also
produce your magazine for a specified
audience segment within the 16-25 age
group
3. Create a hybrid genre of 2 increasingly popular magazine
genres. Gap in the market for a hybrid genre.
Alternative lifestyle can often be too niche. Women's
lifestyle is often too general. The hybrid genre creates
a comfortable medium.
WHAT DO I
NEED TO DO?
5. WHAT ABOUT
THE
NORTHERN
ECHO?
The Northern Echo aims to create
a local ethos reinforced by its
coverage of local events and ‘unity’.
– no
nudity/references to drugs/alcohol
– no taboo
words, references to drugs/alcohol.
Reinforce local events/ethos
– ‘local
relationship’. Correct information
to be published.
6. GENDER
30% men/ 70% women
EDUCATIONAL STATUS
Sixth-formers, Uni students, young
WHO WILL
adults.
READ ENIGMA?
AGE
16-25
SOCIO-ECONOMIC STATUS
A,B,C1,C2
LOW DISPOSABLE INCOME
7. ANYONE ELSE?
SECONDARY AUDIENCE
My secondary audience could be
anyone who buys the northern echo
or reads its other supplements.
Therefore measures will be put in
place to satisfy all potential
readers.
No
No
language
Discourage
through imagery or articles.
Appropriate
lifestyles
8. WHAT WILL
RESTRICT
ENIGMA?
The PCC have a series of codes which
magazines and any other form of article
must abide by. Although it is the editors
responsibility for the content of the
magazine members of the public and
celebrities can complain to the PCC if
they feel that the content is
inappropriate or breaching any of the PCC
codes.
9. I must not deceive my audience
by printing misleading or
inaccurate information.
MY 3 GOLDEN
RULES
I must not publish anything
that is biased or may
influence my target
audiences opinions or views.
I must state whether
information published is
either a fact or an opinion
explicitly.
11. CONVENTIONS
WHAT DO THEY DO?
Font often goes behind
the image. Goes against
standard conventions
but fits conventions of
alternative lifestyle
genre.
text often vertical
down the side of the
page – maximises
space. Image allowed
to be fully viewed.
Simple type writer
font, often same font
used throughout the
whole magazine.
Sell lines placed
central and in the
lower third of the
front page.
Minimalistic approach to
layout, nothing overlaps.
Easy to locate everything
12. Colour scheme
laced
throughout
double paged
spread. Even
with what the
model is
wearing.
Text placed
on it‟s
side.
maximising
use of space
image placed
on it‟s side.
Challenging
conventions.
Also bleeds on
to opposing
page.
White blocks placed
behind black text.
Allows text to be
read even though
its placed over an
image.
Article
indented
to the
right of
the DPS.
Article broken up
into small
chunks. Easier to
read, and appears
less text on the
page.
13. Sell lines
overlapping
image, giving the
layout a very busy
theme.
CONVENTIONS
WHAT DO THEY DO?
Same font used
throughout the
front page. Sans
serif font. Easy to
read.
Stereotypically
feminine pose.
Conventional
outfit e.g. high
brow fashion.
Studio shot image.
Clashing colour
scheme, with accent
colours running
through. IE. Accent
colour pink. Main
colour green/blue
14. simple, rea
dable, styli
sh font
exaggerate
d
conventions,
drop cap
simple layout, 2
columns.
image placed
on one side of
the double
paged spread.
high quality
images.
- graphic
designer
- makeup
artists
- photo studio
Colour scheme
laced throughout
double paged
spread. Even with
15. topics
reviews
WHAT DID THIS
HELP ME FIND
OUT
FROM THIS I FOUND..
Focus on
and
and
issues
Aimed at
audience
fashion
style articles. Often
Both have
approach
strategy
16. Students in
HOW WILL THIS
AFFECT
ENIGMA?
On a
Latest
Appeal to
Have a
for money
on a
status
feel
17. INITIAL FOCUS
GROUPS
“Feasible Ideas”
SO WHAT DID
PEOPLE THINK
OF ENIGMA?
“simple but effective”
“article type gives unique twist”
“the name „Enigma‟- gave an
identity”
“Inspiring and different view”
“Appealing to target audience”
22. Women's lifestyle theme was enjoyed my
by target audience
Layout fits conventions of women's
lifestyle magazines
CONCLUSIONS
Content could be seen in a alternative
HOW WILL THIS HELP ENIGMA?
lifestyle magazine
layout was more
appealing.
Met
24. BRANDING
ARTICLES – all in the same type
writer style font
LAYOUT – non cluttered, image
always on one side, article on the
other.
HEADLINES – either placed
towards the bottom or vertical.
COLOURS – always black and
white with a splash of colour 3
palette colour scheme.
25. OVERVIEW
PAGES – 16 pages
FRONT COVER – minimalistic, non
cluttered, easy to locate, STYLISH.
CONTENTS – unconventional, easy to
locate information, limited colour
scheme
DPS 1 – Peace Of Mind – holistic
lifestyle article
DPS 2 – Wonder Women – pro women
article
DPS 3 – 10 English Pounds – money saving
fashion article
26. NARRATIVE VOICE
Simple, to the point,
effective, creative.
FRONT COVER
LAYOUT –
minimalistic,
metaphorical imagery,
aesthetically pleasing,
image heavy. Headlines
placed towards the
bottom of the front
page. Other articles
placed vertically.
COLOUR – vibrant,
clashing, red = passion.
Contrasting with sleek
and plain fonts.
FONTS – readable,
sans serif, bold,
27. CONTENTS
FONT – block
style, easy to
locate, minimalistic, s
tylish.
Indented to the top
of the page, similar
to dazed and
confused. Names of
articles in same font
as the title in
magazine. Creating
links.
COLOURS –
minimalistic 3
colours, black
white, grey.
28. ARTICLE 1
MAIN AIMS
Peace of
Mind
Health benefits Edwardian script
Different types of
exercise
Alternatives to pain
killers
Small changes to
improve life
29. AND WHAT
WILL IT LOOK
AND SOUND
LIKE?
Peace of
Mind
2ND PERSON – more direct
ANECDOTE INTRO –audience to
visualise/relate
LAYOUT – simplistic, images on one
side, article on other.
COLOURS – earthy 3 colour palette.
Blue, brown and orange.
FONTS – title, swirly
feminine, connotation of relaxation.
IMAGERY – model age 17, posing yoga
position
31. MADAME KLARA
ARTICLE 2
MAIN AIMS
pro women article
women in a men's world of work
business tips alike
appealing to male audience
working with your friends
32. WHAT WILL IT
LOOK AND
SOUND LIKE?
ARTICLE – interview style, lively.
INTRO – quote introduction,
connotations of power, placed in 2/3
of the DPS.
LAYOUT – title, image on first
page, article 2 columns on opposing
page.
COLOURS – black, white, yellow,
blue, red. Wonder woman themed.
35. WHAT WILL IT
LOOK AND
SOUND LIKE?
– explosive layout, images and
blocks of text ‘scattered’ over double
paged spread
– focusing on textures, denim
blue, tartan red etc. Link to fashion
and
– informative
article and intro. Break out box.
I
– male and female model posing
in outfits.
36.
37. HIGH RANGE MAGAZINE
STRATEGY
WHAT ABOUT
THE MONEY?
MY STRATEGY
HIGH QUALITY/ MIX OF QUALITY PAPERS
AVERAGE PRICE £4.00
3RD ADVERTISING
SUBSTANCE AND STYLE
42. ADVERTISING INCOME
HALF PAGE
£650
BACK COVER
£650
INCOME FROM
ADVERTIISING
FROM MY BIBLE I HAVE FOUND
THESE FIGURES FOR THE
ADVERTISING INCOME.
FULL PAGE%
£900
INSIDE FRONT
£750
INSIDE BACK
£750
FULL PAGE 15%
£1500
