Hannah proposes a new health and fitness magazine called Thrive targeting young female adults aged 16-24 in the North East of England. Her magazine will meet the client brief of being self-financed through advertising and sales. Her research shows the target audience enjoys athletic activities. The magazine will feature local models and advertisers to align with client limitations. Hannah outlines sections on design, articles, distribution and budget to demonstrate commercial viability despite an initial projected loss.

1. THRIVE
Health Magazine
Hannah Maddison

2. >INTRODUCTION
My name is Hannah Maddison and I am here
today to convince you that my ideas for a
new magazine meet your brief.
My magazine is called Thrive, and it is a health
and fitness magazine for young female adults
in the North East.

3. CLIENT RESEARCH

4. >MY BRIEF
“
You have been commissioned by the Northern
Echo to produce a new magazine or
newspaper product. Your product could be in
any style or genre but it must be self
financed through sales or advertising. You must
also produce your magazine for a specified
audience segment within the 16-25 age
group.
“

5. >HOW I INTEND TO MEET
THIS BRIEF
To ensure I meet the brief that I have
been given, I have done the following;
- Magazine Genre
- Intended age group
- Self finance
- Socioeconomic
- Audience researchı

6. >CLIENT LIMITATIONS
- ADVERTISEMENTS will need to be local
- MODELS from the local area
- LANGUAGE needs to not include taboo
- IMAGES must by appropriate
- NEEDS to champion the North East and be
relevant to the local area

7. >THE AUDIENCE
AGE: 16-24 years old
SEX: Female
STATUS: In education
TRIBE: Athletic
SOCIOECONOMICS: BC1
audience

8. >SECONDARY AUDIENCE
PROBLEMS
- No taboo or slang language
- Nothing inappropriate or offensive content towards the
audience
- Articles that suit both primary and secondary audiences
- Range of readership ages
- No nudity

9. > PCC CONSTRAINTS
The PCC have certain rules that journalists must oblige by to protect the welfare of
others. This means things such as harassment, children, accuracy, discrimination, privacy,
intrusion and reporting of crime. To ensure I apply to these codes set by the PCC I
have made 5 golden rules…
4
1
3
2
5
SEEK CONSENT;
BE ACCURATE;
BE SENSITIVE;
CONFIDENTIALLITY;
DO NOT COPYRIGHT;

10. > UNIQUE SELLING POINT
- Aimed at a younger audience
- Range of articles
- Not typical articles
- Younger language and informal
- Models from the local area
- Will not be the stereotypical health magazine
- There are not many health magazines for young female
adults

11. GENRE RESEARCH

12. >WHAT GENRE?
HEALTH & FITNESS

13. > MY MARKET COMPETITION

14. >GENRE RESEARCH
skyline
Bright bold and gives extra
information to potential
reader.
masthead
Clearly visible,
featured at the top of
the page. Bold and
brightly coloured to
stand out from the rest
of the page.
sell lines
shapes
All sell lines are clean
and tidy..
white
background
font
Gives a minimalistic,
clean and modern
look. Easy to add
any colour to the
background, and
gives no limitations.
main image
Young model, ideal
imagery
Another
form of a
sell line;
however
it adds
to the
cover to
make it
more
appealin
g.
Modern font
shapes
Another form of a sell line;
however it adds to the
cover to make it more
appealing.
Main image
Famous model, ideal imagery

15. AUDIENCE RESEARCH

16. >PRIMARY AUDIENCE
PROBLEMS
- AGE RANGE: It is a large age range; therefore I must cater for
all of their interests.
- FINANCIAL ISSUES: BC1 students will not have much money,
needs to be available for target audience.
- TRIBE: Small tribe, needs to appeal to a variety of people.
- APPROPRIATE TOPICS: Content featured needs to appeal
and interest audience.
- ADVERTIMENTS: Although need to be local, they need to
attract primary audience.

17. THE MAGAZINE

18. >DESIGN
- COLOUR SCHEME WILL BE PASTEL COLOURS; MOSTLY FEMALE DRIVEN
COLOURS
- MIXTURE OF ARTICLE TOPICS, RELEVANT TO HEALTH AND FITNESS
- FOLLOW SIMILAR DESIGNS OF: WOMEN’S HEALTH, SHAPE AND
NATURAL HEALTH
- FREE TO VIEW DISTRIBUSTION

19. >THE NAME
THRIVE
- WHY THRIVE?
- WHAT ARE THE CONNOTATIONS?
- DOES IT STAND OUT AGAINST THE COMPETETION?

20. >AIMS
- Inform target audience of health issues
- Focus on young people
- Wide variety of articles
- Informative
- Provide a wide range of topics they will be
interesting in
- Create a magazine young people would like to
read

21. >FONT AND COLOURS
GOBOLD
CHAMPAGNE & LIMOUSINES
BodoniXTı
Lauren script
bebas

22. >FRONT COVER
- Layout: structured, simple, minimalistic and
modern.
- Colour scheme: orange. Light, colourful and
relaxed.
- Imagery: relatable, mirrors target audience,
window to future self, white backdrop, butterfly
lighting.
- fonts: bold masthead, block letters, easy to
read and simple.

23. >CONTENTS PAGE
- Layout: simple, relaxed, not too much on the
page and modern
- Colour scheme: light orange, light tone.
- Imagery: continuity, similar images from cover,
mirrors target audience, window to future self, white
backdrop, butterfly lighting.
- fonts: mixture of fonts, easy to read

24. >ARTICLE 1 – my boyfriend
survived a brain tumour
- Layout: simple, static, modern
- Colour scheme: pastel shades of pink and
white, black text
Imagery: two models, couple, white backdrop,
butterfly lighting
- fonts: script style, serif, easy to read

25. >ARTICLE 2 – 10 steps
to a wow waist
- Layout: structured, sectioned,
- Colour scheme: light blue. Light, colourful and
relaxed.
- Imagery: female model, white backdrop,
butterfly lighting.
- fonts: bold headline, block and thin letters, easy
to read and simple, shape behind text.

26. >ARTICLE 3 – fast
food facts
- Layout: structured but busy, and modern.
- Colour scheme: greens. Light, colourful and
relaxed.
- Imagery: mostly all objects, little if any models.
- fonts: bold masthead, block letters, easy to
read and simple.

27. Please take a minute
to look at my flat
plans

28. >MOCK UP 1
Positive
I like the
feedback
images used
I like the
colour
scheme
The fo
n
work w ts
ell
togeth
er
The
layou
t
Of
the
tw
o
pages
Looks
goo
d
I
think
the
text
spread
out
looks
really
good
I am
attracted to
this page

29. >MOCK UP 2
Negative
feedback
Too m
text a uch
ltoge
ther
Ver y
Plain
I like the
images used
Does
n’t loo
k
like a
health
maga
zine
Doesn’t
attract me
to
read it
Not m
uch on
the pa
ge

30. COMMERCIAL VIABILITY

31. >DISTRIBUTION
- I have decided to use the free to view system.
- Distributed through schools, colleges and
universities in the North East area.
- This does not create unnecessary extra wasted
copies.
- Saving cost and contributing to the environment.

32. BUDGET

33. >PERSONNEL COSTS
Personnel
Hours
needed
Freelance
rate
Total
cost
Journalists
10
25
250
Photographers
11
120
1320
Models
11
15
165
Subeditors
12
25
300
Researchers
5
12
60
Ligh>ng
assistant
11
30
330
Make
up
assistant
4
110
440
Total
2700

34. >EQUIPMENT COSTS
Personnel
Hours
needed
Hire
rate
Total
cost
Studio
space
rental
11
15
165
Flash
ligh>ng
studio
kit
11
0
0
Camera
11
90
990
Addi>onal
lens
hire
0
0
0
Travel
2
7
14
Props
0
0
0
Total
1169

35. >TOTAL
Total Expenditure
Printing
Personnel Costs
Equipment Costs
£4898

36. >ADVERT INCOME
Advert Type
Rate
Back cover
Inside front
Inside back
750
750
750
Double page spread
Full page
Half page
Quarter page
Eighth Page
0
0
350
180
100
Total: £2960

37. >PROFIT/LOSS
A loss of
-£1924

38. THANK YOU
ANY QUESTIONS?