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Ego presentation

  1. 1. EGO! Women Lifestyle Magazine
  2. 2. • • • • • • Students 16-24 Year Old’s 90% Females, 10% Males North East England B1, C1 Socioeconomics Retail TRIBES STYLERS Love Regularly attend Fashion. music concerts and festivals. TRENDIES RAHS Motivated by Music is there current second love after trends. vintage fashion. Jack Wills is their favorite fashion label. United by their love It’s all about pub for partying and lunches in the country, looking good. skiing, and Ugg boots.
  3. 3. BRIEF
  4. 4. HOW WILL I MEET THE BRIEF? • Financed through advertising. • Audience research will give me a good indication of what THEY want. • Combined features from other successful Women Lifestyle Magazines, to create something unique and different. • Make it suitable as I am catering for the Northern Echo.
  5. 5. MY MARKET COMPETITION
  6. 6. UNIQUE SELLING POINT • The unique selling point to my magazine is that although the design of my magazine is female orientated, but the articles inside are of an interest to both genders. • I also want to create a local magazine which uses natural models and is very realistic, I want it to encourage good self esteem for teenagers in the area.
  7. 7. GENRE RESEARCH Bright colours. Three colour palette. Bold and unique fonts. Young attractive model. Overlapping.
  8. 8. GENRE RESEARCH Large, bold mass head. Overlapping. Bright text and bold fonts. Natural looking model. Head shot for main image.
  9. 9. Fonts NOUVELLE VAGUE BUBBLE SHARP DOLCE VITA ARIAL Colour Scheme
  10. 10. PROBLEMS • B1 C1 socioeconomics target audience limits how many images I should use. • • • • • • Financial Issues Advertisers Northern Echo likes to cater for a secondary audience. No taboo or extreme language. No extreme nakedness. Nothing of an inappropriate or offensive nature. HOW TO OVERCOME THESE PROBLEMS • • • • Use appropriate language. No taboo subjects. Use varied content inside. Appeal to advertisers
  11. 11. CONSTRAINTS • Defamation – I cannot release any material which could damage a persons reputation. • Libel – I know that I cannot release any information which I do not know if it is from a reliable source, I have to collect all correct and reliable material. • Health And Safety – When carrying out my photo shoot, I need to ensure I do it in a safe environment, by taping over wires ect. • Working With Teenagers – When using models I need to ensure that they are comfortable with what the poses I want to take.
  12. 12. THE CONTENT INTERVIEW – FASHION FRENZY INTERVIEW – TRAVEL MANIC INFORMATIVE – KEEP KALM Bold and bright text. Pale circle shapes, creating background. Page numbers. Images giving insight into magazine content.
  13. 13. FRONT COVER Bright, large mass head. Main, head shot. Model which is same age of target audience. A three colour palette used. Sell lines that all relate to the topics inside of magazine.
  14. 14. TRAVEL MANIC Cityscape font. Dotted dividers. Header. Three diagonal, polaroid images. Breakout box, an extra element to article. Large image, giving the double page spread a healthy image to text ratio.
  15. 15. MOCK UPS Mock Up 2 “I definitely preferred the ones from mock up one, the pink, yellow, red tones”. “You knew the article was about travel because of the landmarks in the header”. Mock Up 1 “The little pictures are right next to the big picture, so I’d move the little pictures to the left hand side”. “I liked them as it separated the different columns of writing, making it easier to follow”. “I didn’t like the layout of mock up one as much as the second one”.
  16. 16. Bubble sharp font, dark blue. KEEP KALM Cloud like shape. Kicker. Dotted dividers. Break out box which healthy meals to eat before exams. Large, relatable image.
  17. 17. Dolce Vita Font. FASHION FRENZY Sharp lines, creating an energetic edge to page. Large images of models dressed in students garments. Large images introducing the topic of article. Preliminary Page Student profiles. Bright, eye catching shades of pink.
  18. 18. COMMERCIAL VIABILITY Blue – Advertising Income Red – Total Sales Estimate Green – Sales Income Purple – Total Income £12460 £11460 Blue – Editorial Personnel Red – Equipment Green – Printing Purple – Total Expenditure £13841 £11460 £1310 £1000 2000 NET PROFIT/LOSS = -£1381.4 £1071
  19. 19. MY MAGAZINE PAGES – 16 MAGAZINE COST - £0.50 TOTAL ADVERTS – 19 TOTAL COPIES - 4000 PRITNING QUALITY – 130 GSM COATED, GLOSS, FULL COLOUR FRONT COVER QUALITY – 170 COATED, GLOSS, FULL COLOUR

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