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Media Pitch: Thrive Magazine

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Media Pitch: Thrive Magazine

  1. 1. THRIVE Health Magazine Hannah Maddison
  2. 2. >INTRODUCTION My name is Hannah Maddison and I am here today to convince you that my ideas for a new magazine meet your brief. My magazine is called Thrive, and it is a health and fitness magazine for young female adults in the North East.
  3. 3. CLIENT RESEARCH
  4. 4. >MY BRIEF “ You have been commissioned by the Northern Echo to produce a new magazine or newspaper product. Your product could be in any style or genre but it must be self financed through sales or advertising. You must also produce your magazine for a specified audience segment within the 16-25 age group. “
  5. 5. >HOW I INTEND TO MEET THIS BRIEF To ensure I meet the brief that I have been given, I have done the following; -  Magazine Genre -  Intended age group -  Self finance -  Socioeconomic -  Audience researchı
  6. 6. >CLIENT LIMITATIONS - ADVERTISEMENTS will need to be local - MODELS from the local area - LANGUAGE needs to not include taboo -  IMAGES must by appropriate -  NEEDS to champion the North East and be relevant to the local area
  7. 7. >THE AUDIENCE AGE: 16-24 years old SEX: Female STATUS: In education TRIBE: Athletic SOCIOECONOMICS: BC1 audience
  8. 8. >SECONDARY AUDIENCE PROBLEMS -  No taboo or slang language -  Nothing inappropriate or offensive content towards the audience -  Articles that suit both primary and secondary audiences -  Range of readership ages -  No nudity
  9. 9. > PCC CONSTRAINTS The PCC have certain rules that journalists must oblige by to protect the welfare of others. This means things such as harassment, children, accuracy, discrimination, privacy, intrusion and reporting of crime. To ensure I apply to these codes set by the PCC I have made 5 golden rules… 4 1 3 2 5 SEEK CONSENT; BE ACCURATE; BE SENSITIVE; CONFIDENTIALLITY; DO NOT COPYRIGHT;
  10. 10. > UNIQUE SELLING POINT -  Aimed at a younger audience -  Range of articles -  Not typical articles -  Younger language and informal -  Models from the local area -  Will not be the stereotypical health magazine -  There are not many health magazines for young female adults
  11. 11. GENRE RESEARCH
  12. 12. >WHAT GENRE? HEALTH & FITNESS
  13. 13. > MY MARKET COMPETITION
  14. 14. >GENRE RESEARCH skyline Bright bold and gives extra information to potential reader. masthead Clearly visible, featured at the top of the page. Bold and brightly coloured to stand out from the rest of the page. sell lines shapes All sell lines are clean and tidy.. white background font Gives a minimalistic, clean and modern look. Easy to add any colour to the background, and gives no limitations. main image Young model, ideal imagery Another form of a sell line; however it adds to the cover to make it more appealin g. Modern font shapes Another form of a sell line; however it adds to the cover to make it more appealing. Main image Famous model, ideal imagery
  15. 15. AUDIENCE RESEARCH
  16. 16. >PRIMARY AUDIENCE PROBLEMS -  AGE RANGE: It is a large age range; therefore I must cater for all of their interests. -  FINANCIAL ISSUES: BC1 students will not have much money, needs to be available for target audience. -  TRIBE: Small tribe, needs to appeal to a variety of people. -  APPROPRIATE TOPICS: Content featured needs to appeal and interest audience. -  ADVERTIMENTS: Although need to be local, they need to attract primary audience.
  17. 17. THE MAGAZINE
  18. 18. >DESIGN -  COLOUR SCHEME WILL BE PASTEL COLOURS; MOSTLY FEMALE DRIVEN COLOURS -  MIXTURE OF ARTICLE TOPICS, RELEVANT TO HEALTH AND FITNESS -  FOLLOW SIMILAR DESIGNS OF: WOMEN’S HEALTH, SHAPE AND NATURAL HEALTH -  FREE TO VIEW DISTRIBUSTION
  19. 19. >THE NAME THRIVE -  WHY THRIVE? -  WHAT ARE THE CONNOTATIONS? -  DOES IT STAND OUT AGAINST THE COMPETETION?
  20. 20. >AIMS -  Inform target audience of health issues -  Focus on young people -  Wide variety of articles -  Informative -  Provide a wide range of topics they will be interesting in -  Create a magazine young people would like to read
  21. 21. >FONT AND COLOURS GOBOLD CHAMPAGNE & LIMOUSINES BodoniXTı Lauren script bebas
  22. 22. >FRONT COVER - Layout: structured, simple, minimalistic and modern. - Colour scheme: orange. Light, colourful and relaxed. - Imagery: relatable, mirrors target audience, window to future self, white backdrop, butterfly lighting. - fonts: bold masthead, block letters, easy to read and simple.
  23. 23. >CONTENTS PAGE - Layout: simple, relaxed, not too much on the page and modern - Colour scheme: light orange, light tone. - Imagery: continuity, similar images from cover, mirrors target audience, window to future self, white backdrop, butterfly lighting. - fonts: mixture of fonts, easy to read
  24. 24. >ARTICLE 1 – my boyfriend survived a brain tumour - Layout: simple, static, modern - Colour scheme: pastel shades of pink and white, black text Imagery: two models, couple, white backdrop, butterfly lighting - fonts: script style, serif, easy to read
  25. 25. >ARTICLE 2 – 10 steps to a wow waist - Layout: structured, sectioned, - Colour scheme: light blue. Light, colourful and relaxed. - Imagery: female model, white backdrop, butterfly lighting. - fonts: bold headline, block and thin letters, easy to read and simple, shape behind text.
  26. 26. >ARTICLE 3 – fast food facts - Layout: structured but busy, and modern. - Colour scheme: greens. Light, colourful and relaxed. - Imagery: mostly all objects, little if any models. - fonts: bold masthead, block letters, easy to read and simple.
  27. 27. Please take a minute to look at my flat plans
  28. 28. >MOCK UP 1 Positive I like the feedback   images used   I like the colour scheme   The fo n work w ts ell togeth er   The  layou t   Of  the  tw o  pages   Looks  goo d   I  think  the   text  spread   out     looks  really   good   I am attracted to this page  
  29. 29. >MOCK UP 2 Negative feedback   Too m text a uch ltoge ther   Ver y Plain   I like the images used   Does n’t loo k like a health maga zine   Doesn’t attract me  to   read it Not m uch on the pa ge
  30. 30. COMMERCIAL VIABILITY
  31. 31. >DISTRIBUTION -  I have decided to use the free to view system. -  Distributed through schools, colleges and universities in the North East area. -  This does not create unnecessary extra wasted copies. -  Saving cost and contributing to the environment.
  32. 32. BUDGET
  33. 33. >PERSONNEL COSTS Personnel   Hours  needed   Freelance  rate   Total  cost   Journalists   10   25   250   Photographers   11   120   1320   Models   11   15   165   Subeditors   12   25   300   Researchers   5   12   60   Ligh>ng  assistant   11   30   330   Make  up  assistant   4   110   440   Total   2700  
  34. 34. >EQUIPMENT COSTS Personnel   Hours  needed   Hire  rate   Total  cost   Studio  space  rental   11   15   165   Flash  ligh>ng  studio   kit   11   0   0   Camera   11   90   990   Addi>onal  lens  hire   0   0   0   Travel   2   7   14   Props   0   0   0   Total   1169  
  35. 35. >TOTAL Total Expenditure Printing Personnel Costs Equipment Costs £4898
  36. 36. >ADVERT INCOME Advert Type Rate Back cover Inside front Inside back 750 750 750 Double page spread Full page Half page Quarter page Eighth Page 0 0 350 180 100 Total: £2960
  37. 37. >PROFIT/LOSS A loss of -£1924
  38. 38. THANK YOU ANY QUESTIONS?

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