1. MOJO Magazine
The cover
Barcode and pricing
£4.50
FREE
Portrait- Close to
medium shot
Looking straight
at the cameraMain colours ; Black,
red and white.
Main titles that link to
editorials in the
magazine
Still on the same
level but further
back
Eyebrow

2. The Website
www.mojo4music.com
Communication
• Promotion is the
communication link between
sellers and buyers for the
purpose of influencing,
informing, or persuading a
potential buyer’s purchasing
decision
• Advertising is a form of
communication intended to
persuade an audience
(viewers, readers or
listeners) to purchase or
take some action upon
products, ideals, or services.

3. Main Contents page
Sectioned into most important editorials
Quote from
photographer which
encourages you to
continue reading
Black and white.
Features
Layered photos

4. What is MOJO Magazine?
• Mojo is a popular music magazine published initially
by Emap, and since January 2008 by Bauer, monthly
in the United Kingdom.
• Mojo was first published on 15th
October 1993; the
first issue had Bob Dylan and John Lennon as its
first cover stars.
• Its genre is mainly rock, however the magazine
sometimes covers one artist from a different genre.
• The launch editor of Mojo was Paul Du Noyer.

5. Bauer Media
A media institution is an established, often-profit based organization,
that deal in the creation and distribution of advertising,
entertainment and information services.
• Bauer Media is a division of the Bauer Media Group, Europe’s
largest privately owned publishing Group. The Group is a worldwide
media empire offering over 230 magazines in 15 countries, as well
as online, TV and radio stations. Bauer Media reaches over
nineteen million UK adults across multiple media channels.
• Our business is built on influential media brands with millions of
personal relationships with engaged readers and listeners. Our
strategy is to connect audiences with excellent content through our
broad multi-touch point brand platforms, wherever and whenever
and however they want. Our wide portfolio of influential brands gives
us advantages over pure play magazine or radio competitors.

6. Did you know?
• “Mojo has overtaken its sister title Q to become the
biggest-circulation paid-for music magazine, while there
were big drops for music titles New Musical Express,
Kerrang! and Metal Hammer in the latest circulation
figures out today. Bauer Media's classic rock magazine
Mojo had an average monthly circulation of 98,484 in the
second half of last year, down 2% year on year but up
0.8% on the previous six months. It overtook fellow
Bauer title Q, which fell 8% year on year and 5.4% on
the first half of the year to 94,811.”
http://www.guardian.co.uk/media/2010/feb/11/mojo-q-nme-
kerrang-abcs - (The Guardian- Feb 2010).

7. MOJO Magazine
• Editor-in-chief: Paul Alexander
• Categories: Music Magazine
• Frequency: Monthly
• Circulation: 100,507 (Number
(Number of copies it distributes, on average for each issue)
• First Issue: November 1993
• Company: Bauer (since 2008)
• Country: United Kingdom
• Based in: London
• Language: English
• Website: www.mojo4music.com
• Male(72%) and affluent (36% AB)