The document discusses the mastheads of three music magazines - Q Magazine, NME, and Kerrang. It notes that Q Magazine uses a red sans-serif font on a white background, making it stand out from other magazines. Kerrang uses a smashed, all-caps sans-serif font in black and white to reflect the loud, edgy rock music it features. Both magazines place their mastheads in the top left corner due to their short length. NME also places its masthead in the top left corner for the same reason.

1. This masthead uses a Sans-serif font, which is written in all capitals. This makes the
magazine recognisable and it stands out to other music magazines, due to the red,
white and black colour choice – it makes it stand out against other music magazine
mastheads as they all tend to use a black font – with no colour surrounding it or behind
it. The font is very clean and precise – which is in-keeping with their target audience as
they are aiming to keep the magazine, modern and young. As the indie genre is mainly
listened to by 16-24 year olds, they do focus on trying to make it appeal to a younger
audience. It is also placed in the top left hand corner as it isn't long enough to have
covering the centre of the page.

2. As Q magazine is very historic, it shows this by not having any other wording around it –
and is easily spotted by the red background and the white font. Not many music
magazines do this as they tend to put their colour in the font rather than around it.
There is a slight shadowing effect, which other music magazines don’t do, puts the
attention on the Q as it is just one letter; making it stand out to other music magazines
as they don’t tend to have shadowing. They tend to keep their text flat on the page, and
not giving it a 3D look. Also, like NME it is placed in the top left hand corner due to the
lack of characters, which makes the colour stand out even more against the page and the
image on the main cover.

3. This magazine, Kerrang, is for a rock magazine aimed at teenagers and young adults. All the
characters are in capitals which reflects the genre of music it’s in – rock also as it is an
onomatopoeia, it gives the illusion of a smashed look – and can explain why they choose to
display artists in their magazine who listen to edgy music. As rock is stereotypically loud it
can also explain why they chose to have a smashed effect for their masthead. As the colour
scheme is black and white – it does stand out against other music magazines; due to their
competitors having red. And by it being black and white also helps the effect of it looking
broken to be emphasise it. Also the Sans-serif texts makes it easy to recognise and is also
unique, and draws attention to it making it more recognisable.