Applying Andrew Goodwin's theory to 80s music videos.

1. Applying Andrew
Goodwin's theory to music
videos of the 1980s

2. Peter Gabriel: Sledgehammer:
 This music video follows the convention of lyrics and visuals. The video
amplifies the lyrics of the song through images. This is shown through
when Gabriel sings about steam trains, a steam train is presented to us
in the video.
 The music video also applies voyeurism through the artist looking
straight into the camera, looking at the audience. This creates a sense
of companionship between him and the audience, making them feel
more connected to his abstract style of music video.
 The video is a stop motion animation which means it would have taken
a lot of money and time to produce.

3. A-ha: Take on me:
 This narrative music video also includes some
elements of performance. This means that at the
same time at telling a story- you also see the band
performing the song.
 There is intertextuality shown within this video
through the form of comic books. The theme of
comic books makes the video unique and it allows
the video to use other media forms to further
enhance the way it looks and the way the
consumers, consume the video.
 There is also a level of intimacy through the use of
close ups of the band and the actors. This intimacy
allows us to connect with the video and makes us
want to watch on and listen to the sing for longer.

4. U2: Where the streets have no name:
 This performance style music video illustrates the words of
the song through the video itself. For example, they are
singing about streets, which is represented through the
rooftop performance of this video. We know it’s
performance as we are seeing the band play the song.
 The video matches the genre of the song which is another
convention of Andrew Goodwin. This is because we see
thousands of people rocking to the sound of the song,
which is what genre the song is, rock. Also, the way the
camera moves also represents it’s a rock song, with fast
movement, and it showing us the instruments that are
used, like electric guitars and drum kits.
 Finally the music and visuals match up as we see a guitar
whilst we are hearing it, which makes it illustrative.

5. Bonnie Tyler: Total eclipse of the heart:
 This abstract style video shows the convention of
voyeurism. This is through the representation of
the female body and how throughout this video,
she is primarily in a dress. This shows what the
‘perfect’ female body should look like,
subliminally making people want to change
themselves.
 Furthermore, there is a level of intimacy between
the singer and the audience. This convention is
shown through close ups of Bonnie Tyler which
show her the words of her song are affecting her.
This makes us feel the same way and affects the
way we listen to the song.