IPC media would be well-suited to distribute the author's new music magazine. IPC is a major UK publishing house that publishes 60 iconic brands and is the leading publisher of magazines in the UK. It engages with two-thirds of UK women through magazines like Look and Marie Claire. Since the author's magazine targets women through its appearance and style, IPC would be a good fit. Distributing through IPC could also broaden its reach to younger audiences and expand its large female audience. IPC also distributes NME, which influenced the design and style of the author's magazine.